Melissa Agnes

AUGUST 31, 2014

As the CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm, Gini has experienced her own range of internal crises and issues that she shares with us in this episode, discussing how she approached the situations and what lessons she learned from them. You can learn more about Spin Sucks, the book, here.

Reputation 216

Reputation Crisis Twitter Internal 216

Cision

AUGUST 25, 2015

You know you need a presence on social media, and you’ve done your best to update your profiles regularly… but it’s a challenge to stay on top of it when you have so much else going on in running your small business. Why Do I Think I Want a Social Media Manager? Another option is hiring an intern.

Social Media 120

Social Media Media Internal International 120

Deirdre Breakenridge

MAY 1, 2017

After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

PRSay

FEBRUARY 24, 2017

“Set up meeting with colleagues and internal stakeholders to talk about the dashboard. Her social business team holds a monthly dashboard meeting and her communications team conducts one at least quarterly. We saw the volume of social media chatter spike about our lack of a mobile boarding pass app,” Villafranca says.

Social Media 118

Social Media Airlines Media Meeting 118

Wadds Inc.

APRIL 19, 2023

This is a controversial text that poleaxes public relations probity and informs media descriptions of professionals to this day, using terms such as propaganda and spin. But to do so may make you a “public relations apologist,” a term used throughout this book. To say this book is cynical about public relations is an understatement.

Ethics 105

Ethics Government Corporate Exercises 105

5W PR

APRIL 12, 2025

According to the International Association of Amusement Parks and Attractions (IAAPA), parks implementing AR/VR elements see an average 15% increase in guest engagement rates. Social media integration with AR features has proven particularly effective. This addition reduced perceived wait times by 40% according to guest surveys.

Trends 78

Trends Strategy Publicity System 78

5W PR

NOVEMBER 21, 2024

Engaged customers are more likely to become brand ambassadors actively promoting the brand on social media and other platforms. Social media engagement can be used as an avenue for two-way communication.Utilizing social media platforms as direct channels for interaction, addressing concerns, and providing personalized assistance.

Branding 78

Branding Brand Storytelling Employee 78

Deirdre Breakenridge

OCTOBER 16, 2014

So mehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. Understanding diverse environments internally and externally. And of course, you also realize the extended reach of social media with a network of networks and an audience of audiences.

Big Data 250

Big Data Data Education Internal 250

Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? First off, social media is here to stay. Make them the stars on your social media channels.

Branding 256

Branding Brand Social Media Employee 256

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Wadds Inc.

JUNE 5, 2023

Prevention is better than cure - and if a crisis situation is often described as a car crash, this book is all about avoiding collisions. Her previous book Crisis Communication Strategies , drew on her two decades of experience. Claire is both a Chartered PR and a Chartered Marketer.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Melissa Agnes

APRIL 16, 2018

I recently received the following comment on a post I shared to social media: Sometimes it’s just hard to start talking about crisis preparedness because no one wants to be involved in a negative event. Gaining internal buy-in from the right people to implement a crisis ready culture can sometimes feel like an uphill battle.

Internal 133

Internal International Crisis Exercises 133

Wadds Inc.

JANUARY 12, 2023

An insightful book, packed full of pithy, punchy truths that would be a useful start to 2023 for any organisational leader. A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. We’re in an era of huge change.

Reputation 98

Reputation Public Affairs Case Study Internal 98

Wadds Inc.

FEBRUARY 15, 2023

It’s a manual for the digital age, a guide to how companies and communicators can chart a path through the dangers of fake news, social media “outrage” and the declining trust that can undermine brands. The book is split into three sections. People are as crucial as plans throughout this book.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism is only possible because brands don’t listen.

Storytelling 78

Storytelling Social Media Internal International 78

Cision

OCTOBER 31, 2015

Seventy-four percent of adults go online to log into their social media accounts and talk with friends, family and acquaintances – and many of them are talking about your brand. Today, brands must implement social listening to manage a successful social selling system. Read the full-length “LiSTEN” e-book today!

System 120

System Social Media Media Data 120

Prowly

DECEMBER 17, 2024

The all-in-one tool is available starts at $258 per month billed annually , which includes full access to the media database, along with audience insights for outlets, email pitching, online monitoring, the AI assistant, the Prowly newsroom, and more. TRY PROWLY FOR FREE Prowly pricing: How much does Prowly cost? What features does it offer?

Comparison 104

Comparison Software Tools Analytics 104

Stephen Waddington

DECEMBER 17, 2020

We’ve published the fifth edition of the book this week. The new book has been written by an international communication of 35 authors over the past three years. We made a start at reflecting this by adding new material in the past few months as the book went to print. I fear history continues to repeat itself.

Case Study 201

Case Study Conference Exercises Print 201

Deirdre Breakenridge

JULY 24, 2018

In 2014, Richard Bistrong , a former international sales executive, contacted me after he was released from prison. He had read my books while he was incarcerated for 14 months. I’ll share a little story with you. Here’s where, as a Modern Communicator, I had to make a choice.

