Stephen Waddington

JANUARY 13, 2022

An exceptional book about the craft of writing. There are few books written about the craft of advertising, marketing, and public relations. Amazon’s shelves are bursting with books about management and process, but there’s few about practice. This makes Andrew Boulton’s book Copywriting is… unusual. There’s more.

Advertising 147

Advertising Advertising Writing Creativity 147

Wadds Inc.

NOVEMBER 21, 2023

The creative duo Ryan Wallman and Giles Edwards have produced a hilarious and thought-provoking sequel to their book Delusions of Brandeur. Writing a sequel is a tricky business. Creative duo Ryan Wallman and Giles Edwards are back in time for Christmas with a new book called How Brands Blow. You’ll read it in a single sitting.

Comparison 119

Comparison Creativity Training Industry 119

Deirdre Breakenridge

JANUARY 7, 2019

One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling. There are so many reasons why I like this book and would recommend it to students, professors and professionals.

Social Media 269

Social Media Communications Media Storytelling 269

Deirdre Breakenridge

OCTOBER 6, 2017

I’ve been writing this book for years and it’s finally finished. My book offers students and professionals practical answers to important career and communication questions, helping them to communicate successfully in a business setting. I’ve learned so much from all of you.

Communications 211

Communications Course Video Writing 211

Wadds Inc.

JUNE 5, 2023

Prevention is better than cure - and if a crisis situation is often described as a car crash, this book is all about avoiding collisions. Her previous book Crisis Communication Strategies , drew on her two decades of experience.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

PRSay

NOVEMBER 23, 2020

That means that if you write at the 11th-grade reading level, then you’ll miss 97 percent of Americans. Most writers spend very little time getting ready to write, more time writing and the most time fixing what they’ve written. But comma-jockeying ain’t writing, and the result is some pretty tepid prose.

Writing 198

Writing Case Study Training Storytelling 198

Polaris

DECEMBER 8, 2015

When it comes to writing, lawyers are notoriously loquacious. Lawyers are the first to admit their writing is ridiculously wordy,” Kate told me in a phone conversation. “If Erickson told me she recently improved her own business writing. Ross’ upbeat and unconventional book isn’t just for lawyers.

Writing 100

Writing Resources Marketing Communications 100

Wadds Inc.

JANUARY 15, 2024

A new book Leading the Listening Organisation advocates for organisations to adopt a culture of active, empathetic listening to employees to drive better business outcomes. The book advocates for organisations to listen to their employees through active engagement. The book is a mix of theory and practice. Thanks, Richard.

Leadership 52

Leadership Employee Case Study System 52

Wadds Inc.

FEBRUARY 15, 2023

The book is split into three sections. The first two, focusing on the digital realm, make the book stand out from other crisis management manuals. It’s manna for anyone writing a crisis comms plan. It’s manna for anyone writing a crisis comms plan. People are as crucial as plans throughout this book.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Melissa Agnes

AUGUST 8, 2019

Mascot Books is one of the hundreds of thousands of companies to have recently experienced this first-hand, when a malicious attempt was made to fraud their clients into paying invoices that appeared to be sent from Mascot, but weren’t. Learn more about Mascot’s Books and their brilliant work here.

Case Study 234

Case Study Study Crisis Management Crisis 234

Wadds Inc.

NOVEMBER 30, 2023

The book features insights from 20 experts on leveraging large language models, AI productivity tools, and integrated AI platforms to help practitioners work smarter. I’ve launched a new book today about artificial intelligence (AI) tools for public relations. Buy the book It is organised into three intuitive sections.

Tools 52

Tools Handbook Publicity Analysis 52

PRSay

FEBRUARY 18, 2021

If you read a lot about how to write well, then eventually you’ll come across brilliant statements that are jewels of their kind. I recently found an almost flawless diamond from more than 100 years ago: “Good writing is clear thinking made visible.”. He said it in his 1909 collection of language pet peeves, “ Write It Right.”.

Writing 140

Writing Nonprofit Storytelling Corporate 140

5W PR

MARCH 13, 2024

Don’t forget e-books bursting with insider tips, interactive quizzes that spark wanderlust, and user-generated content that adds authenticity and social proof are all great engaging content that supports your major strategy. Retargeting can remind interested users to book their trip.

Travel 78

Travel Consumer Strategy Transportation 78

Deirdre Breakenridge

OCTOBER 10, 2016

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Karen’s book can be described in three words … handy reference guide.

Social Media 150

Social Media Media Community Video 150

PR for Anyone

AUGUST 6, 2020

Write it all out and pull the key things that really make you different and make you stand out. That’s why I like for you to write them all out and then summarize and pull out your WOW! This week I encourage you to write your “Wow Bio.” Do your one or two sentences, show the book that you've written, show your credibility.

Writing 100

Writing Pitching Video Social Media 100

Wadds Inc.

MAY 21, 2023

The book is still available as a re-print for around £10. It’s an excellent book that remains a standout text about the contribution of public relations to management. The book opens with an executive summary, a charter if you like, that sets out the developing role of public relations in management.

Communications 52

Communications Case Study Print Study 52

Communications Conversations

JULY 24, 2020

I think I remember writing that post in about 10 minutes. My theory: Write when you’re hot because: 1 – It’s more real, raw and honest, like I said above. I’m not saying don’t edit yourself, but I am saying write in the moment when you have the idea or feeling. I wrote it hot. It just came out.

Writing 173

Writing Social Media Media Leadership 173

PR Fuel

MAY 15, 2023

When you’re writing a book, it’s important to consider how your target audience will access the final product. Read More The post Press Releases for a Book Promotion: The Ultimate Guide appeared first on eReleases. In 2022, there were more than 300,000 press releases.

