Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. 19 percent were piloting a program. 32 percent planned to implement one. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

The Resolution Blog

NOVEMBER 17, 2015

I have been so inspired by the change I'm interviewing the most innovative teams I come across for a future book and our blog, PR Resolution. Sarah set out on the challenging task of discovering and bringing together over 30 PR thinkers and doers to create an incredible free book for communications.

eBook 120

eBook Print Conference Measurement 120

Cision

MARCH 24, 2017

This is the great debate in PR: how do we measure what we do and prove its value? My favorite book is…. How do analytics drive PR strategy? I’ve always backed away from compiling lists of hits and only using numbers as ROI because at some point, you claim a billion impressions and it gets comical. We’re 15 minutes from the beach.

Enterprise 227

Enterprise Agency Radio Fashion 227

Wadds Inc.

MAY 21, 2023

The book is still available as a re-print for around £10. It’s an excellent book that remains a standout text about the contribution of public relations to management. The book opens with an executive summary, a charter if you like, that sets out the developing role of public relations in management.

Communications 52

Communications Case Study Print Study 52

Wadds Inc.

NOVEMBER 30, 2023

The book features insights from 20 experts on leveraging large language models, AI productivity tools, and integrated AI platforms to help practitioners work smarter. I’ve launched a new book today about artificial intelligence (AI) tools for public relations. Buy the book It is organised into three intuitive sections.

Tools 52

Tools Handbook Publicity Analysis 52

Stephen Waddington

SEPTEMBER 29, 2021

The New York Times printed the article in full. Practice includes research, planning, content, and measurement, in addition to media channels. We’d compile clipping books for clients at the end of each month. The print edition went monthly in 2013, and bi-monthly in 2016. The industry has been good to me.

Industry 153

Industry Publicity Agency Community 153

Cision

JANUARY 4, 2016

While “effectiveness” depends upon what is being measured , it is undeniable that the number of digitally-distributed press releases has increased at a rapid rate. He is a history buff and read in The Wall Street Journal about a book of letters written by a German soldier during WWII. Reconsider your target.

Resources 120

Resources Journalism Print Pitching 120

Public Relations Sydney

AUGUST 4, 2014

It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Measuring public opinion. Click Buy the Book here www.UnknownToExpert.com.

Strategy 93

Strategy Publicity Comparison Social Media 93

Critical Mention

AUGUST 29, 2019

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Beginning in Q4 of FY2018 and continuing into Q3 of FY2019 the company surpassed a number of significant bookings milestones and is poised for further growth.

Television 60

Television Radio Analytics Government 60

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. Offline word of mouth is more powerful than digital word of mouth, but possibly correlative. ”

Social Media 120

Social Media Facebook Twitter Print 120

Waxing UnLyrical

FEBRUARY 22, 2011

‘Ink’ is printed in edited media – well considered.&#. Also note the emphasis on “edited&# media, which Jim clarified could include print as well as online media. What are some ways to measure engagement? b) Measure KPI’s that help you meet goals. This is a really important difference, IMHO.

Analytics 88

Analytics Publicity Print Measurement 88

ImPRessions - Crenshaw Communications

JULY 11, 2018

Don’t laugh; in a busy agency, it’s easy to double-book the same line for two calls!) The story can be pitched targeting media in another vertical, or the agency may approach a broadcast outlet in the wake of a print story. PR measures up. The post What Happens After The Reporter Says Yes?

Report 136

Report Interviews Pitching Construction 136

Sword and the Script

APRIL 2, 2024

The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” Measurement templates. Content picks PR consultant Michelle Garrett has a new book out: B2B PR that Gets Results.

Reddit 183

Reddit Software B2B Technology 183

Sword and the Script

JUNE 25, 2019

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. They wanted print coverage and would regularly frame and display significant coverage. This goes beyond crisis communications. There has also been a massive change in the influence of web-based outlets.

Brand 128

Brand Branding Reputation Corporate 128

Wadds Inc.

AUGUST 15, 2023

The new #PRstack guide will be edited by Stephen Waddington and published via Amazon in Kindle and print formats. It has published six books since 2015, five crowdsourced. Each submission should be 500-600 words and include up to five screen grabs. A digital version of each article will be published on the #FuturePRoof blog.

Tools 98

Tools Community Energy Print 98

Bad Pitch Blog

MAY 31, 2011

Like it or not, summer is the official season for book reading. And even though I’ve reviewed a couple of books recently , I always have a pile to get through. Geoff was kind enough to get me a review copy as I reviewed his last book, “Now is Gone.” And this book has helped me with this focus. Print or Digital?

Media Relations 75

Media Relations Print Pitching Consumer 75

Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Notified adds coverage books. Notified by Intrado added “coverage books” to its PR platform. In fact, it’s not an editorial placement at all.

