PRSay

DECEMBER 7, 2017

We are pleased to report that our latest project has resulted in a book, “Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job ,” published by Business Expert Press. Here is a preview of what topics are covered in the book: Chapter 1 Why Does Ethics Matter in Public Relations? Page Center. Dr. Marlene S.

Ethics 116

Ethics Journalism Conference Study 116

Deirdre Breakenridge

APRIL 23, 2019

I selected this topic because I am a Journalism major with five internships under my belt. I took notes as I read the book and made a list of the advice for working with reporters. Amanda Levenson is a senior at the University of Massachusetts Amherst pursuing a BA in Journalism and a minor in Political Science.

Infographics 299

Infographics Journalism Television Education 299

Karen Freberg

NOVEMBER 15, 2020

There are some types of writing where you can get a lot of advice and resources on – there are always a ton of webinars and special conference panel sessions when it comes to writing or contributing to specific journals. So, what are some of the ins and outs of book writing? Why do I bring this up?

Writing 105

Writing Chemicals Conference Resources 105

Wadds Inc.

APRIL 19, 2023

The book is aimed at a general audience, in what Miller and Dinan say, “is our attempt to try to explain how the insidious and mysterious power of public relations works to undermine democracy.” But to do so may make you a “public relations apologist,” a term used throughout this book.

Ethics 105

Ethics Government Corporate Exercises 105

Deirdre Breakenridge

DECEMBER 5, 2017

Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. We invite you to check out our book for more practical advice on building relationships and how to become more influential. Marlene Neill, Ph.D., APR, is an assistant professor at Baylor University.

International 208

International Internal Ethics Journalism 208

Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is seldom done well by B2B organisations. Gay Flashman has answers in her new book. Her new book Powerful B2B Content was published earlier this month by Kogan Page. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news.

B2B 88

B2B Journalism Case Study Storytelling 88

Muck Rack

JULY 21, 2020

The Washington Post’s Margaret Sullivan on the crises that threaten local journalism and her new book, ‘Ghosting the News’

Local 80

Local Journalism 80

Rock the Status Quo

FEBRUARY 3, 2016

I deeply believe this book will help you. Your Free Book Bonus. Not only do you get the book, Above The Noise – but you get a free bonus! Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further. I think you’ll like it.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

I deeply believe this book will help you. Your Free Book Bonus. Not only do you get the book, Above The Noise – but you get a free bonus! Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further. I think you’ll like it.

Case Study 100

Case Study Infographics Journalism Writing 100

Flack's Revenge

DECEMBER 5, 2017

Then, I forgot about it, until she emailed recently that my commentary was included in her new book: 21st Century Secrets to Effective PR. I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. Is this a sign of the future of PR (and journalism)? I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

Flack's Revenge

AUGUST 13, 2014

The Journal featured a book review yesterday for Orin Hargraves’ It’s Been Said Before. I was really excited because the article described a whole book about clichés and, let’s face it, I have no life (OK, I have a life, is it really so bad to be fascinated with words and language)?

Technology 205

Technology Journalism Examples Industry 205

Deirdre Breakenridge

DECEMBER 18, 2018

An assignment in my Principles of Public Relations class with Professor Jennie Donohue was to read Deirdre Breakenridge’s new book Answers for Modern Communicators and create an infographic based on one of four concepts. After reading the book, I chose four main points to organize my infographic.

Infographics 177

Infographics International Internal Journalism 177

PR Job Coach

MAY 28, 2014

Hays, APR, Fellow PRSA, authors of the new book, “Life After College: 10 Steps to Build a Life You Love,” Read it and leap! She is also the lead Public Relations Professor for the Department of Mass Communication and Journalism at California State University, Fresno -- a post she has held since 1999. This guest post come from Tori R.

How To 219

How To Groups Engineering Twitter 219

PRSay

SEPTEMBER 1, 2017

wrote in the Journal of Public Relations Research in 2012 that to be an “excellent leader in public relations, one must know the organization’s business and its environment, understand the decision makers and decision-making process in the organization, and be proactive in that decision-making process.”. In support of this view, Meng et al.

Ethics 146

Ethics Public Affairs Journalism Leadership 146

ZudePR

DECEMBER 30, 2016

I’ve read some corking books this year. And this book came up. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Quite simply the best marketing book I’ve ever read (and I’ve read a few). ” More than 100 books. Sign Up Now. #1:

Writing 84

Writing Google Meeting Airlines 84

PRSay

SEPTEMBER 18, 2020

The following is adapted from Dick Martin’s book about Marilyn Laurie’s life in public relations, “ Marilyn: A Woman in Charge ” (PR Museum Press, 2020). All proceeds from the sale of the book — available in hardcover, softcover and as an ebook — benefit the Museum of Public Relations.

eBook 187

eBook Policies Government Engineering 187

Onclusive

DECEMBER 6, 2019

Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . PRNEWS Crisis and Measurement Summit. Dates: Feb 25 – 26, 2020. Location: Miami, FL.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Look at Theranos – the health tech unicorn that crashed and burned just two years ago.

Corporate 272

Corporate Reputation Employee Policies 272

Deirdre Breakenridge

OCTOBER 16, 2014

We had a lot of financial clients, so I would read the office copies of Barron’s and Investor’s Business Daily and scan the office copies of The New York Times and the Wall Street Journal). If journalists are learning about data journalism, then shouldn’t PR people be educated as well? Each practice is expanding.

Big Data 250

Big Data Data Education Internal 250

Deirdre Breakenridge

NOVEMBER 23, 2016

Book Reviews / Journal Research. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry. For example, new books on PR, social media, strategic planning, influencers, etc., are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

PRSay

DECEMBER 4, 2018

In the clean office, papers were stacked neatly on the desk, books and journals stood upright on bookshelves, file drawers had typewritten labels and all garbage was in the wastebasket.

