Stephen Waddington

JANUARY 13, 2022

An exceptional book about the craft of writing. There are few books written about the craft of advertising, marketing, and public relations. Amazon’s shelves are bursting with books about management and process, but there’s few about practice. This makes Andrew Boulton’s book Copywriting is… unusual. There’s more.

Advertising 147

Advertising Advertising Writing Creativity 147

Agility PR Solutions

JANUARY 26, 2021

A newly published book, PR Women with Influence: Breaking Through the Ethical and Leadership Challenges, explores how women in PR […]. The post Trends and challenges revealed in new book about women and leadership in public relations appeared first on Agility PR Solutions.

Leadership 179

Leadership Trends Publicity Ethics 179

Wadds Inc.

MARCH 29, 2024

Rachel Miller's new book Internal Communication Strategy offers a practical, step-by-step guide to organisational communication by developing a robust internal communication strategy. It’s not every book about internal communications that offers a revolution. The book is published on 3 April in the UK and 30 April elsewhere.

International 116

International Internal Strategy Communications 116

Business Wire

OCTOBER 20, 2021

The dawn of the real-time Internet brought a new kind of investor audience for companies to consider. Investors previously placed stock orders with brokers, but now they can buy and sell stocks on their own via online trading platforms such as E*TRADE and TD Ameritrade or mobile apps like Robinhood.

Financial 291

Financial Blogging Mobile Analysis 291

Deirdre Breakenridge

MARCH 9, 2022

When I wrote Answers for Ethical Marketers , the book’s mission was to help business professionals communicate with honesty, transparency, respect and objectivity, knowing that ethics and values were always leading the way. ” Among the top suggestions included were: .

Ethics 433

Ethics Leadership Video Social Media 433

Agility PR Solutions

NOVEMBER 20, 2023

Shady sellers have been quick to take advantage of consumers’ trust in reviews, […] The post Consumers trust online reviews most, but new research finds a third of Amazon book reviews are fake appeared first on Agility PR Solutions.

Consumer 179

Consumer Branding Brand Publicity 179

Wadds Inc.

NOVEMBER 21, 2023

The creative duo Ryan Wallman and Giles Edwards have produced a hilarious and thought-provoking sequel to their book Delusions of Brandeur. Creative duo Ryan Wallman and Giles Edwards are back in time for Christmas with a new book called How Brands Blow. How Brands Blow Ryan Wallman and Giles Edwards Gasp Books £15.99

Comparison 119

Comparison Creativity Training Industry 119

Wadds Inc.

SEPTEMBER 27, 2023

The interlinked relationship between inclusivity and internal communications is distilled into best practice in this field-leading book from two of the industry’s most successful practitioners, Priya Bates and Advita Patel.

International 122

International Internal Case Study Analysis 122

The Resolution Blog

SEPTEMBER 8, 2022

The post How to turn a PR coverage book into a ‘social impact report’ ? Estimated coverage views, social shares and engagements are all metrics most PR people are familiar with, but when we recently saw them alongside stats on social isolation and ‘no. of friends made’ we needed to know more! Who was this report for? What job does it do?

Report 156

Report How To Blogging 156

Stern + Associates

AUGUST 20, 2024

As we look ahead to autumn 2024, our global experts are preparing to launch some of the most anticipated books of the year. In this book filled with real-world case studies, Harvard professor Cass Sunstein offers a nuanced, easily accessible guide for this often-complicated topic.

Case Study 118

Case Study Handbook Technology Policies 118

Agility PR Solutions

MARCH 1, 2021

The post Books, publishing and PR: publicist Helena Brantley speaks out on the challenges facing the industry thanks to COVID—and how she’s doing things differently appeared first on Agility PR Solutions. “I hate to fly, and I will fly for PubWest,” she says in a recent Zoom interview. PubWest is a […].

Industry 179

Industry Conference Interviews Publicity 179

Wadds Inc.

SEPTEMBER 15, 2023

Crispin Manners’ new book How To Sell Value – Demystified aims to change that and to move agencies away from a time-based billing model. It’s a subject that Crispin Manners tackles head-on in his new book How To Sell Value – Demystified. Manners opens the book with a list of the eight-deadly sins of time-based pricing.

