Ronn Torossian

MARCH 9, 2015

In the 1920s, headlines for press releases were in the style of radio broadcasts. Press Releases Then and Now Here’s a headline from October 1929 from a Brooklyn Daily Eagle NY newspaper: “Wall Street In Panic [.]. Brand PR Ronn Torossian 5WPR CEO PR Agency'

Radio 150

Radio Newspapers Agency Blogging 150

Prohibition

APRIL 3, 2024

The more traditional methods such as TV, radio, newspapers don’t have that guarantee that social media ads do – it is not as clear as to who you will reach. A huge benefit to those who are obsessed with seeing results in real time. Get in contact today to find out how we could help you.

Social Media 62

Social Media Advertising Advertising Marketing 62

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. Both the PR consultant and client should be able to describe the company, brand or product in 30-45 seconds.

Interviews 284

Interviews Radio Small Business Pitching 284

PR Insiders

JULY 12, 2021

Did you read that newspaper article in print or on your phone? Did you hear that interview on the radio or on a podcast? Nearly all newspapers and magazines have an online version available, and those online articles also have long lives. Think about how you get information these days. Bringing value!

Print 78

Print Newspapers Media Skype 78

PR Insiders

FEBRUARY 19, 2019

Anyone who’s tried their hand at promoting a brand through PR can tell you that grabbing the media’s attention isn’t always easy. Each day, newspaper journalists, as well as hosts and producers of TV and radio talk shows, scroll through a never-ending barrage of email messages, many of which they no doubt delete without reading. […].

Radio 74

Radio Pitching Newspapers Media 74

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . Why Your Brand Needs Earned Media Monitoring. Share Tweet Share.

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Radio Media Newspapers Sports 104

PR Insiders

APRIL 13, 2021

I shared some practical tips for doing just that in my book, Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage. I know how valuable PR can be for building your brand, so it’s important to be an informed shopper. Hire a firm that specializes in the right media for you.

Radio 78

Radio How To Public Affairs Print 78

PR Insiders

MAY 7, 2021

A store advertises its Memorial Day sale with a mammoth two-page newspaper spread and the store’s foot traffic either goes up or it doesn’t. PR is about building your brand and your authority over time. When we talk about the media, we think of newspapers, magazines, TV, and radio. Case closed. Social media.

Data 78

Data Newspapers Analytics Measurement 78

Bianchi Biz Blog

AUGUST 22, 2024

Crisis Management and Brand Reputation: Given Italy’s diverse and sometimes polarized media landscape, businesses must be prepared for crisis management and stay proactive in maintaining a positive brand image. Conversely, the readership of printed newspapers has seen a sharp decline, dropping to 22% in 2023. of Italians.

Fashion 69

Fashion Automotive Marketing Public Affairs 69

Maxim Behar

SEPTEMBER 8, 2022

Now, however, what is happening with the Bulgarian media - television and radio channels, and recently even newspapers, is not only absurd, but also shocking. Now, these are the irrationalities of the Bulgarian media - they are worried about "advertising" goods, brands, even people who sell goods and services.

Television 52

Television Radio Advertising Advertising 52

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

Media 52

Media Analytics Radio Google 52

The Hoyt Organization

JUNE 5, 2024

Contact media outlets such as newspapers, magazines, radio stations, and television networks to get coverage for your campaign. Leveraging news topics can help secure coverage for your brand and its key advocates.

Strategy 74

Strategy Communications Local Interviews 74

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Better yet, by connecting directly with their target audience, brands can use digital PR to clarify their focus and spread news faster than they have ever done before.

Digital PR 76

Digital PR Print Construction Television 76

The Hoyt Organization

JANUARY 17, 2024

This includes traditional outlets like newspapers and magazines, broadcast media such as radio and TV, and digital platforms like blogs and online news sites. Today, the readiness to switch to other brands is at an all-time high. Consider these facts when creating your higher education marketing strategy.

Education 52

Education Publicity Radio Newspapers 52

The Proactive Report

APRIL 5, 2015

The findings of the 2015 PRESSfeed & SNCR Media Trends & Online Newsroom Report about how brands are missing earned media opportunities with visual content – video in particular- were fully supported by the latest DS Simon Productions Media Influencers Report. 74% said they would post or link to the full video.

Media 100

Media Video Television Radio 100

PR for Anyone

AUGUST 25, 2022

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. But think about that if you have a product, service or brand related to moving into a dorm room, moving in your first apartment. Transcript. It is the end of August.

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Pitching Media Insurance Insurance 130

Doctor Spin

OCTOBER 16, 2023

For example, a well-known e‑commerce brand invested heavily in link building, believing it would drive its online presence and increase sales. As a result, the initial burst of traffic rapidly resulted in more people developing unfavourable relationships with the brand. But as the digital landscape evolved, so did PR.

