Critical Mention

AUGUST 20, 2020

Books, webinars and podcasts have risen in popularity now that more people are spending time indoors. Take a break from staring at the screen and open up the Talk Like Ted book. This book will help you keep up-to-date with the latest trends in PR, social media, marketing and video/audio recordings. The Art of Public Speaking.

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Resources Communications Education Guidelines 136

Stephen Waddington

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations.

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Publicity Ethics Training Education 167

Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. A lot of people were asking me, what is business ethics?

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Ethics How To Course Interviews 59

Stuart Bruce

OCTOBER 30, 2014

I’d just like to echo his comments about the BBC as it certainly has led the way in many respects – pioneers like Euan Semple, who has written a brilliant book called ‘Organisations Don’t Tweet, People Do’. I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues.

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Crisis Communications Transportation Conference Social Media 148

Wadds Inc.

NOVEMBER 30, 2023

The book features insights from 20 experts on leveraging large language models, AI productivity tools, and integrated AI platforms to help practitioners work smarter. I’ve launched a new book today about artificial intelligence (AI) tools for public relations. Buy the book It is organised into three intuitive sections.

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Tools Handbook Publicity Analysis 52

PRSay

MAY 31, 2019

In his book “Your Future in Public Relations,” PR pioneer Edward L. It might sound old-school, but write down the questions you want to ask. Kirk Hazlett , APR, Fellow PRSA, is director and ethics officer for PRSA’s Tampa Bay Chapter. Change can be stressful, whether it’s in your personal or professional life.

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How To Meeting Ethics Pitching 133

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. When I was asked to speak outside of the U.S.,

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Interviews Ethics Government Internal 105

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency. That’s easier said than done.

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Corporate Reputation Employee Policies 156

Buzzstream

APRIL 2, 2025

There aren’t many guests on the podcast who I can say “wrote the book on the topic.” ” But Jane Hunt from digital PR agency JBH literally wrote the book on Digital PR. Their book, the Digital PR Playbook , is an absolute must-read for digital PRs. Can you tell us about your digital PR book?

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Digital PR Brand Branding SEO 62

PR Job Coach

SEPTEMBER 10, 2013

As noted in a past post on internships, PRSA believes it is ethically improper to employ anyone who adds real value to a public relations agency or department without compensating them for their work – whether that compensation is monetary or in the form of educational credits. Let’s be clear though what constitutes volunteerism.

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Pinterest Case Study Internal International 120

Polaris

MARCH 6, 2015

In this book, Snow identifies 9 principles to help explain how some of today’s most successful innovators—comedians, business people, designers, inventors, athletes and more—are able to use less effort to achieve much more. Snow recommends looking for ethical short cuts to kick-start your career or your business.

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Airlines Viral Sports Ethics 100

Waxing UnLyrical

AUGUST 10, 2011

PR writing: My degree never had a dedicated PR writing course, although writing activities across the abovementioned subjects certainly did help build my writing skills. The fact remains, whether new media or old, you must learn and know how to write content that connects with your communities.

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Ethics Community Internal International 78

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code. Reid Blackman, Ph.D.

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Technology Ethics Creativity Tools 118

Cision

JUNE 29, 2015

Balakrishnan writes that the key to this technique is to be genuine, to maintain a safe environment, and to use open-ended questions. Barker writes that the most important aspect of demonstrating compassion is “doing.” “It is the unspoken ethic of all magicians to not reveal their secrets.”

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Study Writing Facebook Groups 120

MaccaPR

JULY 2, 2014

"The best thing to do is to not write an article at all. When it starts being notable, a Wikipedian will write about," counsels the folks at Chartered Institute of Public Relations in its " Wikipedia Best Practice Guidance for Public Relations Professionals " e-book. Sit back and wait. Or, rather, build up your business.

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Wikipedia Marketing Ethics Facebook 101

PR Matters

JANUARY 12, 2018

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. Don’t Be: Inconsistent in your ethics, words and actions. It means avoiding the unnecessarily complex and convoluted in what you write and say.

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Reputation Construction Writing Communications 133

Karen Freberg

FEBRUARY 16, 2018

We were talking about books, and which ones we were going to use for the upcoming semester. Emily and Amber were talking about how there wasn’t really a book that covered short form or long form content creation, addressed the issue of actually the best practices of writing an email and other key topics surrounding digital media.

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Writing Exercises Advertising Advertising 40

Waxing UnLyrical

NOVEMBER 28, 2012

Bernays himself, a gazillion years ago (well… 50 years ago), had this to say about the requirements in his book, A Definitive Study of Your Future in Public Relations : “Public Relations does not mean selling a product, an idea, or a personality. I write a lot about the subject myself. There are…and always will be…”bad apples.”.

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Publicity Nonprofit Banking Ethics 110

Wadds Inc.

NOVEMBER 11, 2023

They produced two versions of the article: an original with words by Arlen and pictures by Chris , and a second using ChatGPT to write in the style of Christopher Hitchens, Marina Hyde and George Orwell. It claims that their books have been used to train ChatGPT. The results are equally surprising and terrifying.

