Stephen Waddington

JANUARY 13, 2022

An exceptional book about the craft of writing. There are few books written about the craft of advertising, marketing, and public relations. Amazon’s shelves are bursting with books about management and process, but there’s few about practice. This makes Andrew Boulton’s book Copywriting is… unusual. There’s more.

Advertising 147

Advertising Advertising Writing Creativity 147

ImPRessions - Crenshaw Communications

JULY 18, 2018

The practice of public relations is seen as a creative one, but it often depends on meticulous preparation. The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. PR guide to stellar briefing books. Make it easy on the eyes.

Interviews 136

Interviews Construction Report Journalism 136

Wadds Inc.

NOVEMBER 21, 2023

The creative duo Ryan Wallman and Giles Edwards have produced a hilarious and thought-provoking sequel to their book Delusions of Brandeur. Creative duo Ryan Wallman and Giles Edwards are back in time for Christmas with a new book called How Brands Blow. How Brands Blow Ryan Wallman and Giles Edwards Gasp Books £15.99

Comparison 119

Comparison Creativity Training Industry 119

Cision

OCTOBER 7, 2016

Plan your content in advance; prepare a creative post the month before you plan to use it. Advance a conversation by building off of where the conversation ended last year — start with new information and creativity and then cover more familiar tropes. What was popular last year will most likely be popular the next.

Analysis 318

Analysis Viral Trends Software 318

Wadds Inc.

SEPTEMBER 15, 2023

Crispin Manners’ new book How To Sell Value – Demystified aims to change that and to move agencies away from a time-based billing model. Whether and how to move away from time-based pricing is a question that comes up a lot with creative agencies. Manners opens the book with a list of the eight-deadly sins of time-based pricing.

How To 124

How To Case Study Financial Agency 124

Karen Freberg

NOVEMBER 15, 2020

This past week was filled with one particular subject that is near and dear to my heart: books, specifically, book writing. First, I got a chance to be part of a Zoom panel this week with other authors of PR and social media books to discuss all of the ins and outs that go into book writing.

Writing 105

Writing Chemicals Conference Resources 105

Deirdre Breakenridge

JANUARY 6, 2020

” In the spirit of students and professionals being PR Tech Testers , we thought it would be a much more interesting assignment for students to create videos based on what they learned in class.

Video 352

Video Journalism Education Resources 352

Sword and the Script

JANUARY 21, 2025

I do carve out a little time to read books at night. Its fascinating because it reads like one of Jared Diamond’s books but about civilizations or steel. Thats been true for me because I listen during in-between time, such as when driving, working out, or while doing chores ( Ive done book reviews this way too ).

Google 156

Google Course Survey YouTube 156

Stern + Associates

JUNE 20, 2023

This time on Minds Worth Meeting, Justin Louis speaks with the director of Columbia University’s Creative Machines Lab, Hod Lipson. Hod, who wrote the book “ Driverless: Intelligent Cars and the Road Ahead ,” says that it will still be some time before we see truly driverless cars on our highways – “they have to earn their place,” he says.

Creativity 118

Creativity Meeting Groups Technology 118

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Imperative now, PR pros must advocate creative, honest and relevant news content with a heightened focus on the truth.

Creativity 120

Creativity SEO Mobile Journalism 120

PR in High Definition

SEPTEMBER 22, 2020

Nancy Kline talks about the internal state of mind in her book “Time to Think”, suggesting that the best conditions for thinking are when you’re at ease and free from rush or urgency – and it really struck a chord because it seems we might be doing the opposite. Explore ways to be creative and innovate. Hope we’re all OK on that?

Creativity 116

Creativity Employee Newspapers Crisis 116

Deirdre Breakenridge

MAY 13, 2019

AI helps us get rid of manual tasks, it allows us to automate processes so we can focus on the more creative aspects of our jobs. She always has at least one book in her purse and has lived in 6 different countries over the last 12 years. I’d argue the reality is much different. Albane Flamant, Marketing Manager, US, Talkwalker.

