ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. It takes time for writing and filming — and a strong, informed point of view.

Case Study 178

Case Study SEO Film Video 178

PRSay

FEBRUARY 1, 2019

In some situations, for example, you may think your writing achieves the best flow with multi-lined sentences held together by numerous conjunctions. Here are a few things to consider when creating short sentences, a key part of captivating your reader with a piece of writing. Pick up any book and turn a random page.

Writing 164

Writing Case Study Training Print 164

Maxim Behar

JULY 5, 2023

His recent book "The Global PR Revolution" is currently one of the best-selling PR books in the world. The most influential independent book ranking organization ranked it among the top 5 PR books in the world. Maxim: Good afternoon, Radio “Focus”. But now, we have the opportunity, everyone can try and cook.

Radio 52

Radio Hotels Course Social Media 52

Maxim Behar

APRIL 2, 2024

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. Dozens of leading global PR experts have contributed to this book by agreeing to be interviewed on the topic of a social media revolution.

Print 64

Print Social Media Web Television 64

PR Fuel

JUNE 15, 2023

Writing a book or a paper can be one of the most difficult things somebody does in their life. It takes a lot of time and a lot of effort. The worst part is that some authors do not know if anybody is even going to end up reading what they.

Publicity 105

Publicity Writing Print Media 105

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 1) Words matter in communication.

Writing 62

Writing B2B Analytics Print 62

Stephen Waddington

SEPTEMBER 18, 2019

Excellent writing demands excellent editing. In Ogilvy on Advertising first published in 1983 he imparts writing wisdom from his career. Editing and sub-editing have been a casualty of the shift from print to online. Steve Earl and I had a long-time editing partnership through our agencies and various books.

Writing 84

Writing Print Advertising Advertising 84

Waxing UnLyrical

JUNE 15, 2016

As such, writing is the cornerstone of success in a highly saturated marketplace of competitive messages. I recently rediscovered my passion for writing children’s stories. This is certainly a departure from the writing I’ve become accustomed to during my career. I thought, “A children’s book… seriously?

Community 40

Community Facebook Writing Local 40

Stephen Waddington

OCTOBER 16, 2018

It’s my eighth book. I say my book but it’s not really my book at all nor is it the CIPR’s. It’s their book. This was a necessary intervention as one of the end goals was a book that CIPR members and the wider PR industry would be prepared to buy. You can buy the book in print for £29.39

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Handbook Community Print Writing 114

PR Insiders

APRIL 13, 2021

I shared some practical tips for doing just that in my book, Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage. If you’re also an author, find a firm that works as well with book reviewers and book bloggers. Hire a firm that specializes in the right media for you.

Radio 78

Radio How To Public Affairs Print 78

Stuart Bruce

MAY 3, 2016

And then I got a Microsoft Surface Book. It was about £850 less, or still £650 less if I went for a 1TB model which was better than the best Surface Book available in the UK. Was it really worth paying that much more for a Surface Book? The Surface Book is a laptop to enjoy to the ultimate. And I wanted one again.

Local 60

Local Writing Reddit Web 60

Ronn Torossian

JUNE 27, 2022

A self-publisher not only writes the novel or the book but also sees it through every step of production and printing, and then also supervises its sales and promotion. Starting a self-publishing business is an accomplishment. There is nothing new about self-publishing. It has been practiced for hundreds of years.

Print 39

Print Writing 39

Solo PR Pro

JULY 5, 2022

reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. I write or pitch media in the mornings, so I am only available beginning at noon daily. I try not to schedule any calls or meetings after 3 p.m.

Meeting 98

Meeting Writing Pitching Case Study 98

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. Last month our book group read The Submission, a novel by Amy Waldman. The writing is brilliant. In fact, I enjoyed the book so much I read it cover to cover one rainy Sunday afternoon.

Communications 105

Communications Community Crisis Film 105

PRSay

MARCH 19, 2020

The safest bets are to appear in front of a bookcase (with books!), or a wall with paintings or prints on it. Ken Scudder has provided media training, presentation training, crisis communications training and consulting, as well as writing and editing, to business leaders, celebrities and politicians for more than 20 years.

Interviews 210

Interviews Video Meeting Skype 210

Maxim Behar

JANUARY 3, 2021

Maxim Behar shares his experience as an author and interesting facts about his best-selling books for Ramona Portelli's Maltese online media in section Author Interviews. First of all – the book gives a full picture of the dramatic changes in one of the most important businesses these days in the world – Public Relations. 03.01.2021.

Local 52

Local Writing Social Media Interviews 52

B2B PR Sense

JANUARY 5, 2018

They can also bolter your image by booking you at events and entering you in awards. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. Or a correction be issued if it is in print.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. Last month our book group read The Submission, a novel by Amy Waldman. The writing is brilliant. In fact, I enjoyed the book so much I read it cover to cover one rainy Sunday afternoon.

Communications 81

Communications Community Crisis Film 81

PR Insiders

AUGUST 26, 2021

You improve your odds of media success anytime you can link your expertise and message to what print journalists are already writing about, and what radio and TV talk show hosts are already talking about. With our guidance, this is what our clients were able to do.

