Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ). Social Targeting on Twitter.

Social Media 233

Social Media How To Insurance Insurance 233

Deirdre Breakenridge

JULY 3, 2018

In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. PRStudChat. PRStudChat.

Social Media 150

Social Media Communications Media Community 150

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” He’ll also share tips on how to maximize results, align outreach with organizational goals, and measure success. How do I measure the value of your research communications efforts?

Communications 150

Communications How To Case Study Community 150

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

PRSay

JULY 6, 2020

Many companies are opting to carry on with the work-from-home policies they started during this past March and April. Twitter and Square, for example, have both announced that their employees can continue to work remotely. Companies should also purchase extra face masks for visitors, as needed. Don’t fret if someone is ill.

Employee 190

Employee Skype Meeting Nonprofit 190

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. Basecamp, a project management software company, encourages feedback by making each show a separate blog page with a comments section. The company planned for just five episodes but continued after gaining a quick following by customers who wanted more. Welcome Comments.

Community 206

Community Nonprofit Conference Social Media 206

Critical Mention

JANUARY 22, 2019

I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). I worked at newspapers, magazines, and became the world’s first Chief Content Officer at one company (ClickZ) and now hold the title at another ( MarketingProfs ). What inspired you to write the book? Our approach has shifted.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Waxing UnLyrical

JANUARY 5, 2015

Since January at SBC kicks off with measurement – literally, as tomorrow is the year’s first #measurePR chat (12-1 pm ET, Rebekah Iliff and Deirdre Breakenridge will be guests, so don’t miss it!) Ian Cleary clearly explains how to set up GA so that it’s helping and not hindering your measurement.

Measurement 40

Measurement Nonprofit Analytics Big Data 40

wiredPRworks

SEPTEMBER 30, 2020

Book a Social Selling Secrets Masterclass Discovery Call. In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Diligent Data Measure: turn up online presence and connections to create your own communities. *

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” It makes the company known, accepted and understood. Most prospective customers have done 70% of their homework by the time they contact a company to make a purchase.

Small Business 213

Small Business Fashion Groups Local 213

Waxing UnLyrical

APRIL 24, 2015

So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. At the heart of social PR lies community.

Community 40

Community Measurement Reddit Google 40

Burrelles Fresh Ideas

OCTOBER 24, 2023

The goal, ultimately, is to effectively measure and use customer engagement by gathering as much feedback from as wide a variety of sources as possible. In an era where company ethics matter as much as product function and affordability to many customers, advancing a trustworthy and customer-focused image is paramount.

Strategy 97

Strategy Ethics Social Media Data 97

Cision

MAY 6, 2015

After all, there are plenty of books and posts and miscellaneous expositions claiming the same. And when you read through different iterations of Shonali Burke’s Twitter-mediated #measurePR chats, you get the sense that there isn’t a universal PR metric that will satisfy everyone. Customer touchpoint sensing.

Engineering 120

Engineering How To Measurement Analytics 120

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what? pts Settings.

Measurement 60

Measurement Social Media Twitter Tourism 60

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. The book holds up almost ten years on because most organisations are lousy at using social media to listen to their customers. It is almost a sport on Facebook, Instagram and Twitter.

Storytelling 78

Storytelling Social Media Internal International 78

Critical Mention

JANUARY 22, 2019

I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). I worked at newspapers, magazines, and became the world’s first Chief Content Officer at one company (ClickZ) and now hold the title at another ( MarketingProfs ). What inspired you to write the book? Our approach has shifted.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 102

Interviews Publicity Technology Social Media 102

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.

Measurement 77

Measurement Publicity Web Analytics 77

5W PR

NOVEMBER 28, 2018

While some things are more definite than others, there are a lot of aspects of a business that can’t be measured or evaluated accurately. Marketing lies in the ‘less definite’ category – while there is a lot you can do and measure to build a better campaign – there’s no hard and fast answer on what will be the end result.

Marketing 68

Marketing Mobile Measurement YouTube 68

Public Relations Sydney

AUGUST 4, 2014

It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Measuring public opinion. Click Buy the Book here www.UnknownToExpert.com. Social media evaluation.

