ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media. A national TV segment typically has a large and high-quality reach in real time, it’s searchable for some time thereafter, and it can be amplified on social media. The post Book It!

Print 245

Print Pitching Television Newspapers 245

5W PR

OCTOBER 22, 2024

A 360-degree marketing strategy from a hospitality marketing agency , encompassing a wide range of channels and tactics, is essential to reach the target audience effectively and drive bookings. Customer journey mapping means visualizing the steps that the customers are taking from initial research to booking and post-stay experiences.

Travel 78

Travel Marketing Engineering Advertising 78

Cision

MAY 17, 2017

Whitepapers, e-books, infographics, video, podcasts…all are fair game when it comes to reaching your audience. But today, for simplicity’s sake, let’s just cover e-books. Do We Have the Content to Support an e-book? Can the e-book Support Other Content? How Would We Market the e-book? What’s Our Goal?

Content Marketing 205

Content Marketing Strategy Marketing Infographics 205

Deirdre Breakenridge

MARCH 9, 2022

As my friend and colleague, Richard Bistrong , CEO of Front-Line Anti-Bribery LLC shared in a recent social media post, “If we are not careful, bad behavior can hide behind good performance, until it’s too late, for everyone.” ” Among the top suggestions included were: .

Ethics 433

Ethics Leadership Video Social Media 433

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Books and literature. The post How to Improve Your Social Media Targeting appeared first on Cision. Family and parenting. Food and drink. Hobbies and interests. Home and garden.

Social Media 233

Social Media How To Insurance Insurance 233

Stephen Waddington

JUNE 6, 2020

A book that provides a blueprint for modern reputation management. Reputation Management was published in 2019 long before the COVID-19 crisis but it is nonetheless a timely book. We contributed the final essay updating our book Brand Vandals in 2013, exploring the impact of social media on reputation.

Reputation 153

Reputation Financial Case Study Banking 153

Brand24

JULY 6, 2020

Here are 6 social media marketing metrics you should track. Not sure how to keep track of your marketing activities? We might have something for you.

Social Media 186

Social Media Media Marketing How To 186

Sword and the Script

JANUARY 21, 2025

I do carve out a little time to read books at night. Its fascinating because it reads like one of Jared Diamond’s books but about civilizations or steel. Thats been true for me because I listen during in-between time, such as when driving, working out, or while doing chores ( Ive done book reviews this way too ).

Google 156

Google Course Survey YouTube 156

Deirdre Breakenridge

JANUARY 6, 2020

Let’s congratulate and support Wei by sharing his video on social media! ” In the spirit of students and professionals being PR Tech Testers , we thought it would be a much more interesting assignment for students to create videos based on what they learned in class. Here is Wei’s winning video.

Video 352

Video Journalism Education Resources 352

The Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . Map where conversations about your brand, product, or topics of interest are taking place in social media platforms.

Social Media 162

Social Media Media Analysis Comparison 162

Communications Conversations

JULY 24, 2020

And, if there’s one thing I’ve learned over the years in developing social media content: It’s that these types of posts almost always perform best. I’ve been coaching a leader here in Minneapolis around his/her personal use of social media to build brand for his/herself and his/her business.

Writing 173

Writing Social Media Media Leadership 173

Ronn Torossian

APRIL 22, 2019

Managing social media takes a strong strategy — and so […]. The post What Materials Do You Need to Launch Your Brand’s Social Media? Sure, it’s simple now to click a few buttons and have a brand new Facebook page, but there should be more thought and detail behind this process than that.

Social Media 170

Social Media Media Facebook Strategy 170

5W PR

MARCH 29, 2025

Their PR teams amplified these experiences through strategic social media coverage, resulting in a 23% increase in restaurant bookings within three months of launch. These events create natural content opportunities across traditional and social media while reinforcing the property’s position in luxury gaming.

Hotels 78

Hotels How To Instagram Measurement 78

Deirdre Breakenridge

OCTOBER 29, 2014

We’ve seen in recent months, and even in the last few years, just how bad things can get for brands on social media. This is all part of the importance of having a concrete plan for a brand’s social networks. Breakenridge moderates an NYU Public Relations and Social Media Twitter chat on the Reputation Task Force.

Reputation 302

Reputation Branding Brand Social Media 302

Doctor Spin

JANUARY 31, 2025

Many struggle with emotional maturity and social media. Here we go: Emotional Maturity and Social Media How do we better understand the emotional maturity of the selfie generation ? Lacking emotional responsibility on social media: When people get easily offended, especially on behalf of others.

Social Media 52

Social Media Media Course Blogging 52

Deirdre Breakenridge

JANUARY 13, 2020

” By way of contest background, After reading my latest book, “ Answers for Modern Communicators ,” Professor Jennie Donohue tasked her Introduction to Public Relations class with creating a short educational video sharing tips and insights based on one of three communication practices. Nicole Morin, UMASS at Amherst Student.

Video 339

Video Sports Journalism Education 339

Cision

OCTOBER 7, 2016

In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. There are pumpkin spice cookies, cakes, candles and yes, lattes.

