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5 Ways to Reach New Audiences Through Tech Innovations

Cision

These numbers may not be everything marketers are hoping for, but consider this: It took the telephone 45 years to penetrate half the homes in America; radio, less than 20; color TV, 15; computers, 10; cellphones, eight; and the internet, a mere six years. The speed of change is accelerating, and consumers are committed to the ride.

Hotels 198
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Critical Mention Adds Instagram Tracking to Industry-Leading Earned Media Suite

Critical Mention

In addition to Social Media Monitoring, Critical Mention also offers monitoring for the most expansive set of TV and Radio Monitoring for stations in North America. The company continues to grow quickly, having increased new bookings more than 30 percent over the first two quarters of 2021.

Instagram 156
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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I’d just like to echo his comments about the BBC as it certainly has led the way in many respects – pioneers like Euan Semple, who has written a brilliant book called ‘Organisations Don’t Tweet, People Do’. This obsession with newspaper, radio and television coverage – earned media – is a rabbit hole we disappeared down in the 1950s.

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Critical Mention Announces Ten Straight Months of Record Bookings

Critical Mention

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Beginning in Q4 of FY2018 and continuing into Q3 of FY2019 the company surpassed a number of significant bookings milestones and is poised for further growth.

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Maxim Behar: I really enjoy conveying my messages through music

Maxim Behar

We participated in a culinary TV show called "The Cherry on the Cake," part of the international franchise "Come Dine with Me." Then, I started sending this song to all American radio stations to spark their interest. We do many international projects, and many international investors know Bulgaria through us.

Radio 64
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What’s Needed for a Successful Satellite Media Tour

Cision

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. An internal or external subject matter expert who specializes in your tour’s topic. Your Spokesperson. An A-list celebrity.

Media 120
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Book Review: Women’s Work in Public Relations

Wadds Inc.

The book covers a wide range of topics, including international comparisons of maternity provision, academia in Brazil and Spain, leading public relations in a warzone, sustaining a 40-year career as a woman, and working in public relations for the adult entertainment industry. The book also reveals differences.