Polaris

DECEMBER 14, 2014

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. When I was very young, there were picture books and children’s poetry (Robert Louis Stevenson and A. Today, books continue to be one of my favourite gifts—for giving and receiving. 2 Kathi Kruse. Here, here!

Marketing 251

Marketing Resources Content Marketing Leadership 251

Melissa Agnes

AUGUST 8, 2019

Mascot Books is one of the hundreds of thousands of companies to have recently experienced this first-hand, when a malicious attempt was made to fraud their clients into paying invoices that appeared to be sent from Mascot, but weren’t. Learn more about Mascot’s Books and their brilliant work here.

Case Study 234

Case Study Study Crisis Management Crisis 234

PRSay

NOVEMBER 23, 2020

That means that if you write at the 11th-grade reading level, then you’ll miss 97 percent of Americans. Most writers spend very little time getting ready to write, more time writing and the most time fixing what they’ve written. But comma-jockeying ain’t writing, and the result is some pretty tepid prose.

Writing 198

Writing Case Study Training Storytelling 198

PR for Anyone

FEBRUARY 18, 2025

Rebecca Faye Smith-Galli is a bestselling author, columnist, and speaker who writes about love, loss, and healing. Despite overwhelming hardships, Becky found purpose through writing, launching a successful career as a columnist and author.

Instagram 162

Instagram LinkedIn YouTube Facebook 162

Stephen Waddington

JANUARY 13, 2022

An exceptional book about the craft of writing. There are few books written about the craft of advertising, marketing, and public relations. Amazon’s shelves are bursting with books about management and process, but there’s few about practice. This makes Andrew Boulton’s book Copywriting is… unusual. There’s more.

Advertising 147

Advertising Advertising Writing Creativity 147

Prowly

JULY 26, 2023

A book launch press release follows similar rules to other press releases, with a few caveats. Let us walk you through exactly how to write a book press release and gain media attention by distributing it. The post How to Write a Book Press Release (Examples and Templates) appeared first on Prowly Magazine.

Writing 104

Writing Examples How To Media 104

Deirdre Breakenridge

OCTOBER 10, 2016

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Karen’s book can be described in three words … handy reference guide.

Social Media 150

Social Media Media Community Video 150

Presspage

MARCH 18, 2025

Refine it by prompting AI to act as a journalist and provide feedback: Example prompt: Write a media pitch for a story about [XYZ] to get coverage. Book a demo today! Learn how to write a media pitch that gets noticed with these 7 proven tips, plus examples to land more PR coverage.

Examples 78

Examples Pitching Writing How To 78

Wadds Inc.

NOVEMBER 21, 2024

In her new book Strategic Reputation Management , crisis communications expert Amanda Coleman argues that reputation is earned and not managed. As befits the subject, Coleman’s writing style is cool, calm and clear while deploying prose that packs a punch where necessary to drive a point home.

Reputation 52

Reputation Crisis Communications Crisis Measurement 52

PR Fuel

FEBRUARY 25, 2024

Authors may yearn to be the next JK Rowling or Stephen King, but the stark facts of book writing paint a different picture. In a typical year, between 500,000 and 1,000,000 books are launched onto the market. Read More The post The Do’s and Don’ts of Writing a Book Press Release appeared first on eReleases.

Writing 104

Writing Marketing Strategy 104

Wadds Inc.

MARCH 29, 2024

Rachel Miller's new book Internal Communication Strategy offers a practical, step-by-step guide to organisational communication by developing a robust internal communication strategy. It’s not every book about internal communications that offers a revolution. The book is published on 3 April in the UK and 30 April elsewhere.

Internal 116

Internal International Strategy Communications 116

Communications Conversations

JULY 24, 2020

I think I remember writing that post in about 10 minutes. My theory: Write when you’re hot because: 1 – It’s more real, raw and honest, like I said above. I’m not saying don’t edit yourself, but I am saying write in the moment when you have the idea or feeling. I wrote it hot. It just came out.

