Rock the Status Quo

AUGUST 21, 2014

It’s raining outside and I’m feeling lazy, like curling up with an afghan, a full french press of coffee and a great book. Trust me, I have hundreds of books to pick from. That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts.

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Writing Blogging Pitching Content Marketing 203

Onclusive

AUGUST 19, 2015

Subsequently, you will be pitched everything from Smucker’s new line of technologically-enhanced jams to book releases from a no-name author living in town you’ve never heard of either. One of the downsides to be a content creating machine is that, inevitably, you will be added to every media database on the planet.

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Pitching Technology Media How To 150

Sword and the Script

FEBRUARY 25, 2025

So we pitch brands, products and executives that have always been great and are now even greater, which is storytelling that captures lots of eye rolls and fewer leads. penned a book called The Cluetrain Manifesto. penned a book called The Cluetrain Manifesto. Scott Stratten wrote a book years ago called UnMarketing.

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B2B Marketing Content Marketing Storytelling 142

PR for Anyone

JULY 14, 2022

Now is the best time to pitch the media, especially television. Pitches are much lower this time of year so it’s a great opportunity for you to start pitching. Your pitch is much more likely to be seen easily. If you’ve been following me, you know how to write a good pitch that is more likely to get the YES.

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Pitching Television Media YouTube 130

Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

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Pitching How To YouTube Tools 71

PRSay

APRIL 19, 2017

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. Here are five types of pitches reporters don’t want to receive: 1.

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Pitching Report Writing Energy 140

Prowly

DECEMBER 17, 2024

The all-in-one tool is available starts at $258 per month billed annually , which includes full access to the media database, along with audience insights for outlets, email pitching, online monitoring, the AI assistant, the Prowly newsroom, and more. What features does it offer?

Comparison 104

Comparison Software Tools Analytics 104

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2017

Successful media pitching in public relations has always relied on the combination of a good idea, well-timed and well-packaged to offer up to appropriate journalists. Many times, however, the factor that turns a pitch into a pitch-perfect placement is chutzpah! The producer was keen but booked very far in advance.

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Pitching Strategy Examples Banking 149

PR for Anyone

SEPTEMBER 29, 2021

A question I get asked all the time is “What can I do to land a TV pitch?” Yes there are one on one interviews and what helps with that is if you have a book so they can show the cover and position you as the expert. Maybe it’s a book. So when you pitch and you can say, “Here are some slides you can show.”

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Pitching Television Interviews Video 130

Wadds Inc.

JANUARY 26, 2023

The response rate to media pitches is less than three percent according to the latest Propel Media Barometer analysis of 500,000 pitches. Roxhill suggests that you need to pitch early if you want reach a news desk or business desk. Roxhill suggests that you need to pitch early if you want reach a news desk or business desk.

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Pitching Media Print Social Media 124

Cision

MAY 2, 2017

Did you invent a revolutionary product, write a book, or win an award? By pitching the media in this way, you will be light-years ahead of your competition and journalists will be thrilled to work with you because you’ve just made their job that much easier. Make your business newsworthy. New” is the key word here. Contact us today!

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Social Media Media Local Pitching 167

PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. It’s the start of spring.

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Pitching Television Media Real Estate 130

PR for Anyone

MARCH 24, 2020

She pitched it to her editor who loved it too and they wrote an article about me. Did you invent a new product, write a book, or win an award? Many are overwhelmed with emails and often forget your pitch came in, even if they loved it. Additionally, you never know where they might end up. Make your business newsworthy.

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Publicity Television Local Pitching 331

Cision

DECEMBER 12, 2017

They are powerful, and they direct your reader to what makes your pitch stand out. The latter suggests an ease of use, addresses a specific yet common problem and makes it timely, all which improve the allure of your pitch. This may not help your pitch, but will prevent you from getting on an influencers bad side. .

How To 279

How To Media Pitching Creativity 279

PR for Anyone

MARCH 21, 2020

Kate Rogers of MSNBC posted a tweet that said: Finding the amount of PR pitches coming in that are not related to the stock market, economy, Covid-19, etc. In fact, I just pitched a Skype interview for a station that I heard was no longer having guests in-studio. Get booked on one of those shows ASAP. really shocking.

Real Estate 290

Real Estate Skype Radio Pitching 290

Cision

OCTOBER 5, 2015

But as journalists begin to feel comfortable using these tools for help with sourcing stories, the social media giants unveil one new feature after another, complicating matters more – especially for PR professionals wanting to know the best way to pitch their clients. Subject lines are often the hardest part of the pitching formula.

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Pitching Report Social Media Journalism 120

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. What do you consider to be mission-critical research when pitching journalists? I’m based in the Bay Area.

