PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. And you have graduation.

Pitching 130

Pitching Television Media Real Estate 130

PRSay

MAY 31, 2018

But I don’t mean the empathy they teach in the marketing books. You don’t just learn a template for writing a good pitch email. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Media Relations 89

Media Relations Media Pitching Course 89

Cision

OCTOBER 5, 2015

But as journalists begin to feel comfortable using these tools for help with sourcing stories, the social media giants unveil one new feature after another, complicating matters more – especially for PR professionals wanting to know the best way to pitch their clients. Subject lines are often the hardest part of the pitching formula.

Pitching 120

Pitching Report Social Media Journalism 120

Flack's Revenge

DECEMBER 15, 2015

The NYC PR Innovators meetup hosted a session on The Art (and Science) of the PR Pitch at District CoWork last week, where I participated as a panelist. Also, any forum dedicated to improving pitching is a great one, in my book. Also, any forum dedicated to improving pitching is a great one, in my book.

Pitching 120

Pitching Data Report Brand 120

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. What do you consider to be mission-critical research when pitching journalists? I’m based in the Bay Area.

Pitching 0

Pitching Journalism Writing Print 0

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Media relations deals with the news environment, which is by definition unpredictable. News cycles are 24/7, and most PR people are trained to be hyper-responsive to media and client needs. It’s PR, not ER.

Publicity 334

Publicity How To Product Launch Agency 334

Cision

MARCH 1, 2016

With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” Want to get all of Michael Smart’s pitching tips? How do you recommend pitching a service like an app?

Pitching 120

Pitching Twitter Report Analytics 120

Cision

SEPTEMBER 1, 2016

If you’re sending boring, generic pitches to every journalist you can find, how can you expect anyone to respond to you? Dayna Calkins, senior publicist at Choice Media & Communications, stresses the importance of doing your research before sending your pitch. What is the biggest media relations mistake brands make?

Pitching 159

Pitching Privacy Resources Travel 159

ImPRessions - Crenshaw Communications

JULY 13, 2022

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. Prepare a Briefing Book.

Media 294

Media Trade Shows Travel Interviews 294

Shift Communications

JANUARY 18, 2018

As an AE who’s day-to-day consists of securing media coverage and building relationships with reporters, sitting 10 feet away from these “celebrities” reminded me that they are just like everyone else! Here are some ways how to build great media relations with relevant press: Check out Recent Coverage. Let the reporter know!

Media Relations 76

Media Relations Healthcare Media Hotels 76

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous.

Pitching 111

Pitching Facebook Twitter Interviews 111

Deirdre Breakenridge

APRIL 10, 2017

A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc. There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm.

Travel 281

Travel Technology Conference LinkedIn 281

Sword and the Script

DECEMBER 12, 2023

While “Generative AI gets much attention” in PR circles, “reductive AI is more interesting and powerful” Stephen Waddington recently published a new book – #PRstack: AI tools for marketing, media and public relations – on the use of generative AI in public relations. There are several risk issues.

Software 172

Software Tools Ethics Privacy 172

Rock the Status Quo

DECEMBER 2, 2014

Rock The Pitch #11 “Hey I’m convincing a client to start a weekly chat #hashtagremoved 1PM would love help getting it rolling, if you could show up & help :)” Once I was past the initial urge to correct his appalling grammar, I’ll admit to the twinge of resentment that popped up out of nowhere. ” The hook.

Pitching 157

Pitching Twitter Print Software 157

Cision

MAY 16, 2016

As Neal Schaffer explains in Cision’s Listen e-book , you can find and reach out to your competitors’ unhappy customers and earn leads from those social conversations, too. Earned Media. The effectiveness of your media relations strategy goes beyond the amount of press coverage. Images via Pixabay: 1 , 2.

Measurement 159

Measurement Brand Branding Pitching 159

Cision

APRIL 14, 2017

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always- on world. Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines.

Reputation 177

Reputation Measurement Exercises Pitching 177

Waxing UnLyrical

DECEMBER 28, 2011

I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. I’m a social media expert as seen on <CABLE TV STATION> ”. But many of the pitches I received included words to the effect, “so and so can discuss , let me know if you want to interview them.”. And that was it.

Pitching 97

Pitching Interviews Comparison Writing 97

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re But media contacts aren’t magic.

Agency 170

Agency Media Software Pitching 170

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

Pitching 92

Pitching Survey Journalism System 92

Cision

AUGUST 4, 2016

Today, there are a variety of ways to reach journalists, including email, social media, telephone and more. But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. What do you hope to accomplish in your new role as director of media relations at ABB? What has stayed the same?

