PR for Anyone

OCTOBER 27, 2021

Introduce your newest employee. Share your favorite place in the community. Welcome a new business in the community. Share your favorite business book. Interview a customer. Post a #TBT. Post a fill-in-the-blank question. Share someone else’s content. Post something seasonal. Do a Facebook Live. Do a “how-to”.

Real Estate 227

Real Estate How To Infographics Video 227

PRSay

MARCH 22, 2023

If a company with 1,000 employees employs you at the turn of the next decade, then approximately 300 of those employees will have been born between 1997 and 2012. Those employees are your ZEOs, tech-savvy content creators, purpose-driven entrepreneurs, and change agents with the potential to transform and innovate your business.

How To 163

How To Employee Leadership Nonprofit 163

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. As such it enables consideration of this specialism across a period of 65 years.

Employee 77

Employee How To International Internal 77

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Establishing community-engagement goals When businesses embrace a community focus , they can gain a variety of benefits. Nevertheless, effective community engagement won’t take the same shape for every company.

Community 92

Community How To Marketing Data 92

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Where these two networks excel, though, is that they all have communities that are open for the public to join and engage. One of the two companies mentioned, though, was listening: Avaya.

How To 198

How To Instagram Social Media LinkedIn 198

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” with a major in electronics engineering from the Community College of Philadelphia.

Corporate 274

Corporate Leadership Advertising Advertising 274

PRSay

MARCH 21, 2023

If a company with 1,000 employees employs you at the turn of the next decade, then approximately 300 of those employees will have been born between 1997 and 2012. Those employees are your ZEOs, tech-savvy content creators, purpose-driven entrepreneurs, and change agents with the potential to transform and innovate your business.

How To 139

How To Employee Leadership Nonprofit 139

PRSay

MAY 25, 2021

That can include advocating for leaders to mandate DE&I training for all employees and incorporating people of diverse backgrounds into all projects and practices. Moreover, we can widen our target audiences to include diverse members of our communities. These practices also help the public believe and trust our messages.

Training 193

Training Policies Study Community 193

Remote PR Jobs

JUNE 16, 2022

Sharing a high and low of your day, what keurig coffee cup you’re sipping, or vacation plans for the weekend instill a sense of community and camaraderie. This can serve as a space for employees to share personal, family, or work wins, where others can congratulate or send in their own! This can be done in a few different ways.

Employee 130

Employee Sports Meeting Groups 130

Onclusive

JANUARY 31, 2018

They have a DNA, which you can read more about in my book. “To The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees. Community: This is old ground for PR people: it’s not just your customers, but the people who influence our customers.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Cision

NOVEMBER 8, 2015

In the “ LiSTEN: 5 Social Audiences You Can’t Ignore ” e-book, social media influencer Jay Baer, along with Neil Schaffer, Mark Schaefer, Scott Stratten and Jeff Bullas, delves into why brands need to listen to their audiences and the benefits that can come from paying attention. Q: What tactics help to make a campaign go viral?

Viral 120

Viral Nonprofit Software Social Media 120

Stern + Associates

APRIL 27, 2023

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational.

Company 118

Company Employee Case Study Strategy 118

Sword and the Script

DECEMBER 16, 2014

In my view this is a well-grounded strategy for business leaders who take the time to understand the media landscape shake up – and the opportunity in developing a community. Joe’s book also tops my reading list for any business leader trying to understand what content marketing means for business. Participation marketing.

Content Marketing 126

Content Marketing Marketing Writing Infographics 126

Wadds Inc.

SEPTEMBER 22, 2024

Back to Basics - Culture, Community and Creativity was the theme of PRAXIS in Pune that took place this weekend. Community is an important public relations strategy. The alignment between community and public relations was set out by Dean Kruckeberg and Kenneth Starck in 1998 in their book Public Relations and Community.

Community 52

Community Sports Internal International 52

PR for Anyone

JANUARY 28, 2024

In-person connections are still important, and there is value for companies bringing their employees back to the office—but making that commute needs to be worthwhile. Employees of all ages have expressed a desire to not be in the office five days a week. ACEing Flexibility So, what is ACE?

Employee 130

Employee Policies Creativity Company 130

PRSay

NOVEMBER 21, 2017

The next year, I became a reporter at a community newspaper where I stayed for five years. I was still investigating when a school PR job opened up in my community. I hadn’t been looking for it, but when my mom (a school employee) sent me the job description, I realized it described ME.

Study 112

Study Newspapers Journalism Community 112

PRSay

AUGUST 6, 2019

In interviewing Gen Zers, ages 13-22, nationwide for my book, “Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media,” I detail six degrees of Gen Z which reinforce the comment of the MTV chief marketer. I have even witnessed at least one agency who has taken this approach.

Television 158

Television Instagram Consumer Newspapers 158

Cision

OCTOBER 30, 2015

Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. Facebook and LinkedIn only permit individual users to join, whereas Google+ communities permit brands to join.

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Stephen Waddington

FEBRUARY 21, 2022

Practitioners helped build audiences for research projects, spearheaded hackathons, led the NHS communication response, underpinned support for NHS workers, vaccine uptake, community engagement, and business support. Free parking was offered at 450 hospitals, with 2,600 staff booking a space.

Publicity 131

Publicity Case Study Local Public Affairs 131

Sword and the Script

NOVEMBER 21, 2023

All the other factors considered – leadership, innovation, profitability, sustainability, and employees – all influence the awareness and strength of a brand. Investments rarely lead to quick wins, so the analyst community is saying that spending on advertising affects a brand far beyond the parameters of a campaign. It’s a perception.

