Ronn Torossian

JULY 18, 2023

In business, having a crisis management plan is crucial. A quick and effective response can minimize damage to a brand’s reputation and stakeholders. Recognizing when a crisis has ended is just as important. This allows companies to shift their focus from crisis management to recovery.

Crisis Management 362

Crisis Management Crisis Reputation Company 362

Onclusive

MAY 4, 2020

The role of public relations is to positively place a brand into news stories. There is simply no better instrument during a widespread crisis than communications. Managing your company’s reputation through a global crisis is different and harder than it was during the financial crisis of 2008. People need more right now.

Crisis 464

Crisis Publicity Exercises Financial 464

Agility PR Solutions

MARCH 19, 2025

In the past year, 65% of organizations have activated their crisis communication plans at least once, up from 60% in 2023. This growing trend highlights the increasing need for proactive crisis communication to navigate unexpected challenges effectively.

Crisis Communications 101

Crisis Communications Crisis Reputation Communications 101

5W PR

FEBRUARY 17, 2025

Rebuilding trust after a crisis is one of the most challenging tasks a business can face. Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. Ignoring or downplaying a crisis can worsen public perception and erode trust further.

Crisis 78

Crisis Brand Branding Case Study 78

Agility PR Solutions

DECEMBER 1, 2024

Reputational risks can surface overnight, putting any brand in the spotlight for the wrong reasons. Without a solid crisis communication plan, a minor issue can quickly spiral out of control.

Crisis Communications 175

Crisis Communications Reputation Crisis Communications 175

Agility PR Solutions

JANUARY 6, 2025

Communication becomes especially indispensable during crisis. The central element of any business brand is HR. HR teams act as a bridge for mitigating communication gaps.

Crisis Communications 96

Crisis Communications Crisis Tools Communications 96

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. How to set earned media objectives that are right for your brand.

Brand 370

Brand Branding Media Measurement 370

5W PR

JANUARY 24, 2025

Social media has fundamentally changed how brands connect with their audiences, shifting public relations from traditional press releases to real-time, multi-platform engagement. PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn.

Social Media 109

Social Media Brand Branding Crisis Management 109

Prowly

JANUARY 29, 2025

But here comes brand tracking. By systematically measuring key brand health metrics, you can uncover vital insights into consumer awareness and sentiment, allowing your brand to adapt and flourish. Get to know all the key indicators you should follow to measure brand health effectively and (almost) effortlessly.

Measurement 104

Measurement Brand Branding Analytics 104

Onclusive

APRIL 29, 2021

Before, during and after a PR crisis, information and communication are key. There are very few crisis situations where less communication is better. That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. DON’T avoid a crisis.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Remote PR Jobs

OCTOBER 21, 2024

For example, when working with a new client outside your field, it’s important to ask them the right questions about their brand and to listen to them carefully. This helps everyone stay on the same page, so the services you provide fit their brand image. It lets brands connect with their audience directly and instantly.

Writing 243

Writing Publicity How To Examples 243

Ronn Torossian

JUNE 17, 2022

A PR crisis impacts the reputation of a brand. How the brand responds also determines the impact of the crisis. Crisis can be of many types, but what is common is that it poses a threat to the positive reputation of a brand. Crisis PR insulates a brand from negative consequences.

Reputation 195

Reputation Crisis Brand Branding 195

Agility PR Solutions

AUGUST 22, 2024

Fashion’s elite brands, which have a sense of mystery, specialization, authenticity and perfect quality, represent refinement in the world market. However, even the best luxury brands know that no business is without its disasters, which can harm the company’s reputation.

Crisis Communications 174

Crisis Communications Crisis Strategy Communications 174

5W PR

APRIL 16, 2025

Public relations and influencer marketing have become inseparable forces in promoting Martech brands. PR teams now manage complex relationships between brands and content creators while maintaining consistent messaging across all channels.

Guidelines 78

Guidelines Brand Branding Marketing 78

Ronn Torossian

DECEMBER 12, 2024

By responding to a crisis with authenticity and action, companies can not only recover from short-term damage but create long-term value that benefits both the business and its customers. The post From Crisis to Opportunity: How Brands Can Leverage a Crisis for Long-Term Growth appeared first on.

Crisis 195

Crisis Brand Branding Company 195

Remote PR Jobs

MARCH 11, 2025

Whether you're tracking press mentions, measuring brand awareness, or analyzing competitor activity, a well-structured report provides valuable insights that help shape future strategies. Corporate Social Responsibility (CSR) Initiatives: Measuring audience response to a brands social impact efforts.

Writing 230

Writing Report How To Analysis 230

Prowly

SEPTEMBER 23, 2020

A whopping 88% of brand executives view reputation risk as a top strategic business concern, according to a survey by Deloitte. When a reputation crisis hits your company, you must take action to rebuild your public image. Otherwise, your brand might end up losing market value and plunging into a financial deep hole.

Reputation 210

Reputation Crisis Brand Branding 210

5W PR

FEBRUARY 3, 2025

Social media has fundamentally changed how brands face public scrutiny and criticism. What starts as a single tweet can snowball into a full-blown crisis within hours, putting organizations at risk of significant reputational damage. Research shows that 63% of a company’s market value is attributed to its reputation.

