Business Wire

JUNE 23, 2020

She also spent 20 years at The Globe and Mail as a columnist and associate managing editor of the Report on Business. Roseman has a 20-year history as a columnist for the Toronto Star’s business section, following two years as business editor.

Report 67

Report Creativity Blogging Consumer 67

Business Wire

JULY 14, 2020

Recently, on a Business Wire webinar, I spoke to Lydia Dishman , Contributing Editor, Fast Company; Jefferson Graham , Tech Columnist, USA Today; and Anna Medaris Miller , Senior Heath Reporter, Business Insider on how they want to be pitched. You can view our conversation here.

Report 325

Report Blogging Pitching Company 325

Business Wire

MARCH 11, 2021

It gives reporters instant access to supplement what they need to cover your news and can increase the attention your story receives among readers. Then photos became popular, which made news releases truly useful for reporters. And for good reason. Media relations today is harder than ever, and so is catching reader attention.

Blogging 455

Blogging Report Media Relations Media 455

Business Wire

FEBRUARY 8, 2022

Months after Gallup reported another historic drop in Americans’ trust in traditional mass media, questions about the legacy media’s resonance and longevity continue to stir a cryptic pot of speculation. Mainstream journalism is in free-fall—or so the headlines warn us.

Journalism 427

Journalism Blogging Report Industry 427

Business Wire

DECEMBER 10, 2021

There’s a common thread to media relations around the world today: reporters need relevancy. Through a six-part guest blog series, regional experts from Worldcom Public Relations Group partner agencies share media relations insights and advice for connecting with journalists in Canada, China, Central and Eastern Europe, Germany, and the U.S.

Groups 344

Groups Blogging Local Publicity 344

The Resolution Blog

JANUARY 16, 2025

If you are compiling annual reports and thinking about setting targets or KPIs for 2025, our new coverage benchmarking report based on six million URLs uploaded to CoverageBook in 2024 will be really interesting. See how your coverage data compares appeared first on PR Resolution by CoverageBook.

Report 156

Report Data Measurement Blogging 156

Business Wire

JANUARY 19, 2022

In the fourth quarter of 2021, Business Wire blog posts covering our 60 th anniversary, tips for editing press releases and catching common mistakes, and predictions for 2022 resonated most with readers.

Trade Shows 298

Trade Shows Blogging Writing Report 298

Business Wire

NOVEMBER 29, 2021

Their formats, from educational sessions to exhibitor booths, allow reporters, industry experts, and potential purchasers of all sizes to meet directly with current and potential partners. Trade shows provide organizations the perfect opportunity to increase brand awareness and launch new products and services.

Trade Shows 403

Trade Shows Blogging Education Publicity 403

Onclusive

JANUARY 27, 2020

In this, the first blog post breaking down the study findings, we will focus on key benchmarks shared. Follow our blog for future posts on timing of press and IR releases and tactics for optimizing your news releases. . For a more in-depth look at the robust findings of the report, download your own copy and share with your team.

Data 273

Data Report Study Analysis 273

Business Wire

JUNE 30, 2022

Media outlets are understaffed, and reporters are doing more. And with fake news pitches blanketing media outlets around the world, catching the attention of reporters and introducing them to your organization is harder than ever before. But the world is also noisier.

Pitching 399

Pitching International Internal Blogging 399

Business Wire

NOVEMBER 21, 2022

That means there are always reporters looking for new stories, and there are always announcements to share. Everything starts to wind down at the end of the year. It may not seem like an ideal time to share your organization's news, but we live in a world with a 24-hour news cycle.

Blogging 359

Blogging Report Publicity 359

Business Wire

APRIL 19, 2022

According to Ernst & Young’s annual global IPO report , there were 2,388 IPO deals in 2021, representing a 64% increase year-over-year from 2020. Last year was exceptionally busy for the global IPO market, seeing more activity than any year in the last 20.

Blogging 361

Blogging Report Company Marketing 361

Business Wire

NOVEMBER 4, 2021

Every media outlet is different, and no two reporters are the same. Aside from keeping on top of the trends and bringing reporters hot stories, such as major IPOs and newly minted unicorns, PR pros can maximize the effectiveness of their pitches by focusing on the relationship building aspect of media relations. business press?

Pitching 350

Pitching Blogging How To Media Relations 350

Business Wire

MAY 25, 2023

More so, The State of Events 2023 report suggested that 63% of marketers are planning to host in-person events within the next 1-2 years. According to AMEX, 81% of events were expected to have an in-person element in 2022, and with pandemic woes in the past, this number is expected to increase in 2023.

Conference 337

Conference Blogging Report Industry 337

Business Wire

OCTOBER 20, 2021

A layperson has the same instantaneous access to a company’s reports as a top Wall Street Journal reporter without the benefit of years of training to understand what each line item means.

Financial 295

Financial Blogging Mobile Analysis 295

Cision

SEPTEMBER 2, 2020

Join us each week as we update our media analysis of The State of the 2020 Election.

Report 369

Report Analysis Media Blogging 369

The Resolution Blog

APRIL 30, 2020

The post How to monitor & report on PR coverage for free (or with a very small budget) appeared first on PR Resolution — by CoverageBook. For many, it’s simply pivoted, and the coverage is still coming in… If this is you, great news! However times are uncertain and budgets need […].

Report 317

Report How To Industry Blogging 317

The Resolution Blog

DECEMBER 2, 2020

The post “I was looking to save time in reporting and found a way to report on SEO from our PR coverage” appeared first on PR Resolution — by CoverageBook. We caught up with director and founder of Radioactive PR, Rich Leigh, to find out how they do it. “Recently, many of our PR briefs have an element of SEO. We […].