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Report Publicity Training Policies 119

Waxing UnLyrical

SEPTEMBER 27, 2021

After flirting with the idea for more than 10 years, I finally committed to writing a book (kinda surreal that it is already available for pre-order, at Barnes & Noble , no less!). I went back to school for business analytics , and am very proud that I graduated on March 31 of this year! Soul – and job – searching.

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Ethics Analytics Meeting Writing 19

PR Conversations

JULY 5, 2016

Archival research is the bedrock of historical writing. Once you get your head into the slightly dusty atmosphere of paper files, books and publications, diaries and whatever else (including expenses claims for dry cleaning, in one case), you have to follow your instincts and let multiple stories unfold.

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Ethics Software Meeting Policies 75

Waxing UnLyrical

FEBRUARY 12, 2014

We had had a writing assignment on the “democratization” of reading that came about in part because of the introduction of paperback books. It was glaringly obvious as I was reviewing the papers that no one had a clue as to the actual meaning of the word…and not a single soul had bothered to look it up. So answers go undiscovered.

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Nonprofit Television Banking Radio 95

Wadds Inc.

JANUARY 11, 2023

The shiny new toy is an ethical minefield. It’s a huge amount of data that includes books, websites, and Wikipedia. Public relations applications: analysis, editing, research and writing The promise of GPT-3 is that it will automate and eliminate administrative tasks. A terabyte is approximately 85 million pages of text.

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Publicity Wikipedia Marketing Training 98

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. In terms of adjuncts, Kirk Hazlett said it perfectly, “Adjuncts bring “freshness” of profession…’Here’s what I did TODAY’ versus ‘Here’s what the book says’.”

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Education Course Training Social Media 150

ZudePR

JANUARY 21, 2016

There is no better blogger writing about website strategy. At the moment, he’s focussing on influencer marketing and I am learning a lot from a series of posts he’s writing. Makes me tired even thinking about this bloke’s work ethic. There are so many gems in his writing. And I love well-designed things.

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Digg SEO System Reddit 104

Stuart Bruce

MARCH 18, 2015

Ethics is a new compulsory module where you must log at least 5 points. Given the international nature of my work the best way I can record points here is to contribute to the development of ethical best practice for the PR profession globally. A book on using Instragram video? A book on video editing? Write my book!

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Training Ethics Course Analytics 60

Stephen Waddington

NOVEMBER 21, 2018

John O’Brien and Andrew Cave’s book The Power of Purpose is a good guidebook to organisational purpose. #2 If, like me, you’re a Remainer and two years on from the referendum you’re struggling to figure out why the UK voted to leave the EU, Robert Peston’s book WTF? is a helpful primer.

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Publicity Analysis Measurement Tools 120

Burrelles Fresh Ideas

OCTOBER 24, 2023

In an era where company ethics matter as much as product function and affordability to many customers, advancing a trustworthy and customer-focused image is paramount. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie.

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Strategy Ethics Social Media Print 97

PR Conversations

OCTOBER 28, 2014

Our professional codes of ethics say that ultimately our role is to serve society and sometimes that is seen as being in conflict with the interests of the organisations that we work for day to day. You can find her on Twitter or writing for the Global Alliance’s website or newsletter.

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Leadership Publicity Government Journalism 111

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I I did end up writing an article about him speaking in Milwaukee. I know you're not supposed to do that. So I brought in a bookkeeper early on to help.”.

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Meeting Journalism Interviews Employee 100

Maxim Behar

JANUARY 28, 2024

Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. At the World Organization, we accepted these principles for ethical behavior in using AI. He is also a person with exceptionally broad cultural knowledge. Host: What's the question?

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Radio Ethics How To Writing 59

Waxing UnLyrical

MARCH 15, 2012

Surrounded by the books, tools and fabrics that demonstrated centuries of skill and craft that form the foundation of the tailoring profession, I couldn’t help but think a little about the current rate of change in the field of PR and communication. Last week I went to visit the team at P.

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Publicity Comparison Fashion Ethics 68

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.

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Creativity SEO Mobile Journalism 120

PR Matters

JANUARY 12, 2018

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily and Forbes, among other professional media sites. Don’t Be: Inconsistent in your ethics, words and actions. Not so many, perhaps. Do Be: Known for always following through.

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Reputation Construction Writing Communications 100

Stephen Waddington

NOVEMBER 5, 2017

It’s a stunning location, and a great place to think, write, and eat. I’ve been thinking about social media manipulation and the implications for democracy, and working on my next book. An upcoming discussion between two senior public relations practitioners spotlights the issue of ethics in public relations. discussion.

Ethics 0

Ethics Social Media Advertising Advertising 0

Mindful Marketing

MARCH 1, 2025

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing - author of Mindful Marketing: Business Ethics that Stick From writing a simply reply email to creating an $8 million Super Bowl ad, AI is impacting virtually every element of marketing.

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Ethics Technology Sports Course 74

Karen Freberg

NOVEMBER 25, 2020

The 12 students – a mixture of graduate and undergraduate students – worked extremely hard on their research, creative brainstorming sessions, and writing sessions to produce a final project which was both inspiring and unique. Overall, it was a tremendous semester for the record books. Lead by example.

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Meeting Course Guidelines Education 96