Agility PR Solutions

NOVEMBER 29, 2021

New research from CX solutions firm Uberall reveals that while most buying journeys start online, consumers prefer to do business with brands and retailers that […]. The post Although consumers research purchases online, most trust local brands more than web brands appeared first on Agility PR Solutions.

Web 156

Web Local Consumer Brand 156

5W PR

JANUARY 10, 2025

Driven by a growing global consciousness about environmental and social issues, sustainability is emerging as a key driver of innovation and brand differentiation. As consumers become increasingly discerning, they are seeking out brands that align with their values and prioritize ethical practices.

Brand 78

Brand Branding Agriculture Chemicals 78

Agility PR Solutions

JULY 28, 2021

Local businesses are uniquely positioned to win against online and e-commerce businesses with personal, conversational SMS marketing, according to new research from local business-focused communication and payments platform Podium. According to […].

Local 148

Local Consumer Brand Branding 148

5W PR

JANUARY 6, 2025

These forward-thinking brands are not only crafting exceptional spirits but also redefining the industry’s relationship with the environment and society by working with an alcohol marketing agency that employs the best strategies. Build a positive brand image associated with environmental responsibility.

Transportation 78

Transportation Brand Branding Chemicals 78

Business Wire

JANUARY 22, 2021

But increasing brand visibility in unfamiliar markets is not always easy. Each market has different expectations for and by media, including varying requirements for news releases, local market language considerations and more. For many companies, this provides exciting opportunities to enter into new markets faster than ever before.

International 522

International Internal Blogging Local 522

5W PR

DECEMBER 24, 2024

As consumers become increasingly aware of the environmental impact of their choices, they are gravitating toward brands that prioritize eco-friendly practices. They are willing to pay a premium for brands that demonstrate a commitment to sustainability. They utilize renewable energy, reduce waste, and source local ingredients.

Brand 78

Brand Branding Marketing Energy 78

Ronn Torossian

FEBRUARY 11, 2025

Learn how top franchise brands like McDonald's, Subway & Anytime Fitness succeed through powerful marketing strategies, local adaptation & community building The post Franchise Marketing Done Right: Lessons from Successful Brands appeared first on.

Brand 195

Brand Branding Marketing Local 195

Ronn Torossian

FEBRUARY 27, 2025

Learn effective multicultural marketing strategies for small brands in this guide covering audience research, content localization, influencer partnerships and cultural sensitivity The post Multicultural Marketing That Works for Small Brands: A Comprehensive Guide appeared first on.

Brand 195

Brand Branding Marketing Local 195

Ronn Torossian

APRIL 20, 2020

Local officials in Sioux Falls, as well as […]. The post Food Brands Face Tough Decisions appeared first on. After hundreds of employees tested positive for coronavirus at a single Sioux Falls, SD processing plant, the company announced that it would be closing that plant “until further notice.”

Brand 195

Brand Branding Employee Local 195

Prowly

DECEMBER 17, 2019

Content marketing is a crucial aspect of any local digital marketing strategy. When planned and executed properly, it increases local business’ brand awareness, builds customers’ trust, and helps them position themselves as reliable sources of information.

Local 192

Local Tools Strategy Content Marketing 192

Prowly

FEBRUARY 3, 2025

This is the power of brand recognition. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics.

Brand 104

Brand Branding How To Measurement 104

Agility PR Solutions

OCTOBER 24, 2021

However, combining PR and local SEO strategies can have a hugely positive impact on your business. What is local SEO? Local SEO focuses on getting your brand to the top of search engines for local searches. The post 3 ways to combine local SEO and PR strategies appeared first on Agility PR Solutions.

Local 168

Local SEO Strategy Engineering 168

Flack's Revenge

AUGUST 6, 2019

Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. The ensuing narrative has been that “taking a stand is no longer an option for brands.” Should CEOs speak out on social, civil and political issues?

Corporate 198

Corporate Brand Branding Agriculture 198

PR Fuel

MARCH 31, 2025

Standing out in your local market is more challenging than ever. Local press releases and media coverage provide a direct path to increasing brand awareness, but many businesses fail to utilize them the right w… Read more The post Ways to Get More From Your Local Press Releases and Media Coverage appeared first on eReleases.

Local 59

Local Small Business Media Branding 59

PRSay

JULY 30, 2020

Will they move back in with their parents and work at a small local business until the job market opens back up? It’s an opportunity to help create their personal brand. Will they find internships? Will they continue with graduate studies? Here’s some advice for our newest changemakers: Read until it hurts.

Brand 197

Brand Branding Local Interviews 197

Communications Conversations

APRIL 17, 2020

As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. But, the point is these seven brands adapted and changed quickly to their new environments and they acted decisively and knowing full-well they were taking a bit of a gamble. Nice to see a local company doing that here in Minnesota.

Social Media 198

Social Media Brand Branding Employee 198

Onclusive

FEBRUARY 7, 2023

So, effectively communicating your brand’s environmental sustainability strategy will be an essential part of your role for the foreseeable future, if not forever!   Y ou need to get it right if you want to build a solid brand reputation and avoid greenwashing accusations. You need to be your company’s harshest critic. Great right?

Reputation 195

Reputation Brand Branding How To 195

NewsWhip

OCTOBER 31, 2022

As one of the world’s most recognizable brands, it’s not uncommon for Amazon to find itself in the news on a regular basis, and for a variety of reasons. That much was true for September’s top brand stories, of which Amazon was mentioned the most in headlines, accumulating an impressive breadth of coverage that earned massive engagement.

