Stephen Waddington

JANUARY 13, 2022

An exceptional book about the craft of writing. There are few books written about the craft of advertising, marketing, and public relations. Amazon’s shelves are bursting with books about management and process, but there’s few about practice. This makes Andrew Boulton’s book Copywriting is… unusual. There’s more.

Advertising 147

Advertising Advertising Writing Creativity 147

Deirdre Breakenridge

JANUARY 7, 2019

One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling. There are so many reasons why I like this book and would recommend it to students, professors and professionals.

Social Media 269

Social Media Communications Media Storytelling 269

5W PR

OCTOBER 22, 2024

A 360-degree marketing strategy from a hospitality marketing agency , encompassing a wide range of channels and tactics, is essential to reach the target audience effectively and drive bookings. Customer journey mapping means visualizing the steps that the customers are taking from initial research to booking and post-stay experiences.

Travel 78

Travel Marketing Engineering Advertising 78

Prowly

JULY 26, 2023

A book launch press release follows similar rules to other press releases, with a few caveats. Let us walk you through exactly how to write a book press release and gain media attention by distributing it. The post How to Write a Book Press Release (Examples and Templates) appeared first on Prowly Magazine.

Writing 104

Writing Examples How To Media 104

The Resolution Blog

NOVEMBER 12, 2020

The post The FuturePRoof book series & diversity in PR appeared first on PR Resolution — by CoverageBook. As well as […].

Interviews 194

Interviews Publicity Communications 194

Wadds Inc.

APRIL 19, 2023

The book is aimed at a general audience, in what Miller and Dinan say, “is our attempt to try to explain how the insidious and mysterious power of public relations works to undermine democracy.” But to do so may make you a “public relations apologist,” a term used throughout this book.

Ethics 105

Ethics Government Corporate Exercises 105

Deirdre Breakenridge

OCTOBER 6, 2017

I’ve been writing this book for years and it’s finally finished. My book offers students and professionals practical answers to important career and communication questions, helping them to communicate successfully in a business setting. I’ve learned so much from all of you.

Communications 211

Communications Course Video Writing 211

Garrett Public Relations

APRIL 18, 2024

My book, B2B PR That Gets Results, is ON SALE NOW! B2B PR That Gets Results gives straightforward public relations tips and advice that you can plug right into your program today – and, if you don’t have a PR program, the book will tell you where to start.

B2B 78

B2B Publicity Small Business Content Marketing 78

ImPRessions - Crenshaw Communications

APRIL 3, 2020

This shift opens up some new earned speaking opportunities since some originally booked speakers may not opt to participate in newly online events. The post How to Book Speaking Opps In The COVID Era appeared first on Crenshaw Communications. The premium on in-person experiences may take on greater importance than ever before!

Conference 284

Conference How To Trade Shows Leadership 284

Wadds Inc.

JUNE 5, 2023

Prevention is better than cure - and if a crisis situation is often described as a car crash, this book is all about avoiding collisions. Her previous book Crisis Communication Strategies , drew on her two decades of experience.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Stern + Associates

OCTOBER 3, 2024

A book launch should be treated the same way: not an end but a beginning to keeping a book and its ideas in orbit long enough to make an impact. But many books have a successful launch only to fizzle out; they don’t make it to space, or they don’t stay there long. Here’s how to plan for a “long-tail” strategy.

Strategy 62

Strategy Communications Conference Leadership 62

Agility PR Solutions

DECEMBER 13, 2023

This question is at the center of a new industry book, Ask & Deliver: Discover the Heart of Your Business by Listening to the Voice […] The post New industry book offers key insights into redefining customer relationships appeared first on Agility PR Solutions.

Industry 110

Industry Branding Brand Publicity 110

HMA Public Relations

SEPTEMBER 22, 2023

October 1-7 is Banned Books Week and the latest theme is “Let Freedom Read,” a call to action about the urgent need to defend the right to read and to support the community of readers, library staff, educators, authors, publishers, and booksellers. Read more from Abbie Fink on banned books and the power of reading in this post.

