Critical Mention

AUGUST 20, 2020

Books, webinars and podcasts have risen in popularity now that more people are spending time indoors. As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. They should also prepare for what communication will be like after the pandemic has ended.

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Resources Communications Education Guidelines 136

PRSay

APRIL 14, 2023

Join PRSA and Ann Wylie at “ How To Catch Your Readers With ChatGPT: Six Ways To Use AI To Become a Better Writer ” on May 18. Ann,” he says, “when are you going to start helping your clients use ChatGPT to write better messages faster?” Plus, those who used AI in writing produced better messages. without it.

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How To Writing Study Training 119

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. She concluded her LinkedIn post about building leaders for tomorrow by writing, “They are hiding in plain sight.

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How To Employee Leadership Nonprofit 160

PRSay

FEBRUARY 14, 2019

Bad writing can damage your professional reputation. In a post on Fast Company in December, professional writing coaches shared the most common mistakes they encounter, and advice for how to avoid them. Taking too long to state the point is another common flaw in business writing. Paul of Ann Arbor, Mich.,

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Writing Storytelling Reputation Social Media 144

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. She concluded her LinkedIn post about building leaders for tomorrow by writing, “They are hiding in plain sight.

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How To Employee Leadership Nonprofit 129

Polaris

DECEMBER 14, 2014

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. When I was very young, there were picture books and children’s poetry (Robert Louis Stevenson and A. Today, books continue to be one of my favourite gifts—for giving and receiving. 2 Kathi Kruse. Here, here!

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Marketing Resources Content Marketing Leadership 251

Remote PR Jobs

JULY 19, 2024

RemotePRJobs : RemotePRJobs is a specialized online platform tailored for PR and Communication professionals seeking remote opportunities. International Association of Business Communicators (IABC): This association provides a range of resources, conferences, and a directory of members.

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Case Study Conference Local Trade Shows 246

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Fall is an ideal time to crack open a book, and there are plenty of choices out there to stimulate a public relations professional’s appetite for ideas and inspiration. In the past, we’ve suggested books we found appealing to PR and marketing types, and here are some more fall recommendations that are sure to provoke new thoughts.

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Viral Storytelling Writing Crisis 120

Barokas

JUNE 14, 2019

Nothing in life is better at simultaneously sharpening the mind and nurturing the soul than a good book. I’m sure I was born with this knowledge, because books have called to me for as long as I can remember. Page by page, chapter by chapter, books transform us, teach us, mold us, improve us, entertain us, humble us and guide us.

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Communications Transportation Television Writing 101

Critical Mention

AUGUST 19, 2018

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in! Brand Media Strategy: Integrated Communications Planning in the Digital Era.

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Pinterest Viral YouTube Mobile 71

Cision

OCTOBER 4, 2016

Nearly any digital marketer will tell you that email is a preferable communications platform compared to social media. Spam filters aren’t discussed enough in the context of digital communications and marketing (specifically, avoiding spam filters). Tell recipients how to unsubscribe from the list. Honor opt-outs promptly.

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How To Reputation Report Marketing 0

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. Walking down Michigan Avenue beside my ecstatic children, I remember thinking how carefree, jubilant and fun life can be. 2011 Update.

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Communications Community Crisis Film 105

Solo PR Pro

JUNE 21, 2022

How to take a vacation as a business owner. Taking a vacation as a solo PR professional comes down to excellent planning and strong communication with your clients and extended team. Here are some tips and best practices for actually booking that vacation and shutting down your computer. Communicate with your clients.

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How To Social Media Communications Crisis 120

Cision

MARCH 31, 2015

But how can you get started? “ A Roadmap to Multimedia Storytelling ,” a free e-book by Martin Waxman , provides today’s communicators with tips, best practices and strategies for creating content that excels in today’s visual and textual world. Get your e-book for free! How to create them? Get the free e-book now!

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Storytelling Mobile Video Viral 120

Cision

JANUARY 9, 2017

But this post isn’t about helping you write your book. Publishing a book can also add credibility and authority to your company as well as your personal brand. In this post, we will look at some of the services that are available to produce a self-published book of content relatively cheaply. The Book Patch.

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Print How To Local Customer Service 120

PRSay

SEPTEMBER 8, 2020

Her new book, “How to Lose the Information War: Russia, Fake News and the Future of Conflict” ( Bloomsbury/I.B. Tauris ), examines how the United States and other governments can better understand the motivations behind Russia’s information-warfare attacks. How can PR professionals/communicators help clarify that distinction?

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Communications Government Viral Radio 170

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing.