Media 78

Media Print Education Radio 78

Cision

JANUARY 4, 2016

In his book, The New Rules of Marketing and PR, David Meerman Scott describes how authors Bryan and Jeffrey Eisenberg successfully marketed a book by sending out digital press releases every day for a few months. He is a history buff and read in The Wall Street Journal about a book of letters written by a German soldier during WWII.

Resources 120

Resources Journalism Print Pitching 120

Stephen Waddington

JANUARY 20, 2019

Planning a backlash: Gillette, Amazon and Greggs Kate Hartley, co-founder of social media crisis simulator Polpeo is writing a book about the impact of technology on issues and crisis. My job next week is to write how to guides for each of the main platforms. Please let me know what you think.

Twitter 61

Twitter Print Crisis Travel 61

Cision

SEPTEMBER 29, 2016

Most freelancers list their outlets on their websites; those who don’t usually make them available in front-of-book bios or on social media. Freelancers pride themselves on following good stories, but all of us have certain stuff about which we like to write. With this in mind, I’m likely not going to write a puff piece about Kayak.

Pitching 0

Pitching Journalism Writing Print 0

Burrelles Fresh Ideas

OCTOBER 24, 2023

Burrelles comprehensive monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie. Contact us to discuss your specific needs.

Strategy 97

Strategy Ethics Social Media Data 97

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. 19 percent were piloting a program. 32 percent planned to implement one. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Stephen Waddington

JULY 14, 2019

Steve Earl and I had a long time editing partnership through our agencies and various books. As I write this I can hear his exasperation at my lack of English language education. Editing and sub-editing have been a casualty of the shift from print to online. The web app simplifies writing and improves its comprehension.

Construction 83

Construction Print Policies Writing 83

Critical Mention

AUGUST 5, 2018

A veteran in PR and marketing, Deirdre has counseled countless senior level executives, authored six business books, serves as an online instructor for UMASS at Amherst Journalism Department and speaks both nationally and internationally on PR, marketing and social media communications. Some of her clients include US Weekly , Aol.

Twitter 77

Twitter Radio Social Media Print 77

Cision

MARCH 22, 2016

When you start to become blasé and complacent about your writing, that’s when you stop doing such a good job. I don’t write a story just for the sake of writing it – there has to be something our readers can learn or gain from reading the piece. How do you choose what stories to cover? Rapid Fire Round.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Sword and the Script

DECEMBER 16, 2014

While my own writing on these very pages often laments how far we have to go – one thing that struck me in reading through this year’s predictions was the realization of just how far we’ve come. Joe’s book also tops my reading list for any business leader trying to understand what content marketing means for business.

Content Marketing 117

Content Marketing Marketing Writing Infographics 117

Maxim Behar

JULY 4, 2024

And we all want to inform – whether it's taking a picture of our morning coffee, an interesting book, meeting an interesting person, or sending a message. How is it possible for you to know how every single user will see something when you write something on Facebook? It is not possible. It's the same with social media.

Newspapers 59

Newspapers Social Media System Writing 59

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. If I’m not reporting I’m flying.

Meeting 92

Meeting Media Journalism Education 92

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Burrelles monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social — along with the ability to integrate Google Analytics for comprehensive reporting and evaluation. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie.

Community 92

Community How To Marketing Data 92

Stephen Waddington

JUNE 16, 2019

Reuters Digital News Report, Metia content resonance event, industry awards, #AIinPR, digital exclusion and a book recommendation. I’ve had a break from writing my weekly letter after getting married in New York. Newspaper brands continue to suffer as readers shift from print to digital. This isn’t news.

Print 60

Print Storytelling Newspapers Advertising 60

PRSay

OCTOBER 1, 2018

That left me alone managing the press, doing 40 to 50 interviews a day, with six or seven satellite trucks here, and writing news releases. If I said, “We’ll open next Friday,” and hotels started taking reservations or tours started booking and then we didn’t open, people would say, “Why did you say it would open and it did not?”.

Public Affairs 98

Public Affairs Hotels Publicity Interviews 98

5W PR

FEBRUARY 22, 2023

Always create press releases in the form of an authentic news story rather than writing it like an ad. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. In the case of a digital book, you can make the first chapter available for free.

Strategy 88

Strategy Product Launch Brand Branding 88

wiredPRworks

OCTOBER 28, 2016

That's the question I wanted to ask Ann Patchett co-owner of Parnassus Books and bestselling author, at her Chicago event on the Commonwealth book tour. You don’t need to get an MFA to learn about writing. She also loves recommending books, even when she’s on her own book tour. Will there be a Commonwealth movie?

Print 40

Print Writing Retail Groups 40

Beyond PR

MARCH 22, 2018

“Don’t pay any attention to what they write about you. Once located, these articles would be clipped out like store coupons and added to books (yes – that’s why we still call them “clip books”!) Just measure it in inches.” ” — Andy Warhol. to demonstrate the “results” of a PR campaign.

Media 75

Media Radio Newspapers Print 75

5W PR

DECEMBER 18, 2019

Always create press releases in the form of an authentic news story rather than writing it like an ad. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In In the case of a digital book, you can make the first chapter available for free.

Strategy 133

Strategy Marketing Trade Shows Video 133