Cision

JULY 29, 2021

The 24/7 news cycle makes it easy to get caught up in the constant flow of information on social media. Journalists need to find balance and avoid burnout.

Social Media 318

Social Media Media Blogging 318

Ronn Torossian

SEPTEMBER 14, 2021

Having a great small business marketing strategy these days requires a number of different elements including email marketing, public relations, social media, paid ads, blogging, and more. The post Using Social Media in a PR Campaign appeared first on.

Social Media 259

Social Media Media Small Business Strategy 259

Business Wire

MARCH 2, 2023

In a webinar with Black PR Wire , The State of Black Media 2023 , a panel of media experts and professionals, moderated by Traci Cloyd , shared their candid and powerful insights on Black media in America today.

Blogging 357

Blogging Media Trends Twitter 357

Business Wire

JUNE 8, 2021

News and social media can readily be coopted for malicious intent, ranging from taking your money, to damaging a company’s reputation, to political gain. While the internet has many positive functions, it can also act as a fertilizer for untruths.

Blogging 450

Blogging Reputation Social Media Media 450

Business Wire

APRIL 14, 2021

Social media updates. Breaking news. Live videos. Push notifications. 24/7 news cycles. We're more informed now than we've ever been. We have unlimited choices to consume news. But, as modern journalists work around the clock, how are they facing the industry’s biggest challenges?

Survey 366

Survey Blogging Media Video 366

Business Wire

OCTOBER 21, 2024

Earned media coverage is a coveted outcome for any public relations (PR) effort. The exposure your content gains through channels you don’t own or pay for, such as news outlets, blogs, and social media shares, is highly valuable.

Strategy 376

Strategy Media Measurement Social Media 376

Cision

MARCH 24, 2021

Social media has changed. Here's what it means for PR and marketing.

Social Media 295

Social Media Media Marketing Blogging 295

Business Wire

JANUARY 26, 2023

The rise of digital technologies and social media platforms has completely changed the communications and marketing landscape. As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. As such, brands must adapt to stay relevant and connect with their target audiences.

Communications 394

Communications Blogging Marketing Technology 394

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers.

Media 370

Media Comparison Software Enterprise 370

Business Wire

NOVEMBER 30, 2020

Consumers today talk about businesses the same way, backed by a social-media megaphone that can make or break a brand in an instant. We might not have had to worry about “cancel culture” or bad online reviews in our past, but there’s never been a time when people didn’t gossip with their friends and neighbors about other people.

Reputation 400

Reputation Blogging Agency Consumer 400

Business Wire

SEPTEMBER 29, 2023

AI-powered language models can churn out text at a rapid pace, which can come in handy for marketers and content producers who need to produce several title ideas, social media captions, and more, in a short amount of time. But there remains a profound distinction between human writing and its artificial counterpart.

Writing 393

Writing Blogging Social Media Communications 393

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

AUGUST 3, 2020

The modern communicator is watching everything that is happening in the media. But out of the corner of their eye they are keeping a close watch on their competitors — which media they are appearing in, how they are being mentioned, and how quickly their stories are spreading on social media.

Media 397

Media Pinterest Measurement Energy 397

Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. In the past, evaluating ROI for media monitoring was much more challenging than, say, for demand generation or even SEO.

How To 397

How To Media Software Analytics 397

Business Wire

NOVEMBER 15, 2022

You manage the budget, payroll, inventory, website, social media channels, marketing campaigns – and more – all while overseeing your team and providing top-notch customer service. Small business and start-up professionals wear many hats. So it’s no surprise that public relations may be pushed to the back burner.

Small Business 392

Small Business Blogging Customer Service Social Media 392

Cision

OCTOBER 4, 2021

See what people were talking about on social this month.

Social Media 318

Social Media Trends Media Blogging 318

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Brand engagement, including the volume of social media amplification and presence of a backlink. ? Research methodology.

Consumer 370

Consumer Publicity Media Analysis 370

Communications Conversations

FEBRUARY 23, 2023

Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers across the country. I have to–for this blog, for our podcast, for my e-newsletter, and for class at the University of St. With that, here’s 10 social media trends I believe you’ll see in the year ahead.