Training 399

Training Video Analysis Data 399

Cision

DECEMBER 12, 2017

Be creative and keep an open mind. Following are more examples of creative subject lines that get great responses: Will Technology Vaporize Your Job? AME) and Adjunct Professor at NYU, is a best-selling author and internationally recognized book marketing and media relations expert. They’re only human. Stand Out From The Crowd!

How To 279

How To Media Pitching Creativity 279

Deirdre Breakenridge

OCTOBER 21, 2019

If you want to add creative sonic elements to your audio, try some of these free sound effects. Mention any reference materials such as books or albums while discussing the topic? Always use headphones when recording, to make sure there’s no background noise and that your audio levels are even and not distorted. Sell the Star Power.

Social Media 268

Social Media Film Construction Television 268

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. Clients pay us for our recommendations, so we do everyone a service when we share them. . Explain what is required . Again, communication is key. . It’s PR, not ER.

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

MAY 20, 2020

Never worry about being double booked again! . Right now creative collaboration looks different given our need to stay apart, but with Jamboard, it can still work. Scheduling meetings can be a nightmare when juggling multiple schedules. With Calendly, connect it to your Outlook or Gmail calendar so only free time shows up on the app.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

PR for Anyone

MARCH 24, 2020

Did you invent a new product, write a book, or win an award? You can also get creative with “new.” If you’re a new business or have a new product, news service, new anything, that is newsworthy. Those are all topics that interest local media.

Publicity 331

Publicity Television Local Pitching 331

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. But in recent years, data has shown its efficacy. Content shapes a personal brand.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

It’s a riveting story, and is part of a recently published book about Reddit – that itself being another tactic for differentiation. Write the book on it. One of our clients, CEO Robert Glazer , published the first in-depth book on affiliate marketing. This type of creative, highly effective activity makes a splash.

Brand 196

Brand Branding Reddit B2B 196

Stephen Waddington

JANUARY 13, 2020

Delusions of Brandeur is a hilarious, beautifully produced book that takes aim at marketing nonsense. Most business books are around 60,000 words too long. You‘ll be familiar with the format: a punchy and provocative title, an initial chapter that sets out the thesis, followed by 11 chapters of guff to pad out the book.

Industry 123

Industry Marketing Case Study Creativity 123

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” It demonstrates initiative, creativity and uniqueness.

Corporate 274

Corporate Leadership Advertising Advertising 274

Rock the Status Quo

AUGUST 21, 2014

It’s raining outside and I’m feeling lazy, like curling up with an afghan, a full french press of coffee and a great book. Trust me, I have hundreds of books to pick from. Be unique and creative to stand out. Those books are calling my name. Never, ever accept poor writing quality from your team or client.

Writing 203

Writing Blogging Pitching Content Marketing 203

Stephen Waddington

APRIL 10, 2021

We’ve characterised the market across six segments: Insight and planning Stakeholder identification and management Creative Content and conversation Monitoring and measurement Backoffice We’ve identified more than 20 sub-segments and 80 tools. As part of an ongoing project exploring start-up agencies during the pandemic, Wadds Inc.

Case Study 160

Case Study Analysis Tools Agency 160

5W PR

MARCH 7, 2025

24 Hour Fitness’s chatbot analyzes conversation context to suggest relevant classes and services, generating a 12% increase in class bookings through chat interactions. The key to success lies in viewing AI not as a replacement for human marketing expertise, but as a powerful tool that amplifies human creativity and strategic thinking.

Marketing 78

Marketing System Data Analytics 78

Prowly

DECEMBER 17, 2024

Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. What is Prowly? Prowly is an all-in-one public relations management platform built for growth-oriented PR professionals. It is currently used by more than 7,000 people in over 70 countries!

Comparison 104

Comparison Software Tools Analytics 104

Cision

JANUARY 6, 2017

This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz. Congratulations on publishing your first book: Brand Buzz: 3 Breakthrough Secrets for Building a Winning Brand! Adrienne Weiss: We are thrilled to have our book “Brand Buzz” launch. What is true across them all?