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Community How To Marketing Data 92

Melissa Agnes

AUGUST 6, 2014

” When I talk, train and write about crisis communications, I always say that your audiences want (and expect) to communicate with the people behind the brand, not with your logo. Cut jargon out of your crisis communication vocabulary. Crisis Communications Food for Thought'

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Crisis Communications Crisis Communications Training 273

Maxim Behar

JANUARY 28, 2024

More importantly, in the PR business, we need to be able to distinguish where AI can truly be useful, where it can benefit our clients, and how we can protect ourselves from slipping into the vast sea or ocean of information we receive. How are we going to adapt? How do we use the copyrights of the texts it provides us?

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Radio Ethics How To Writing 59

Cision

NOVEMBER 15, 2015

Social media presents a huge opportunity for brands to communicate with fans, critics and potential customers. But it’s important to know how to handle each situation properly. If you don’t, you could end up with a full-fledged crisis on your hands. Why call attention to someone’s negative feedback?

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Infographics How To Social Media Writing 120

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. Walking down Michigan Avenue beside my ecstatic children, I remember thinking how carefree, jubilant and fun life can be. 2011 Update.

Communications 81

Communications Community Crisis Film 81

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

We write plans that cover several months and in our personal lives we may do the same. If we can’t reach someone with one form of communication, we have back-up plans to get that quick response. Communication is key – In any good relationship, communication is key. PR people may even double-text or call when dating.

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Product Launch Training Interviews Software 296

PR Insiders

APRIL 13, 2021

Firms also have a whole range of specialties, from crisis communications to public affairs to research and analysis. How can you possibly determine which is the right firm for you and your needs? If you’re also an author, find a firm that works as well with book reviewers and book bloggers. Happy publicizing!

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Radio How To Public Affairs Print 78

PR Fuel

AUGUST 19, 2021

But how do you build and maintain positive media relationships? Check out these tips on how to foster a beneficial relationship with journalists and media. You can then reach the media reporters via email, or if you have the time and capacity, book a face-to-face appointment. Keep Your Pitch Clear and Straight to the Point.

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How To Media Pitching Report 105

PRSay

MAY 31, 2019

In his book “Your Future in Public Relations,” PR pioneer Edward L. Whether you’re a new professional eager to start a communications career or an experienced practitioner who needs a major change, another person’s perspective can help you make more informed decisions. We’ve all been through it. But who can you turn to for that advice?

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How To Meeting Ethics Pitching 132

Waxing UnLyrical

MARCH 1, 2011

You’ll probably find you’ve knocked up against a treasure trove of writing ideas, too. Learn to write for different readers and venues. If your own website is geared toward a technical readership level, try writing a news release for the general public. Failing all that, of course, you can always write a book.

Writing 76

Writing Comparison Web Resources 76

ImPRessions - Crenshaw Communications

APRIL 14, 2017

Once the consensus is there and put in writing, the team can more easily craft a roadmap with reasonable expectations. In negotiating a PR agreement, it’s fundamental to understand your company’s offering and how to articulate it. Look for a firm to demonstrate how they do what they do and what’s in it for your company.

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How To Case Study Meeting Examples 136

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Google Now.

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Tools How To SEO Writing 120

Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Finding an idea, collecting your thoughts and then communicating them in an interesting way that someone will actually read feels like childbirth for most of us. Yet business blogging is an important part of marketing today.

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Writing Blogging eBook Google 100

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding. Wealth of examples.

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Data Media Case Study Social Media 42

Karen Freberg

FEBRUARY 16, 2018

We were talking about books, and which ones we were going to use for the upcoming semester. Emily and Amber were talking about how there wasn’t really a book that covered short form or long form content creation, addressed the issue of actually the best practices of writing an email and other key topics surrounding digital media.

Writing 40

Writing Exercises Advertising Advertising 40

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Danny Sullivan, writing for Search Engine Land, detailed the effective engagement (relative to all of his Twitter followers) of a specific Tweet as.1 Books and literature. Family and parenting.

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Social Media How To Insurance Insurance 233

PRSay

JULY 27, 2020

For communicators, that means eliminating hype, jargon, buzzwords and corporate-speak. In their 2005 book, “Why Business People Speak Like Idiots,” authors Brian Fugere, Chelsea Hardaway and Jon Warshawsky wrote that employees perceive jargon, hype and buzzwords as packaged and inauthentic. So you load up the piece with arcane details.

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Employee Leadership System Corporate 196

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 1) Words matter in communication.

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Writing B2B Analytics Reputation 62

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Inevitably many companies choose a platform that offers monitoring (such as Cision’s new Communication Cloud™ ) to handle their social media. It may be academic or personal.

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Social Media How To Media Customer Service 120

Burrelles Fresh Ideas

MAY 30, 2023

Related: Top 9 Tips for Accessible Communications Inclusive collaborations Making your PR campaigns genuinely accessible isn’t just about using measures that enable those living with challenges to adapt their consumption methods. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie.

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How To Ethics Education Creativity 40

Wadds Inc.

JANUARY 16, 2023

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. We caught up to discuss some of the issues arising from his book. A comment by Marc C.

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Meeting Ethics Storytelling Publicity 98