Pitching 0

Pitching Energy Media Relations Social Media 0

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. Your Pitch Team. As the bookings are arranged, you need to consider the video production angle of the media tour.

Media 120

Media Television Pharmaceuticals Radio 120

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax.

Report 136

Report Interviews Pitching Construction 136

Rock the Status Quo

DECEMBER 11, 2014

Sometimes public relations feels exactly like this piggy’s situation, but without the humor. Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. (I know… Moderation, Carrie, moderation!)

Interviews 174

Interviews Real Estate Media Pitching 174

Bad Pitch Blog

DECEMBER 30, 2006

Just finished reading Peter Shankman’s book, Can We Do That?! It covers a lot of ground from PR basics, media relations and events to creative thinking, crisis communications and account management. His hard-earned experiences recounted in the book make it credible (no small feat for a business book).

Pitching 40

Pitching Small Business Insurance Insurance 40

Axia PR

JUNE 21, 2021

PR people are well aware that cold emailing is part of the media relations cycle. Otherwise, you might end up in the bad books of a reporter or editor. Here are some tactics and openings you should avoid when pitching reporters: Here are some tactics and openings you should avoid when pitching reporters:

Pitching 62

Pitching Report Media Relations Media 62

Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

Mobile 113

Mobile Technology Automotive Interviews 113

Wadds Inc.

NOVEMBER 30, 2023

The book features insights from 20 experts on leveraging large language models, AI productivity tools, and integrated AI platforms to help practitioners work smarter. I’ve launched a new book today about artificial intelligence (AI) tools for public relations. Buy the book It is organised into three intuitive sections.

Tools 52

Tools Handbook Publicity Analysis 52

Rock the Status Quo

AUGUST 20, 2015

Out of all four, I’d personally rank them as follows, in terms of what drives the strongest digital marketing results: SEO, PR ( traditional PR – pitching, media relations, editorial ), content marketing, social media. Almost the opposite of where interests lie.

SEO 100

SEO Comparison Content Marketing Social Media 100

Bad Pitch Blog

MAY 31, 2011

Like it or not, summer is the official season for book reading. And even though I’ve reviewed a couple of books recently , I always have a pile to get through. Geoff was kind enough to get me a review copy as I reviewed his last book, “Now is Gone.” And this book has helped me with this focus. Print or Digital?

Media Relations 75

Media Relations Print Pitching Consumer 75

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

Your story will be more likely to stand out in the vast CES ocean of tech talk if you cut the jargon, strip out tired buzzwords, and focus on the human factor when pitching it to media and analysts. You can even pitch media once CES has ended. Think about it, many tech journos started receiving CES pitches in July!

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

Bianchi Biz Blog

SEPTEMBER 19, 2024

Because of this, it’s critical vehicle technology providers and automotive mobility suppliers understand the media relations and the PR landscape of this massive event to: set realistic media targets; manage executive expectations; and ensure a successful PR experience. Even with 2.5-plus

Technology 92

Technology Automotive Interviews Mobile 92

Cision

MARCH 30, 2016

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. What constitutes a successful pitch? If the body of the pitch is longer than 120 words, you might as well not even send it. What else can I provide?

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Sword and the Script

SEPTEMBER 18, 2018

I understand more about a media company’s ins and outs and the structure and challenges they face. I’ve learned what our journalist’s lives are like so that has helped me with understanding how I pitch external journalists. The post Managing Media Relations for a Publisher; Off Script No.

Media Relations 75

Media Relations Media Insurance Insurance 75

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time).

Media Relations 52

Media Relations Media Pitching Writing 52

Sword and the Script

APRIL 2, 2024

However, I learned a lot about reporters and pitching in that capacity. Users can track and share media mentions on the go. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations. Reddit announced Cision has purchased access to the Reddit Data API for social media monitoring.

Reddit 183

Reddit Software B2B Technology 183

Buzzstream

JANUARY 15, 2025

Through a lot of hard work and strategic pitching, the post really took off. It prompted thousands of social media posts, news discussions, a press release from McDonalds, and a new $5 value meal. Adapt your pitch based on how the news is covering you Start with a strong hook but be ready to pivot. ” 6. Vince: Yeah.

Viral 62

Viral Digital PR Pitching Data 62

Sword and the Script

MARCH 31, 2015

Three of the responses ignored the questions and pitched interviews instead – an absent a strong point of view. The one respondent that answered the actual questions, subsequently looked me up online and sent the same pitch to a personal email account. Good Pitches have a Long Shelf Life. You don’t need to write a book.

Pitching 60

Pitching Survey Report Interviews 60