ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Blogs – an executive’s own, plus a commenting strategy for others. White papers – a great way to demonstrate thought capital in long form to a particular audience. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

APRIL 24, 2015

However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience.

Mobile 120

Mobile Community Blogging Publicity 120

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. Don’t use a lifestyle magazine interview to interest another lifestyle pub, as that will likely backfire. Take the byline and convert the information to a blog post.

Interviews 136

Interviews Pitching Infographics Print 136

PRSay

FEBRUARY 5, 2018

Speeches, white papers, blog posts and even tweets create expectations about an executive’s communication skills that must be met when they do live Facebook chats, meet customers or talk with employees. When interviewing executives, listen for phrases, word and sentence lengths, and unusual terms they favor.

Communications 149

Communications Employee Leadership Writing 149

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Tech and business media are uniquely receptive to interviews and commentary from executives who are subject-matter experts. An impressive resume, coupled with a track record of blogging or speaking on a given topic is often all it takes to launch a founder as an SME. Blog early and often. Expert commentary.

Leadership 149

Leadership B2B Tools Conference 149

Cision

AUGUST 4, 2015

Want to see what Cision uncovered from the thousands of news sites, blogs and social networks it analyzed? Get the free “Social Media and the MMR Vaccine: Conversations and Controversy” white paper today! On that Monday, Rand Paul addressed questions on the subject when he appeared on a morning radio interview.

Radio 120

Radio Interviews Print Travel 120

PR Job Coach

AUGUST 21, 2010

Look for profiles, blogs, articles, white papers, biographies and other information types that can give you a sense of the person’s interests, priorities, passions and preferences. If you are able to identify who is the hiring manager, put on your scanners. Use what you have read and absorbed to craft your cover letter.

Web 139

Web Pitching LinkedIn Interviews 139

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Media and influencers read analyst reports and white papers, so the reach can become exponential. Look for authors of recently published papers and studies, books, or industry consultants who teach as adjunct professors. See our previous post for more on making the most of solid analyst relations. Business partners.

B2B 136

B2B Branding Brand Trade Shows 136

ImPRessions - Crenshaw Communications

APRIL 8, 2016

A positive piece of earned media – an editorial feature or interview published in the editorial press – offers a degree of credibility that simply can’t be matched by company newsletters or sales materials. Then, adapt it into a series of blog posts. Blog to promote expertise. Leverage media for more media.

Media 120

Media Interviews Print SEO 120

Cision

JUNE 23, 2015

That goes for press releases as well as social media, advertising, blogging, et cetera. Click here for a free white paper that shows how! The more links you have to anything associated with your company name (guest blog post, interview, press release) the more chances you have for people to find you.

Writing 120

Writing Social Media Tools Advertising 120

Cision

JUNE 25, 2015

Blog about the coverage. Explain more in a blog post and post to your site. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Most companies see new press as the end result of pitching, fostering a relationship with a journalist and interviewing.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Critical Mention

MARCH 13, 2019

I started writing the blog in 2009, and the speaking and books followed on not too much later. They were thrilled that two of their dream clients had downloaded a white paper, giving them access to their email address. My blog has something like 3,900 individual posts. How do you define their relationship today?

Interviews 65

Interviews B2B Measurement Blogging 65

Stern + Associates

AUGUST 13, 2014

Creating compelling and convincing content – from articles and interviews, blogs and videos, presentations and events, white papers and newsletters – is the first step. Simply put, it’s rare for buyers to read a white paper, watch a video, or listen to a keynote talk, and then immediately sign a contract.

Leadership 103

Leadership Reputation Measurement Video 103

ImPRessions - Crenshaw Communications

MARCH 17, 2017

From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. Being tech-savvy also includes using WordPress for website hosting and blog posting as well as the basics behind all the social media platforms. Be scrupulous.

Training 159

Training Writing Pitching Video 159

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Over the years, we have referenced ethics in many of our blog articles, and at least once per year, we devote an entire article to the topic of ethics. You can download the subsequent white paper and see the complete list of evaluation criteria here. By the nature of the profession, PR pros are morally bound to act ethically.

Ethics 111

Ethics Industry Publicity Analysis 111

PR Fuel

JULY 16, 2017

And don’t think you have to write a book to publish an eBook, you can also turn a series of related blog posts into an eBook. White Papers —A white paper is another way to establish your authority on a subject. Blog posts do not have to be long; 500 words is perfectly sufficient.

eBook 70

eBook Video YouTube Blogging 70

Cision

JUNE 16, 2015

I do my best to manage expectations for my clients so they’re not disappointed when Barbara Walters doesn’t call them for an interview. You can use this knowledge about the number of reads to tailor future press releases, as well as blog posts and other content. See how with our free white paper! Number of Impressions.

Measurement 120

Measurement Software Nonprofit Analytics 120

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. 3) Reports, ebooks and white papers.

B2B 82

B2B Media eBook Interviews 82

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. Learn how to build a brand journalism program with Cision’s free white paper!

