Wadds Inc.

SEPTEMBER 27, 2023

The interlinked relationship between inclusivity and internal communications is distilled into best practice in this field-leading book from two of the industry’s most successful practitioners, Priya Bates and Advita Patel.

Internal 122

Internal International Case Study Analysis 122

Wadds Inc.

APRIL 19, 2023

A Century of Spin critiques the public relations industry's role in facilitating corporate propaganda and undermining democracy. The book is aimed at a general audience, in what Miller and Dinan say, “is our attempt to try to explain how the insidious and mysterious power of public relations works to undermine democracy.”

Ethics 105

Ethics Government Corporate Exercises 105

Stern + Associates

AUGUST 20, 2024

As we look ahead to autumn 2024, our global experts are preparing to launch some of the most anticipated books of the year. In this book filled with real-world case studies, Harvard professor Cass Sunstein offers a nuanced, easily accessible guide for this often-complicated topic.

Handbook 127

Handbook Case Study Technology Policies 127

Wadds Inc.

JUNE 5, 2023

Amanda Coleman's Everyday Communications Strategies provides advice on proactively managing issues in corporate communication. Prevention is better than cure - and if a crisis situation is often described as a car crash, this book is all about avoiding collisions. Coleman’s manual is reassuringly comprehensive.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

ImPRessions - Crenshaw Communications

JULY 13, 2022

Prepare a Briefing Book. Set them up for success by prepping a comprehensive briefing book well before the event. A briefing book will break-down the appointment times, media attendee’s background and the key topics for discussion. Everyone should be accommodated – no matter their location.

Media 294

Media Trade Shows Travel Interviews 294

Wadds Inc.

NOVEMBER 15, 2023

Purposeful Brands is an erudite and original book with a straight-talking style that deals clearly with definitions of the core concepts of purpose and sustainability in particular. This book is not a communications manual, nor does it work by revealing new techniques for changing consumer or citizen behaviour via communications approaches.

Branding 98

Branding Brand Ethics International 98

Wadds Inc.

JANUARY 12, 2023

An insightful book, packed full of pithy, punchy truths that would be a useful start to 2023 for any organisational leader. A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. We’re in an era of huge change.

Reputation 98

Reputation Public Affairs Case Study International 98

Wadds Inc.

FEBRUARY 15, 2023

The book is split into three sections. The first two, focusing on the digital realm, make the book stand out from other crisis management manuals. People are as crucial as plans throughout this book. It’s manna for anyone writing a crisis comms plan.

Crisis 98

Crisis Communications Crisis Management Analysis 98

ImPRessions - Crenshaw Communications

APRIL 13, 2022

Seddon recently joined Craig Charney of Charney Research and Sarah Colamarino, former Vice President of Corporate Brand Equity and Partnerships at Johnson & Johnson, to discuss the hows and whys of successful purpose-driven marketing. Her statement is backed by impressive research. Purpose isn’t created in isolation.

Branding 296

Branding Brand How To Corporate 296

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Patti is also Forbes contributor and public speaker.

Corporate 274

Corporate Leadership Advertising Advertising 274

5W PR

APRIL 26, 2021

However, several tragic 2020 events have accelerated calls for diversity and inclusion (D&I) and with that have also come moves to improve the corporate culture in many organizations. What Makes For Good Corporate Culture? For many observers, good corporate culture is also about employee empowerment and engagement.

Corporate 88

Corporate Employee B2C International 88

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. With better expectations-setting, PR can be less stressful for those of us on the agency or corporate side. Again, communication is key. . It’s PR, not ER.

Publicity 334

Publicity How To Product Launch Agency 334

Onclusive

DECEMBER 6, 2019

Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. PRNEWS Crisis and Measurement Summit. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Prowly

DECEMBER 17, 2024

Cision is also best suited for corporate in-house PR teams or large PR agencies. Great for corporations and enterprises, but less suitable for small to medium agencies or companies who are looking for different feature offerings. It might fall short with understanding small to medium agencies needs which is where Prowly shines.

Comparison 104

Comparison Software Tools Analytics 104

Stern + Associates

OCTOBER 16, 2024

On this episode of Minds Worth Meeting , we sit down with the founding director of the Oxford University Centre for Corporate Reputation and author of “The Reputation Game,” Rupert Younger. Today, though, bad actors can tarnish a reputation in the blink of an eye thanks to social media and artificial intelligence.

Reputation 62

Reputation How To Meeting Groups 62

Agility PR Solutions

JANUARY 3, 2021

My client at the time, a technology upstart looking to disrupt the corporate travel booking process, had high hopes for the show. I remember attending my first client tradeshow, a big travel industry event at the McCormick Place in Chicago. It had debuted its latest tech platform and secured numerous industry partnerships.

Trade Shows 157

Trade Shows Travel Corporate Technology 157

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Practice corporate social responsibility.

Local 216

Local Government Community Corporate 216

Flack's Revenge

DECEMBER 5, 2017

Then, I forgot about it, until she emailed recently that my commentary was included in her new book: 21st Century Secrets to Effective PR. I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. Readers here know that it’s a pet topic of mine, and I eagerly replied.

Pitching 174

Pitching Journalism Video Advertising 174

Presspage

FEBRUARY 26, 2024

The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. This insight underscores the effectiveness of storytelling in the corporate context. In this article, we explore practical tips to enhance how you communicate corporate strategy & vision to investors.

