5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Understanding Employee Advocacy Employee advocacy happens when workers promote their organization through personal social media accounts and networks.

Employee 88

Employee Social Media Reputation Guidelines 88

5W PR

JANUARY 27, 2025

Public relations measurement has evolved significantly with the rise of digital media and advanced analytics tools. Modern measurement goes far beyond simple press clip counting, allowing teams to track everything from social media engagement to lead generation.

Measurement 78

Measurement Tools Analysis Analytics 78

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. Yet the tools that PR teams use can make the difference between a project and an ongoing retainer relationship. What are some of your must have PR tools for coverage?

Tools 232

Tools Radio Trends Pitching 232

Brand24

FEBRUARY 12, 2021

Check our list of top tools to monitor hashtag performance. The post The Best Free Tools to Monitor Hashtag Performance first appeared on Brand24 Blog. Some of them are completely free, some offer a free trial.

Tools 218

Tools Blogging How To Facebook 218

NewsWhip

OCTOBER 30, 2024

CrowdTangle, a social listening tool used across the media, entertainment, sports, and academic worlds, is, alas, no more. The tool had thousands of users worldwide and was used in critical work across elections, business development, and research. Beyond a clear UX, you want simple to use features.

Tools 78

Tools Reddit Viral Instagram 78

5W PR

DECEMBER 31, 2024

Social media has revolutionized the way alcohol brands connect with consumers. Partner with Complementary Brands Collaborating with other brands and influencers can amplify social media reach and impact. Use analytics tools to gain insights into the audience’s behavior and preferences.

Creativity 78

Creativity Social Media Strategy Branding 78

5W PR

DECEMBER 27, 2024

By providing players with the tools and platforms to design, create, and share their own content, developers can foster vibrant communities, deepen player engagement, and extend the lifespan of their games. User-generated content has become an indispensable tool in video game marketing.

Community 144

Community Video Marketing Creativity 144

5W PR

JANUARY 13, 2025

This shift saw the emergence of blog posts, white papers, ebooks, and webinars designed to educate, inform, and inspire. Driving Organic Reach High-quality thought leadership content, such as insightful blog posts or informative white papers, attracts organic traffic from search engines and social media platforms.

Leadership 78

Leadership B2B Tools Engineering 78

Onclusive

SEPTEMBER 27, 2017

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. Identify Who is Responsible for Listening and When. Create a Hub.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Remote PR Jobs

FEBRUARY 25, 2025

Choose the Right Channels: Use a mix of digital public relations strategies, like social media channels, blogs, and podcasts, along with traditional media. Monitor and Adapt: Use tools to track brand mentions, measure the success of your PR campaigns, and adjust your strategy as needed.

Strategy 155

Strategy How To Crisis Management Crisis 155

5W PR

NOVEMBER 22, 2024

By effectively implementing media relations strategies, companies enhance brand visibility, build strong relationships with journalists, and achieve communication objectives. Media relations remains a powerful tool for driving business success and shaping public perception.

Corporate 130

Corporate Communications Crisis Communications Media Relations 130

Sword and the Script

DECEMBER 3, 2024

New PR software tool Dazzle launches If a PR firm and a European legaltech company entered a joint venture, Dazzle would be the outcome. Propel is often on my list of recommended tools PR folks should check out. New media monitoring tool: AlphaMetricx There’s a new kid on the media monitoring block: AlphaMetricx.

Software 176

Software Measurement B2B Training 176

Prowly

MARCH 26, 2024

For any business worldwide, using social media is a no-brainer with nearly 5 billion users globally. When it comes to the first question – you can use media monitoring to […] The post 45+ Best Social Media Management Tools in 2024 appeared first on Prowly Blog. Which platforms do I use?

Social Media 104

Social Media Tools Media Blogging 104

Sword and the Script

APRIL 1, 2025

SignalAI rolls out a chatbot SignalAI has been working to carve out a niche in media monitoring. Where most monitoring tools will notify you of a mention in the media, SignalAI strives to enable companies to spot issues that may pose reputational risks. PRophet takes a different approach to finding media contacts to pitch.

Software 158

Software Pitching SEO Tools 158

Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator.

How To 397

How To Media Software Analytics 397

5W PR

JANUARY 20, 2025

Public relations has entered a new era where artificial intelligence, automation tools, and data analytics shape how organizations communicate with their audiences. PR professionals who master these tools gain significant advantages in crafting targeted messages, responding to crises, and demonstrating clear ROI for their efforts.

