Rock the Status Quo

AUGUST 21, 2014

It’s raining outside and I’m feeling lazy, like curling up with an afghan, a full french press of coffee and a great book. Trust me, I have hundreds of books to pick from. Be unique and creative to stand out. Don’t forget to include a measurable CTA (call-to-action) at the end. Later, gator!!

Writing 203

Writing Blogging Pitching Content Marketing 203

Landis PR

MARCH 17, 2025

But with all the different ways to measure how do you pick the best one? Before you report anything, know your worth At the risk of sounding like some Kindle-based business book, its important to know the value of your PR services to the practitioner AND the client. Can you create a downloadable e-book?

Analytics 59

Analytics Measurement Data Software 59

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 106

Measurement Education Twitter Facebook 106

Stephen Waddington

APRIL 10, 2021

We’ve characterised the market across six segments: Insight and planning Stakeholder identification and management Creative Content and conversation Monitoring and measurement Backoffice We’ve identified more than 20 sub-segments and 80 tools. As part of an ongoing project exploring start-up agencies during the pandemic, Wadds Inc.

Case Study 160

Case Study Analysis Tools Agency 160

Prowly

FEBRUARY 18, 2025

This is where having a brand book and a communication plan comes in handy as you'll have the foundations ready before each campaign. 5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. Measure against your KPIs to assess effectiveness.

Examples 104

Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. But in recent years, data has shown its efficacy. Content shapes a personal brand.

Case Study 178

Case Study SEO Film Video 178

Stephen Waddington

DECEMBER 2, 2020

Some of the greatest insights I’ve found have come from speaking to academic experts, reading unrelated books or - shock horror - talking to the target audience. The greatest campaigns have come from blending that thinking with data to shape and deploy creative. It’s similar to the Government Communication Service (GCS) framework.

Survey 155

Survey Google Data Measurement 155

Prowly

DECEMBER 17, 2024

Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. Pair that with ongoing budget limitations, reaching out to people and curating perfect media lists, along with having the constant need to measure ROI, and you've got yourself a ticking bomb. What is Prowly?

Comparison 104

Comparison Software Tools Analytics 104

PRSay

JULY 6, 2020

For many years, offices with open floor plans helped generate creativity for PR professionals. But we can be just as creative during virtual meetings as we are when together in the same room. Encouraging your employees to help — while also respecting appropriate safety measures — will raise their morale and foster goodwill.

Employee 190

Employee Skype Meeting Nonprofit 190

Cision

APRIL 14, 2017

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always- on world. Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines.

Reputation 177

Reputation Measurement Exercises Pitching 177

5W PR

MARCH 7, 2025

The fitness industry’s adoption of AI-driven marketing has produced measurable results – with companies reporting up to 20% higher customer retention rates and a 15% increase in member engagement through AI-powered personalization strategies.

Marketing 78

Marketing System Data Analytics 78

Stuart Bruce

MAY 20, 2016

Despite this appearing to defy logic and common sense it exists for a good reason to prevent ‘creative’ accounting. If accounting is to give value it should learn to measure and report them appropriately. In plain English this means unless there is an original cost – buying it – there can’t be a new higher or lower value for the asset.

Reputation 94

Reputation Measurement Brand Branding 94

Deirdre Breakenridge

OCTOBER 16, 2014

There is no shortage of tools that can collect and filter information about your customers and market so you can creatively pitch to journalists to help them with their stories. I wrote the book about the eight new practices, but they too have EXPANDED. Each practice is expanding. That’s right, it’s the science part of what we do.

Big Data 250

Big Data Data Education Internal 250

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e.,

Measurement 87

Measurement Publicity Analysis Tools 87

Buzzstream

APRIL 2, 2025

There aren’t many guests on the podcast who I can say “wrote the book on the topic.” ” But Jane Hunt from digital PR agency JBH literally wrote the book on Digital PR. Their book, the Digital PR Playbook , is an absolute must-read for digital PRs. Can you tell us about your digital PR book?

Digital PR 62

Digital PR Brand Branding SEO 62

Cision

JANUARY 6, 2017

This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz. Congratulations on publishing your first book: Brand Buzz: 3 Breakthrough Secrets for Building a Winning Brand! Adrienne Weiss: We are thrilled to have our book “Brand Buzz” launch. How do you measure that success?

Retail 225

Retail Consumer Brand Branding 225

Inbound PR

JUNE 18, 2020

Republished book review by Matt Bergman from Amazon. Iliyana Stareva has written what I’d call, with a considerable degree of confidence, the most important, actionable and forward-looking PR book of the past ten years. Thanks, Matt!).