Retail 225

Retail Consumer Brand Branding 225

PRSay

NOVEMBER 23, 2020

Reach more readers — and sell more products, services, programs and ideas — with storytelling, metaphor and other creative elements. Save $200 when you book by Dec. So make sure that you’re drawing recipients in through the from line, pre-header and preview pane, as well as the subject line. Stop boring them.

Writing 198

Writing Case Study Training Storytelling 198

Stern + Associates

JANUARY 11, 2024

Two award-winning books by two of the world’s top management thinkers, Amy Edmondson and Andrew McAfee , both featured in Financial Times’ “ How to Embrace Misfires, Setbacks and Flops ,” reveal how businesses and leaders can make the most of their meltdowns. Nobody’s perfect and everyone makes mistakes.

Leadership 62

Leadership Financial Groups Creativity 62

PRSay

FEBRUARY 3, 2020

When an entire race of people is not widely recognized for being innovative, creative, smart, resilient change agents, it can diminish their relevance and self-esteem. In 2018, she was featured as one of 40 individuals in the PRSA Foundation’s “Diverse Voices” book that catalogues career successes and challenges faced by leaders of color.

Publicity 218

Publicity Leadership Groups Creativity 218

Landis PR

MARCH 17, 2025

Before you report anything, know your worth At the risk of sounding like some Kindle-based business book, its important to know the value of your PR services to the practitioner AND the client. Well, Id argue that our last win is a great starting point for the next creative idea. Can you create a downloadable e-book?

Analytics 59

Analytics Measurement Data Software 59

Maxim Behar

APRIL 14, 2024

What motivates you to share your experience and knowledge in the form of books? And so began an endless love for sharing what I have experienced or what excites me in books. Where do you draw inspiration from and how do you select the people and topics to include in your books? This comes spontaneously and never fades.

Writing 59

Writing Social Media Meeting Facebook 59

Prowly

FEBRUARY 18, 2025

This is where having a brand book and a communication plan comes in handy as you'll have the foundations ready before each campaign. It was relatable, creative, and anchored in a universal experience. campaign, which featured celebrities wearing milk mustaches alongside the memorable tagline. The tagline Got Milk?

Examples 104

Examples How To Product Launch Print 104

Wadds Inc.

AUGUST 8, 2024

The book covers a wide range of topics, including international comparisons of maternity provision, academia in Brazil and Spain, leading public relations in a warzone, sustaining a 40-year career as a woman, and working in public relations for the adult entertainment industry. The book also reveals differences.

Publicity 52

Publicity Comparison Internal International 52

PRSay

DECEMBER 21, 2020

The approach served her well: Annie is now senior vice president, creative director, at Saatchi & Saatchi Wellness in Philadelphia. Devote 30 minutes a day to reading one of the wide variety of available books on leadership. It didn’t matter that she was still in the practitioner phase of her PR career.

Leadership 189

Leadership Conference Training Data 189

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

We are pros at creating briefing books for executives to prep them on what to expect. First date may feel like a media interview – First dates are often awkward and could have moments of silence – but that’s not as likely with a PR person. Going into the date, we will have created a mental list of question.

Product Launch 296

Product Launch Training Interviews Software 296

Stephen Waddington

MARCH 4, 2021

Human beings are creative social animals. Exercise or a breakfast meeting on the way in, and decompression reading a book, listening to a podcast or catching up with a friend on the way home. Wake up and smell the energy Creative working is tough. This is mine. Lockdown is the antidote to the human condition.

Energy 177

Energy Survey Exercises Creativity 177

Stephen Waddington

DECEMBER 2, 2020

Some of the greatest insights I’ve found have come from speaking to academic experts, reading unrelated books or - shock horror - talking to the target audience. The greatest campaigns have come from blending that thinking with data to shape and deploy creative.

Survey 155

Survey Google Data Measurement 155