Cision

SEPTEMBER 7, 2021

Learn the time- and cost-saving benefits of PR software.

Software 178

Software Blogging 178

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. Articles, blog posts and pieces that caught my eye from or about technology vendors in PR. Content picks.

Software 181

Software Tools Print Technology 181

Sword and the Script

DECEMBER 13, 2022

Here’s how the numbers on this blog have added up in 2022: Total blog posts: 46 – down from 51 last year ; Average length: 866 words; Shortest post: 306 words ; Longest post: 2,486 words ; Total words published: 39,852; Unique visitors: 236,756; and. Third-party mentions : 95 (most of which come simply from blogging consistently).

Blogging 172

Blogging B2B Software SEO 172

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers.

Media 370

Media Comparison Software Enterprise 370

Sword and the Script

AUGUST 13, 2024

Messaging: Brex pointed goes after Concur No one likes filling out expense reports, and the dominant software in the space has gained a reputation for being clunky. In my own experience with the software, I was always amazed at how it would require multiple clicks to perform operations that should have taken one. No pressure.

Creativity 103

Creativity B2B Examples Marketing 103

Deirdre Breakenridge

JULY 28, 2014

Last week’s blog post focused on the reasons why you should Treat Every Meeting Like a First Interview. 4: Get yourself some good note taking software. With Evernote , I’m able to capture bits of information when I’m on the go, for meetings, writing projects, blog posts, client projects, etc.

Meeting 341

Meeting Interviews Software Energy 341

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow. PR Manager, Enterprise Company.

Tools 370

Tools Report Comparison Media 370

Cision

MARCH 10, 2021

How to make the case for investing in better PR technology.

Software 227

Software Marketing Technology How To 227

Cision

JANUARY 14, 2021

Find out why G2 named the next-gen Cision Communications Cloud a leader in PR software.

Software 156

Software Communications Marketing Blogging 156

Sword and the Script

DECEMBER 31, 2024

These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. This blog was a means to figure it all out. Accordingly, I write and publish a weekly blog post on Tuesdays like clockwork.

B2B 150

B2B Marketing Leadership Study 150

Sword and the Script

SEPTEMBER 24, 2024

If are using sales coaching software like Gong, it’s very easy to share call recordings, metrics and analytics around calls. This also works well if your company has a proper blog. An interview for a blog post is a similar and low-pressure ask – and the customer will gain confidence in the process. First, it has a halo effect.

B2B 141

B2B Case Study Study Conference 141

Sword and the Script

JANUARY 2, 2024

Blogs were raging. That next spring I started this blog, largely as a means of professional development. I could read about what was happening, test it out on my blog, and apply what I had learned to my daily job. In 2023, the 14 th year of publishing, I published 50 blog posts. Social media was blossoming.

Blogging 143

Blogging Software B2B Survey 143

Sword and the Script

DECEMBER 28, 2021

This blog published 51 posts this year – the 12 th year of publishing for Sword and the Script. PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. The post The Top 10 Most Popular Blog Posts on Sword and the Script for 2021 appeared first on Sword and the Script.

Blogging 159

Blogging Software Google Content Marketing 159

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting. If I were building my own PR software, it would look like Onclusive.”.

Media 369

Media Software Pitching YouTube 369

Deirdre Breakenridge

OCTOBER 31, 2019

A Guest Post By Emma MacKenzie, American University Graduate Student & PR Expanded Blog Contest Winner. I did this using three key elements: good equipment, education, and editing software. Adobe Photoshop is the big name when it comes to photo editing software, but it can be expensive for a small company. Editing Tools.

Software 294

Software Nonprofit Instagram Social Media 294

ImPRessions - Crenshaw Communications

JULY 14, 2021

Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. Here’s how it works.

B2B 334

B2B Company Case Study Conference 334

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. If you are looking for ideas, I have many years’ worth of useful ideas organized under the content marketing tag on this blog. 2) Blogging benchmarks. 2-4 posts per month.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

Cision

NOVEMBER 30, 2016

In the process, I became a software product nerd. Over time, I took on leadership roles with larger companies that combined my knowledge of storytelling with software product geekery — most recently as the global head of product marketing for Oracle’s Marketing Cloud business.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 129

Software Tools Publicity System 129

Onclusive

AUGUST 24, 2020

By integrating our clients’ website analytics software with our news media database, Patrick’s AI system sifts through billions of data points to identify which specific articles are driving which specific behaviors. Patrick also architected PR Attribution , the ability to tie earned media coverage directly to tangible outcomes.

