Prowly

FEBRUARY 28, 2025

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. They promote the brand voluntarily. FIND BRAND ADVOCACY OPPORTUNITIES WITH PROWLY What is brand advocacy?

Brand 104

Brand Branding Employee Case Study 104

NewsWhip

AUGUST 4, 2022

And as the digital world changes, so does brand strategy. A company making the most of their position in the online stratosphere is Instagram, whose post and story features are a staple for many organizations. These short-form videos can help propel brands forward and garner huge engagement with their accounts. .

Instagram 146

Instagram Brand Branding Hotels 146

Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. Plus, people would use this opportunity to backslash brands, right? Second, by putting your brand out there, whether as a business or a personal brand, it opens up tremendous opportunities. It was for the kids.

Brand 256

Brand Branding Social Media Employee 256

Remote PR Jobs

OCTOBER 21, 2024

For example, when working with a new client outside your field, it’s important to ask them the right questions about their brand and to listen to them carefully. This helps everyone stay on the same page, so the services you provide fit their brand image. It lets brands connect with their audience directly and instantly.

Writing 243

Writing Publicity How To Examples 243

5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Research shows that content shared by employees receives 8 times more engagement than content shared through brand channels.

Employee 88

Employee Social Media Reputation Guidelines 88

Agility PR Solutions

JANUARY 27, 2025

In the world of modern marketing, influencer marketing has evolved into one of the most compelling and effective strategies for building brand recognition, trust, and loyalty.

Brand 100

Brand Branding YouTube Marketing 100

5W PR

FEBRUARY 7, 2025

The social media landscape has fundamentally shifted how brands connect with their audiences, and TikTok stands at the forefront of this change. For example, Duolingo’s TikTok account gained massive popularity by personifying its mascot and creating humorous content that plays off current trends while staying true to its brand identity.

Viral 78

Viral Brand Branding Airlines 78

Ronn Torossian

MARCH 18, 2023

Here are some spring cleaning advertising ideas that can help companies to connect with their customers and promote the brand’s products.

Communications 195

Communications Brand Branding Instagram 195

Ronn Torossian

OCTOBER 11, 2019

It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. The post The Shifting in Brand-Influencer Relationships appeared first on. Gym wear, supplements, hair products, skincare, sports treatments, CBD — the list goes on and on.

Brand 186

Brand Branding Sports Instagram 186

Deirdre Breakenridge

OCTOBER 30, 2017

Jeff Bezos said that your brand is what people say about you when you’re not in the room. The first step in boosting your brand is understanding what’s currently out there. If someone was to open your LinkedIn, Twitter, and Instagram accounts, it should be clear that they all belong to the same person. Perform a digital audit.

Brand 229

Brand Branding Pinterest Instagram 229

Ronn Torossian

JANUARY 24, 2020

Recent studies have counted more than half a million active social media influencers on Instagram alone. So, how should a marketing department choose to leverage the potential for brand enhancement offered by this myriad of influencers? The first question brand managers should answer is “which sort of social media […].

Brand 195

Brand Branding Instagram Study 195

Ronn Torossian

JANUARY 10, 2023

Companies that invest in social media marketing efforts understand the importance of relying on visual platforms such as Instagram, as that’s one of the best ways for companies to ensure they generate brand recognition and become more memorable to potential consumers.

Instagram 195

Instagram Consumer Social Media Company 195

5W PR

MARCH 8, 2025

Personal branding shapes how event organizers, audiences, and industry peers perceive you as a lifestyle event speaker. Many speakers focus solely on stage presence, but your offstage brand presence determines which stages you’ll reach. Establishing Your Digital Foundation Your online presence serves as a 24/7 brand ambassador.

Brand 78

Brand Branding LinkedIn Case Study 78

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. We’re not yet at that stage, but the rise of visual content is undeniable, with Instagram reaching the milestone of one billion users (and counting) in June 2018.

Training 399

Training Video Analysis Data 399

Prowly

FEBRUARY 3, 2025

This is the power of brand recognition. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics.

Brand 104

Brand Branding How To Measurement 104

Communications Conversations

SEPTEMBER 14, 2022

If your feed is like most people’s you’ll notice a ton of: Branded graphics – Some brands’ entire feeds are made of up these graphics. Yet, brands continue to use it regularly in their social content. This is what we see in our feeds from brands in 2022, right? That’s a pretty damning stat.

Brand 215

Brand Branding Instagram Video 215

5W PR

JANUARY 16, 2025

beauty market is a behemoth, a fiercely competitive arena where countless brands battle for consumer attention. K-beauty brands are known for their visually captivating packaging, often featuring pastel colors, whimsical designs, and adorable mascots. Incentivizing user-generated content can generate excitement and expand brand reach.

Brand 78

Brand Branding Marketing How To 78

Agility PR Solutions

JULY 31, 2022

Even multinational B2B firms like UPS and Intel run TikTok and Instagram accounts that boast millions of followers and promote their brand image. The post Elevating your social media game to increase brand awareness appeared first on Agility PR Solutions. But not all social media accounts are up to scratch.

Social Media 180

Social Media Brand Branding Media 180

Ronn Torossian

APRIL 18, 2022

That’s especially true for Instagram, which is a platform that has drastically changed since it first became popular with consumers. The post Top Instagram Challenges for Companies appeared first on. This creates a number of different challenges for many businesses, such as choosing the […].