Writing 173

Writing Social Media Media Leadership 173

Sword and the Script

FEBRUARY 25, 2025

We write or produce to please executives at the expense of helping customers and prospects to understand. penned a book called The Cluetrain Manifesto. The message I took from that book was that all markets are conversations. Scott Stratten wrote a book years ago called UnMarketing.

B2B 141

B2B Marketing Content Marketing Storytelling 141

PRSay

FEBRUARY 18, 2021

If you read a lot about how to write well, then eventually you’ll come across brilliant statements that are jewels of their kind. I recently found an almost flawless diamond from more than 100 years ago: “Good writing is clear thinking made visible.”. He said it in his 1909 collection of language pet peeves, “ Write It Right.”.

Writing 140

Writing Nonprofit Storytelling Corporate 140

Sword and the Script

JANUARY 21, 2025

I do carve out a little time to read books at night. I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Its fascinating because it reads like one of Jared Diamond’s books but about civilizations or steel.

Google 156

Google Course Survey YouTube 156

Wadds Inc.

NOVEMBER 21, 2023

The creative duo Ryan Wallman and Giles Edwards have produced a hilarious and thought-provoking sequel to their book Delusions of Brandeur. Writing a sequel is a tricky business. Creative duo Ryan Wallman and Giles Edwards are back in time for Christmas with a new book called How Brands Blow. You’ll read it in a single sitting.

Comparison 119

Comparison Creativity Training Industry 119

Agility PR Solutions

JUNE 1, 2023

Your book promotion strategy might involve book reviews, attending book signings, conducting book readings, and running contests and giveaways. However, one mention in the press can multiply your efforts, sending a community of readers your way, and earning your book a spot on the bestsellers list. Want some proof?

Writing 86

Writing Community Strategy Publicity 86

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2016

Writing is one of the most important parts of a successful public relations campaign. To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade. And no matter how well you write, there’s always room for improvement. Keep writing. And writing is no exception.

Writing 120

Writing Publicity Newspapers Sports 120

Cision

APRIL 6, 2015

In all the articles we’ve read and written on content marketing , write good content may be both the worst and most important advice we’ve seen. That means original research, stellar writing and new platforms and models of content. Get everything you need to know in our free e-book now! Like it’s optional.

Writing 120

Writing Content Marketing Education Energy 120

Wadds Inc.

JUNE 5, 2023

Prevention is better than cure - and if a crisis situation is often described as a car crash, this book is all about avoiding collisions. Her previous book Crisis Communication Strategies , drew on her two decades of experience.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

5W PR

MARCH 8, 2025

Research from the International Association of Speakers Bureaus shows that 82% of event planners research potential speakers online before making booking decisions. Make your booking process clear and accessible. Write your “About” section in first person, sharing your journey and philosophy as a speaker.

Brand 78

Brand Branding LinkedIn Case Study 78

Wadds Inc.

FEBRUARY 15, 2023

The book is split into three sections. The first two, focusing on the digital realm, make the book stand out from other crisis management manuals. It’s manna for anyone writing a crisis comms plan. It’s manna for anyone writing a crisis comms plan. People are as crucial as plans throughout this book.

Crisis 98

Crisis Communications Crisis Management Analysis 98

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Reason #2: You can finally say you wrote the book on the subject. Aside from bragging rights, writing an ebook can help increase your authority because people will begin to see you as an expert on the topic.

eBook 219

eBook How To Writing Community 219

PR for Anyone

SEPTEMBER 20, 2023

This experience inspired Kay to write her best-selling book called “MemoryBanc® Your Workbook for Organizing Life” She is also a professional money manager who helps families manage cash flow, bill payments, and protect against fraud.

Banking 264

Banking YouTube Instagram LinkedIn 264

ImPRessions - Crenshaw Communications

JULY 30, 2020

You can write a funding announcement press release in your sleep. . You’ve lost count on how many times your conference line has been double booked and had another executive jump in on your media call. . The words “angel,” “cloud,” and “streaming,” mean something different to you than to most people in your family.