Analytics 347

Analytics Engineering System Software 347

Deirdre Breakenridge

SEPTEMBER 3, 2014

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions.

Communications 383

Communications Tools Google Resources 383

Onclusive

OCTOBER 23, 2019

Our analytics software uncovers data about PR’s direct connection to business metrics, revealing which articles, authors, influencers, and messages drive engagement and deliver actual revenue. Create and publish various thought-leadership content, including case studies, webinars, blog posts and whitepapers. Skills/Attributes.

Marketing 46

Marketing Case Study Software Analytics 46

Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. Product direction reveals the ability to grow and adapt. Customer support can be a game-changer.

Technology 195

Technology Comparison How To Software 195

Frederik Vincx

JULY 17, 2023

We built the softest of software with Soulcenter by co-creating a wellbeing software service for care homes. Service design approach Co-creating the softest software We took co-creation seriously to grasp the nuanced challenges of residential elderly care. Only software wasn’t enough to change how the teams worked.

Software 78

Software System Training Enterprise 78

Sword and the Script

JANUARY 28, 2025

Her words were posted to the Moz blog, which makes software tools for SEO. Check out my weekly blog posts , weekly podcasts ,or a monthly newsletter that rounds up interesting reading from the last 30 days ( examples ). Shes a reputable consultant in the search engine optimization ( SEO ) world. Check out my services. >>>

SEO 110

SEO Publicity Engineering Google 110

Flack's Revenge

MARCH 9, 2021

I blogged about this approach , that was inspired by the book Play Bigger. Mipsology’s core tech, built into its Zebra software, makes it possible to run neural network deep learning models developed for popular Nvidia GPUs on other kinds of chips. But you also need steadfast, focused execution and marketing to become a category king.

Case Study 266

Case Study Marketing Software Technology 266

Sword and the Script

APRIL 4, 2023

You can find the podcast on the Fusion PR blog , Spotify and also on YouTube. Answers from 13 PR software executives AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used An “Interview” with ChatGPT: What is Public Relations? Where are we going with AI in PR?

Publicity 214

Publicity Software Fashion YouTube 214

Onclusive

MARCH 29, 2018

For instance, if you find that blog posts from influencer X consistently drive more website conversions than influencer Y, test increasing your interactions with influencer X and decreasing what you do with influencer Y. To learn more about AirPR’s software solutions, click here to request a demo today.

Software 207

Software Analytics Trends Measurement 207

Cision

JULY 11, 2017

The first step is choosing the right monitoring software, and it’s important to consider which features will be most crucial to your organization’s needs. Whether you currently subscribe to PR software or are considering a new provider, make sure to do your research and consider how these nine factors play into your monitoring approach.

How To 265

How To Media Software Agriculture 265

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. You should also consider if you have the right software to help you achieve your goals.

How To 0

How To Content Marketing Conference Analytics 0

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. Blog Content Strategy Blogs serve as a content hub for thought leadership and industry insights.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Sword and the Script

MARCH 14, 2025

. >>> Subscribe by email for free: Check out my weekly blog posts , weekly podcasts ,or a monthly newsletter that rounds up interesting reading from the last 30 days ( examples ). If you enjoyed this post, you might also like: Will AI replace PR people in the next 10 years?

Publicity 82

Publicity Communications Journalism Google 82

Onclusive

APRIL 5, 2018

When shopping for software, there are a few elements that stick out to a communications or marketing professional. I always had the following questions: Does this software give me what I’m looking for? “ AirPR allows you to track more in-depth metrics than the other PR monitoring platforms. ”. Is it easy to use? How much does it cost?

Software 199

Software Analytics Customer Service Comparison 199

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. It was hard to use. Everything required extra clicks.

B2B 191

B2B Leadership Marketing Software 191

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Measurement. Reputation Management.

Training 370

Training Media Training Crisis Communications Reputation 370