Corporate 78

Corporate Strategy Communications Storytelling 78

Presspage

FEBRUARY 26, 2024

The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. This insight underscores the effectiveness of storytelling in the corporate context. In this article, we explore practical tips to enhance how you communicate corporate strategy & vision to investors.

Corporate 78

Corporate Strategy Communications Storytelling 78

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. But in recent years, data has shown its efficacy. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

It’s a riveting story, and is part of a recently published book about Reddit – that itself being another tactic for differentiation. Write the book on it. One of our clients, CEO Robert Glazer , published the first in-depth book on affiliate marketing. Put on a conference or panel event. Do some (real) good.

Branding 196

Branding Brand Reddit B2B 196

PRSay

JULY 27, 2020

For communicators, that means eliminating hype, jargon, buzzwords and corporate-speak. Employees have never liked corporate-speak, of course. To eliminate corporate-speak, analyze your writing with tests such as the Flesch Reading Ease Score or the Flesch-Kinkaid Grade Level Score. How to improve on corporate-speak.

Employee 197

Employee Leadership System Corporate 197

Deirdre Breakenridge

MAY 1, 2019

You’re in Chicago, a major agency, corporate and non-profit center. You’ve written or edited two books together: Business Essentials for Strat Comm and Mastering Business for Strat Comm. Do you have any favorite new books for PR and communications professionals? You must think business acumen is important! PRStudChat.

Publicity 202

Publicity Community Blogging Twitter 202

PRSay

JUNE 4, 2024

And it acts like your straight school principal who blocks book banning in their school library and hosts a local drag queen for Story Hour. It sounds like the consumer brand that uses its voice to advocate for equality and demonstrates what that means with its corporate donation strategy. And it acts like the straight U.S.

Government 209

Government Employee Insurance Insurance 209

Shift Communications

OCTOBER 20, 2014

The story was presented as a Lord of the Rings-style adventure, in which a plucky band of adventurers fought dragons like technophobia on the way to the promised land of integrated communications. Other great examples of this?

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

PRSay

SEPTEMBER 18, 2020

The following is adapted from Dick Martin’s book about Marilyn Laurie’s life in public relations, “ Marilyn: A Woman in Charge ” (PR Museum Press, 2020). All proceeds from the sale of the book — available in hardcover, softcover and as an ebook — benefit the Museum of Public Relations. What kind of change? No, same salary,” he said.

eBook 187

eBook Policies Government Engineering 187

Wadds Inc.

OCTOBER 4, 2023

“The book has the cover of a cheap thriller, and it is written much like one. The book followed Brand Anarchy , published two years earlier, describing how modern media, notably social media, could be weaponised to destroy reputation. I caught up with Steve to reflect on the impact of the two books a decade on.

Branding 122

Branding Brand Reputation Financial 122

Melissa Agnes

APRIL 9, 2018

Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. But upon initial assessment, they aren’t the right group, in and of themselves, to determine whether the incident constitutes a corporate crisis. The responsible team.

Resources 180

Resources Crisis Management Crisis Government 180

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz. Congratulations on publishing your first book: Brand Buzz: 3 Breakthrough Secrets for Building a Winning Brand!

Retail 225

Retail Consumer Branding Brand 225

Deirdre Breakenridge

FEBRUARY 5, 2015

An excellent example of a firm that has integrated a Platform Builder into its corporate brand is Twist Image. He’s written two bestselling books, Six Pixels of Separation and Ctrl Alt Delete. Six Pixels of Separation Content Platform: The blog, podcast, speaking, books, Facebook page, and all the other content touchpoints.

Engineering 150

Engineering Writing Corporate Branding 150

ImPRessions - Crenshaw Communications

JULY 6, 2016

B2B executives in professional or technology services have long distinguished themselves by linking their corporate brand to a compelling idea or point of view. The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR.

SEO 204

SEO Analytics B2B Measurement 204

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. He has authored four Gen Z books, including the recently published “ZEO: Introducing Gen Z, The New Generation of Leaders.”

How To 163

How To Employee Leadership Nonprofit 163

PRSay

JANUARY 14, 2020

As one who first met him about 25 years ago and has read his books and posts as well as having had the privilege to hear him speak and meet with him over the years, I am immediately reminded of several valuable lessons for students of public relations. This from a man who read some 35 books a year. What a towering legacy.

Leadership 158

Leadership Automotive Employee Corporate 158

Deirdre Breakenridge

APRIL 17, 2017

I once spent three days hiking in the Himalaya’s with the goal of seeing one of the most spectacular views of Annapurna, the world’s first 8,000-meter mountain to be climbed (I encourage you to read the book). The climb was unceasing, but we stopped at tea houses on the way up to rest and recuperate. Listing & Search are Free.

Measurement 247

Measurement Communications Banking Crisis Communications 247

PR for Anyone

DECEMBER 19, 2023

Ash Beckham is a renowned author, corporate trainer, and accomplished keynote speaker with impactful TEDx Talks, such as “Coming Out of Your Closet,” that have over 15 million views.

Instagram 130

Instagram YouTube LinkedIn Corporate 130

PR Job Coach

DECEMBER 18, 2013

Books are written to amplify its necessity. Moving up the corporate ladder does not lesson the obligation to help. If you are selling storage, soup, semiconductors, software, soap or self requires relationships and relationship building skills. Blogs are created just to highlight its importance. You are never too important to respond.

Insurance 224

Insurance Insurance How To Software 224