Reputation 218

Reputation Skype Industry Conference 218

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . There is no better story to illustrate the power of social listening to generate business. Social Conversations Aren’t So Random. Some Social Networks are Easier to Eavesdrop on Than Others.

How To 198

How To Instagram Social Media LinkedIn 198

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Patti is also Forbes contributor and public speaker. Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

PRSay

JUNE 26, 2016

Social media has changed the world of PR and it’s for the better. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media helps you to gather intelligence and to become more intimate with your customers and other important stakeholders.

Social Media 113

Social Media Media Infographics Community 113

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. On data and measurement: “It’s not activity-based and about a book of news clips. On following journalists on Twitter: “When asked in a survey if journalists like when PR professionals follow you on social media, 86 percent said yes.

Conference 111

Conference Internal International Storytelling 111

Karen Freberg

JANUARY 5, 2022

This is also going to be the very first time I will be teaching *only* social media classes. and a graduate level social media class. Social media constantly changes, so this means there will ALWAYS be updates and things to add and edit. Amazing class clients. SMSC 2e will be used for the first time.

Social Media 98

Social Media Media Course Small Business 98

Reputation Us

OCTOBER 29, 2014

College is back in full swing with students cracking books and digging into their studies. Our summer intern Kati is one of them and had this final post with tips for her fellow public relations students as they begin, continue or finish their college experience. I happen to be a student who loves getting back […].

International 140

International Internal Social Media Study 140

Cision

OCTOBER 27, 2015

If there is one thing that is constant about social media platforms (besides their URLs), it is that they change fast. There are some recently released social media tools that communication and marketing professionals may find very helpful…or at least find good to know about. Facebook Search. LinkedIn New Apps.

Social Media 120

Social Media Tools Reddit LinkedIn 120

Deirdre Breakenridge

SEPTEMBER 26, 2016

For years, I’ve been discussing the changing roles of PR professionals as a result of social media. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Q: What made you pursue your research study on “Roles in Social Media?”

Publicity 150

Publicity Policies Social Media Study 150

Stephen Waddington

JUNE 3, 2021

It is an innovative means of internal engagement that often spills out onto social media. We are currently booking speakers for July and September. Please follow this link for booking information. Orla Graham, account director, CARMA spoke about measurement and shared a practical approach to developing a framework.

Report 203

Report Energy Print Measurement 203

Sword and the Script

JUNE 11, 2024

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. Sword and the Script Media can help with B2B marketing, PR and social media.

Internal 95

Internal International B2B System 95

Maxim Behar

NOVEMBER 22, 2020

The Global PR Revolution by the globally renowned PR expert Maxim Behar made it to BookAuthority's top 10 best PR books of all time worldwide. The book was ranked No. 7 in the prestigious international ranking - 100 Best PR Books of All Time. was released on the Bulgarian market.

Internal 90

Internal International Print Leadership 90

Cision

DECEMBER 12, 2017

News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. You can start with a site like HARO , which sends out several earned media opportunities each day. The post How to Harness the Power of HARO For More Earned Media appeared first on Cision.

How To 279

How To Media Pitching Creativity 279

Remote PR Jobs

JULY 19, 2024

International Association of Business Communicators (IABC): This association provides a range of resources, conferences, and a directory of members. E-books and Whitepapers: Offer in-depth guides on PR topics that potential clients can download in exchange for their contact information.

Case Study 227

Case Study Conference Local Trade Shows 227

5W PR

MARCH 8, 2025

Research from the International Association of Speakers Bureaus shows that 82% of event planners research potential speakers online before making booking decisions. Create a professional website that showcases your speaking topics, past events, testimonials, and media appearances. Make your booking process clear and accessible.

Branding 78

Branding Brand LinkedIn Case Study 78

Deirdre Breakenridge

APRIL 17, 2017

This may be the result of taking on a new job or working on the launch of a new campaign or learning the fineries of Social Media. The idea of steep inclines and plateaus is instructive for a number of reasons: When we are going up the incline it is the time we learn the most and fastest. Listing & Search are Free.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Melissa Agnes

SEPTEMBER 5, 2014

Gini Dietrich is a passionate communications professional who has just launched a new book called “Spin Sucks: Communication and Reputation Management in the Digital Age”. Fake Spokespersons Find It Easy To Prank the Media. Exploring the growth of PR and Social Media strategies implemented with Snapchat. Listen here!

Crisis Management 197

Crisis Management Crisis Resources Reputation 197

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

But we do have those days where it may be after hours and we need to be connected in case of an emergency, especially working with international media or companies. First date may feel like a media interview – First dates are often awkward and could have moments of silence – but that’s not as likely with a PR person.

Product Launch 296

Product Launch Training Interviews Software 296

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! In the meantime, I thought I’d ask some of the best and brightest in social media marketing in the Twin Cities what they think lies ahead. Here’s what they had to say: Eric Ellis, Global Social Media Lead, Honeywell.

Social Media 89

Social Media Trends Media Instagram 89