Contently - Strategy

SEPTEMBER 5, 2024

Creating a fintech case study can feel like a never-ending trip to the DMV. While a fintech case study isn’t as straightforward to create as other types of content , these powerhouse stories offer unparalleled value for brands. But that’s exactly why a well-crafted fintech case study can be so powerful.

Case Study 52

Case Study Study Storytelling Infographics 52

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. For communicators, there’s have been a handful of studies published that will help you think it through. Here’s a quick roundup summarizing those studies.

Study 179

Study Communications Survey Pitching 179

Sword and the Script

DECEMBER 13, 2022

Here’s how the numbers on this blog have added up in 2022: Total blog posts: 46 – down from 51 last year ; Average length: 866 words; Shortest post: 306 words ; Longest post: 2,486 words ; Total words published: 39,852; Unique visitors: 236,756; and. Third-party mentions : 95 (most of which come simply from blogging consistently).

Blogging 172

Blogging B2B Software SEO 172

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 146

Case Study Study Company B2B 146

Onclusive

JANUARY 27, 2020

The study reveals benchmarks for average social media and news engagement of news releases, the optimal days and times to publish a news release to maximize social engagement and earned media articles as well as best practices for boosting news release performance with multimedia. Finally, the study also analyzed social media findings.

Data 273

Data Report Study Analysis 273

Sword and the Script

JULY 16, 2024

That’s my observation in looking back over the several dozen studies I’ve covered on the weekly blog and monthly newsletter ( samples ). Marketing teams are spread thin. Performance marketing and customer marketing are the only two areas getting attention. Below are 25 B2B marketing statistics that sum up 2024 so far. >>>

B2B 180

B2B Survey Marketing Analysis 180

Onclusive

FEBRUARY 7, 2020

In this blog series, we shared information from the first ever analysis of nearly 17,000 releases conducted by Business Wire and Onclusive. In the first blog, we discussed key benchmarks for news releases and in the subsequent post we shared important information on timing for news and IR releases. . and 8:00 a.m.

Data 273

Data Study Social Media Analysis 273

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The discussion can be released in edited video snippets, bylined articles, contributed blog posts, op-ed pieces, and even on-site interviews. Customer case studies sell benefits. Case studies tend to be far shorter than white papers, and they don’t typically require in-depth research beyond the interview with the customer.

Case Study 390

Case Study B2B Study Interviews 390

Deirdre Breakenridge

JANUARY 6, 2020

The question quickly became, “should it be another blog post contest?” Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. Winner #2 will be announced next week. Wei Cai, UMASS at Amherst Undergraduate Student.

Video 352

Video Journalism Education Resources 352

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s Give me tips, blog posts, podcasts, books. And I would definitely say that, yes, like just studying story in general is such a good thing to do. It’s you could replace that with why every SEO should study story.

SEO 62

SEO Study Branding Brand 62

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

Case studies. Case studies are a great customer reference and sales tool for any growing company. For PR teams, case studies can be very useful for joint media briefings, award submissions and trade media placement. They may find their way into the occasional short blog post for the company site.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Deirdre Breakenridge

DECEMBER 29, 2021

Before the students dive into the model and the study findings, I’m quick to point out that the road to FEEL (facing Fears , engaging with Empathy , living with Ethics and unleashing Love ) starts early and long before you begin your professional career. .

eBook 339

eBook Infographics Ethics Study 339

Onclusive

JANUARY 31, 2020

As we shared in our last blog post, Business Wire and Onclusive recently collaborated to report results from the first-ever impact analysis of nearly 17,000 news releases on generating syndicated pick-up, editorial coverage and social media engagement. You can learn more of those tips in our upcoming third blog.

Social Media 322

Social Media Study Mobile Report 322

Sword and the Script

AUGUST 15, 2023

For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales. A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. Or just reply to this message if you are a subscriber and receiving blog posts by email.

B2B 143

B2B Study Survey Software 143

Remote PR Jobs

FEBRUARY 25, 2025

Choose the Right Channels: Use a mix of digital public relations strategies, like social media channels, blogs, and podcasts, along with traditional media. Thought Leadership: Look at experts, their pages on LinkedIn and guest blogs. Visit RemotePRJobs.com/blog for more tips!

Strategy 155

Strategy How To Crisis Management Crisis 155

Deirdre Breakenridge

SEPTEMBER 3, 2014

Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. You can even customize the dimensions of your graphics.

Communications 383

Communications Tools Google Resources 383

Wadds Inc.

NOVEMBER 23, 2024

A 2023 study by Andrew Bruce Smith and me for the CIPR discovered more than 10,000 ( AI tools and their impact on public relations practice ). The recent USC Annenberg study reported that 70% of practitioners believed AI helped them produce better work, while 73% say it allows them to work more quickly. Bias is also an issue.

Corporate 111

Corporate Publicity Communications Enterprise 111

ImPRessions - Crenshaw Communications

JULY 14, 2021

To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Generate case study content. Most winning award entries require a client case study that includes quantifiable success metrics. Success breeds success.

B2B 334

B2B Company Case Study Conference 334

5W PR

MARCH 12, 2025

This comprehensive guide examines proven strategies for building a positive cybersecurity brand image through ethical practices, compelling case studies, and authentic customer testimonials. According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions.

