ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Most earned media specialists want that coveted booking for their client and every PR person is pitching. The post Book It! A national TV segment typically has a large and high-quality reach in real time, it’s searchable for some time thereafter, and it can be amplified on social media. So how can one break through?

Print 245

Print Television Pitching Newspapers 245

Melissa Agnes

AUGUST 8, 2019

Mascot Books is one of the hundreds of thousands of companies to have recently experienced this first-hand, when a malicious attempt was made to fraud their clients into paying invoices that appeared to be sent from Mascot, but weren’t. Learn more about Mascot’s Books and their brilliant work here.

Case Study 234

Case Study Study Crisis Management Crisis 234

The Resolution Blog

NOVEMBER 12, 2020

The post The FuturePRoof book series & diversity in PR appeared first on PR Resolution — by CoverageBook. As well as […].

Interviews 194

Interviews Publicity Communications 194

5W PR

OCTOBER 22, 2024

A 360-degree marketing strategy from a hospitality marketing agency , encompassing a wide range of channels and tactics, is essential to reach the target audience effectively and drive bookings. Customer journey mapping means visualizing the steps that the customers are taking from initial research to booking and post-stay experiences.

Travel 78

Travel Marketing Engineering Advertising 78

Wadds Inc.

NOVEMBER 21, 2024

In her new book Strategic Reputation Management , crisis communications expert Amanda Coleman argues that reputation is earned and not managed. She argues that in this era of technological change, low trust and post-COVID ramifications require a fresh look at what makes a reputation and its management.

Reputation 52

Reputation Crisis Communications Crisis Measurement 52

Business Wire

OCTOBER 20, 2021

The dawn of the real-time Internet brought a new kind of investor audience for companies to consider. Investors previously placed stock orders with brokers, but now they can buy and sell stocks on their own via online trading platforms such as E*TRADE and TD Ameritrade or mobile apps like Robinhood.

Financial 295

Financial Blogging Mobile Analysis 295

Wadds Inc.

MARCH 29, 2024

Rachel Miller's new book Internal Communication Strategy offers a practical, step-by-step guide to organisational communication by developing a robust internal communication strategy. It’s not every book about internal communications that offers a revolution. The book is published on 3 April in the UK and 30 April elsewhere.

Internal 116

Internal International Strategy Communications 116

Deirdre Breakenridge

MARCH 9, 2022

When I wrote Answers for Ethical Marketers , the book’s mission was to help business professionals communicate with honesty, transparency, respect and objectivity, knowing that ethics and values were always leading the way. ” Among the top suggestions included were: .

Ethics 433

Ethics Leadership Video Social Media 433

Sword and the Script

FEBRUARY 25, 2025

penned a book called The Cluetrain Manifesto. The message I took from that book was that all markets are conversations. Scott Stratten wrote a book years ago called UnMarketing. The message I took from that book was that marketers should engage authentically. Joe Pulizzi penned a book called Epic Content Marketing.

B2B 141

B2B Marketing Content Marketing Web 141

Wadds Inc.

NOVEMBER 21, 2023

The creative duo Ryan Wallman and Giles Edwards have produced a hilarious and thought-provoking sequel to their book Delusions of Brandeur. Creative duo Ryan Wallman and Giles Edwards are back in time for Christmas with a new book called How Brands Blow. How Brands Blow Ryan Wallman and Giles Edwards Gasp Books £15.99

Comparison 119

Comparison Creativity Training Industry 119

Wadds Inc.

SEPTEMBER 27, 2023

The interlinked relationship between inclusivity and internal communications is distilled into best practice in this field-leading book from two of the industry’s most successful practitioners, Priya Bates and Advita Patel.

Internal 122

Internal International Case Study Financial 122

Agility PR Solutions

NOVEMBER 20, 2023

Shady sellers have been quick to take advantage of consumers’ trust in reviews, […] The post Consumers trust online reviews most, but new research finds a third of Amazon book reviews are fake appeared first on Agility PR Solutions.