How To 120

How To Tools Exercises Viral 120

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. Number of downloads for offered white papers, videos, infographics etc. Conversion: 5 percent. Conversion: 2 percent. Conversion: no idea.

Measurement 97

Measurement Comparison Advertising Advertising 97

Cision

APRIL 5, 2016

In this interview, Sara shares her thoughts on the evolution of the communication industry, her experiences working in public relations and her advice on how to become a better communication professional. Learn top tactics with Cision’s free white paper! Do you know how to handle crises in real time? Ten years ago?

Sports 120

Sports Industry Customer Service Travel 120

Cision

MARCH 29, 2016

In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry. Learn how to defend your brand in real time with Cision’s free white paper! What’s the most important lesson you’ve learned about PR throughout your career?

Local 120

Local Retail Newspapers Sports 120

Sword and the Script

NOVEMBER 18, 2017

This trails traditional stables including case studies, videos and white papers. Typically, this is better used in newsletters, white papers and eBooks. They recommend the use of infographics for blog posts, case studies, which struck as an interesting possibility and other marketing content. Talk to Us !

Infographics 80

Infographics Data Case Study Content Marketing 80

5W PR

MARCH 26, 2024

Foster relationships with media outlets by offering them exclusive interviews, newsworthy press releases, and insightful industry commentary. Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative.

B2B 78

B2B Strategy Communications Case Study 78

Sword and the Script

MARCH 10, 2019

Last summer, Washington Post Pulitzer-prize-winning columnist Steven Pearlstein lamented about the “ sorry state of corporate media relations ” after a major company declined to produce an executive for an interview for what he described as an easy story. white papers (36%). 3 PR Trends in Tactics, Measurement and Organization.

Survey 118

Survey Media Relations Corporate Communications 118

Sword and the Script

MAY 3, 2016

It’s easy to find white papers and other assets that a team probably invested a lot of time and effort into developing – but it’s been more or less hidden from public view on a landing page buried several levels down and long forgotten. Create a roundup blog posts that curates all events for the month. Not really.

B2B 60

B2B Content Marketing Web Blogging 60

Journalistics

JULY 3, 2013

Today, you most likely have email newsletters, white papers, a company blog, and a half dozen social media accounts that need content on a regular basis. website resources section, newsroom, blog, Twitter, Facebook, YouTube, Vine, Instagram, Pinterest, etc.). Determine Themes for Your Content.

How To 52

How To Pinterest Resources Writing 52

Sword and the Script

OCTOBER 24, 2017

A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal. How to Generate Media Referenceable B2B Customers with a Blog. 37% white papers. Blog about it. 44% say content marketing.

B2B 67

B2B Report Marketing Survey 67

Sword and the Script

NOVEMBER 29, 2016

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This is a sure-fire path to fail in content marketing, and a central theme of a piece by the analyst firm Gartner on content marketing , stemming from an interview with Joe Pulizzi of the Content Marketing Institute.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Buzzstream

JANUARY 8, 2025

When Sage interviewed for her job, they asked “what are some similarities between pigs and homeowner’s insurance?” Will you put it on your blog? When they reach out to my personal Gmail, I don’t have a blog. When people ask me to link my blog, I’m like, “what blog?”

Digital PR 62

Digital PR Google Comparison SEO 62

Sword and the Script

SEPTEMBER 2, 2014

Early in my career I made it a point to do several yearly informational interviews with senior marketing professionals to gain guidance and insight into my career path. (I Much of your writing too, such as your blog, traditionally focus on PR, but has shifted. At the time I wanted to be a CMO someday.

Content Marketing 114

Content Marketing Mobile Google Web 114

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This becomes a theme or column for a monthly blog post. 2) Interview your speaker before the webinar. 1) Publish a monthly roundup post.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

NOVEMBER 6, 2018

That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach.

B2B 75

B2B Creativity Film Trade Shows 75

Sword and the Script

NOVEMBER 22, 2022

Maybe I could convince that client to allow me to interview customers from all the deals they closed over the last four years and find out. ” Years ago, when you registered for a webinar or downloaded a white paper the form used to ask one this question: How’d you hear about us? Ask, “How’d you hear about us?”

Measurement 87

Measurement Survey Web Software 87

Critical Mention

SEPTEMBER 10, 2019

A good way to start is by consistently posting blogs that share industry top practices. Your blogs should be resourceful and beneficial to the reader in order to create a connection of common interest between your brand and the reader. Also, other great resources to add to your website are eBooks, case studies and white papers.

Reputation 60

Reputation Case Study Mobile eBook 60

Karen Freberg

JANUARY 14, 2021

Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. When I first started, we had blogs, a strategic brief, Twitter, and a campaign proposal. When I first started, blog posts and white papers saved me! Certifications are a key part of every class.

Social Media 88

Social Media Media Resources Creativity 88

MaccaPR

MARCH 7, 2016

If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator. To help, Mayo created its own news network with all the tools and resources a journalist needs to file a story without personally interviewing a Mayo expert.

How To 48

How To Media Print Real Estate 48