ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. But in recent years, data has shown its efficacy. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

Rock the Status Quo

DECEMBER 2, 2014

Rock The Pitch #11 “Hey I’m convincing a client to start a weekly chat #hashtagremoved 1PM would love help getting it rolling, if you could show up & help :)” Once I was past the initial urge to correct his appalling grammar, I’ll admit to the twinge of resentment that popped up out of nowhere. ” The hook.

Pitching 157

Pitching Twitter Print Software 157

Prowly

FEBRUARY 18, 2025

This is where having a brand book and a communication plan comes in handy as you'll have the foundations ready before each campaign. Because people buy stories, not sales pitches. Instead of focusing on just one channel, these brands cast a wide net, hoping to get noticed on TV, in print, through influencer campaigns, and more.

Examples 104

Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and trade shows. We are no exception, with outreach occurring now in categories as varied as 3D printing, online advertising and wearable tech, to name a few.

Conference 120

Conference Print Trade Shows Advertising 120

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Today, 23 percent accept pitches via social media. This social platform is great for building relationships with reporters before you need to pitch them, Ian says. Want to score more media hits?

Social Media 120

Social Media Media Pitching Media Training 120

MaccaPR

MAY 3, 2019

Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. We get pitches for potential guests who simply aren’t a fit.

Company 113

Company Interviews Print Pitching 113

Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Long-winded PR pitches will lose a journalist’s interest almost immediately. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Cision

MARCH 24, 2017

If you find the compelling human story in what you’re pitching, you’ll be successful. My favorite book is…. What are the main components of a successful PR strategy? Every great story is about people, whether it’s the president or the person next door. It got to a point that was too vast to comprehend. We’re 15 minutes from the beach.

Enterprise 227

Enterprise Agency Radio Fashion 227

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax.

Report 136

Report Interviews Pitching Construction 136

Stephen Waddington

OCTOBER 16, 2018

It’s my eighth book. I say my book but it’s not really my book at all nor is it the CIPR’s. It’s their book. More than 80 members submitted almost 100 pitches, and 45 were selected. You can buy the book in print for £29.39 Platinum has been published today by the CIPR.

Handbook 114

Handbook Community Print Writing 114

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Bad Pitch Blog

FEBRUARY 21, 2013

Since I pitch Ad Age , his email caught my attention when it landed in my LinkedIn inbox. His subject line, " Bacon and Egg Man, My Second Novel, On Sale Now ," made me assume he sent me a bad pitch. Read the site and recent issues before pitching." And the priest there bashed the book in church! He''s also an author.

Pitching 64

Pitching eBook How To Pinterest 64

Cision

JANUARY 4, 2016

In his book, The New Rules of Marketing and PR, David Meerman Scott describes how authors Bryan and Jeffrey Eisenberg successfully marketed a book by sending out digital press releases every day for a few months. He is a history buff and read in The Wall Street Journal about a book of letters written by a German soldier during WWII.

Resources 120

Resources Journalism Print Pitching 120

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Also consider something more elaborate like creating a slick online piece with the help of a site like Coverage Book or producing a printed brochure with more than one piece of coverage. But do use it in a pitch to a morning talk show. Repurpose the content.

Interviews 136

Interviews Pitching Infographics Print 136

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. Since she wasn’t part of the pitch team, she never understood what an uphill battle it was to get interest. If you’re not pitching, you’re not relevant. .

Print 120

Print Interviews Pitching Conference 120

Wadds Inc.

NOVEMBER 30, 2023

The book features insights from 20 experts on leveraging large language models, AI productivity tools, and integrated AI platforms to help practitioners work smarter. I’ve launched a new book today about artificial intelligence (AI) tools for public relations. Buy the book It is organised into three intuitive sections.

Tools 52

Tools Handbook Publicity Analysis 52

Sword and the Script

APRIL 2, 2024

However, I learned a lot about reporters and pitching in that capacity. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” It was a very humbling experience. Reddit data.

Reddit 183

Reddit Software B2B Technology 183

Wadds Inc.

AUGUST 15, 2023

The new #PRstack guide will be edited by Stephen Waddington and published via Amazon in Kindle and print formats. Pitches are invited during the remainder of August, with text and images submitted by the end of September for publication before the end of October. It has published six books since 2015, five crowdsourced.

Tools 98

Tools Community Energy Print 98

Stephen Waddington

SEPTEMBER 29, 2021

The New York Times printed the article in full. The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media. We’d compile clipping books for clients at the end of each month. Entry level roles demand work experience.

Industry 153

Industry Publicity Agency Community 153

Bad Pitch Blog

MAY 31, 2011

Like it or not, summer is the official season for book reading. And even though I’ve reviewed a couple of books recently , I always have a pile to get through. Geoff was kind enough to get me a review copy as I reviewed his last book, “Now is Gone.” And this book has helped me with this focus. Print or Digital?