Strategy 93

Strategy Publicity Comparison Social Media 93

Maxim Behar

JANUARY 28, 2024

Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. I wrote the book "The Global PR Revolution" in 2019, which was first published in America and then in Bulgaria. We are currently writing a book with Christina.

Radio 59

Radio Ethics How To Writing 59

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Deirdre Breakenridge

OCTOBER 16, 2014

We have to proactively be ahead of what our companies need to know with respect to their audiences to build stronger relationships through communication. This extends beyond the four walls of your communications department in your company. I wrote the book about the eight new practices, but they too have EXPANDED.

Big Data 250

Big Data Data Education International 250

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

It also enlightens brands about specific community pain points that the company can address more actively. Nevertheless, effective community engagement won’t take the same shape for every company. That said, don’t be entirely driven by the company image alone. To connect with Katie, you can follow her on Twitter.

Community 92

Community How To Marketing Data 92

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 137

Tools Publicity Measurement SEO 137

PR in High Definition

AUGUST 27, 2019

We all went on a summer holiday… or maybe not if you happened to book your flight with BA. So, if something does arise, what should you say, how and when should you say it, or should you take a leaf from Ronan Keating’s book and say nothing at all? One work-around is to have a small designated crisis team in each company region.

Crisis 72

Crisis How To Newspapers Reputation 72

Scott Public Relations

JANUARY 24, 2019

Public relations has always been a bit of a murky field when it comes to measuring success. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Scott Public Relations

NOVEMBER 30, 2018

Adding dozens of followers on Twitter is useless to you unless they are potential customers whose business you might secure. A silent account may lead people to think your company is no longer operating. To make people more likely to engage with you, ensure that your company bio is not only complete, but fun and interesting as well.

Social Media 40

Social Media Insurance Insurance Healthcare 40

Waxing UnLyrical

JUNE 4, 2019

Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. Anthony Calderon , is Founder & CEO of SuiteBreak.com , a wellness platform that helps companies promote the health and wellness benefits of an annual vacation. So we look at how and why people book travel.

Tourism 45

Tourism Travel Mobile Nonprofit 45

Critical Mention

SEPTEMBER 9, 2018

Video marketing is a primary example: a whopping 85% of companies regard video as part of their marketing strategy. His most recent book, “The Common Good,” is a fundamental statement on the purpose of society which involves patriotism, truth and leadership. Aria Finger / Tuesday, Oct. Millennial Marketing Expert.

Conference 66

Conference Crisis Management Survey Big Data 66

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. I appreciate your comments by email, Facebook and Twitter. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). Happy New Year.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. The company also offers a no-questions-asked return policy, even if the product has been opened and partially used. … Continue reading Trader Joe’s.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

MARCH 31, 2019

Tech companies are developing AI programs specifically to perform these tasks. In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). Your work is repetitive, rote and/or data intense. Can AI Improve PR?

Analytics 65

Analytics Data Pinterest System 65

PRSay

JANUARY 27, 2017

On Wednesday, the company wrote in a blog post : In the five months since it launched, stories has grown considerably. Instagram continued: Ads in stories will let you use targeting, reach and measurement capabilities that make your ads personally relevant to the people you want to reach—which is unmatched in a stories experience today.

Instagram 60

Instagram Analytics Advertising Advertising 60

Solo PR Pro

DECEMBER 11, 2018

This 86-page report focuses on the use of Facebook, Instagram, and Twitter, looking at the posts per day and week, engagement rates, and top hashtags by engagement rate for these ten industries: Fashion. From within their database of 150,000 they randomly selected 150 companies from each industry. Food & Beverages.

Social Media 45

Social Media Report Fashion Instagram 45

Karen Freberg

AUGUST 15, 2017

Specifically, more of these ideas are shared in a designated Facebook group called Social Media Professors Community , and on Twitter (@SMprofessors). Lots of books to choose from that focus on social media today. Which book do you use? Do you even assign a book? What about articles and resources? The answer is simple.

Social Media 69

Social Media Media Resources Education 69