Brand 158

Brand Branding Film Banking 158

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. Voice searches also often have a strong local intent, such as finding nearby businesses or services. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

Agility PR Solutions

AUGUST 31, 2021

The post The new face of local: 3 out of 4 consumers say they expect a hybrid customer journey appeared first on Agility PR Solutions.

Local 153

Local Consumer Retail Brand 153

Communications Conversations

JUNE 4, 2021

But, their local e-newsletters are infiltrating markets like MSP and changing the media landscape. The local MSP version is one of the few I read every single day. For me, it’s a super easy way to stay on top of the biggest local news in about 5 minutes. This is a model brands can adopt. OK, not really.

Local 141

Local Education Social Media Advertising 141

5W PR

FEBRUARY 8, 2025

The stakes are particularly high – a single cultural misstep can damage brand reputation and trust that took years to build. Research by McKinsey shows that 78% of consumers are more likely to purchase from brands that demonstrate cultural understanding. Take McDonald’s approach in India as an example.

Local 78

Local Training Data Consumer 78

Onclusive

DECEMBER 6, 2021

Capturing every relevant piece of earned, owned and social media coverage around your brand, industry and important keywords can make all the difference if you want to break away from the competition or avert a full-blown crisis. Just having media monitoring in place is no longer sufficient for PR and communications success.

Media 370

Media Comparison Software Enterprise 370

Agility PR Solutions

MAY 27, 2024

As e-commerce becomes riskier in an increasingly vulnerable world of e-predator sophistication, new research finds that Americans are turning more attention to small businesses in their communities and, in wanting to see their Main Streets thriving, many are willing to do their part to keep local shops in business.

Local 98

Local Consumer Small Business Brand 98

Agility PR Solutions

DECEMBER 1, 2021

Today’s consumers want more engagement from the brands and businesses they shop with, and many have expressed interest in texting with those companies. And despite the “Main Street” type of relationship they may have with local businesses, consumers are making the same request. appeared first on Agility PR Solutions.

Local 148

Local Consumer Communications Data 148

Agility PR Solutions

MARCH 31, 2022

Local search engine optimization (SEO) is vital for businesses with physical locations, or for those that serve a particular area. If you work on your local business’ SEO, you can make it more likely that you’ll reach your target audience when they search for products or services like yours online.

Local 155

Local SEO Engineering Analysis 155

Onclusive

AUGUST 10, 2021

The next question is: what assets do you have that could position your brand as a trusted authority for the media? When brands can curate their own data and conduct their own research, communicators can use this data to tell a great story. Another effective strategy is localizing your content.

Strategy 418

Strategy Survey Automotive Data 418

5W PR

MARCH 25, 2025

The most successful fitness brands combine strategic social media management, search engine optimization, and targeted email campaigns to build lasting connections with members. According to Sprout Social, 73% of consumers follow fitness brands on social media platforms.

Strategy 78

Strategy Marketing Local SEO 78

Agility PR Solutions

JULY 30, 2023

In fact, 76 percent of people read online reviews when looking for a local business. That means that what people think […] The post 3 foundations of effective online review management—and the benefits for your brand appeared first on Agility PR Solutions. For many people, online reviews can be a major factor in any decision.

Brand 139

Brand Branding Local Publicity 139

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. You may be able to use a current topic in the news cycle for your client/brand, but bear in mind that a spokesperson must be ready to open their schedule for a segment on short notice.

Local 323

Local Pitching Print Interviews 323

5W PR

DECEMBER 23, 2024

By embracing these strategies and prioritizing sustainability, businesses and destinations can attract eco-conscious travelers, enhance their brand reputation, and contribute to a more sustainable future. Showcase how sustainable tourism initiatives benefit local communities and the environment.

Travel 78

Travel Tourism Marketing Local 78

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. First, align the expertise of brand executives in attendance with the news beats and interests of your media targets. Consider The Impact on Local Communities.

Media 294

Media Trade Shows Travel Interviews 294

5W PR

JANUARY 17, 2025

Prioritize Authentic Storytelling and Human Connection Travelers are increasingly seeking authentic experiences that connect them with the local culture and people. Share the histories of local artisans, the passion of chefs for their regional cuisine, and the insights of knowledgeable guides.

Tourism 78

Tourism Travel Marketing Local 78

5W PR

DECEMBER 6, 2024

While these restrictions aim to protect public health and promote responsible consumption, they can also pose significant challenges for brands seeking to create impactful campaigns. Brands must carefully consider their target audience and ensure that their advertising efforts align with ethical and legal guidelines.

Advertising 78

Advertising Advertising Ethics Local 78

Agility PR Solutions

NOVEMBER 19, 2023

According to recent studies, 98 percent of people go through online reviews before patronizing local businesses. Another 87 percent evaluated local businesses with Google in 2022, a 6 percent increase […] The post 5 ways to track your brand reputation score appeared first on Agility PR Solutions. Well, you’re not alone.

Reputation 108

Reputation Brand Branding Local 108

5W PR

MARCH 24, 2023

As spring approaches, brands look for ways to engage with their audiences and stand out from the competition. Hosting unique and memorable brand events is one such way – these capture the essence of the season. Here are some creative event branding ideas for spring that can help brands make a lasting impression.

Creativity 97

Creativity Brand Branding Fashion 97

Buzzstream

MARCH 26, 2025

If You Don’t Have Value, Expect to Pay When youre just starting and have no brand, no content, no audience money often fills the gap. But one of the things that kind of just stood out to me was a recent email that you had sent through and as part of your newsletter, and it was really about building link to a brand new site.

Brand 62

Brand Branding SEO Data 62