Case Study 78

Case Study Branding Brand Ethics 78

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Messaging & Positioning. Crisis Communications.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 370

Consumer Publicity Media Analysis 370

Sword and the Script

JANUARY 2, 2024

Blogs were raging. That next spring I started this blog, largely as a means of professional development. I could read about what was happening, test it out on my blog, and apply what I had learned to my daily job. In 2023, the 14 th year of publishing, I published 50 blog posts. Social media was blossoming.

Blogging 143

Blogging Software B2B Survey 143

5W PR

JANUARY 30, 2025

A 2023 Muck Rack study found that 65% of journalists use search engines to research stories. The post The New Era Of Press Releases: Multimedia, SEO, And Social Media Integration appeared first on Public Relations Blog | 5W PR Agency | PR Firm. This makes SEO optimization essential for press release success.

SEO 143

SEO Social Media Crisis Communications Media 143

Sword and the Script

JANUARY 21, 2025

Weekly writing If you are reading this you know I produce a weekly blog post. Typically, I like to dive into trends and industry studies and reports. I started this blog in early 2009 after coming home from an overseas deployment. I started a blog to provide hands-on learning about content marketing and social media.

Google 156

Google Course Survey YouTube 156

5W PR

MARCH 28, 2025

The stakes are particularly high – a 2023 study by Deloitte found that fintech companies lose an average of 20% of their market value during major crises, with recovery times ranging from 6-18 months. This reality makes it essential for fintech leaders to master crisis management.

Financial 78

Financial Technology Leadership Reputation 78

Deirdre Breakenridge

OCTOBER 8, 2018

In what ways, has your job/studies/life been affected by AI? A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. What started as a simple blog, soon became a movement. PRStudChat. PRStudChat.

Community 148

Community Big Data Media Resources 148

Cision

SEPTEMBER 25, 2017

You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. Journalists get frustrated with PR Professionals. Conclusion.

Journalism 258

Journalism Social Media Study Comparison 258

Prowly

JANUARY 31, 2024

If you’re a PR agency struggling to get a seat at the table and prove the effectiveness of […] The post Benefits of Social Listening for PR Agencies (with Case Studies) appeared first on Prowly Blog.

Case Study 104

Case Study Study Agency Tools 104

Sword and the Script

MAY 2, 2023

Prowly published a list of 10 Must-Read PR Blogs To Follow In 2023. The list includes this blog – thanks, folks! Or just reply to this message if you are a subscriber and receiving blog posts by email. Here’s a handy list of sites for checking salary benchmarks. PR Tech Sum No. 44] appeared first on Sword and the Script.

Pitching 149

Pitching Study Technology Report 149

Onclusive

JULY 13, 2021

Read the full case study. Read the full case study. Read the full case study. As a result, the company gained powerful insights about the soundbites and spokespersons that drove significant business impact and website activity with less pull-through. A list of articles that include your messaging doesn’t tell the whole story.

How To 370

How To Biotechnology Case Study Leadership 370

Sword and the Script

DECEMBER 3, 2024

It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. The product offers monitoring of “traditional and social media monitoring of online blogs, forums, and reviews.” At that time, the company said it had raised $5.5 million in venture funding and had roughly 500 customers.

Software 176

Software Measurement B2B Training 176

Sword and the Script

AUGUST 13, 2024

I blogged about pros and cons here: [link] pic.twitter.com/vb5G86OHbC — Carilu Dietrich (@clu007) May 22, 2024 2. Customers star in the ultimate “case study” Cybersecurity software are hard to promote because no one wants to talk about them. For example, I’ve begun reading blog posts – turning them into a podcast. Ads made $$.

Creativity 103

Creativity B2B Examples Marketing 103

Remote PR Jobs

JULY 19, 2024

Content Types: Blog Posts : Write about PR strategies, case studies, and industry news on your website or guest blog on popular industry sites. Case Studies and Testimonials Showcasing successful projects and satisfied clients can also build trust and attract new clients.

Case Study 227

Case Study Conference Local Trade Shows 227

ImPRessions - Crenshaw Communications

JULY 10, 2019

From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. PR pros must pivot from journalistic or academic styles, instead writing with a storyteller’s hat, detailing how the product or service solved a customer’s problem – otherwise known as a case study. Less is more.

Case Study 231

Case Study Writing Pitching SEO 231

Flack's Revenge

MARCH 9, 2021

Then, in the next one, I outlined steps to turn your core IP into a PR asset , and included case studies. I thought I’d wrap the series with a few final thoughts, as well as one more case study. In the second post, I explained how to describe your IP in simple and clear terms (see the case study below for another example).

Case Study 266

Case Study Marketing Software Technology 266

5W PR

APRIL 2, 2025

Case Study: Acorns’ Micro-Influencer Strategy Investment app Acorns found success by partnering with finance-focused micro-influencers who had between 10,000-50,000 followers. Case Study: Klarna’s Creator Collective Buy-now-pay-later platform Klarna built an ongoing ambassador program called the Creator Collective.

Marketing 78

Marketing Financial Case Study Education 78