Reputation 78

Reputation Brand Branding Crisis 78

PRSay

OCTOBER 3, 2024

Every brand, no matter how revered or popular, will face a moment of truth — a crisis that tests its reputation and the loyalty of its audience. The key to surviving such a crisis starts with solidifying support for your brand before the crisis hits. Consider the brands that you trust most.

Storytelling 158

Storytelling Crisis Brand Branding 158

Business Wire

SEPTEMBER 8, 2023

Crises happen when they are least expected, which is why every organization should have a crisis communication plan in place. The intent is to mitigate negativity, ensure all employees and stakeholders are in the know, and maintain control over public brand perception.

Crisis Communications 343

Crisis Communications Crisis Communications Employee 343

5W PR

OCTOBER 21, 2024

Public relations remains a cornerstone of the hospitality industry, crucial in shaping a hotel or resort’s reputation, fostering guest satisfaction, and driving brand loyalty. By effectively managing public perception, PR transforms satisfied guests into enthusiastic brand advocates.

Hotels 88

Hotels Brand Branding Crisis Management 88

5W PR

NOVEMBER 21, 2024

In the competitive landscape of the hospitality industry, building brand loyalty is crucial for long-term success. It involves creating a deep connection between a brand and its customers, fostering trust, and encouraging repeat business. Loyalty to the brand leads them to choose it over competitors.

Brand 78

Brand Branding Storytelling Employee 78

Agility PR Solutions

OCTOBER 21, 2024

One minute, your client’s brand is thriving. But here’s the thing … Crises don’t have to break your client’s brand. Chaos hits when you least expect it. And the next, a social media storm or event puts everything at risk.

Crisis 101

Crisis Strategy Social Media Brand 101

ImPRessions - Crenshaw Communications

APRIL 14, 2020

It has also brought out the best in some companies and brands, with accompanying positive PR. Here are my picks for best brand moves so far during the COVID-19 pandemic. Olive’s plea – and the brand’s response – was even picked up by CNN. But still others have stepped up. I hope she shared.

Hotels 282

Hotels Brand Branding Guidelines 282

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. How well do those findings represent you and the brand that you represent? Have you put strategic thought into what people find when they google your name?

Brand 234

Brand Branding Reputation Crisis 234

Onclusive

SEPTEMBER 27, 2017

Social media has fundamentally changed how people communicate in times of crisis. This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis. Here are 10 steps for building an effective crisis communications plan: Watch & Listen to Trends. Acknowledge the Situation.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

5W PR

FEBRUARY 11, 2025

For brands, the stakes couldn’t be higher consumer trust , once lost to viral falsehoods, proves difficult to rebuild. The Modern Misinformation Landscape The threat matrix facing brands has expanded dramatically. Building a Proactive Defense Strategy Smart brands don’t wait for crises to hit.

Brand 78

Brand Branding Viral Training 78

Onclusive

MARCH 8, 2024

Use this sentiment analysis tool to improve crisis management and protect brand health. Get real-time alerts and track long-term changes.

Analysis 195

Analysis Crisis Crisis Management Brand 195

Prowly

JANUARY 29, 2025

If you're reading this, you've probably either just dodged a PR crisis or you're trying to prevent the next one from coming. Here's the thing: in today's world, where a single tweet can turn into tomorrow's headline, having the right crisis management software isn't just nice to have it's essential. What will you find in this article?

Crisis Management 104

Crisis Management Comparison Software Crisis 104

5W PR

FEBRUARY 2, 2025

Major brands from Marriott to The North Face now use these technologies to build deeper connections with their audiences through immersive storytelling. As these technologies mature, they’re reshaping how organizations approach everything from product launches to crisis management training.

Storytelling 78

Storytelling Brand Branding Transportation 78

Agility PR Solutions

FEBRUARY 3, 2025

While this can happen with any brand, such thoughts or reviews affect law firms most severely. If a lawyer is representing a controversial client, the company may experience a PR crisis at some point during the lawsuit. A […] The post 6 ways to protect your law firm from a PR crisis first appeared on Agility PR Solutions.

Crisis 107

Crisis Consumer Company Brand 107

Cision

APRIL 20, 2020

This is a sensitive time for brand communications, so it is especially important to emerge from this crisis with prepared messaging that will resonate with your audience.

Crisis 303

Crisis Communications Brand Branding 303

5W PR

JANUARY 26, 2025

Today’s consumers demand authentic commitment to diversity, inclusion, and social impact from the brands they support. The most successful brands recognize that surface-level gestures fall flat – real impact requires embedding social responsibility throughout their communications strategy.

Strategy 78

Strategy Brand Branding Employee 78

5W PR

APRIL 3, 2025

Public relations crises can destroy decades of brand equity in mere hours. Studies show that 63% of consumers will stop buying from brands they don’t trust. Ethical practices serve as the foundation for effective crisis prevention and management. Organizations must adapt ethical frameworks for these emerging technologies.

Ethics 78

Ethics Leadership Crisis Training 78

Prowly

FEBRUARY 28, 2025

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. They promote the brand voluntarily. FIND BRAND ADVOCACY OPPORTUNITIES WITH PROWLY What is brand advocacy?

Brand 104

Brand Branding Employee Case Study 104

PR Fuel

MARCH 25, 2025

Your brand’s reputation is one of its most valuable assets, but it can crumble in an instant. Without a crisis PR strategy in place, your business could face lasting reputational and fi… Read more The post When Does Your Brand Need Crisis PR? appeared first on eReleases.

Crisis 52

Crisis Brand Branding Viral 52