Digital PR 83

Digital PR SEO Engineering eBook 83

Cision

NOVEMBER 21, 2017

Whether your business needs revolve around online, print, television and radio broadcast, or social channels including Twitter, Facebook, Instagram and YouTube, Cision® Communications Cloud will ensure the impactful conversations that affect your brand and industry will never fall through the cracks. Utilizing Best Practices.

How To 149

How To Social Media B2C Television 149

Axia PR

AUGUST 15, 2018

The term earned media describes news content featuring or sourcing your brand, products, or services. Earned media coverage comes from media relations when an outlet includes your company, product, service, expert, opinion, or ideas in a news story (online, print, radio, TV, podcast, etc.).

Media 48

Media Radio Newspapers Print 48

Critical Mention

DECEMBER 13, 2019

With news content constantly spreading from online newspapers and magazines, blogs, trade publications and forums, it’s important to be able to track your online mentions to see what your audience thinks of you and your brand and to amplify your coverage on your own channels. Analyze Your Brand Publicity Values. Until next time!

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Analysis Comparison Reputation Radio 105

Beyond PR

JUNE 30, 2016

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. The college newspaper. The university radio or TV station. Campus Newspapers: The Digital Revolution Is (Also) Here.

Radio 69

Radio Newspapers Print Media 69

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Deirdre Breakenridge

APRIL 13, 2015

Newspapers, magazines and radio stations never had those resources to start with. To see all 5 Media Trends that are affecting how a brand should be presenting its news content download the full report or watch the video of the webinar with Sally Falkow, Wendy Marx and Rebekah Iliff. Now every news website needs video.

Video 150

Video Trends Radio Newspapers 150

Beyond PR

MARCH 22, 2018

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. The same was true for watching hours of TV news or listening to shows on the radio.

Media 75

Media Radio Newspapers Print 75

Cision

JANUARY 19, 2017

However, social media plays a vital element in both establishing and building a good reputation for you and your brand. In terms of utilizing social media to improve their communication strategy — what is one thing most brands are not doing, but should be? How has social media transformed PR?

Social Media 120

Social Media Newspapers Pitching Reputation 120

PR Fuel

OCTOBER 14, 2022

As a small business owner planning a PR campaign for their business, you need to know what your brand is, what your values are, and how you plan to connect with your audience. Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business!

Small Business 102

Small Business Community Local Social Media 102

Polaris

NOVEMBER 17, 2015

And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release. Yet sometimes these elements are difficult to find in brand marketing—or even non-existent. Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2

Agency 100

Agency Newspapers Radio Interviews 100

PR Fuel

MARCH 22, 2022

You can boost brand awareness, website traffic, leads, and sales. Explore media outlets outside of newspapers, too. For example, you can also look at social media influencers, radio programs, magazines, and blogs. Add relevant images like branded photos or a video, too. Not sure how to distribute press release materials?

How To 105

How To Guidelines Writing Pitching 105

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Measurement 167

Prakkypedia

NOVEMBER 5, 2017

Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. An ABC Radio National show and podcast, Download This Show explores “the latest in technology, social media, consumer electronics, digital culture and more”. Download This Show.

Media 76

Media Journalism Radio Print 76

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. The Muse addresses all aspects of work and career life. Not strictly PR, but that’s one of the reasons we like it. Better Writing Blogs. Authentic Storytelling Project.

Blogging 170

Blogging Writing Creativity Storytelling 170

The Proactive Report

FEBRUARY 26, 2016

Companies and brands are discovering a PR secret: working with influencers is cost-effective and delivers excellent ROI. Just putting out a message in the mass medium – newspaper, radio or TV – would be enough to influence the readers or viewers. Or that they’re the right influencer for your brand or campaign.

Marketing 100

Marketing Digital PR Groups Radio 100

The Proactive Report

FEBRUARY 26, 2016

Companies and brands are discovering a PR secret: working with influencers is cost-effective and delivers excellent ROI. Just putting out a message in the mass medium – newspaper, radio or TV – would be enough to influence the readers or viewers. Or that they’re the right influencer for your brand or campaign.

Marketing 100

Marketing Digital PR Groups Radio 100

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. If we have to work diligently for our customers, and this is now mandatory, we need to manage their brands, messages and products more than ever. 24.11.2020.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Cision

JANUARY 13, 2017

If used consistently, and over a long period of time, these tools are the best way to enhance brands in the marketplace. How can brands keep up? Brands need to keep a pulse on the marketplace and innovate! I envision PR raising the levels of brands even higher! How can PR professionals keep up?

Local 120

Local Radio Community Tools 120

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Nearly 90% of shoppers stay loyal to brands that share their values, too.

Writing 96

Writing How To Media Guidelines 96

Maxim Behar

FEBRUARY 18, 2024

Thirty-five years ago, I was among the founders of a beautiful newspaper in Bulgaria - the "Standart" newspaper, which still exists today, and I read it with pleasure. To become first on the best hip-hop radio in America, "Hot 21," and to continue to be instead for the 4th or 5th week in a row is not a coincidence.

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Newspapers Travel Course Meeting 59