Writing 52

Writing Publicity 52

wiredPRworks

SEPTEMBER 27, 2022

If you’re like 81% of Americans, someday you’d like to write a book. Thanks to NSA Carolinas for presenting “Author Buffet: All Things Book” with book publishing tips for speakers and consultants from expert authors like Stan Phelps who gave us the would-be […].

Writing 52

Writing Marketing Publicity 52

PRSay

FEBRUARY 14, 2019

Bad writing can damage your professional reputation. In a post on Fast Company in December, professional writing coaches shared the most common mistakes they encounter, and advice for how to avoid them. Taking too long to state the point is another common flaw in business writing. Thought leader” — as Matt of Superior, Colo.,

Writing 143

Writing Storytelling Reputation Social Media 143

Wadds Inc.

JANUARY 22, 2024

Julia Hobsbawm makes a convincing case that if you’re a knowledge worker with a laptop, that’s exactly where you are in her book The Nowhere Office: Reinventing Work and the Workplace of the Future. The book was first published in 2022 and reprinted in 2023. Usefully, Hobsbawm’s network is extensive.

Fashion 52

Fashion Knowledge Base Internal International 52

Waxing UnLyrical

JUNE 9, 2021

Super quick and exciting (well, for me) announcement: I’m writing a book! While I’ve contributed to a ton of other books over the years (chapters, interviews, etc.) Gotta go, I have a book to write! this will be my first, very own, published by Rohit Bhargava in his Non-Obvious Guide series.

Communications 52

Communications Writing Interviews Publicity 52

Polaris

DECEMBER 14, 2014

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. When I was very young, there were picture books and children’s poetry (Robert Louis Stevenson and A. Today, books continue to be one of my favourite gifts—for giving and receiving. 2 Kathi Kruse. Here, here!

Marketing 251

Marketing Resources Content Marketing Leadership 251

David PR Group

JANUARY 12, 2017

It might surprise you to learn that when I tell people I published a business book, the first question I’m most frequently asked is not “What is the book about?” or “Why did you write it?” When I tell them that my book was published by a traditional publisher that paid me to write it, I generally get an “Oh, really?”

Writing 40

Writing Reputation Social Media Education 40

Remote PR Jobs

FEBRUARY 27, 2022

If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. You can do a prep call, but what really helps executives or other spokespeople get ready for these important meetings is a briefing document, aka a briefing sheet.

Writing 130

Writing How To Interviews Pitching 130

Maxim Behar

SEPTEMBER 27, 2023

Quick, easy and for fun" is the title of the book by Maxim Behar, who is now our interlocutor. The book's premiere is coming up on September 18, and I'll be chatting with the author on the eve of the event. Host: How do you describe that in the book? Maxim: We've divided the book into three parts. But "The Camino way.

Radio 59

Radio Travel Local Film 59

Maxim Behar

JULY 4, 2023

Just a few days ago his sixth book, which is full of recipes from authentic Creole cuisine, but more importantly - personal stories from Seychelles, hit the market. And so, I thought there would be interest for this book. As I said at the book launch, "Finally I get to write an interesting book too". Maxim: Yes.

Hotels 52

Hotels Government System Meeting 52

Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.

Writing 144

Writing Study Viral Consumer 144

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Fall is an ideal time to crack open a book, and there are plenty of choices out there to stimulate a public relations professional’s appetite for ideas and inspiration. In the past, we’ve suggested books we found appealing to PR and marketing types, and here are some more fall recommendations that are sure to provoke new thoughts.

Viral 120

Viral Storytelling Writing Crisis 120

Maxim Behar

MAY 21, 2023

Called "The Magic of Seychelles Cuisine and stories from the "Paradise on Earth" in Bulgarian, the book holds 25 recipes from Seychellois cuisine, ranging from starters, main dishes to desserts. To put together the recipes in the book, Behar received guidance from two people within the culinary scene of Seychelles.

Tourism 52

Tourism Writing Education Corporate 52

Rock the Status Quo

AUGUST 21, 2014

It’s raining outside and I’m feeling lazy, like curling up with an afghan, a full french press of coffee and a great book. Trust me, I have hundreds of books to pick from. That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts.

Writing 203

Writing Blogging Pitching Content Marketing 203

ZudePR

NOVEMBER 8, 2019

On 21 August 2018 I published the first book to translate the US financial independence movement to a UK context. (It’s With a little bit of kicking from me, and a helluva lot of support from people who’ve bought my book, the answer is yes. It’s important to keep a praise file when you write a bestselling book.

Financial 101

Financial Government Writing LinkedIn 101

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2016

Writing is one of the most important parts of a successful public relations campaign. To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade. And no matter how well you write, there’s always room for improvement. Keep writing. And writing is no exception.

Writing 120

Writing Publicity Newspapers Sports 120

Mindful Marketing

NOVEMBER 2, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing How do you position a business ethics book versus dozens of others on the market? That’s been a top-of-mind question and exciting opportunity while writing my book on Mindful Marketing.

Writing 115

Writing Technology Ethics Course 115

Rock the Status Quo

FEBRUARY 3, 2016

I deeply believe this book will help you. Your Free Book Bonus. Not only do you get the book, Above The Noise – but you get a free bonus! Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further. I think you’ll like it.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

I deeply believe this book will help you. Your Free Book Bonus. Not only do you get the book, Above The Noise – but you get a free bonus! Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further. I think you’ll like it.

Case Study 100

Case Study Infographics Journalism Writing 100

Maxim Behar

FEBRUARY 26, 2024

And as you, as you write at the beginning, you prepared with books, with films on the subject, with research. But, as I understand, because I carefully read the book, nothing was as you expected on the way, right? Host (Mihail) : I must admit, until the day before reading the book, in my mind, there was only one path.

Hotels 59

Hotels Travel Film Radio 59