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Book Review: Women’s Work in Public Relations

Wadds Inc.

A new anthology shines a spotlight on the persistent challenges faced by women working in public relations. Women’s Work in Public Relations is a revealing collection of data, theory, analysis, and personal stories from academia and practice. The book also reveals differences.

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Book Review: Purposeful Brands

Wadds Inc.

Purposeful Brands is an erudite and original book with a straight-talking style that deals clearly with definitions of the core concepts of purpose and sustainability in particular. This book is not a communications manual, nor does it work by revealing new techniques for changing consumer or citizen behaviour via communications approaches.

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Book Review: A Century of Spin

Wadds Inc.

A Century of Spin critiques the public relations industry's role in facilitating corporate propaganda and undermining democracy. It’s a polemic takedown of public relations practice. It is itself an exercise in public relations. Ethics in public relations practice can be a challenging issue.

Ethics 105
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Building Internal & External Relationships [Infographic]

Deirdre Breakenridge

An assignment in my Principles of Public Relations class with Professor Jennie Donohue was to read Deirdre Breakenridge’s new book Answers for Modern Communicators and create an infographic based on one of four concepts. After reading the book, I chose four main points to organize my infographic.

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Book review: Everyday Communication Strategies

Wadds Inc.

Prevention is better than cure - and if a crisis situation is often described as a car crash, this book is all about avoiding collisions. Her previous book Crisis Communication Strategies , drew on her two decades of experience. Claire is both a Chartered PR and a Chartered Marketer.

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Book review: Reputation in Business

Wadds Inc.

An insightful book, packed full of pithy, punchy truths that would be a useful start to 2023 for any organisational leader. A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. We’re in an era of huge change.

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Book Review: PR Technology, Data and Insights

Wadds Inc.

Is the public relations industry good at proving its value? Apparently not, as “fewer than 10 per cent of public relations programmes can quantify a return on investment.” He says that public relations is often dismissed as a “soft” discipline, and sets out to give communicators the tools to provide hard evidence of its value.