Wadds Inc.

SEPTEMBER 27, 2023

Building a Culture of Inclusivity: Effective Internal Communication for Diversity, Equity and Inclusion will help to remove a lot of the confusion, doubt and fear related to diversity, equality and inclusion (DEI) for internal communicators.

International 122

International Internal Case Study Financial 122

5W PR

MARCH 29, 2025

MGM Resorts International demonstrated this by introducing immersive dining concepts like Hell’s Kitchen at Caesars Palace, which combines celebrity chef appeal with theatrical presentation. This integrated strategy drove a 28% increase in weekend bookings among millennials.

Hotels 78

Hotels How To Instagram Measurement 78

Cision

MAY 16, 2016

You’re going up against your competitors, their internal thought leaders and the external influencers with whom they have partnered. . So what should your brand include in its measurement strategy ? Do your public relations campaigns make an impact or fall short of competitors’? Earned Media.

Measurement 159

Measurement Brand Branding Pitching 159

5W PR

APRIL 12, 2025

According to the International Association of Amusement Parks and Attractions (IAAPA), parks implementing AR/VR elements see an average 15% increase in guest engagement rates. Parks creating regular video content showing behind-the-scenes operations and attraction previews report higher pre-booking rates and increased social media following.

Trends 78

Trends Strategy Publicity System 78

Wadds Inc.

APRIL 19, 2023

The book is aimed at a general audience, in what Miller and Dinan say, “is our attempt to try to explain how the insidious and mysterious power of public relations works to undermine democracy.” But to do so may make you a “public relations apologist,” a term used throughout this book.

Ethics 105

Ethics Government Corporate Exercises 105

Wadds Inc.

JUNE 5, 2023

Prevention is better than cure - and if a crisis situation is often described as a car crash, this book is all about avoiding collisions. Her previous book Crisis Communication Strategies , drew on her two decades of experience. Coleman’s manual is reassuringly comprehensive. Claire is both a Chartered PR and a Chartered Marketer.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Wadds Inc.

NOVEMBER 15, 2023

Purposeful Brands is an erudite and original book with a straight-talking style that deals clearly with definitions of the core concepts of purpose and sustainability in particular. This book is not a communications manual, nor does it work by revealing new techniques for changing consumer or citizen behaviour via communications approaches.

Brand 98

Brand Branding Ethics International 98

Wadds Inc.

MARCH 15, 2023

The book has a relentlessly commercial focus, which is a strength – ability to demonstrate contribution to business objectives, as Weiner argues, is critical for a public relations team in any sector. The book breaks down the everyday applications of technology, with suggestions on future trends grounded in what’s happening right now.

Technology 98

Technology Data Analysis International 98

Wadds Inc.

JANUARY 12, 2023

An insightful book, packed full of pithy, punchy truths that would be a useful start to 2023 for any organisational leader. A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. We’re in an era of huge change.

Reputation 98

Reputation Public Affairs Case Study International 98

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. It is an innovative means of internal engagement that often spills out onto social media. You can catchup with the replay on YouTube.

Report 203

Report Energy Print Measurement 203

Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. We’ve published the fifth edition of the book this week. The new book has been written by an international communication of 35 authors over the past three years. There’s a series of perennial issues in public relations.

Case Study 201

Case Study Conference Exercises Print 201

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. Crunching numbers (data and measurement) was a hot topic as well. On data and measurement: “It’s not activity-based and about a book of news clips. What’s on the mind of PR professionals these days?

Conference 111

Conference International Internal Storytelling 111

Wadds Inc.

FEBRUARY 15, 2023

The book is split into three sections. The first two, focusing on the digital realm, make the book stand out from other crisis management manuals. People are as crucial as plans throughout this book. She holds the CIPR Diploma in Internal Communications, the AMEC International Certificate in Measurement and Evaluation.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Understanding diverse environments internally and externally. One of my best examples is from the early days of my career when I was an intern.

Big Data 250

Big Data Data Education International 250

5W PR

MARCH 8, 2025

Research from the International Association of Speakers Bureaus shows that 82% of event planners research potential speakers online before making booking decisions. Make your booking process clear and accessible. Create case studies detailing successful events and measurable audience impact.

Brand 78

Brand Branding LinkedIn Case Study 78

Sword and the Script

JUNE 11, 2024

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. The company aims to solve two key problems facing internal communications with this launch.

International 95

International Internal B2B System 95

Stuart Bruce

OCTOBER 30, 2014

I’d just like to echo his comments about the BBC as it certainly has led the way in many respects – pioneers like Euan Semple, who has written a brilliant book called ‘Organisations Don’t Tweet, People Do’. We can use it to measure and evaluate our success. She will be measurable. Wearables have only just started to impact us.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Deirdre Breakenridge

MAY 1, 2017

Through our Facebook Live show, we can share our unique insight into the social media news and trends that make up engaging social strategies for our clients and our internal team. She is also the co-author of “Like, Love, Follow,” her first book, written as a guide for entrepreneurs looking to grow their businesses using social media.

