ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. Any crisis manager knows that it’s easier to prevent a reputation crisis than to clean it up after the fact. The same is true for a whistleblower policy.

Corporate 272

Corporate Reputation Employee Policies 272

5W PR

OCTOBER 22, 2024

In today’s competitive business landscape, maintaining a strong reputation is more crucial than ever. Employee Relations Happy employees are more likely to be brand ambassadors and contribute positively to a company’s reputation. Crafting messages that resonate with the audience’s values and interests is essential.

Corporate 78

Corporate Reputation Strategy Storytelling 78

The Proactive Report

NOVEMBER 3, 2022

Reputation management is a term that gets thrown around a lot nowadays and its meaning is sometimes lost in the noise. Reputation management definition. The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation.

Digital PR 246

Digital PR Reputation Employee Social Media 246

5W PR

NOVEMBER 14, 2024

In today’s fast-paced digital age, even a single misstep can have far-reaching consequences for a brand’s reputation. Rebuilding Reputation After a crisis, rebuilding a damaged reputation can be challenging, but with the right strategies, it is possible to regain trust and credibility.

Crisis Management 78

Crisis Management Reputation Crisis Guidelines 78

5W PR

MARCH 28, 2025

Recent data shows that 57% of fintech companies experienced a significant crisis event in the past three years, with reputation damage cited as the top concern. A study by PwC revealed that companies who respond within the first hour of a crisis breaking see 30% less reputation damage than those who wait longer.

Financial 78

Financial Technology Leadership Reputation 78

5W PR

FEBRUARY 3, 2025

What starts as a single tweet can snowball into a full-blown crisis within hours, putting organizations at risk of significant reputational damage. This new reality demands a sophisticated approach to reputation management that combines proactive monitoring, strategic response planning, and authentic stakeholder engagement.

Reputation 78

Reputation Brand Branding Crisis 78

5W PR

FEBRUARY 1, 2025

The post Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Success requires careful planning, clear guidelines, ongoing support, and consistent measurement.

Employee 88

Employee Social Media Reputation Guidelines 88

Business Wire

NOVEMBER 10, 2021

At the same time, they are eager to establish their popularity and reputation overseas and enhance their brand and product image. Many private enterprises are also looking forward to setting up factories and expanding product sales into developing overseas markets.

Enterprise 307

Enterprise Internal International Blogging 307

Onclusive

NOVEMBER 29, 2023

Actionable Insights for Brand Reputation Management Managing a corporate brand’s reputation has become increasingly challenging for PR pros in today’s interconnected business landscape. We then look at how well your messages are landing in the media, helping you measure and understand your reputation for sustainability.

Reputation 195

Reputation Brand Branding Crisis Management 195

Onclusive

NOVEMBER 29, 2023

Actionable Insights for Brand Reputation Management Managing a corporate brand’s reputation has become increasingly challenging for PR pros in today’s interconnected business landscape. We then look at how well your messages are landing in the media, helping you measure and understand your reputation for sustainability.

Reputation 195

Reputation Brand Branding Crisis Management 195

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking. Richard Branson.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Decide which actions to take with the goal of enhancing your corporate reputation.

Analysis 195

Analysis Corporate Reputation How To 195

Onclusive

NOVEMBER 4, 2021

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! When it comes to brand reputation, the stakes are high and you are the primary reputation expert in your organization. Join us for Managing Corporate Reputation with PESTLE Analysis webinar on November 18th.

Analysis 370

Analysis Tools Policies Reputation 370

5W PR

JANUARY 1, 2023

One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis.

Reputation 158

Reputation Corporate Policies Ethics 158

Remote PR Jobs

FEBRUARY 25, 2025

Public Relations Strategy Definition A public relations strategy is a plan for managing your brands reputation and communications. Choose the Right Channels: Use a mix of digital public relations strategies, like social media channels, blogs, and podcasts, along with traditional media. Visit RemotePRJobs.com/blog for more tips!

Strategy 155

Strategy How To Crisis Management Crisis 155

Onclusive

FEBRUARY 7, 2023

Y ou need to get it right if you want to build a solid brand reputation and avoid greenwashing accusations. Demonstrate your value It’s vital to demonstrate how the environmental action your company’s taking is making a reputational impact and performing against competitors. This information is your kryptonite!

Reputation 195

Reputation Branding Brand How To 195

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 370

Consumer Publicity Media Analysis 370

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself. The five strategies shared in this blog series can help you do just that.

Strategy 418

Strategy Media Advertising Advertising 418

PR in High Definition

OCTOBER 25, 2024

Before you plunge into a PR programme, ask yourself this: Are you confident you have everything in place to build a strong reputation in Europe? Jumping in blindly won’t give you the best chance at success and will most likely alienate your audience and hurt your brand reputation.