Analysis 318

Analysis Viral Trends Software 318

Cision

AUGUST 25, 2015

You know you need a presence on social media, and you’ve done your best to update your profiles regularly… but it’s a challenge to stay on top of it when you have so much else going on in running your small business. Why Do I Think I Want a Social Media Manager? Is it a good idea to bring in help?

Social Media 120

Social Media Media Internal International 120

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Wadds Inc.

APRIL 19, 2023

This is a controversial text that poleaxes public relations probity and informs media descriptions of professionals to this day, using terms such as propaganda and spin. But to do so may make you a “public relations apologist,” a term used throughout this book. To say this book is cynical about public relations is an understatement.

Ethics 105

Ethics Government Corporate Exercises 105

Deirdre Breakenridge

DECEMBER 30, 2014

Work in Scheduled Times to Check Social Media. Of course, if you’re a community manager then it’s your job is to be on social media more often to help your customers and to engage people in conversations. In a perfect world, I would like to be active on social media around 9 a.m. Maximize Your Down Time.

Social Media 325

Social Media Meeting Course Community 325

Cision

OCTOBER 19, 2015

In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” offered some social media content advice: From singer Rihanna – Cultivate platform-specific content for a multitude of social platforms.

Social Media 120

Social Media Strategy Media Facebook 120

Cision

JULY 6, 2015

Small talk is an essential part of our social interactions. But what about social media? Some social conversations tend to escalate from “ 0 to 100 real quick ” (obligatory Drake reference), and are illustrative (and sometimes entertaining) because they forego small talk altogether. Search for receptive individuals.

Social Media 120

Social Media Media Wikipedia Tools 120

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting.

Social Media 120

Social Media How To Media Customer Service 120

5W PR

JANUARY 7, 2025

This includes website content, marketing materials, and social media posts. This can be achieved through targeted advertising on social media platforms or search engines. Collaborate with international travel agencies and online booking platforms to reach a wider audience.

Hotels 78

Hotels Local Marketing Engineering 78

Wadds Inc.

JUNE 5, 2023

Prevention is better than cure - and if a crisis situation is often described as a car crash, this book is all about avoiding collisions. Her previous book Crisis Communication Strategies , drew on her two decades of experience.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Wadds Inc.

FEBRUARY 15, 2023

It’s a manual for the digital age, a guide to how companies and communicators can chart a path through the dangers of fake news, social media “outrage” and the declining trust that can undermine brands. The book is split into three sections. People are as crucial as plans throughout this book.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Wadds Inc.

JANUARY 12, 2023

An insightful book, packed full of pithy, punchy truths that would be a useful start to 2023 for any organisational leader. A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. We’re in an era of huge change.

Reputation 98

Reputation Public Affairs Case Study International 98

Flack's Revenge

DECEMBER 12, 2018

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. Definitely.

Instagram 214

Instagram B2C YouTube Facebook 214

Deirdre Breakenridge

APRIL 9, 2018

For many organizations, at the top of the skills list, is managing digital media and analytics. More companies are active online and through social media. Chuck literally wrote the book on Digital Marketing Analytics , along with his co-author, Ken Burbary back in April of 2013. What is social media ROI?

Analytics 231

Analytics Marketing How To Community 231

Deirdre Breakenridge

OCTOBER 21, 2019

Mention any reference materials such as books or albums while discussing the topic? Record a few snippets of the show on your phone and post it to your social media or website. If you have any other Pearson Podcast connections, be sure to connect with me on social media so we can compare notes!

Social Media 268

Social Media Film Construction Television 268

Deirdre Breakenridge

MAY 23, 2017

There are some great editorial calendar and social media calendar templates on HubSpot. Many social media content management systems you probably already use for your clients have their own templates or proprietary editorial calendars. Be Realistic with Your Time for Social Media.

Blogging 282

Blogging Case Study Social Media Instagram 282

Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? First off, social media is here to stay. Make them the stars on your social media channels.

Brand 256

Brand Branding Social Media Employee 256

Cision

MAY 30, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . I talk more about Erin and her successes in my book, Hug Your Haters. All companies should at a minimum be using a combination of Google alerts and simple social media listening software.

Software 328

Software Customer Service Google Small Business 328

Prowly

DECEMBER 17, 2024

The all-in-one tool is available starts at $258 per month billed annually , which includes full access to the media database, along with audience insights for outlets, email pitching, online monitoring, the AI assistant, the Prowly newsroom, and more. TRY PROWLY FOR FREE Prowly pricing: How much does Prowly cost? What features does it offer?

Comparison 104

Comparison Software Tools Analytics 104

Deirdre Breakenridge

APRIL 5, 2019

With book titles focused on the best ways to engage including, Decency Starts at the Top , by CEO and Chairman, Larry Weber of Racepoint Global and articles focusing on “ Workplace Compassion: A Trend Driven by the Changing Workforce ” your authenticity, integrity and empathy become front and center at every touchpoint.

Infographics 266

Infographics Communications Leadership Social Media 266

ImPRessions - Crenshaw Communications

MAY 20, 2020

Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? Never worry about being double booked again! . On average, mobile device users have about somewhere between 60 to 90 apps on a single device.

Mobile 306

Mobile Content Marketing Pitching Social Media 306