Industry 71

Industry Creativity Course Measurement 71

The Resolution Blog

NOVEMBER 1, 2015

Our core unit involves a researcher, an account planner, a strategist, a digital comms expert and people who can create content; be it a copy writer/creative director/designer/video producer. We huddle at 10am and 4pm to talk about what opportunities we can see and propose a creative outline to the client for a yay or nay response.

Reddit 120

Reddit Creativity Trends Web 120

Deirdre Breakenridge

JULY 3, 2018

Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. How do you measure impact to demonstrate that you were strategic in your communications planning? PRStudChat. PRStudChat. PRStudChat.

Social Media 150

Social Media Communications Media Community 150

Cision

OCTOBER 24, 2015

In the recently published “LiSTEN: 5 Social Audiences Brands Can’t Afford to Ignore” e-book , social media strategist Jeff Bullas emphasizes how you now have competitors “stealing your lunch from the other side of the world.” . Get the free “LiSTEN” e-book today! Measure their data as you would for your own social media accounts.

Social Media 120

Social Media Real Estate Media How To 120

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 65

Measurement Social Media Twitter Tourism 65

Presspage

MARCH 18, 2025

Leverage AI (the smart way) AI can help craft better pitches, but its not a replacement for human creativity. Book a demo today! New research shows 60% of consumers prefer sustainable tech - heres what that means for [industry]. The key is using it strategically while keeping your pitch natural and engaging.

Examples 78

Examples Pitching Writing How To 78

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. For example, new books on PR, social media, strategic planning, influencers, etc., are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

The Resolution Blog

NOVEMBER 17, 2015

In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? I have been so inspired by the change I'm interviewing the most innovative teams I come across for a future book and our blog, PR Resolution. I’m feeling inspired. The reason?

eBook 120

eBook Print Conference Measurement 120

PR 20/20

NOVEMBER 1, 2018

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. Sparks creativity. Unleash your creative mind.

Marketing 56

Marketing Creativity Technology Internal 56

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” All aspects of the campaign used similar creative so that the message was consistent across all platforms. And they paid $500 a month for strategy and measurement.

Small Business 213

Small Business Fashion Groups Local 213

Cision

MARCH 24, 2017

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. This is the great debate in PR: how do we measure what we do and prove its value? My favorite book is…. There’s a sense of coming home — of being in the right place at the right time.

Enterprise 227

Enterprise Agency Radio Fashion 227

Onclusive

JANUARY 31, 2018

They have a DNA, which you can read more about in my book. “To The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees. This comes from the underlying philosophy that companies are like people. So how do you do positioning?

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Shift Communications

OCTOBER 16, 2014

From the latest tool or piece of automation software to measurement or campaign tactics, very few things we come across in the communications industry are truly unique. Marketing Technology creativity innovation marketing public relations' Insert New Invention Here], now that’s the greatest idea since sliced bread!” Marketing Analyst.

Marketing 116

Marketing Technology Software Creativity 116

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. Be Creative. Harvard Business Review offers a discussion guide for each podcast episode of Women at Work signaling that this content is intended to be discussed widely, similar to a book or article. Podcasting is personal.

Community 206

Community Nonprofit Conference Social Media 206

Wadds Inc.

AUGUST 8, 2024

The book covers a wide range of topics, including international comparisons of maternity provision, academia in Brazil and Spain, leading public relations in a warzone, sustaining a 40-year career as a woman, and working in public relations for the adult entertainment industry. The book also reveals differences.

Publicity 52

Publicity Comparison Internal International 52

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Why is measurement and analytics such a difficult area for marketers? Measurement and analytics are evolving every day and it is tricky to keep up with. How can they improve?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! Or you could read the book that inspired our journey. Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. We love [link].

eBook 120

eBook Google Tools Analytics 120

PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Crunching numbers (data and measurement) was a hot topic as well. On creativity: “Recognize the importance of marketing partnerships. What’s on the mind of PR professionals these days?

Conference 111

Conference International Internal Storytelling 111

Waxing UnLyrical

NOVEMBER 21, 2010

You don’t have to be Einstein to start measuring smartly. There are no absolutes when it comes to measurement, as Don points out… only – and, perhaps most importantly – context. by Daniel Sitkin at Metrica’s Measurement Matters. Why: Measuring the channels is not important. Who owns the news?

Measurement 51

Measurement Analytics Conference Web 51

Waxing UnLyrical

NOVEMBER 15, 2010

That said, it’s a difficult balance between creativity and keyword use. Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? Combining creative ability and optimization skills to create compelling, keyword relevant press releases will only prove to be a rewarding public relations effort for your company.

Google 110

Google SEO Engineering Measurement 110

PR for Anyone

JANUARY 28, 2024

Erica suggests that most companies will adopt some form of a hybrid model, acknowledging the benefits of flexibility while highlighting the need to measure performance effectively. She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups.

Employee 130

Employee Policies Creativity Company 130