Analytics 146

Analytics Strategy System Ethics 146

Cision

MAY 11, 2017

Social media—or shared media as we refer to it in the PESO model —is increasingly becoming your most important brand communications channel. A lot of times, there’s not much that’s social about what’s going on in social media. Five Easy Ways to Put the Social Back in Social Media.

Publicity 305

Publicity How To Social Media Video 305

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. Showcasing media on your profile is a great way to represent your expertise. Linking to blogs or articles that feature your expertise are also great ways to present your brand.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! How do you go about surfacing the current trends across the media universe? Onclusive’s research tool, Research Trends , helps communications professionals understand what is trending in the media and on social platforms.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Prowly

DECEMBER 11, 2024

Luckily, competitor tracking in 2025 is much easier than in the 80sif you know what tools to use (and how to use them). Prowly is one such tool, offering a 7-day free trial so you can experience it for yourself. It covers several areas, such as social media, websites, content and campaigns, product launches, reviews, and more.

Print 104

Print Analysis SEO Tools 104

Sword and the Script

JANUARY 21, 2025

Since I do a lot of reading here, I think of podcasts as a tool to broaden my knowledge. That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. HubSpot has them for marketing and social media.

Google 156

Google Course Survey YouTube 156

Prowly

MARCH 20, 2024

There is one thing that works very well – social media monitoring. A social media monitoring tool can show you the immediate effects of your campaigns […] The post Top 10 Social Media Monitoring Tools for PR Pros – a 2024 List appeared first on Prowly Blog.

Social Media 104

Social Media Tools Media Blogging 104

Deirdre Breakenridge

OCTOBER 23, 2018

A Guest Post by Marissa Zuckerman, American University Graduate Student, PR Expanded Blog Contest Winner. Social media has revolutionized the way scientists are able to communicate in the public realm. Twitter is one of the most promising social media platforms for science communication. Comment on posts by others.

Twitter 347

Twitter Social Media Conference Community 347

Onclusive

MARCH 21, 2018

Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function? The new continuous storytelling cycle.

Storytelling 281

Storytelling Media Infographics Advertising 281

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How To 0

How To Content Marketing Conference Analytics 0

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. The first step toward implementation is to examine tools that are already in your backyard.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

5W PR

OCTOBER 21, 2024

Harnessing the Power of Word-of-Mouth Word-of-mouth marketing remains one of the most powerful tools in the hospitality industry. PR facilitates word-of-mouth marketing by providing opportunities for guests to share their experiences through social media, online reviews, and testimonials.

Hotels 88

Hotels Branding Brand Crisis Management 88

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. The first step toward implementation is to examine tools that are already in your backyard.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

5W PR

OCTOBER 18, 2024

Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Another strategy is to utilize social media.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Owned Media/Content Strategy. Media Monitoring & Analysis. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. Blog Content Strategy Blogs serve as a content hub for thought leadership and industry insights.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Prowly

FEBRUARY 28, 2025

If you get high impressions or media pickups, it won't necessarily result in more meaningful engagement, increased brand credibility, or more sales. Decline of traditional media influence. In other words, your press release can get media attention, but it won't necessarily break through to the right audience.

Analytics 104

Analytics Measurement Tools Social Media 104

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Onclusive offers a proprietary media monitoring solution. Media Measurement.

Training 370

Training Media Training Crisis Communications Reputation 370

Cision

MAY 18, 2017

There is no better story to illustrate the power of social listening to generate business. The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. Social Conversations Aren’t So Random.

How To 198

How To Instagram Social Media LinkedIn 198

5W PR

DECEMBER 28, 2024

In the ever-evolving landscape of the gambling industry, content marketing has emerged as a powerful tool for casinos to engage with players both online and offline. By incorporating relevant keywords into blog posts, articles, and guides, casinos can improve their search engine rankings and attract organic traffic.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

ImPRessions - Crenshaw Communications

JULY 10, 2023

PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. Amid budget cuts, tools like generative AI are ushering in a new era of creativity.

Technology 266

Technology Television Web Social Media 266

Stern + Associates

AUGUST 13, 2024

As digital marketers, one of the most powerful ways to maintain our edge is by mastering Generative AI (GenAI) tools like ChatGPT, DALL-E, Perplexity, CoPilot, Midjourney, and other innovative solutions like Jasper and Synthesia. Mastery of these tools can set us apart in a crowded market.

Tools 125

Tools Marketing Creativity Analysis 125