Consumer 176

Consumer Branding Brand Publicity 176

The Resolution Blog

SEPTEMBER 8, 2022

The post How to turn a PR coverage book into a ‘social impact report’ ? Estimated coverage views, social shares and engagements are all metrics most PR people are familiar with, but when we recently saw them alongside stats on social isolation and ‘no. of friends made’ we needed to know more! Who was this report for? What job does it do?

Report 156

Report How To Blogging 156

Stern + Associates

AUGUST 20, 2024

As we look ahead to autumn 2024, our global experts are preparing to launch some of the most anticipated books of the year. In this book filled with real-world case studies, Harvard professor Cass Sunstein offers a nuanced, easily accessible guide for this often-complicated topic.

Handbook 127

Handbook Case Study Technology Policies 127

PR for Anyone

FEBRUARY 26, 2025

Rachelle has written three books: Women from the Ankle Down: The Story of Shoes and How They Define Us, Brilliance and Fire: A Biography of Diamonds, and The Genius of Judy: How Judy Blume Rewrote Childhood for All of Us. She has been featured in The New York Times, The New York Post, NPR, and The Washington Post.

Fashion 130

Fashion Instagram LinkedIn YouTube 130

PR for Anyone

FEBRUARY 18, 2025

She discusses her books, Rethinking Possible and Morning Fuel, and how she continues to inspire others through her wisdom, optimism, and refusal to be defined by life’s challenges. Despite overwhelming hardships, Becky found purpose through writing, launching a successful career as a columnist and author.

Instagram 162

Instagram LinkedIn YouTube Facebook 162

Wadds Inc.

SEPTEMBER 15, 2023

Crispin Manners’ new book How To Sell Value – Demystified aims to change that and to move agencies away from a time-based billing model. It’s a subject that Crispin Manners tackles head-on in his new book How To Sell Value – Demystified. Manners opens the book with a list of the eight-deadly sins of time-based pricing.

How To 124

How To Case Study Financial Agency 124

Deirdre Breakenridge

JANUARY 6, 2020

” In the spirit of students and professionals being PR Tech Testers , we thought it would be a much more interesting assignment for students to create videos based on what they learned in class.

Video 352

Video Journalism Education Resources 352

Stern + Associates

OCTOBER 3, 2024

A book launch should be treated the same way: not an end but a beginning to keeping a book and its ideas in orbit long enough to make an impact. But many books have a successful launch only to fizzle out; they don’t make it to space, or they don’t stay there long. Here’s how to plan for a “long-tail” strategy.

Strategy 104

Strategy Communications Conference Leadership 104

Sword and the Script

JANUARY 21, 2025

I do carve out a little time to read books at night. Its fascinating because it reads like one of Jared Diamond’s books but about civilizations or steel. Thats been true for me because I listen during in-between time, such as when driving, working out, or while doing chores ( Ive done book reviews this way too ).

Google 156

Google Course Survey YouTube 156

Agility PR Solutions

DECEMBER 13, 2023

This question is at the center of a new industry book, Ask & Deliver: Discover the Heart of Your Business by Listening to the Voice […] The post New industry book offers key insights into redefining customer relationships appeared first on Agility PR Solutions.

Industry 110

Industry Brand Branding Publicity 110

PR Fuel

FEBRUARY 25, 2024

Authors may yearn to be the next JK Rowling or Stephen King, but the stark facts of book writing paint a different picture. In a typical year, between 500,000 and 1,000,000 books are launched onto the market. Read More The post The Do’s and Don’ts of Writing a Book Press Release appeared first on eReleases.

Writing 104

Writing Marketing Strategy 104

Business Wire

JUNE 23, 2020

There is plenty of evidence of this in her current column at LowestRates.ca , as well as in her multiple published books. Roseman is also a renowned journalist who has been a strong advocate for Canadian consumer rights for the past 35 years.

Report 67

Report Creativity Blogging Consumer 67

Agility PR Solutions

FEBRUARY 25, 2025

From luxury hotels and boutique chains to smaller bed-and-breakfasts and online booking platforms, the hospitality industry has embraced technology to enhance the guest experience and capture the attention of travelers. Digital marketing has revolutionized the way hospitality brands engage with consumers.

