Barokas

JANUARY 3, 2018

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” This book particularly resonated with me as the art of storytelling is the cornerstone of the communications industry.

Creativity 60

Creativity Writing Skype Travel 60

PRSay

FEBRUARY 18, 2021

If you read a lot about how to write well, then eventually you’ll come across brilliant statements that are jewels of their kind. I recently found an almost flawless diamond from more than 100 years ago: “Good writing is clear thinking made visible.”. He said it in his 1909 collection of language pet peeves, “ Write It Right.”.

Writing 140

Writing Nonprofit Storytelling Corporate 140

PR for Anyone

OCTOBER 8, 2024

Elyce’s journey from growing up on a farm in Kansas to becoming a key figure in the fashion industry is a story of perseverance, creativity, and passion for design. Elyce also talks about the process of writing her upcoming book, which captures the journey of building two successful brands.

Fashion 130

Fashion Instagram LinkedIn YouTube 130

Remote PR Jobs

FEBRUARY 27, 2022

If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly.

Writing 130

Writing How To Interviews Pitching 130

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Fall is an ideal time to crack open a book, and there are plenty of choices out there to stimulate a public relations professional’s appetite for ideas and inspiration. In the past, we’ve suggested books we found appealing to PR and marketing types, and here are some more fall recommendations that are sure to provoke new thoughts.

Viral 120

Viral Storytelling Writing Crisis 120

Mindful Marketing

NOVEMBER 2, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing How do you position a business ethics book versus dozens of others on the market? That’s been a top-of-mind question and exciting opportunity while writing my book on Mindful Marketing.

Writing 115

Writing Technology Ethics Course 115

Rock the Status Quo

AUGUST 21, 2014

It’s raining outside and I’m feeling lazy, like curling up with an afghan, a full french press of coffee and a great book. Trust me, I have hundreds of books to pick from. That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts.

Writing 203

Writing Blogging Pitching Content Marketing 203

The Stalwart Blog

OCTOBER 8, 2016

They interviewed Get Lit's Founder, Diane Luby Lane, who explained the importance of having students not just write and tell their own stories, but also feel connected to and tell stories from poets who've come before them such as Sylvia Plath and Langston Hughes. Get Lit got me thinking about my own creative process and that of my peers.

Creativity 83

Creativity Nonprofit Interviews Writing 83

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Imperative now, PR pros must advocate creative, honest and relevant news content with a heightened focus on the truth.

Creativity 120

Creativity SEO Mobile Journalism 120

PR 20/20

NOVEMBER 1, 2018

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. Sparks creativity. Unleash your creative mind.

Marketing 56

Marketing Creativity Technology International 56

PR for Anyone

JANUARY 28, 2024

She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups. However, there are still noted challenges in maintaining creativity and innovation in a virtual setting, particularly in certain industries such as advertising. ACEing Flexibility So, what is ACE?

Employee 130

Employee Policies Creativity Company 130

Sword and the Script

JANUARY 29, 2019

At the time of this writing, the rate is currently 3.8%. To that end, here are a few creative PR ideas to help the recruiting shop out. If your speakers have a published a book keep them around after the talk to autograph copies, or even give a few away in a raffle. 2) Think creatively: guerilla recruiting tactics.

Resources 76

Resources Creativity Publicity Local 76

Deirdre Breakenridge

OCTOBER 21, 2019

If you want to add creative sonic elements to your audio, try some of these free sound effects. Mention any reference materials such as books or albums while discussing the topic? Supporters can help by sharing episodes on their social media to amplify your show to their followers or write positive reviews on podcast subscribing sites.

Social Media 268

Social Media Film Construction Television 268

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. 1) Write short sentences. Years ago, a marketing professor in my MBA program required students to use varied punctuation in writing assignments.

Writing 60

Writing Blogging Content Marketing Web 60

Maxim Behar

JULY 5, 2023

His recent book "The Global PR Revolution" is currently one of the best-selling PR books in the world. The most influential independent book ranking organization ranked it among the top 5 PR books in the world. Maxim: Good afternoon, Radio “Focus”. But now, we have the opportunity, everyone can try and cook.

Radio 52

Radio Hotels Course Social Media 52

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. ” Is that a weird freaking quote?

How To 144

How To Creativity Storytelling Writing 144

Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Fortunately, there are steps you can follow to enjoy the benefits and make writing blogs a little bit easier. When we write about a topic, we try to look at it through the eyes of these audiences. Before You Begin.

Writing 100

Writing Blogging eBook Google 100

Karen Freberg

NOVEMBER 28, 2017

Just recently, I was able to read the new book by Jorn Lyseggen , who is the founder of Meltwater. The title of the book is “Outside Insight: Navigating a World Drowning in Data,” and I was amazed with how fast I was able to get through it. I couldn’t wait to write this review of the book!