Video 283

Video Facebook Social Media Creativity 283

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Back in the day, we rented a TV entertainer or book author for a product launch. Everything is measurable and measured. PR today is about SEO.

SEO 204

SEO Analytics B2B Measurement 204

Waxing UnLyrical

NOVEMBER 20, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Meandering Through Measurement November 20th, 2010 Tweet Measurement takes a holiday What happens when you get a roomful of communicators listening to a bunch of speakers on measurement?

Measurement 79

Measurement Conference Tourism Blogging 79

Wadds Inc.

MARCH 19, 2024

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management.

International 78

International Internal Communications Employee 78

Prowly

DECEMBER 17, 2024

Pair that with ongoing budget limitations, reaching out to people and curating perfect media lists, along with having the constant need to measure ROI, and you've got yourself a ticking bomb. However, they do offer custom options for an additional fee.

Comparison 104

Comparison Software Tools Analytics 104

Stuart Bruce

MAY 20, 2016

It shows the continuing importance of intangible assets as a percentage of market value and how existing accounting rules have proved inadequate to report effectively on intangible assets and thus bridge the gap between market value and book value (which represents undisclosed intangibles).

Reputation 94

Reputation Measurement Brand Branding 94

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. This is the story told by Robert McKeen and Thomas Gerace in their book Storynomics.

Storytelling 78

Storytelling Social Media International Internal 78

PRSay

FEBRUARY 24, 2017

Set up meeting with colleagues and internal stakeholders to talk about the dashboard. Seek out “ah-ha” measurement moments. Southwest’s communications team experienced a big “ah-ha” measurement moment a few years back that impacted how the airline boarded passengers. “Fan Make the data real for real people,” she says.

Social Media 118

Social Media Airlines Media Meeting 118

Prowly

FEBRUARY 18, 2025

This is where having a brand book and a communication plan comes in handy as you'll have the foundations ready before each campaign. 5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. Measure against your KPIs to assess effectiveness.

Examples 104

Examples How To Product Launch Print 104

Critical Mention

AUGUST 29, 2019

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Beginning in Q4 of FY2018 and continuing into Q3 of FY2019 the company surpassed a number of significant bookings milestones and is poised for further growth.

Television 60

Television Radio Analytics Government 60

Cision

MAY 6, 2015

After all, there are plenty of books and posts and miscellaneous expositions claiming the same. Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. Want to implement a PR measurement program today?

Engineering 120

Engineering How To Measurement Retail 120

Wadds Inc.

FEBRUARY 28, 2024

Though it’s explicitly billed as a marketing book, the advice covering strategic, ethical and commercial issues is highly applicable to public relations practitioners. Their previous book, Sustainable Marketing – How to Drive Profits with Purpose , was highly commended at the Business Book Awards 2022.

Marketing 52

Marketing Ethics International Internal 52

Wadds Inc.

AUGUST 8, 2024

The book covers a wide range of topics, including international comparisons of maternity provision, academia in Brazil and Spain, leading public relations in a warzone, sustaining a 40-year career as a woman, and working in public relations for the adult entertainment industry. The book also reveals differences.

Publicity 52

Publicity Comparison International Internal 52

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. are published every year by your peers.

Skype 150

Skype Industry Interviews Storytelling 150

Stephen Waddington

JUNE 20, 2022

Public relations practiced in a professional context is used to describe a range of activities including publicity, stakeholder management, internal communications, and public affairs. It’s a possible explanation for limited progress made on issues such as diversity and measurement. What is public relations? So, what’s next?

Publicity 190

Publicity Study Public Affairs System 190

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 165

Survey Measurement System Education 165

Onclusive

JANUARY 6, 2020

One of my key takeaways from Mathew Dixon’s book The Challenger Sale was that the best salespeople show up with credible, new information for their prospects. The goal of these systems is to convert the messy world of media, mindshare and ideas into metrics and measures that executives understand.

Advertising 195

Advertising Advertising Marketing How To 195

Wadds Inc.

MARCH 29, 2024

Claire Munro spoke to Rachel Miller ahead of the publication of her book Internal Communication Strategy. Rachel is the founder of consultancy All Things IC, Chartered PR and Fellow of both the CIPR and the Institute of Internal Communications. What do you hope to achieve with this book? I have two aims with the book.

International 52

International Internal Strategy Communications 52

Wadds Inc.

MAY 21, 2023

The book is still available as a re-print for around £10. It’s an excellent book that remains a standout text about the contribution of public relations to management. The book opens with an executive summary, a charter if you like, that sets out the developing role of public relations in management.

Communications 52

Communications Case Study Print Study 52

ImPRessions - Crenshaw Communications

APRIL 21, 2016

His stint at Hubspot didn’t last very long, but it produced a book about the experience, Disrupted: My Misadventure in The Startup Bubble, a scathing takedown of startup culture. In the words of ex- New York Times writer Nick Bilton, the book shows “how ridiculous, wasteful, and infantile tech start-ups like this can be.”

How To 120

How To Reputation LinkedIn Software 120