Education 86

Education Community Media 86

Stuart Bruce

MARCH 4, 2021

It’s World Book Day so I’ve hit my bookshelves and Kindle to find 10 of my favourite books for public relations and corporate affairs.

Corporate 99

Corporate Publicity Communications 99

PR Fuel

FEBRUARY 25, 2024

Authors may yearn to be the next JK Rowling or Stephen King, but the stark facts of book writing paint a different picture. In a typical year, between 500,000 and 1,000,000 books are launched onto the market. Read More The post The Do’s and Don’ts of Writing a Book Press Release appeared first on eReleases.

Writing 104

Writing Marketing Strategy 104

Stern + Associates

OCTOBER 5, 2022

In a variety of just released and upcoming books, our clients are taking on topics as diverse as the organizational resilience that comes out of exceptional leadership, especially in crises, a timely update about Vladimir Putin’s geopolitical influence, and insights into just how consequential the process of picking a president is.

Crisis 118

Crisis Leadership Policies Groups 118

Deirdre Breakenridge

SEPTEMBER 14, 2017

“What is the hardest part about writing a book?”. Will people read the book? Most writers I have come across tell me writing a book is both extremely rewarding and at the same time one of the biggest challenges they have ever taken on. Will my ideas resonate with anyone?

Writing 0

Writing Travel Film Creativity 0

Wadds Inc.

SEPTEMBER 15, 2023

Crispin Manners’ new book How To Sell Value – Demystified aims to change that and to move agencies away from a time-based billing model. It’s a subject that Crispin Manners tackles head-on in his new book How To Sell Value – Demystified. Manners opens the book with a list of the eight-deadly sins of time-based pricing.

How To 124

How To Case Study Financial Agency 124

The Resolution Blog

SEPTEMBER 8, 2022

The post How to turn a PR coverage book into a ‘social impact report’ ? Estimated coverage views, social shares and engagements are all metrics most PR people are familiar with, but when we recently saw them alongside stats on social isolation and ‘no. of friends made’ we needed to know more! Who was this report for? What job does it do?

Report 156

Report How To Blogging 156

Wadds Inc.

JANUARY 12, 2023

An insightful book, packed full of pithy, punchy truths that would be a useful start to 2023 for any organisational leader. A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. We’re in an era of huge change.

Reputation 98

Reputation Public Affairs Case Study International 98

Agility PR Solutions

NOVEMBER 20, 2023

Shady sellers have been quick to take advantage of consumers’ trust in reviews, […] The post Consumers trust online reviews most, but new research finds a third of Amazon book reviews are fake appeared first on Agility PR Solutions.

Consumer 176

Consumer Branding Brand Publicity 176

Wadds Inc.

AUGUST 8, 2024

The book covers a wide range of topics, including international comparisons of maternity provision, academia in Brazil and Spain, leading public relations in a warzone, sustaining a 40-year career as a woman, and working in public relations for the adult entertainment industry. The book also reveals differences.

Publicity 52

Publicity Comparison International Internal 52

Stephen Waddington

JUNE 6, 2020

A book that provides a blueprint for modern reputation management. Reputation Management was published in 2019 long before the COVID-19 crisis but it is nonetheless a timely book. We contributed the final essay updating our book Brand Vandals in 2013, exploring the impact of social media on reputation. Buy it for your boss.

Reputation 153

Reputation Financial Case Study Banking 153

Stern + Associates

SEPTEMBER 6, 2023

Whether it’s recalibrating perceptions on failure, assessing the significance of recognition, or evaluating partnerships in a globalized world, these five books deliver insights that can help reset your individual and organizational approaches to work and home life alike.