Hotels 105

Hotels Marketing Travel Technology 105

PR for Anyone

MARCH 18, 2025

She also explains the importance of having a financial planner as a “financial GPS” to ensure long-term stability. Tune in to learn how to take control of your financial future and avoid running out of money in retirement.

Financial 130

Financial LinkedIn YouTube Instagram 130

PRSay

OCTOBER 16, 2024

Remember that you are the one telling the story, and “make sure it’s something you want to live with the rest of your life,” said Etheridge, reminding the audience to be honest and authentic, as McPherson referenced passages from her book “Talking to My Angels.” Etheridge spoke about growing up in Leavenworth, Kan.,

Crisis Communications 164

Crisis Communications Interviews Crisis Community 164

Deirdre Breakenridge

JANUARY 13, 2020

” By way of contest background, After reading my latest book, “ Answers for Modern Communicators ,” Professor Jennie Donohue tasked her Introduction to Public Relations class with creating a short educational video sharing tips and insights based on one of three communication practices.

Video 339

Video Sports Journalism Education 339

Stephen Waddington

DECEMBER 17, 2020

We’ve published the fifth edition of the book this week. The new book has been written by an international communication of 35 authors over the past three years. We made a start at reflecting this by adding new material in the past few months as the book went to print. It is fundamentally impacting the communications industry.

Case Study 201

Case Study Conference Exercises Print 201

Deirdre Breakenridge

FEBRUARY 7, 2022

As I mentioned in my book, Answers For Ethical Marketers ,” early in my career, I thought my ethics and values were naturally baked into the professionals around me. However, it’s important to see eye-to-eye with the people who are in your inner circle and who are your trusted advisors.

Ethics 367

Ethics Course Video Agency 367

Deirdre Breakenridge

NOVEMBER 27, 2018

The good news is that there are so many leadership experts out there whom we can follow, so many great leadership books, so many leadership blogs we can follow so many leadership webinars and classes we can take to make sure we’re bringing out best as leaders! Am I choosing perceptions that work? Am I truly a servant leader?

Leadership 380

Leadership Energy Training LinkedIn 380

Onclusive

JANUARY 14, 2020

That’s why Airbnb and 23andMe teamed up to launch a communications program during Airbnb’s “Family Month” in May 2019 promoting their “Heritage Travel” concept to drive consumers to engage more with their roots and book heritage travel experiences.

Case Study 284

Case Study Travel Study Consumer 284

ImPRessions - Crenshaw Communications

JULY 13, 2022

Prepare a Briefing Book. Set them up for success by prepping a comprehensive briefing book well before the event. A briefing book will break-down the appointment times, media attendee’s background and the key topics for discussion.

Media 294

Media Trade Shows Travel Interviews 294

Ronn Torossian

APRIL 2, 2020

The Next Step Similar to what author Jim Collins called his book […]. Yet, a growing number of today’s marketers have discovered the power of personalizing their messages to consumers on different omni-channels. The post Making it Personal appeared first on.

Consumer 248

Consumer Marketing Agency Strategy 248

PRSay

FEBRUARY 6, 2025

Communicators have been following that advice since the book was published in 1976. If you give me an article that runs to eight pages and I tell you to cut it to four, youll howl and say it cant be done, he wrote in On Writing Well. After that, comes the hard part: cutting it to three. But what if your company used that business model?

Writing 162

Writing Storytelling Groups Training 162

Cision

MAY 30, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . I talk more about Erin and her successes in my book, Hug Your Haters. A New York Times best-selling author of five books, Jay is the host of the acclaimed “Social Pros” podcast. It’s a two-step process.

Software 328

Software Customer Service Google Small Business 328

Deirdre Breakenridge

NOVEMBER 16, 2021

If you want to learn more about how to bring ethics and values into your media interviews or to any communication touchpoint, then I hope you’ll check out my book, Answers For Ethical Marketers. You can learn more, or pick up a copy of the book here.

Ethics 195

Ethics Interviews Media Print 195