How To 124

How To Case Study Financial Agency 124

Deirdre Breakenridge

JANUARY 6, 2020

” In the spirit of students and professionals being PR Tech Testers , we thought it would be a much more interesting assignment for students to create videos based on what they learned in class.

Video 352

Video Journalism Education Resources 352

PR Fuel

FEBRUARY 25, 2024

Authors may yearn to be the next JK Rowling or Stephen King, but the stark facts of book writing paint a different picture. In a typical year, between 500,000 and 1,000,000 books are launched onto the market. Read More The post The Do’s and Don’ts of Writing a Book Press Release appeared first on eReleases.

Writing 104

Writing Marketing Strategy 104

Agility PR Solutions

DECEMBER 13, 2023

This question is at the center of a new industry book, Ask & Deliver: Discover the Heart of Your Business by Listening to the Voice […] The post New industry book offers key insights into redefining customer relationships appeared first on Agility PR Solutions.

Industry 113

Industry Branding Brand Publicity 113

5W PR

NOVEMBER 21, 2024

Leveraging Visual Platforms In the age of visual content, publishers can capitalize on platforms like Instagram, Pinterest, and TikTok to showcase their books. Creating animated book trailers, interactive elements, and engaging short videos can captivate audiences and drive interest.

Industry 78

Industry Apparel Print Marketing 78

Agility PR Solutions

JANUARY 29, 2024

If you’ve been marinating a killer book idea that just needs a one-way ticket out of your brain and onto the shelves, this AI-focused pep talk is for you. And hey, if you’re crafting comms by […] The post How AI story crafting can help bring your inner PR book idea to life appeared first on Agility PR Solutions.

Branding 103

Branding Brand Publicity 103

Business Wire

JUNE 23, 2020

There is plenty of evidence of this in her current column at LowestRates.ca , as well as in her multiple published books. Roseman is also a renowned journalist who has been a strong advocate for Canadian consumer rights for the past 35 years.

Report 67

Report Creativity Blogging Consumer 67

Deirdre Breakenridge

JANUARY 13, 2020

” By way of contest background, After reading my latest book, “ Answers for Modern Communicators ,” Professor Jennie Donohue tasked her Introduction to Public Relations class with creating a short educational video sharing tips and insights based on one of three communication practices.

Video 339

Video Sports Journalism Education 339

Stephen Waddington

DECEMBER 17, 2020

We’ve published the fifth edition of the book this week. The new book has been written by an international communication of 35 authors over the past three years. We made a start at reflecting this by adding new material in the past few months as the book went to print. It is fundamentally impacting the communications industry.

Case Study 201

Case Study Conference Exercises Print 201

5W PR

OCTOBER 22, 2024

A 360-degree marketing strategy from a hospitality marketing agency , encompassing a wide range of channels and tactics, is essential to reach the target audience effectively and drive bookings. Customer journey mapping means visualizing the steps that the customers are taking from initial research to booking and post-stay experiences.

Travel 78

Travel Marketing Engineering Advertising 78

Deirdre Breakenridge

FEBRUARY 7, 2022

As I mentioned in my book, Answers For Ethical Marketers ,” early in my career, I thought my ethics and values were naturally baked into the professionals around me. However, it’s important to see eye-to-eye with the people who are in your inner circle and who are your trusted advisors.

Ethics 367

Ethics Course Video Agency 367

Deirdre Breakenridge

NOVEMBER 27, 2018

The good news is that there are so many leadership experts out there whom we can follow, so many great leadership books, so many leadership blogs we can follow so many leadership webinars and classes we can take to make sure we’re bringing out best as leaders! Am I choosing perceptions that work? Am I truly a servant leader?

Leadership 380

Leadership Energy Training LinkedIn 380

Onclusive

JANUARY 14, 2020

That’s why Airbnb and 23andMe teamed up to launch a communications program during Airbnb’s “Family Month” in May 2019 promoting their “Heritage Travel” concept to drive consumers to engage more with their roots and book heritage travel experiences.