Data 62

Data Strategy Groups Policies 62

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Most earned media specialists want that coveted booking for their client and every PR person is pitching. The post Book It! A national TV segment typically has a large and high-quality reach in real time, it’s searchable for some time thereafter, and it can be amplified on social media. So how can one break through?

Print 245

Print Pitching Television Newspapers 245

Wadds Inc.

JANUARY 15, 2024

A new book Leading the Listening Organisation advocates for organisations to adopt a culture of active, empathetic listening to employees to drive better business outcomes. The book advocates for organisations to listen to their employees through active engagement. The book is a mix of theory and practice.

Leadership 52

Leadership Employee Case Study System 52

Cision

OCTOBER 7, 2016

Patrick Lambert oversees celebrity, relevant human interest and news bookings as a talent executive for T.D. Jakes team, but isn’t new to talent booking. Tell me a little about yourself: How did you get your start in talent and celebrity booking? For books it’s great to get a hard copy send to the office.

Pitching 275

Pitching Television Energy Social Media 275

Wadds Inc.

FEBRUARY 15, 2023

The book is split into three sections. The first two, focusing on the digital realm, make the book stand out from other crisis management manuals. People are as crucial as plans throughout this book. It’s manna for anyone writing a crisis comms plan.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Agility PR Solutions

JUNE 1, 2023

Your book promotion strategy might involve book reviews, attending book signings, conducting book readings, and running contests and giveaways. However, one mention in the press can multiply your efforts, sending a community of readers your way, and earning your book a spot on the bestsellers list. Want some proof?

Writing 86

Writing Community Strategy Publicity 86

ImPRessions - Crenshaw Communications

JULY 18, 2018

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. The best briefing books offer a go-to reference and “study guide” so an interviewee has full background on the reporter, the outlet, and the best messaging for the opportunity.

Interviews 136

Interviews Construction Report Journalism 136

Agility PR Solutions

JANUARY 29, 2024

If you’ve been marinating a killer book idea that just needs a one-way ticket out of your brain and onto the shelves, this AI-focused pep talk is for you. And hey, if you’re crafting comms by […] The post How AI story crafting can help bring your inner PR book idea to life appeared first on Agility PR Solutions.

Branding 100

Branding Brand Publicity 100

Wadds Inc.

FEBRUARY 28, 2024

Though it’s explicitly billed as a marketing book, the advice covering strategic, ethical and commercial issues is highly applicable to public relations practitioners. Their previous book, Sustainable Marketing – How to Drive Profits with Purpose , was highly commended at the Business Book Awards 2022.

Marketing 52

Marketing Ethics International Internal 52

Wadds Inc.

MARCH 15, 2023

The book has a relentlessly commercial focus, which is a strength – ability to demonstrate contribution to business objectives, as Weiner argues, is critical for a public relations team in any sector. The book breaks down the everyday applications of technology, with suggestions on future trends grounded in what’s happening right now.

Technology 98

Technology Data Analysis International 98

Karen Freberg

NOVEMBER 15, 2020

This past week was filled with one particular subject that is near and dear to my heart: books, specifically, book writing. First, I got a chance to be part of a Zoom panel this week with other authors of PR and social media books to discuss all of the ins and outs that go into book writing.

Writing 105

Writing Chemicals Conference Resources 105

Melissa Agnes

AUGUST 8, 2019

Mascot Books is one of the hundreds of thousands of companies to have recently experienced this first-hand, when a malicious attempt was made to fraud their clients into paying invoices that appeared to be sent from Mascot, but weren’t. Learn more about Mascot’s Books and their brilliant work here.

Case Study 234

Case Study Study Crisis Management Crisis 234

Wadds Inc.

NOVEMBER 30, 2023

The book features insights from 20 experts on leveraging large language models, AI productivity tools, and integrated AI platforms to help practitioners work smarter. I’ve launched a new book today about artificial intelligence (AI) tools for public relations. Buy the book It is organised into three intuitive sections.

Tools 52

Tools Handbook Publicity Analysis 52