Media Relations 75

Media Relations Print Pitching Consumer 75

ImPRessions - Crenshaw Communications

APRIL 12, 2018

The PR team should be constantly generating ideas for articles to pitch to journalists. Additionally, if the CEO has a truly unique insight and/or an inspiring origin story, then publishing a full-length business book can yield substantial B2B thought leadership content and visibility. But be sure to adhere to best byline practices.

Leadership 149

Leadership B2B Tools Conference 149

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Notified adds coverage books. Are you kidding?

Software 150

Software Case Study Advertising Advertising 150

Cision

AUGUST 7, 2015

Check out our “2015 Holiday Gift Guide PR Kit” for pitching tips and more! For the better part of a year, I resigned myself to watching her dial the telephone and pick up print jobs with a level of theatrics usually reserved for daytime television. Ask for it.

Tourism 120

Tourism Television Print Pitching 120

Stephen Waddington

NOVEMBER 15, 2018

Platinum, the CIPR’s anniversary 70th book, was launched in London last night. The book includes contributions from a mix of academics, teachers and practitioners; young and old; agency, public, private and third sector; and both regional and national contributors. Platinum is the story of the CIPR as told by its members.

Community 76

Community Print Small Business Government 76

Bad Pitch Blog

JANUARY 25, 2006

Our next bad pitch plays off Richard’s example below and will be known as the UNVITATION , thanks to Seinfeld. MAGAZINE NAME has a circulation of 500,000 readers nationwide and is available on newsstands and most Barnes and Noble book sellers. NAME A will be signing her new diet/lifestyle book, BOOK NAME. More to come.

Pitching 40

Pitching Fashion Print Web 40

Solo PR Pro

JULY 5, 2022

There are several that help contacts expedite booking appointments with you; they display time slots when you are available and viewers select a preferred day and time. I write or pitch media in the mornings, so I am only available beginning at noon daily. Manage your day and week with a calendar app.

Meeting 97

Meeting Writing Pitching Case Study 97

Rock the Status Quo

SEPTEMBER 9, 2014

book, The Legal Side of Blogging: How Not To Get Sued, Fired, Arrested or Killed. For works in the public domain, I highly recommend printing or saving a screen capture of those rights. , utterly fabulous Arizona attorney who specializes in intellectual property, copyright, internet, social media, flash mob and contract law.

Blogging 194

Blogging Agency Social Media Content Marketing 194

Wadds Inc.

APRIL 17, 2024

A new book will explore the future of Britain through the perspective of corporate communications and public relations practitioners. The book will explore management viewpoints of the relationship perspective of Britain and its future role in the world. The deadline for pitch submissions is Friday, 17 May.

Public Affairs 69

Public Affairs Policies eBook Healthcare 69

Stephen Waddington

DECEMBER 6, 2017

Today we’ve published a list of contributions to Platinum, the book that will be published next year. We needn’t have worried when we crowdsourced contributions from CIPR members in October for Platinum , a book that will form part of the CIPR’s 70th Anniversary celebrations next year. They rose magnificently to the challenge.

Print 0

Print Community Leadership Creativity 0

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. As a PR pro, after every communications campaign, you may often ask yourself — what was the impact of my efforts? Broadcast – television and radio.

Media 75

Media Radio Newspapers Print 75

5W PR

AUGUST 27, 2020

Therefore, pitches to decision-makers in radio, TV, print, and digital newsrooms should be tailored to meet the expectations of the decision-makers, while communicating the essence of an SMT. Brief tweets, media alerts, and phone pitches should do the job of convincing the editorial decision-makers.

Media 68

Media Radio Travel Interviews 68

Buzzstream

SEPTEMBER 27, 2024

They print business cards. If you can pitch yourself, a thought leader at your company, or your client as an expert, you can get quick links in top news stories of the day. Tip: Before pitching journalists expert commentary, ensure that you or your client is relevant and a true expert.

Digital PR 118

Digital PR Pitching Radio Google 118

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Keep it relevant!

Meeting 92

Meeting Media Journalism Education 92

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. You’ve got your prospect’s email address from the e-book download form, they know how you’ve helped other people in similar situations, and your sales rep is ready to close a deal. Top of funnel: Content to build awareness.

Case Study 110

Case Study Marketing Study Content Marketing 110

Contently - Strategy

OCTOBER 1, 2018

In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. They could print the same number of words on fewer sheets and thus avoid the tax. In 1712, the British government imposed a tax on newspapers based on the number of pages that they published.

Marketing 104

Marketing Google Newspapers Print 104

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. Broadcast and podcast monitoring is white labeled from TVEyes , which is in my book, the industry standard. They’ll know their costs for media monitoring upfront and can put that in their pitch. Truescope product overview.

Tools 165

Tools Media Software Analysis 165

Frederik Vincx

OCTOBER 27, 2015

Making coverage books. This info might be handy to pitch influencers your related story. That’s why it’s important to build up a relationship before pitching. You can also sync contacts from all your address books, fix duplicates, and correct formatting errors in your database automatically. FullContact.

Google 60

Google Software Analytics Pitching 60