Pitching 0

Pitching Journalism Writing Print 0

ImPRessions - Crenshaw Communications

MAY 20, 2020

Think Tinder meets pitching. Simply upload your pitch on the app to connect with interested journalists. Just like on Tinder, or any dating app, journalists will swipe right if they feel your pitch is a fit for them. Never worry about being double booked again! . Rev Transcription. Rev Transcription is a lifesaver.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. The paper employs some of the top journalists in the country, and the last thing they want is a tone-deaf pitch. Some columns are merely Q&A, and a press release or pitch may not be useful.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

ImPRessions - Crenshaw Communications

JULY 13, 2022

If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. Prepare a Briefing Book. Set them up for success by prepping a comprehensive briefing book well before the event.

Media 294

Media Trade Shows Travel Interviews 294

Cision

MARCH 1, 2016

With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” Want to get all of Michael Smart’s pitching tips? How do you recommend pitching a service like an app?

Pitching 120

Pitching Twitter Report Analytics 120

Cision

SEPTEMBER 17, 2015

On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed. Make Email Pitches Short, Personalized and to the Point. Thanks, @Cision !

Pitching 120

Pitching Report Insurance Insurance 120

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). I was, of course, thrilled to be in it and eager to read Lin Pophal’s book.

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Pitching Journalism Video Advertising 174

Buzzstream

JUNE 15, 2020

For some, it might be to learn new skills, such as what you might execute with the PESO model; for others, it might be to add revenue streams, such as online courses, virtual events, or books; and for others, it might be finding ways to be incredibly helpful, both through content and community building. Addressing COVID-19 When Pitching.

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Pitching Survey Ethics Report 93

Flack's Revenge

JULY 11, 2018

The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics.

Insurance 204

Insurance Insurance Advertising Advertising 204

Stephen Waddington

JUNE 3, 2021

We are going to continue running events for as long as people keep pitching to speak and delegates turn up. We are currently booking speakers for July and September. Please follow this link for booking information. The conference format emerged from the House of Marketing, Media and PR community during the first UK lockdown.

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Report Energy Print Measurement 203

Cision

SEPTEMBER 1, 2016

If you’re sending boring, generic pitches to every journalist you can find, how can you expect anyone to respond to you? Dayna Calkins, senior publicist at Choice Media & Communications, stresses the importance of doing your research before sending your pitch. Generic pitching. How did you get your start in PR?

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Pitching Privacy Resources Travel 159

Flack's Revenge

MARCH 30, 2020

Should we continue to pitch the media and promote our news? There is no precedent, no play book to trot out. Others will want to jump in with ill-advised pitches. To Pitch or not to Pitch In times of crisis, people like to tell PR, essentially, to shut up – hold fire on our pitches. What to Pitch.

Crisis 199

Crisis Pitching Airlines Technology 199

Buzzstream

APRIL 2, 2025

There aren’t many guests on the podcast who I can say “wrote the book on the topic.” ” But Jane Hunt from digital PR agency JBH literally wrote the book on Digital PR. Their book, the Digital PR Playbook , is an absolute must-read for digital PRs. Can you tell us about your digital PR book?

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Digital PR Brand Branding SEO 62

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Are you comfortable pitching yourself and your skills?

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Travel Technology Conference LinkedIn 281

Sword and the Script

APRIL 4, 2023

A quick Google search says the average business book has roughly 50,000-60,000 words. The podcast covers the following: PR tech vendor landscape , adoption of AI AI to generate & analyze content, monitor media, and hone and target pitches. Challenges Will AI take your job away? Avoiding quality pitfalls, ensuring responsible usage.

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Publicity Software Fashion YouTube 214

Cision

NOVEMBER 11, 2016

I started out in book PR in Los Angeles. It was a great beginning, since one week you were working with a non-fiction author about a political book and the next, a high profile novelist like Danielle Steele. Of course, all the images in the world will only get noticed if your pitches are strong. How did you get your start in PR?

Communications 253

Communications Data Local Survey 253

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. But in recent years, data has shown its efficacy. 6 benefits of long form PR content.

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Case Study SEO Film Video 178

Sword and the Script

DECEMBER 12, 2023

While “Generative AI gets much attention” in PR circles, “reductive AI is more interesting and powerful” Stephen Waddington recently published a new book – #PRstack: AI tools for marketing, media and public relations – on the use of generative AI in public relations. The book seeks to readdress the balance.

Software 172

Software Tools Ethics Privacy 172

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Patti is also Forbes contributor and public speaker.

Corporate 274

Corporate Leadership Advertising Advertising 274

PR for Anyone

OCTOBER 18, 2021

How to Be on TV Shows: Pitching a story that almost anyone can relate to is a great way to have your story picked up by a news anchor. Why this pitch appealed to the media : This was relevant because of the aging population and what is known as the sandwich generation. Media outlet that was pitched: WBALTV , News11, Baltimore MD.

Financial 130

Financial Pitching Banking Retail 130

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

A major announcement or event must be carefully planned around avoidable happenings like earnings calls, congressional hearings, or other news-making things that are on the books, and PR teams need to be flexible for those events that can’t be anticipated. Again, communication is key. . It’s PR, not ER. Don’t confuse PR and sales.

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Publicity How To Product Launch Agency 334