Financial 174

Financial Marketing Survey B2B 174

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Books – self or traditionally published, a book is the most credible way to package a leader’s thinking and is still the clincher for some media decision-makers. Leadership reputation can be increased substantially by sharing information with colleagues and community. Invite others onto the stage.

Leadership 149

Leadership Trade Shows Healthcare Education 149

PR Conversations

JANUARY 29, 2015

James W Irwin, author of the next chapter being serialised from the 1948 book, Your Public Relations, was a member of one such group, The Wise Men , an invitation-only network of PR counsellors informally founded in 1938 in the New York apartment of John W Hill, another of the book’s authors.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

James W Irwin, author of the next chapter being serialised from the 1948 book, Your Public Relations, was a member of one such group, The Wise Men , an invitation-only network of PR counsellors informally founded in 1938 in the New York apartment of John W Hill, another of the book’s authors.

Community 40

Community Employee Local Groups 40

The Proactive Report

NOVEMBER 21, 2022

The more you know about your customers, clients, employees, and competitors, they better your planning will be. With the goal of creating a community they could listen to Rosetta Stone started a Facebook page and actively gathered a large number of their customers there. These are the people who shape the narrative around your brand.

Social Media 162

Social Media Media Analysis Comparison 162

5W PR

OCTOBER 10, 2024

For example, a boutique hotel might share the founder’s passion for design and hospitality, while a luxury resort could highlight its commitment to sustainability and community engagement.  Positive media coverage significantly enhances a brand’s credibility and visibility, attracting new customers and driving bookings. 

Consumer 78

Consumer Branding Brand Crisis Management 78

PRSay

JUNE 26, 2016

Rolling up your sleeves to “listen” more actively and to monitor conversations closely will help you to identify your audience’s pain points, areas of passion, ideas that spark action, and trending topics in different communities. However, it’s not just your communication goals (exposure, message retention, engagement, etc.)

Social Media 113

Social Media Media Infographics Community 113

Stern + Associates

SEPTEMBER 14, 2023

Seeing Others” offers leaders and employees the tools to put themselves in a safe context, allowing frank discussions about the lack of recognition without assigning blame. By creating sustainable workplaces with committed employees, retention, collaboration, and productivity are all boosted.

Employee 62

Employee Study Groups Strategy 62

Stern + Associates

FEBRUARY 13, 2024

As International Women’s Day approaches on March 8 th , we join the global community to celebrate the theme of “ Inspire Inclusion.” Discover the top advice these six award-winning thought leaders are giving today’s leaders about cultivating an inclusive culture that empowers all employees. However, not all workforces are alike.

Internal 133

Internal International Groups Employee 133

Waxing UnLyrical

MARCH 20, 2015

By all accounts, Maddie Grant and Jamie Notter’s new book, When Millennials Take Over , launched to riotous success at SxSW last week. I’m going to now add my $0.02 (and yes, book reviews are back on WUL!) – it’s awesome. What When Millennials Take Over is about. What When Millennials Take Over is about.

Community 40

Community Case Study Technology Employee 40

PRSay

OCTOBER 24, 2018

Given that apparent lack of ethics — and the fact that Japanese companies are largely staffed with life-long employees, making it very difficult to bring in new blood and facilitate change — observers might have expected Nissan to simply cut its ties with Mitsubishi. Mitsubishi’s history of scandals suggested an unethical corporate culture.

Ethics 265

Ethics Automotive Conference Technology 265

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. John O’Brien and Andrew Cave’s book The Power of Purpose is a good guidebook to organisational purpose. #2

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

NOVEMBER 26, 2018

Sarah Hall’s fourth book is a bit different from the norm. It’s an unusual genre for a book about public relations but is one that Sarah Hall has used for her latest #FuturePRoof offering. Each of the industry protagonists is represented by an ink portrait and short story in the 50-page book.

Publicity 76

Publicity SEO Education Community 76

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” You can create your own groups on social media and build a community of engaged followers. Start with employees, financial institutions, local government, and so on.

Small Business 213

Small Business Fashion Groups Local 213

Cision

MARCH 29, 2016

For me, it was a unique opportunity to see the special relationship between PR, business and the communities where “making dreams come true” was more than just a tagline. Creating platforms for employees and customers to have a once-in-a-lifetime experience and be involved in the Olympic movement was really very special. .

Local 120

Local Retail Newspapers Sports 120

Communications Conversations

APRIL 1, 2021

It’s a wonderful opportunity for communications professionals to build their network, be in community with others, and sharpen their skills. In my book, that’s what networking is all about. While there are many benefits to in-person events, I also value the efficiencies you gain through the virtual format.

Financial 148

Financial LinkedIn Groups Sports 148

Solo PR Pro

APRIL 13, 2021

Author, podcaster and digital marketing thought leader Jason Falls dove into the possibilities of influencer marketing in his third book, “ Winfluence: Reframing Influencer Marketing to Ignite Your Brand.”. In his book, Jason breaks down the four main purposes of using influencer marketing to boost a campaign: Word of mouth.

Marketing 88

Marketing Employee Local Community 88

PR for Anyone

OCTOBER 20, 2021

Introduce your newest employee. Share your favorite place in the community. Welcome a new business in the community. Share your favorite business book. Create and post a video. Take a picture of your workspace, office, or co-workers. Interview a customer. Post a #TBT (throwback Thursday). Share someone else’s content.

How To 130

How To Video Interviews YouTube 130