Data 42

Data Media Case Study Social Media 42

PR for Anyone

MARCH 6, 2024

Even during the challenges of COVID-19, Patti found creative ways to keep the spirit of adventure alive, organizing socially distanced outings to parks and outdoor spaces. These gatherings served as a lifeline for connection and support in a time when connection was more important than ever.

Travel 130

Travel Groups Technology Creativity 130

Stuart Bruce

MAY 20, 2015

It covers everything from SEO and improving writing to influencer identification and content curation. The book and the site include both free and paid for tools, with many of them being ‘freemium’ – the basic tool is free, but you pay a (usually modest) monthly fee for enhanced features.

Tools 60

Tools eBook SEO Blogging 60

Bianchi Biz Blog

NOVEMBER 6, 2023

Being that I’m fresh in the industry I haven’t gotten the chance to write many stories, so for now my most fun story is also the one I’m most proud of. She had an incredibly inspiring story that reminded me how much I love writing profiles on individuals. How do I write it so they follow along without getting bored?

Meeting 91

Meeting Engineering Journalism Media 91

Waxing UnLyrical

JUNE 15, 2016

As such, writing is the cornerstone of success in a highly saturated marketplace of competitive messages. I recently rediscovered my passion for writing children’s stories. This is certainly a departure from the writing I’ve become accustomed to during my career. I thought, “A children’s book… seriously?

Community 40

Community Facebook Writing Local 40

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. About Barbara Rozgonyi, Creative PR [Personality + Reputation] Visionary. Get your PR PRIMER now.

Writing 49

Writing How To Engineering Education 49

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. It takes time for writing and filming — and a strong, informed point of view.

Case Study 178

Case Study SEO Film Video 178

PR for Anyone

MARCH 24, 2020

Did you invent a new product, write a book, or win an award? You can also get creative with “new.” Ask Google, “Who writes about [your topic] at [name of publication]?” If you’re a new business or have a new product, news service, new anything, that is newsworthy. Those are all topics that interest local media.

Publicity 331

Publicity Television Local Pitching 331

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. About Barbara Rozgonyi, Creative PR [Personality + Reputation] Visionary. Get your PR PRIMER now.

Writing 40

Writing How To Engineering Education 40

PR for Anyone

JANUARY 3, 2024

The basketball analogy beautifully illustrates the harmony needed between structure and creativity in both sports and business. There are potential pitfalls of solely focusing on one approach, whether it’s the rigid, masculine routine leading to burnout or an overly creative, feminine approach lacking the structure to achieve goals.

Corporate 130

Corporate Sports Creativity Internal 130

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code.

Technology 118

Technology Ethics Tools Creativity 118

Cision

JANUARY 12, 2016

Write a book. A book can become a major differentiator and solidify your position as a thought leader. It ’ s not as hard as you think to write a book or get it published. And there are a couple spots still available if you ’ re ready to write a great business book in 2016. You should start.

Writing 120

Writing Leadership Creativity Groups 120

Shift Communications

MAY 17, 2023

How we don’t: to write press releases, talking points or other materials that are not already in the public domain. genAI models are trained on massive databases that encompass books, articles and websites. For a fun exercise, ask ChatGPT to write your bio. How we use it: for general research on topic areas.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

How we don’t: to write press releases, talking points or other materials that are not already in the public domain. genAI models are trained on massive databases that encompass books, articles and websites. For a fun exercise, ask ChatGPT to write your bio. How we use it: for general research on topic areas.

Publicity 78

Publicity Guidelines Training Transportation 78

Deirdre Breakenridge

MAY 13, 2019

The problem, however, was that these queries were complicated to write for the average marketing or PR professional, and often included or restricted too many results. AI helps us get rid of manual tasks, it allows us to automate processes so we can focus on the more creative aspects of our jobs.

Training 399

Training Video Analysis Data 399

Wadds Inc.

JANUARY 16, 2023

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. We caught up to discuss some of the issues arising from his book. A comment by Marc C.

Meeting 98

Meeting Ethics Storytelling Publicity 98

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

The Resolution Blog

NOVEMBER 1, 2015

Our core unit involves a researcher, an account planner, a strategist, a digital comms expert and people who can create content; be it a copy writer/creative director/designer/video producer. We huddle at 10am and 4pm to talk about what opportunities we can see and propose a creative outline to the client for a yay or nay response.

Reddit 120

Reddit Creativity Trends Web 120

ReimaginePR

APRIL 1, 2020

It is possible for You to spend a fantastic deal less buying numerous great books and using free on-line sources. This really is an extraordinary online writing company where it’s possible to depend on us any time you mean to obtain essays. Authorship on line hasn’t been that fascinating! we ensure that you employ recent.

Writing 120

Writing Resources Web Corporate 120

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

It’s a riveting story, and is part of a recently published book about Reddit – that itself being another tactic for differentiation. Write the book on it. One of our clients, CEO Robert Glazer , published the first in-depth book on affiliate marketing. Put on a conference or panel event.

Brand 196

Brand Branding Reddit B2B 196