Contently - Strategy

SEPTEMBER 4, 2024

We started writing blog content in 2011—back when Facebook fan pages and Klout scores were the marketing trends of the moment. Identify which stories to save vs. toss The first step involved determining if a story was worthy of updating or if it needed to be removed from the blog entirely. Needless to say, a lot has changed since then.

Blogging 87

Blogging SEO Analysis Content Marketing 87

5W PR

JANUARY 27, 2025

Public relations measurement has evolved significantly with the rise of digital media and advanced analytics tools. Today’s measurement landscape incorporates multiple data sources and sophisticated analysis tools that provide deeper insights into campaign performance.

Measurement 78

Measurement Tools Analysis Analytics 78

Business Wire

MARCH 7, 2024

Press releases have long been regarded as indispensable tools for circulating important news and information. A conduit between companies and the media, news releases allow organizations to share important updates with their target audiences. How can you prove the value of your announcements?

Measurement 297

Measurement Blogging Analytics Tools 297

PReview: A Blog by NewsVoir

NOVEMBER 8, 2024

For PR professionals, the shift […] The post Podcasting as a PR Tool: How Brands Can Tap into the Audio Revolution appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals.

Tools 83

Tools Branding Brand Blogging 83

Ronn Torossian

NOVEMBER 14, 2022

Blogging is a great way for companies to engage their target audiences, generate more backlinks, and develop a more trusting relationship with the consumers. However, creating and distributing blog posts takes quite a bit of time so companies have to use it wisely. The post Using Marketing Tools for Emails appeared first on.

Tools 195

Tools Marketing Consumer Blogging 195

5W PR

JANUARY 13, 2025

This shift saw the emergence of blog posts, white papers, ebooks, and webinars designed to educate, inform, and inspire. Driving Organic Reach High-quality thought leadership content, such as insightful blog posts or informative white papers, attracts organic traffic from search engines and social media platforms.

Leadership 78

Leadership B2B Tools Engineering 78

NewsWhip

OCTOBER 30, 2024

CrowdTangle, a social listening tool used across the media, entertainment, sports, and academic worlds, is, alas, no more. The tool had thousands of users worldwide and was used in critical work across elections, business development, and research. We worked to understand customer needs and the business context around that.

Tools 78

Tools Reddit Viral Instagram 78

The Resolution Blog

MARCH 22, 2021

The post The best free and paid media monitoring tools for PR coverage appeared first on PR Resolution — by CoverageBook. Paste these URLs into CoverageBook and we’ll get busy collecting data + images. So if we don’t how do you collect the URLs in the first place?! The answer […].

Tools 245

Tools Media Data Blogging 245

5W PR

DECEMBER 27, 2024

By providing players with the tools and platforms to design, create, and share their own content, developers can foster vibrant communities, deepen player engagement, and extend the lifespan of their games. User-generated content has become an indispensable tool in video game marketing.

Community 144

Community Video Marketing Creativity 144

5W PR

JANUARY 30, 2025

PR professionals can now measure: Page views and unique visitors Time spent reading Social shares and engagement Click-through rates Geographic reach Media pickup rates Tools like Google Analytics, Meltwater, and Cision provide detailed metrics on press release performance.

SEO 143

SEO Social Media Crisis Communications Media 143

Sword and the Script

DECEMBER 13, 2022

Here’s how the numbers on this blog have added up in 2022: Total blog posts: 46 – down from 51 last year ; Average length: 866 words; Shortest post: 306 words ; Longest post: 2,486 words ; Total words published: 39,852; Unique visitors: 236,756; and. Third-party mentions : 95 (most of which come simply from blogging consistently).

Blogging 173

Blogging B2B Software SEO 173

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. In simple terms, it’s a language-processing tool powered by artificial intelligence. That’s why I was surprised that its post claimed to be a tool for media monitoring.

Tools 353

Tools Trends Creativity Web 353

5W PR

JANUARY 20, 2025

Public relations has entered a new era where artificial intelligence, automation tools, and data analytics shape how organizations communicate with their audiences. PR professionals who master these tools gain significant advantages in crafting targeted messages, responding to crises, and demonstrating clear ROI for their efforts.

Analytics 146

Analytics Strategy System Ethics 146

Sword and the Script

DECEMBER 3, 2024

New PR software tool Dazzle launches If a PR firm and a European legaltech company entered a joint venture, Dazzle would be the outcome. Propel is often on my list of recommended tools PR folks should check out. New media monitoring tool: AlphaMetricx There’s a new kid on the media monitoring block: AlphaMetricx.

Software 176

Software Measurement B2B Training 176

Awario

JULY 30, 2024

What are the top sentiment analysis tools? In this blog post, we gathered 16 best sentiment analysis tools from free user-friendly sentiment analysis apps to sophisticated and expensive data analysis power-houses.

Analysis 123

Analysis Tools Data Blogging 123

Stern + Associates

AUGUST 13, 2024

As digital marketers, one of the most powerful ways to maintain our edge is by mastering Generative AI (GenAI) tools like ChatGPT, DALL-E, Perplexity, CoPilot, Midjourney, and other innovative solutions like Jasper and Synthesia. Mastery of these tools can set us apart in a crowded market.