Software 150

Software Case Study Advertising Advertising 150

Waxing UnLyrical

JUNE 15, 2016

I thought, “A children’s book… seriously?” I envisioned the entire book in its complete glory – from every page spread and the cover to how I could use my skills in IMC to make this book a reality. My book, “When Willie Got His Wheels,” is written for a 7-10 year-old reader.

Facebook 40

Facebook Community Writing Local 40

Waxing UnLyrical

MARCH 14, 2012

While I have no plans to get an IABC logo tattooed on my bicep , I am scrawling its name all over my date book. I want to measure everything. “You Your measure of success is not having people complain about your project.” It’s getting obnoxious. You have a great tactic but no objectives? smacks forehead*.

Hotels 70

Hotels Internal International Training 70

Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. A4 Inches in a print mag. Twitter Facebook Google+ LinkedIn #measurePR Recap (October 2016): Measuring Content.

Measurement 40

Measurement Comparison Banking Print 40

Beyond PR

MARCH 22, 2018

Just measure it in inches.” Once located, these articles would be clipped out like store coupons and added to books (yes – that’s why we still call them “clip books”!) “Don’t pay any attention to what they write about you. ” — Andy Warhol. to demonstrate the “results” of a PR campaign.

Media 75

Media Radio Newspapers Print 75

Burrelles Fresh Ideas

OCTOBER 24, 2023

The goal, ultimately, is to effectively measure and use customer engagement by gathering as much feedback from as wide a variety of sources as possible. Burrelles comprehensive monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social.

Strategy 97

Strategy Ethics Social Media Print 97

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. Toth, among others.

Government 103

Government Education Print Ethics 103

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. The metrics associated with awareness tend to be easy to measure as you build up momentum. Top of funnel: Content to build awareness. Top of funnel is the land of brand awareness and affinity. In many cases, that holds true.

Case Study 110

Case Study Marketing Study Content Marketing 110

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. Broadcast and podcast monitoring is white labeled from TVEyes , which is in my book, the industry standard. This is an important point, because you want to be able to measure and compare results over time. Truescope product overview.

Tools 165

Tools Media Software Analysis 165

Contently - Strategy

JULY 22, 2021

After people book, the site’s stories—as well as its companion print magazine—help them make the most of their trip. It generated $777,000 of search traffic value, nearly 4 million minutes of attention time, and a whopping 80 percent engagement rate, as measured by Contently Analytics.

Travel 76

Travel Hotels Storytelling Content Marketing 76

Sword and the Script

MAY 22, 2018

Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Second, almost everything is now measurable. Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare.

Marketing 67

Marketing B2B Print Technology 67

PR 20/20

OCTOBER 12, 2017

Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit , written by Joe Pulizzi ( @JoePulizzi ) and Robert Rose ( @Robert_Rose ). Below is an excerpt from the introduction of the book. Combined, this book, Killing Marketing , is our sixth such effort.

Marketing 53

Marketing Enterprise Print Film 53

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Yes, and he’s proud of it. Wanna Subscribe? Shall We Tweet?

YouTube 59

YouTube Video Measurement Print 59

Sword and the Script

OCTOBER 24, 2017

These are the metrics B2B lead gen measure. Here are the lead generation metrics the survey says B2B marketers are measuring: 52% say cost of conversion. In the book Killing Marketing , which I am currently reviewing, Robert Rose makes the case that an overreliance on metrics like these can cause marketing to underperform.

B2B 67

B2B Report Marketing Survey 67

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Why not book me for a speaking gig

Blogging 80

Blogging Twitter Facebook Measurement 80

Stephen Waddington

JANUARY 17, 2019

Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Measure and benchmark the results of your campaign based on your goal. Its simplicity is compelling. Test and learn.

Media 103

Media How To Advertising Advertising 103

Waxing UnLyrical

SEPTEMBER 2, 2010

Once that page has been pulled up, I "print" it as a.PDF, and upload it to WordPress when Im ready to post the recap - that way people can download the transcript easily. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? React to [.] Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Twitter 90

Twitter Conference Resources Facebook 90

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Burrelles monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social — along with the ability to integrate Google Analytics for comprehensive reporting and evaluation. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie.

Community 92

Community How To Marketing Data 92

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Yet, Super Bowl LVIII not only conquered this feat but rewrote the history books in the process. These early releases not only generated greater brand impact during the game but also capitalized on consumers’ emotional responses, measured second-by-second throughout the ad. System1 assigns ads a score from 0 to 5.9

Sports 86

Sports Television Advertising Advertising 86

Waxing UnLyrical

NOVEMBER 10, 2010

But they happen, more and more, because I’m trying to show, through my blog, that I’m committed to spreading the good word about public relations, social media, and measurement. Mark as read Approve comment Can I print this out and frame it? Read Me On BNET Watch Me In Action Book Me! Wanna Subscribe? Shall We Tweet?

Blogging 98

Blogging Facebook Twitter Writing 98