Privacy 308

Privacy Conference Advertising Advertising 308

Prowly

MARCH 4, 2022

In between working on his new book, running a podcast, writing lots of guest columns, and tons […]. Prowly #PRChat is a series of short interviews with some movers and shakers in our industry that you should know about. In this chat, we get to know Isaac Mashman, Founder of Mashman Ventures and personal branding maestro.

Interviews 197

Interviews Writing Industry Brand 197

Deirdre Breakenridge

MAY 13, 2019

The problem, however, was that these queries were complicated to write for the average marketing or PR professional, and often included or restricted too many results. She always has at least one book in her purse and has lived in 6 different countries over the last 12 years. The answer used to be through sophisticated boolean queries.

Training 399

Training Video Analysis Data 399

Ronn Torossian

JUNE 27, 2022

A self-publisher not only writes the novel or the book but also sees it through every step of production and printing, and then also supervises its sales and promotion. Starting a self-publishing business is an accomplishment. There is nothing new about self-publishing. It has been practiced for hundreds of years.

Print 39

Print Writing 39

ReimaginePR

MAY 30, 2020

She would find amazing books and act them out at home before taking in to read to her class. Watching his mother perform, he thought that being a kids book author must be the most noble profession ever. And so he and Susan wrote their first children’s book, I Got You A Present! When Susan was about 8, she wrote a poem.

Community 194

Community Writing Company 194

Cision

MAY 2, 2017

Did you invent a revolutionary product, write a book, or win an award? Ask Google, “who writes about [your topic] at [name of publication].” Make your business newsworthy. New” is the key word here. If you’re a new business or have a new significant hire or a new location, that is newsworthy.

Social Media 167

Social Media Media Local Pitching 167

Cision

MAY 22, 2017

In Cision’s latest case study, Highly targeted press release distribution helps personal finance expert build national audience , Michelle Damico, founder of Michelle Damico Communications leveraged the power of press releases to help one of her clients receive national coverage for her new book. “Be straightforward.

Case Study 210

Case Study Study Trends Web 210

PR for Anyone

MARCH 24, 2020

Did you invent a new product, write a book, or win an award? Ask Google, “Who writes about [your topic] at [name of publication]?” Make your business newsworthy. New” is the key word. If you’re a new business or have a new product, news service, new anything, that is newsworthy. Those are all topics that interest local media.

Publicity 331

Publicity Television Local Pitching 331

Deirdre Breakenridge

OCTOBER 21, 2019

Mention any reference materials such as books or albums while discussing the topic? Supporters can help by sharing episodes on their social media to amplify your show to their followers or write positive reviews on podcast subscribing sites. Have special guests joined you for the show? You’ll make Kate proud, trust me.

Social Media 268

Social Media Film Construction Television 268

Remote PR Jobs

FEBRUARY 27, 2022

If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. You can do a prep call, but what really helps executives or other spokespeople get ready for these important meetings is a briefing document, aka a briefing sheet.

Writing 130

Writing How To Interviews Pitching 130

Deirdre Breakenridge

JULY 24, 2018

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. He had read my books while he was incarcerated for 14 months. Who is the Modern Communicator? All great questions. I’ll share a little story with you.

Reputation 218

Reputation Skype Industry Conference 218

Cision

JUNE 27, 2017

In reality, you’re strapped for time, and writing articles and other content falls to the very bottom of a very long list of tasks. A ghostwriter is experienced in writing in other people’s voices so that they get the benefit of having content published under their name, without the hassle of actually writing it.

Writing 217

Writing Content Marketing Blogging Meeting 217

Deirdre Breakenridge

MAY 23, 2017

When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline. But I’m usually neglecting my marketing blog to write for other websites. I’ve “covered” book releases, product launches, and restaurant openings. Commit to a Schedule. Use Guest Bloggers.

Blogging 282

Blogging Case Study Social Media Instagram 282