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8 Tips for Maximizing Your International Press Release | Business Wire Blog

Business Wire

Each market has different expectations for and by media, including varying requirements for news releases, local market language considerations and more. But increasing brand visibility in unfamiliar markets is not always easy. For a company without existing relationships or translation capabilities, success might be limited. We can help.

Internal 522
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Pitching to the World: Local Insights and Best Practices From Worldcom Public Relations Group | Business Wire Blog

Business Wire

Through a six-part guest blog series, regional experts from Worldcom Public Relations Group partner agencies share media relations insights and advice for connecting with journalists in Canada, China, Central and Eastern Europe, Germany, and the U.S. There’s a common thread to media relations around the world today: reporters need relevancy.

Groups 344
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How to Pitch Media in Canada: Best Practices and Local Insights | Business Wire Blog

Business Wire

After spending months trying to land a client, another handful of weeks preparing and presenting the perfect plan, an additional month wading through approval processes to create an incredibly compelling story that’s accompanied by award-worthy graphics, you send this treasure trove off to the wrong journalist. Media relations is an artform.

Local 362
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Local vs. Global: Crafting Hotel Campaigns That Resonate in Different Markets

5W PR

The key lies in striking the right balance between local and global strategies by working with a hotel digital marketing agency. Local Strategies Local strategies allow hotels to connect with their target audience on a deeper level by understanding and catering to their unique needs, preferences, and cultural nuances.

Hotels 78
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The 2020 Public Affairs Resource List | Business Wire Blog

Business Wire

More and more consumers are turning their attentions to the role companies play in the local and global society. The world is changing. And with this attention, the discussion of Public Affairs and Public Policy quickly emerges.

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3 Steps to Equip Your Company Blog for the Road Ahead

Cision

In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

Blogging 215
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From Chinese to English: 7 Interlingual Communication Tips for Writing a Press Release | Business Wire Blog

Business Wire

Business Wire is proud to serve an international clientele, offering them a comprehensive selection of local, regional, national and international news release distribution options to maximize the reach and impact of their news. Many of our circuits include local language distribution.

Writing 195