Social Media 186

Social Media Trends Marketing Media 186

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

Cision

JULY 30, 2021

See what people were talking about on social this month.

Social Media 296

Social Media Trends Media Blogging 296

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting. The interface is intuitive and delivers a fantastic user experience.

Media 369

Media Software Pitching YouTube 369

Onclusive

SEPTEMBER 16, 2019

Called the “Earned & Social Media Analytics” report, this advanced capability will measure syndicated, earned, and social media coverage and will provide insights that include metrics such as volume, social and influencer engagement, advanced sentiment analysis, geolocation, and more.

Analytics 312

Analytics Media Measurement Mobile 312

Deirdre Breakenridge

JANUARY 18, 2022

A Guest Post By Keke Ellis, American University Grad Student, FEEL Blog Post Winner. I graduated with my BA not too long afterwards and in lieu of me wanting and subsequently joining AmeriCorps, I spent less and less time on social media and I rarely posted in those years leading up to me deleting the apps.

Blogging 239

Blogging Ethics Social Media Privacy 239

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. Social media Social media provides a great opportunity to amplify your earned media content.

Measurement 356

Measurement SEO Web Social Media 356

Deirdre Breakenridge

OCTOBER 8, 2018

ET the #PRStudChat community will gather for a Twitter chat focused on Digital Media and AI. Our special guest driving the discussion will be Martin Waxman, APR, who leads digital and social media training and workshops. This was an important question and one that should be explored beyond one student or one blog post.

Community 148

Community Big Data Media Resources 148

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. Showcasing media on your profile is a great way to represent your expertise. Linking to blogs or articles that feature your expertise are also great ways to present your brand.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Onclusive

JUNE 17, 2020

Consumers are growing tired of paid media. In fact, research shows that paid media channels have been declining in trustworthiness and credibility for years. Additionally, traditional media outlets are getting more complicated and cumbersome to navigate. Savvy brands are focusing on owned media and content marketing.

Strategy 273

Strategy Media Television Content Marketing 273

Deirdre Breakenridge

OCTOBER 23, 2018

A Guest Post by Marissa Zuckerman, American University Graduate Student, PR Expanded Blog Contest Winner. Social media has revolutionized the way scientists are able to communicate in the public realm. Twitter is one of the most promising social media platforms for science communication. Comment on posts by others.

Twitter 347

Twitter Social Media Community Conference 347

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

JANUARY 31, 2020

As we shared in our last blog post, Business Wire and Onclusive recently collaborated to report results from the first-ever impact analysis of nearly 17,000 news releases on generating syndicated pick-up, editorial coverage and social media engagement. Friday are best for maximizing social media engagement. .

Social Media 322

Social Media Study Mobile Report 322

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

JULY 27, 2020

Today, we’re excited to announce the availability of an expanded product suite that makes premium media monitoring available to all types of organizations. Onclusive offers the most comprehensive visibility of media coverage in an intuitive, cost-effective solution.

Enterprise 307

Enterprise Media Analytics Analysis 307

Onclusive

FEBRUARY 7, 2020

In this blog series, we shared information from the first ever analysis of nearly 17,000 releases conducted by Business Wire and Onclusive. In the first blog, we discussed key benchmarks for news releases and in the subsequent post we shared important information on timing for news and IR releases. . and 8:00 a.m.

Data 273

Data Study Social Media Analysis 273

Deirdre Breakenridge

JANUARY 6, 2020

The question quickly became, “should it be another blog post contest?” Let’s congratulate and support Wei by sharing his video on social media! We selected two winners. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst.

Video 352

Video Journalism Education Resources 352

Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! At this stage, it is useful to go back to the insights about what’s currently trending in your industry, what your competitors are talking about, and what is being covered by the media. How do you go about surfacing the current trends across the media universe?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media.

Media 195

Media Analysis Financial Reputation 195

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media.

Media 195

Media Analysis Financial Reputation 195