Sword and the Script

JULY 16, 2024

That’s my observation in looking back over the several dozen studies I’ve covered on the weekly blog and monthly newsletter ( samples ). Sword and the Script Media can help with B2B marketing, PR and social media. Sword and the Script Media can help with B2B marketing, PR and social media.

B2B 181

B2B Survey Marketing Analysis 181

Cision

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers.

Blogging 215

Blogging Company Engineering Airlines 215

Sword and the Script

DECEMBER 31, 2024

These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. This blog was a means to figure it all out. Accordingly, I write and publish a weekly blog post on Tuesdays like clockwork.

B2B 151

B2B Marketing Leadership Study 151

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Fields of study. The post How to Improve Your Social Media Targeting appeared first on Cision. Financial -> (Income, Net Wealth). Company Industry. Company size. Job function.

Social Media 233

Social Media How To Insurance Insurance 233

Deirdre Breakenridge

JULY 14, 2014

ET for a Twitter based discussion on how to leverage social media for a career in public relations. Topics that will be discussed with the PRStudChat community include: How have you used social media to build professional relationships? What brands do you admire most in the social space? Is PR Right for me?”

Social Media 328

Social Media Community Twitter Education 328

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. When you want to share your news with the media, bloggers and influencers, Marketwired ’s Resonate platform, allows you to take advantage of a three step system: Distribute, Social Share and Publish.

Communications 383

Communications Tools Google Resources 383

Onclusive

FEBRUARY 7, 2020

In this blog series, we shared information from the first ever analysis of nearly 17,000 releases conducted by Business Wire and Onclusive. In the first blog, we discussed key benchmarks for news releases and in the subsequent post we shared important information on timing for news and IR releases. . and 8:00 a.m.

Data 273

Data Study Social Media Analysis 273

Onclusive

JANUARY 27, 2020

The study reveals benchmarks for average social media and news engagement of news releases, the optimal days and times to publish a news release to maximize social engagement and earned media articles as well as best practices for boosting news release performance with multimedia.

Data 273

Data Report Study Analysis 273

Onclusive

JANUARY 31, 2020

As we shared in our last blog post, Business Wire and Onclusive recently collaborated to report results from the first-ever impact analysis of nearly 17,000 news releases on generating syndicated pick-up, editorial coverage and social media engagement. Friday are best for maximizing social media engagement. .

Social Media 322

Social Media Study Mobile Report 322

Remote PR Jobs

FEBRUARY 25, 2025

These can include increasing brand awareness or securing media coverage. Choose the Right Channels: Use a mix of digital public relations strategies, like social media channels, blogs, and podcasts, along with traditional media. Thought Leadership: Look at experts, their pages on LinkedIn and guest blogs.

Strategy 155

Strategy How To Crisis Management Crisis 155

Sword and the Script

APRIL 15, 2025

>>> Subscribe by email for free: Check out my weekly blog posts , weekly podcasts ,or a monthly newsletter that rounds up interesting reading from the last 30 days ( examples ). Marketing at its core is communication, which is the path to building trust, and why cutting the marketing budget makes sales cycles grow longer.

Marketing 150

Marketing B2B Survey Comparison 150

Deirdre Breakenridge

JANUARY 6, 2020

The question quickly became, “should it be another blog post contest?” Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. Let’s congratulate and support Wei by sharing his video on social media!

Video 352

Video Journalism Education Resources 352

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Owned Media/Content Strategy. Media Monitoring & Analysis. the eyes of customers or journalists.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Cision

SEPTEMBER 25, 2017

You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession.

Journalism 258

Journalism Social Media Study Comparison 258

Contently - Strategy

SEPTEMBER 5, 2024

Creating a fintech case study can feel like a never-ending trip to the DMV. While a fintech case study isn’t as straightforward to create as other types of content , these powerhouse stories offer unparalleled value for brands. But that’s exactly why a well-crafted fintech case study can be so powerful.

Case Study 52

Case Study Study Storytelling Infographics 52

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Everyone expects PR pros to help with content that is written for the media.

Training 370

Training Media Training Crisis Communications Reputation 370

Sword and the Script

JANUARY 21, 2025

HubSpot has them for marketing and social media. Most of the social media platforms have courses you can take on their advertising products. Weekly writing If you are reading this you know I produce a weekly blog post. Typically, I like to dive into trends and industry studies and reports. And I have.