Reputation 62

Reputation Local B2B Technology 62

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. You can register here.

Reputation 195

Reputation Automotive How To Branding 195

Prowly

MAY 17, 2024

A positive reputation in public relations isn’t merely an advantage; it’s a cornerstone of business success, especially since 95% of customers trust corporations that are well-regarded. Effective reputation management is key to keeping your business growing and on the right track.

Reputation 118

Reputation Examples Strategy Corporate 118

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Reputation Management. Media Measurement.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

NOVEMBER 22, 2024

Public relations remains a cornerstone of corporate communication, playing an essential role in shaping a company’s reputation and fostering positive relationships with key stakeholders. Among the various facets of PR, media relations is particularly crucial. Key strategies for crisis communication include providing a rapid response.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

Sword and the Script

DECEMBER 13, 2022

Here’s how the numbers on this blog have added up in 2022: Total blog posts: 46 – down from 51 last year ; Average length: 866 words; Shortest post: 306 words ; Longest post: 2,486 words ; Total words published: 39,852; Unique visitors: 236,756; and. Third-party mentions : 95 (most of which come simply from blogging consistently).

Blogging 172

Blogging B2B Software SEO 172

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Bianchi Biz Blog

OCTOBER 28, 2024

Loreley Maldonado Founder and CEO, Eje Comunicación The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Corporate events.

Marketing 101

Marketing Crisis Local International 101

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. Stay tuned for the conclusion of our Data-Driven PR Campaign Planning blog series next week. They must be carefully planned.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

5W PR

NOVEMBER 13, 2024

By prioritizing transparency and ethical advertising, companies can strengthen consumer trust and build a reputation for responsibility. The post Shaping Media and Advertising in 2025: Key Shifts on the Horizon appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Advertising 157

Advertising Advertising Privacy Ethics 157

5W PR

APRIL 3, 2025

When organizations face public scrutiny, their response makes the difference between maintaining stakeholder confidence and suffering permanent reputation damage. This “reputation capital” provides a buffer during difficult times. The resulting crisis caused $65 billion in damages and severely damaged BP’s reputation.

Ethics 78

Ethics Leadership Crisis Training 78

5W PR

OCTOBER 21, 2024

Public relations remains a cornerstone of the hospitality industry, crucial in shaping a hotel or resort’s reputation, fostering guest satisfaction, and driving brand loyalty. Building a Strong Brand Foundation Trust, credibility, and a positive reputation form the bedrock of a successful hospitality brand.

Hotels 88

Hotels Branding Brand Crisis Management 88

Onclusive

DECEMBER 6, 2021

PR teams tell us that Onclusive’s scope of social media monitoring helps them better manage their brand reputation, uncover new opportunities, and prove the value of their social strategies. When it comes to improving brand perception, surfacing brand mentions that matter and measuring sentiment are essential ingredients.

Media 370

Media Comparison Software Enterprise 370

5W PR

OCTOBER 14, 2024

Content Marketing Creating high-quality content, such as blog posts, whitepapers, and case studies, positions companies as thought leaders. Crisis Management and Reputation Management Effective PR mitigates damage and protects a company’s reputation in the event of a crisis or negative publicity.

B2B 78

B2B Company Publicity Media Training 78

5W PR

NOVEMBER 4, 2024

In a field where reputation, differentiation, and trust drive competitive advantage, partnering with a PR agency that understands both the intricacies of the VC landscape and the unique positioning of each firm can be a decisive factor for success.

Trends 88

Trends Healthcare Reputation Financial 88

5W PR

NOVEMBER 28, 2024

By integrating PR with influencer marketing, brands can elevate their campaigns, bolster their reputation, and achieve significant results. By working in tandem, PR and influencer marketing teams can create more effective campaigns, enhance brand reputation, and drive meaningful results.

Publicity 78

Publicity Reputation Measurement Analysis 78

Onclusive

APRIL 29, 2021

It is also critical to be able to measure how your response is resonating with your intended audiences and how your brand reputation is faring during a crisis. If the crisis is your responsibility, be accountable for it and apologize—being honest is key to building your brand reputation. brand reputation)?

Crisis 367

Crisis How To Crisis Communications Reputation 367

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

5W PR

APRIL 5, 2025

Crisis PR involves managing communications during challenging situations that threaten an organization’s reputation, operations, or relationships with stakeholders. Understanding Crisis PR Crisis public relations focuses on protecting and defending an organization’s reputation during situations that pose significant threats.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78