Case Study 284

Case Study Travel Study Consumer 284

Ronn Torossian

APRIL 2, 2020

The Next Step Similar to what author Jim Collins called his book […]. Yet, a growing number of today’s marketers have discovered the power of personalizing their messages to consumers on different omni-channels. The post Making it Personal appeared first on.

Consumer 248

Consumer Marketing Agency Strategy 248

ImPRessions - Crenshaw Communications

JULY 13, 2022

Prepare a Briefing Book. Set them up for success by prepping a comprehensive briefing book well before the event. A briefing book will break-down the appointment times, media attendee’s background and the key topics for discussion.

Media 294

Media Trade Shows Travel Interviews 294

Cision

MAY 30, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . I talk more about Erin and her successes in my book, Hug Your Haters. A New York Times best-selling author of five books, Jay is the host of the acclaimed “Social Pros” podcast. It’s a two-step process.

Software 328

Software Customer Service Google Small Business 328

Deirdre Breakenridge

NOVEMBER 16, 2021

If you want to learn more about how to bring ethics and values into your media interviews or to any communication touchpoint, then I hope you’ll check out my book, Answers For Ethical Marketers. You can learn more, or pick up a copy of the book here.

Ethics 195

Ethics Interviews Media Print 195

Cision

OCTOBER 7, 2016

Instead, take a moment, book a demo to learn about Cision’s software and begin benchmarking trends important to your industry. Before starting your next viral social campaign, head down to your local coffee shop and enjoy the autumnal bounty of nutmeg, cloves and cinnamon — or don’t because you know it will be back next year.

Analysis 318

Analysis Viral Trends Software 318

ReimaginePR

MAY 30, 2020

She would find amazing books and act them out at home before taking in to read to her class. Watching his mother perform, he thought that being a kids book author must be the most noble profession ever. And so he and Susan wrote their first children’s book, I Got You A Present! When Susan was about 8, she wrote a poem.

Community 194

Community Writing Company 194

Wadds Inc.

NOVEMBER 21, 2024

In her new book Strategic Reputation Management , crisis communications expert Amanda Coleman argues that reputation is earned and not managed. She argues that in this era of technological change, low trust and post-COVID ramifications require a fresh look at what makes a reputation and its management.

Reputation 52

Reputation Crisis Communications Crisis Measurement 52

Onclusive

AUGUST 24, 2023

Book a free 1-on-1 meeting with our PR and Comms intelligence experts to discuss how you can take your strategies to the next level using media monitoring, social listening, and PR/Comms planning. Click here to book a 1:1 meeting Where to find us: The post Onclusive at PRSA ICON 2023: Celebrating PR Excellence appeared first on Onclusive.

Conference 195

Conference Meeting Strategy Media 195

Agility PR Solutions

OCTOBER 22, 2023

The following is an excerpt from the newly released business-leadership book The ROI OF LOL: How Laughter Breaks Down Walls, Drives Compelling Storytelling, and Creates a Healthy Workplace, which is co-authored by Peppercomm founder and CEO Steve Cody and Chief Comedy Officer/professional comedian Clayton Fletcher.

Storytelling 183

Storytelling Leadership Trends Publicity 183

PR for Anyone

SEPTEMBER 20, 2023

This experience inspired Kay to write her best-selling book called “MemoryBanc® Your Workbook for Organizing Life” She is also a professional money manager who helps families manage cash flow, bill payments, and protect against fraud.

Banking 264

Banking YouTube Instagram LinkedIn 264

Deirdre Breakenridge

DECEMBER 13, 2021

In my book, Answers for Ethical Marketers, I shared how in most companies three areas are involved directly with ethics and values. Today, everyone is an Ethical Marketer. Each employee of the company should uphold the values and good judgment that guide the company and which lead to ethical interactions and communications.

Ethics 195

Ethics Policies Leadership Employee 195

Prowly

FEBRUARY 19, 2021

Jump straight to press release examples No matter if you’re about to promote a product launch, release a new book, or announce a new hire – you’re probably looking for the best press release examples to get inspired from. Searching for the best press release examples? You came to the right place. ? And rightly […].

Examples 210

Examples Product Launch 210