Tools 125

Tools Marketing Creativity Analysis 125

Remote PR Jobs

FEBRUARY 25, 2025

Choose the Right Channels: Use a mix of digital public relations strategies, like social media channels, blogs, and podcasts, along with traditional media. Monitor and Adapt: Use tools to track brand mentions, measure the success of your PR campaigns, and adjust your strategy as needed. Visit RemotePRJobs.com/blog for more tips!

Strategy 155

Strategy How To Crisis Management Crisis 155

Prowly

JUNE 20, 2024

The media measurement tools mentioned in this article can provide valuable media analytics and insights that […] The post 30+ Best Media Measurement Tools for PR Pros in 2024 appeared first on Prowly Blog.

Tools 118

Tools Measurement Media Analytics 118

Sword and the Script

DECEMBER 31, 2024

These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. This blog was a means to figure it all out. Accordingly, I write and publish a weekly blog post on Tuesdays like clockwork.

B2B 151

B2B Marketing Leadership Study 151

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. Kick-ass” PR blogs. Prezly published a list of the “15 most kick-ass PR blogs in 2023.” Onward with this month’s PR tech sum.

Analysis 173

Analysis Tools SMB Software 173

Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! Onclusive’s research tool, Research Trends , helps communications professionals understand what is trending in the media and on social platforms. Gain insights into which soundbytes are actually performing with NEO Messaging , Onclusive’s message optimization tool.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator.

How To 397

How To Media Software Analytics 397

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. The first step toward implementation is to examine tools that are already in your backyard.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. The first step toward implementation is to examine tools that are already in your backyard.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

5W PR

NOVEMBER 22, 2024

Media relations remains a powerful tool for driving business success and shaping public perception. The Importance of Media Relations in PR Media relations serves as a powerful tool for brand awareness. Positive media coverage can significantly increase brand awareness and reach new audiences.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

The Resolution Blog

DECEMBER 2, 2024

Google Trends is a free tool that anyone can use. We have teamed up with Steph Bridgeman, expert PR measurement consultant, to learn about how useful Google Trends can be when measuring the impact of your PR work.

Google 156

Google Measurement Trends Branding 156

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Set your goals. Define your KPIs.

Measurement 370

Measurement How To Analysis Hotels 370

Sword and the Script

JANUARY 21, 2025

Since I do a lot of reading here, I think of podcasts as a tool to broaden my knowledge. That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. If youre a parent with a child struggling with math, this is a great tool as well.

Google 157

Google Course Survey YouTube 157

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. Blog Content Strategy Blogs serve as a content hub for thought leadership and industry insights.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Notified

DECEMBER 9, 2024

Company blogs are a valuable tool for sharing insights on new products, services and perspectives. With the resources invested in creating blog content, whats the best way to expand reach? But solely relying on owned channels can limit visibility.

Case Study 98

Case Study Blogging Study Resources 98

Prowly

FEBRUARY 28, 2025

Today's audiences consume news through different channels, such as social media, blogs, and niche industry influencers, rather than mainstream press releases. Many brands now have direct communication channels with their audiences, such as owned media (blogs, websites, email lists) and social media platforms.

Analytics 104

Analytics Measurement Tools Social Media 104

5W PR

NOVEMBER 13, 2024

The end of third-party cookies and the adoption of privacy-first tools, such as data clean rooms, are reshaping how companies approach advertising and audience engagement. The post Shaping Media and Advertising in 2025: Key Shifts on the Horizon appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Advertising 157

Advertising Advertising Privacy Ethics 157

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

At minimum, press releases, blog posts and other PR material need to be optimized for mobile viewing to ensure the message gets through. They’re terrific tools for PR teams because they offer a fresh way to spread a PR message, and they tend to be highly targeted. Mobile usage also has implications for other content we produce.

Mobile 334

Mobile Advertising Advertising Trends 334

Wadds Inc.

NOVEMBER 23, 2024

There’s a huge third-party market of shiny tools that will help practitioners with every aspect of practice. A 2023 study by Andrew Bruce Smith and me for the CIPR discovered more than 10,000 ( AI tools and their impact on public relations practice ). AI promises increased cognitive function, efficiency, and effectiveness.

Corporate 111

Corporate Publicity Communications Enterprise 111

Prowly

DECEMBER 11, 2024

Luckily, competitor tracking in 2025 is much easier than in the 80sif you know what tools to use (and how to use them). Prowly is one such tool, offering a 7-day free trial so you can experience it for yourself. You can do that even without competitor analysis tools. Does it sound familiar? Prowly will do it all for you.

Print 104

Print Analysis SEO Tools 104

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Linking to blogs or articles that feature your expertise are also great ways to present your brand. Google Trends is an extremely useful tool that shows what people are searching for and highlights search phrases at their peak volume. Showcasing media on your profile is a great way to represent your expertise. Create polls.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

5W PR

OCTOBER 18, 2024

Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Next, use sentiment analysis tools to gauge the overall sentiment of mentions.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78