SEO 254

SEO Report Blogging 254

Business Wire

JULY 30, 2020

The time has come for PR communicators to start creating their own visual content that appeals specifically to reporters and readers. If Public Relations teams are responsible for sharing and amplifying the company’s messaging, why are so many using marketing assets to supplement their outreach?

Storytelling 298

Storytelling Blogging Media Report 298

Business Wire

FEBRUARY 10, 2021

We maintain relationships with reporters and algorithms, always focused on providing opportunities for media and customers alike. In this blog we will discuss the role of visibility. For the past 59 years, Business Wire has played an integral part of the news distribution process. Visibility. Innovation. Disclosure. Public Demand.

Blogging 261

Blogging Report Company Publicity 261

Sword and the Script

OCTOBER 29, 2024

The trade publications often focus their reporting on them. For example, program long-form content – ebook, report, white paper – every month, every other month, or every quarter. A third example of a program is running a corporate blog like a news site. Academia often structures undergraduate training around them. The results?

Marketing 216

Marketing eBook Guidelines B2B 216

Business Wire

MARCH 30, 2020

We looked at the most used areas of our analytics report, NewsTrak , and break down the top five data points our clients are focusing on the most. But you’re not done - you still need to measure your results. How do busy communicators know which data points are most important to review when their time is limited?

Data 288

Data Blogging Analytics Measurement 288

Business Wire

NOVEMBER 10, 2021

Therefore, reporting through influential international business media is generally recognized as one of the most effective ways. Many private enterprises are also looking forward to setting up factories and expanding product sales into developing overseas markets.

Enterprise 307

Enterprise International Internal Blogging 307

Business Wire

JANUARY 11, 2021

It’s a content piece made specifically for reporters. If you truly want to get media attention, you must create a new kind of image – an earned media image. What exactly is an earned media image?

Blogging 301

Blogging Media Report Industry 301

The Resolution Blog

DECEMBER 14, 2021

End-of-year reports make December one of the busiest months of the year for PR teams. The post Could the publisher metrics in your end-of-year report put your 2022 PR budget in danger? Coverage and metrics are being collated to share success with stakeholders and secure activity for 2022.

Report 296

Report Marketing Blogging 296

Business Wire

MAY 25, 2021

In fact, most quotes within a press release are blatantly ignored by readers and reporters alike. So why do so many PR pros fall back on the old, formulaic approach to the press release quote? Does this formula work?

Blogging 252

Blogging Report Education Publicity 252

Sword and the Script

DECEMBER 3, 2024

Three PR software providers are getting a jump on the new year with AI-infused products for professional communicators; Bloomberg reports on more struggles for Cision The challenge with generative AI is probability. The product offers monitoring of “traditional and social media monitoring of online blogs, forums, and reviews.”

Software 176

Software Measurement B2B Training 176

Sword and the Script

FEBRUARY 4, 2025

It is possible for PR pros to build relationships with reporters, journalists and influencers. We dont want a media where reporters take stories solely on that basis. We dont want a media where reporters take stories solely on that basis. A good reporter will take a good story idea from anyone. Thats the key!

Financial 149

Financial Report Pitching Journalism 149

Sword and the Script

DECEMBER 31, 2024

These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. This blog was a means to figure it all out. Accordingly, I write and publish a weekly blog post on Tuesdays like clockwork.

B2B 151

B2B Marketing Leadership Study 151

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

Midway through 2023, I wrote a blog post on why tech is important to PR , including a section on “the chatbot in the room,” aka generative AI. About Muck Rack’s State of AI in PR January 2024 Report Muck Rack’s latest State of AI in PR report was released earlier this month. The report also has a section on “anti-AI PR pros.”

Report 182

Report Policies Survey Ethics 182

Sword and the Script

JULY 9, 2024

For their part, reporters and journalists too are pretty candid about what they need from PR. A recent survey of more than 3,000 reporters around the world by Cision spells out some of the things you can do to drive better coverage. Nobody wants to be duped, but for a reporter, their careers depend on it. I don’t think so.

Survey 183

Survey Journalism Report Pitching 183

Sword and the Script

DECEMBER 13, 2022

Here’s how the numbers on this blog have added up in 2022: Total blog posts: 46 – down from 51 last year ; Average length: 866 words; Shortest post: 306 words ; Longest post: 2,486 words ; Total words published: 39,852; Unique visitors: 236,756; and. Third-party mentions : 95 (most of which come simply from blogging consistently).

Blogging 173

Blogging B2B Software SEO 173

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Reporting on established metrics isn’t enough today. Owned Media/Content Strategy. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack.

How To 397

How To Media Software Analytics 397

Notified

SEPTEMBER 13, 2024

In this blog, we'll explore three reasons why reporters might ignore your release, what they care about and how you can improve the chances of getting coverage. In our recent webinar with PR expert Ann Wylie , she shared key tips for creating impactful press releases and media pitches – ones that make your news hard to ignore.

Report 130

Report Pitching Blogging Media 130

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. The G2 Crowd Report for User Satisfaction Ratings is one of the most trusted voices in the industry.

Media 370

Media Comparison Software Enterprise 370

Onclusive

JANUARY 31, 2020

As we shared in our last blog post, Business Wire and Onclusive recently collaborated to report results from the first-ever impact analysis of nearly 17,000 news releases on generating syndicated pick-up, editorial coverage and social media engagement. You can learn more of those tips in our upcoming third blog. and 8:00 a.m.

Social Media 322

Social Media Study Mobile Report 322