Google 157

Google Course Survey YouTube 157

Deirdre Breakenridge

SEPTEMBER 30, 2014

I recently wrote about the daily email newsletter in my blog post, What’s in your Fall 2014 Communications Toolkit? How are you using social media to promote your Skimm’bassadors program? Social media is how we keep a pulse on feedback from our readers and interact with them regularly. Interview PR 2.0

Interviews 329

Interviews Social Media Technology Resources 329

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. And given the ubiquity of social media, there’s an almost endless need for content, content, and more content. Customer case studies sell benefits.

Case Study 390

Case Study B2B Study Interviews 390

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. For communicators, there’s have been a handful of studies published that will help you think it through. Need an extra pair of hands? TechCrunch 85%.

Study 180

Study Communications Survey Pitching 180

Doctor Spin

JANUARY 31, 2025

Many struggle with emotional maturity and social media. Here we go: Emotional Maturity and Social Media How do we better understand the emotional maturity of the selfie generation ? Lacking emotional responsibility on social media: When people get easily offended, especially on behalf of others.

Social Media 52

Social Media Media Course Blogging 52

Onclusive

MAY 12, 2022

That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists. Research methodology. Article sentiment toward the brand.

Consumer 370

Consumer Publicity Media Analysis 370

Onclusive

JULY 13, 2021

Would it be valuable to understand how your messages get amplified on social media and drive website actions? Read the full case study. As a result, Monster increased the inclusion of key soundbites and spokespersons in their media coverage by up to 54%. Read the full case study. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Deirdre Breakenridge

JUNE 8, 2016

Social media can open new doors and might even land you that dream job or connection. Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities.

Social Media 150

Social Media Pitching Media How To 150

Sword and the Script

DECEMBER 3, 2024

It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. According to a press release , AlphaMetricx delivers “AI with custom large language models (LLMs) to identify expert media insights, streamline workflow, and provide a customized user experience.” I hope I’m wrong.

Software 176

Software Measurement B2B Training 176

5W PR

APRIL 13, 2025

The post Using Customer Transformation Stories To Create Compelling PR Narratives appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Their campaigns focus on emotional benefits like “feeling your best self” alongside functional pain relief benefits.

Storytelling 78

Storytelling Case Study Measurement Education 78

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. billion are active on social media.

Social Media 120

Social Media Marketing Media Study 120

Sword and the Script

AUGUST 15, 2023

For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales. A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. Social media seems to be having an increased influence on B2B marketing.

B2B 144

B2B Study Survey Software 144

Deirdre Breakenridge

OCTOBER 8, 2018

ET the #PRStudChat community will gather for a Twitter chat focused on Digital Media and AI. Our special guest driving the discussion will be Martin Waxman, APR, who leads digital and social media training and workshops. In what ways, has your job/studies/life been affected by AI? PRStudChat. PRStudChat. PRStudChat.

Community 148

Community Big Data Media Resources 148

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Case Studies. You’re doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

5W PR

FEBRUARY 17, 2025

Studies have shown that companies that respond quickly to crises tend to recover faster than those that remain silent. This includes providing regular updates through press releases, blog posts, and social media. These stories can be shared through blog posts, press releases, and social media.

Crisis 78

Crisis Branding Brand Case Study 78

Remote PR Jobs

JULY 19, 2024

Social Media and Online Presence As any experienced PR professional knows, building a strong online presence and leveraging social media can attract clients both local and nationwide to your services. Testimonials: Collect and display testimonials from happy clients on your website and social media profiles.

Case Study 227

Case Study Conference Local Trade Shows 227

5W PR

APRIL 5, 2025

Whether facing product recalls, executive misconduct, natural disasters, or social media backlash, how an organization responds in the first hours and days can determine long-term impact. ” This coverage, combined with public scrutiny through social media, can quickly escalate a situation into a full-blown crisis.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

5W PR

OCTOBER 22, 2024

Key elements such as understanding the audience, leveraging media relations, managing crises, engaging on social media, fostering employee relations, and giving back to the community help create a strong and enduring reputation for any organization.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Sword and the Script

AUGUST 13, 2024

I blogged about pros and cons here: [link] pic.twitter.com/vb5G86OHbC — Carilu Dietrich (@clu007) May 22, 2024 2. Customers star in the ultimate “case study” Cybersecurity software are hard to promote because no one wants to talk about them. They didn’t just make a movie and drop a link on social media. Ads made $$.

Creativity 103

Creativity B2B Examples Marketing 103

HMA Public Relations

MARCH 7, 2023

From case studies to day in the life videos, Justin Liggin is sharing some content examples for your social media page. Discover more in this blog post!

Social Media 98

Social Media Case Study Media Study 98

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120