Comparison 134

Comparison Journalism Study Brand 134

Landis PR

JULY 12, 2021

Steve Kettmann paints a different story in a book of essays dedicated to the memories of ESPN’s Pedro Gomez, a beloved sports reporter who passed away suddenly in February 2021. ” She put us in touch with Steve to take a few minutes to talk about the process behind publishing this book.

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Meeting Sports Media Print 128

Sword and the Script

JULY 23, 2024

Generally, what’s bad for journalism is also bad for public relations – at least from a media relations perspective. PR tips from a su rvey of ~1,000 journalists by Muck Rack Muck Rack polls reporters around the world every year for their “State of Journalism Report.” And of course, media layoffs and consolidations.

Pitching 195

Pitching Analysis Report Survey 195

PRSay

MAY 5, 2021

Kelly retired from the University of Florida College of Journalism and Communications in 2019 after 16 years, including three years as chair of the Public Relations Department, where she was an internationally recognized authority on fundraising as a specialization of public relations. Kelly, Ph.D., She was 77.

Education 158

Education Journalism Leadership Resources 158

Deirdre Breakenridge

SEPTEMBER 25, 2017

My structured sabbatical centered around three focus projects: Writing my first book and launching a pre-order campaign. Journaling. I started to embrace journaling a couple years ago, but I find that during my structured sabbatical, it’s one of my most powerful tools. I write more about that here.

Writing 171

Writing Journalism Travel Meeting 171

Masters in Communications

DECEMBER 10, 2018

Today's journalism is a far cry from what it used to be. Journalism as a whole has changed in response. Let's take a look at what journalism is today, and some of the people changing it. What Really Is Journalism? Journalism is the act of gathering, assessing, creating, and presenting news and information.

Journalism 65

Journalism Newspapers Web Data 65

PR for Anyone

OCTOBER 18, 2023

To help us understand and navigate disruptions, Joanne Lipman discusses her new book, “Next” Joanne is a renowned speaker, an award-winning journalist and a bestselling author. Additionally, she is an on-air CNBC contributor and Yale University journalism lecturer.

Journalism 130

Journalism Instagram YouTube Facebook 130

Flack's Revenge

JANUARY 15, 2020

The problem is bigger than PR and even journalism. Yet journalism can combat fake news. Next up: A PR truth-telling how-to guide (and no, it is not the shortest book ever written!). PR has always had to decide how far to push rhetoric, persuasion, and yes, hype. But this is not just about ethics. make reality far too malleable.

Journalism 156

Journalism Ethics Customer Service Report 156

Stern + Associates

MARCH 6, 2024

In this episode: Renowned MIT researcher Andrew McAfee tells us about his new book, “The Geek Way” and why he’s an optimist about the technology of tomorrow. Acclaimed New Yorker writer and lecturer at the UC Berkeley Graduate School of Journalism, Nick Romeo discusses his latest book, “The Alternative”.

Meeting 133

Meeting Journalism Groups Technology 133

Sword and the Script

AUGUST 13, 2024

It started with a book called Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Even the venerable Wall Street Journal broke down its serious demeanor to dabble in the decadence of B2B chocolate. Perhaps the ultimate example of creating a category is “inbound marketing” by HubSpot.

Creativity 103

Creativity B2B Examples Marketing 103

Cision

APRIL 24, 2015

Talking Points: Bargaining between the Washington-Baltimore Newspaper Guild and Washington Post owner Jeff Bezos is heating up ( Romenesko ); and Peter Schweizer has made deals with The New York Times , The Washington Post , and FOX News to pursue story lines found in his forthcoming anti-Clinton book that drops on May 5 ( NYT ).

Media 120

Media Radio Journalism Newspapers 120

Stern + Associates

JANUARY 10, 2024

As we kick off our third season of Minds Worth Meeting, Justin Louis speaks with journalist and UC Berkeley Graduate School of Journalism lecturer Nick Romeo about his new book, “ The Alternative: How to Build a Just Economy.”

Meeting 118

Meeting Journalism Policies Groups 118

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR? where I could learn from Mike Sitrick, the guy who wrote the book on strategic and crisis PR, I jumped at it.

Journalism 120

Journalism Newspapers Writing Report 120

Cision

JANUARY 4, 2016

In his book, The New Rules of Marketing and PR, David Meerman Scott describes how authors Bryan and Jeffrey Eisenberg successfully marketed a book by sending out digital press releases every day for a few months. He is a history buff and read in The Wall Street Journal about a book of letters written by a German soldier during WWII.

Resources 120

Resources Journalism Print Pitching 120

PRSay

SEPTEMBER 6, 2022

She also used her skills as a reporter to travel to the frontiers of neuroscience as the co-author of four New York Times bestselling books about the importance of confidence for women and girls. You’ve co-written four books on self-assurance for women and girls. It makes our journalism better. Ahead of her Nov.

Journalism 148

Journalism Newspapers Policies Writing 148

Cision

FEBRUARY 2, 2017

Kim Dixon sat down with me this week to discuss her journalism career, the intricacies of healthcare reporting, and her advice for PR professionals. Healthcare reporting also works really well with where journalism has headed — finding niche audiences willing to pay for news. Someone needs to pay for journalism!

Healthcare 120

Healthcare Journalism Policies Report 120

Maxim Behar

APRIL 14, 2024

What motivates you to share your experience and knowledge in the form of books? And so began an endless love for sharing what I have experienced or what excites me in books. Where do you draw inspiration from and how do you select the people and topics to include in your books? This comes spontaneously and never fades.

Writing 59

Writing Social Media Meeting Facebook 59