Instagram 195

Instagram Company Social Media Trends 195

ImPRessions - Crenshaw Communications

JUNE 22, 2021

That means there’s greater potential for B2B brands to reach an engaged audience of business users. Instagram Reels . There’s no denying TikTok’s influence on the launch of Instagram Reels. Instagram Reels can be used to promote brand awareness and even recruitment. New platforms can work for B2B PR .

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B2B Social Media Media Twitter 405

5W PR

NOVEMBER 23, 2021

Wondering if it’s worth the time and effort to build a business account on Instagram? According to cision.com, Instagram gets 4.21 But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. percent engagement per post compared to.07 Hashtags.

Instagram 158

Instagram Publicity How To Social Media 158

NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instagram carousels lack the quick, “get to the point” advertising that so many want to see. We took a look at a few brands who have been paving the way.

Video 148

Video Brand Branding Instagram 148

NewsWhip

NOVEMBER 4, 2021

In the past two decades he has partnered with dozens of brands, and his continual growth on social media means that his influence grows with it. We know that Ronaldo earns an immense amount of engagement on his own, but what does it look like when he’s tied to a brand and how does his social media status have an impact?

Brand 148

Brand Branding Instagram Conference 148

NewsWhip

MARCH 24, 2022

He’s back again this year, but this time around that famous mustache has led to some big deals with brands off the court. The decision has since transformed athletes from all collegiate sports into influencers for big and small brands alike, and for the first time ever March Madness is part of that mix. .

Brand 148

Brand Branding Instagram Sports 148

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Brand purpose has real purpose. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Look for brand values to be a core message for most organizations. Branded content is king. Employees are in charge.

Trends 385

Trends Employee Viral Advertising 385

Critical Mention

JULY 13, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — has released Instagram tracking as part of its Earned Media Suite. This latest release from Critical Mention allows users to: Ad-hoc search public Instagram accounts.

Instagram 156

Instagram Industry Media Analytics 156

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. The main goal of social media marketing is to generate a dedicated audience for your brand. billion, Facebook is still one of the best platforms for building brand awareness. But with a user base of 1.6

Social Media 323

Social Media B2B Media Video 323

ReimaginePR

JUNE 15, 2020

Not quite: brands are doing that all the time , and honestly, if your business isn’t, then you might as well close up shop today. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. Tall order? But first: What Exactly is Social Media Marketing?

Social Media 177

Social Media Brand Branding Marketing 177

Contently - Strategy

SEPTEMBER 19, 2024

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Exercises 52

Exercises Brand Branding Airlines 52

Onclusive

SEPTEMBER 27, 2021

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers. Discover and Optimize Your Influencer Partnerships. Want to improve your influencer engagement?

Social Media 369

Social Media Media Enterprise Viral 369

Communications Conversations

MARCH 15, 2022

But, they’re reflective of the majority of what brands are doing with these posts. Another wrinkle: I think it’s interesting that most brands are sharing their statements on one of two channels: LinkedIn and Twitter. I found virtually nothing on Instagram or Facebook (and I didn’t even bother checking TikTok).

Brand 173

Brand Branding LinkedIn YouTube 173

Agility PR Solutions

AUGUST 25, 2022

With consumers spending more time on video-dominated social platforms like TikTok and Instagram, some might think that the written word has had its day. The post Writing in focus: Spelling, grammar errors can cost brands customers, cash and reputation appeared first on Agility PR Solutions.

Reputation 157

Reputation Writing Brand Branding 157

ImPRessions - Crenshaw Communications

MARCH 11, 2020

Creating a channel and producing relevant content for a brand are just the start. Additionally, partnering with TikTok influencers can open brand content to a much broader, but well-targeted, audience. Micro and nano influencers consistently have high engagement rates, particularly on Instagram.

Social Media 272

Social Media Trends Media Instagram 272

Onclusive

DECEMBER 6, 2021

Capturing every relevant piece of earned, owned and social media coverage around your brand, industry and important keywords can make all the difference if you want to break away from the competition or avert a full-blown crisis. Just having media monitoring in place is no longer sufficient for PR and communications success.

Media 370

Media Comparison Software Enterprise 370

Agility PR Solutions

MARCH 3, 2024

The social media wheel of fortune was spinning wildly again in Q4 2023, and new research from customer engagement platform Emplifi provides deep insights to help social media marketers and advertisers align their social strategies with current performance trends for Instagram, Facebook, TikTok, and X after analyzing both organic and paid ad activity (..)

Instagram 105

Instagram Social Media Brand Branding 105

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Your product or service brand name (if different). Your competitor’s product or service brand name (if different). Instagram is the important exception to the rule. These include: Your company name.

How To 198

How To Instagram Social Media LinkedIn 198

Agility PR Solutions

JANUARY 10, 2022

If the pandemic has taught marketers anything over the last two years, new marketing strategies—especially when it comes to social media engagement—are vital to increase a brand’s profile. The post Strategies every marketer should use on Instagram in 2022 to increase engagement appeared first on Agility PR Solutions.

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Instagram Strategy Marketing Creativity 154