ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. We encourage brands to take a stand on relevant matters, especially those aligned with the values of their customers. Be careful with humor.

Construction 385

Construction Social Media Crisis Reputation 385

Agility PR Solutions

MARCH 20, 2025

In the fast-paced world of food digital marketing, brands must be nimble, adaptive, and highly engaging. With the rise of social media, mobile apps, and data-driven marketing, food companies are increasingly turning to digital marketing strategies to remain competitive.

Strategy 98

Strategy Radio Print Marketing 98

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. Before setting your objectives, you’ll need to conduct research around where your brand is today relative to the industry, the competition and the environment that you’re operating in.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Social media Social media provides a great opportunity to amplify your earned media content.

Measurement 356

Measurement SEO Web Social Media 356

Deirdre Breakenridge

DECEMBER 5, 2014

With her love of the hashtag, Laurie has also launched a new podcast program called, “ The Hashtag Show ” as a part of the #50Shows Empowering Women movement, to give women a voice and a platform through Internet radio. How did you come up with the idea for HashAtIt.com? What is your favorite hashtag and why?

Engineering 413

Engineering Pinterest Social Media Radio 413

Critical Mention

JANUARY 29, 2021

But influencers, unlike celebrities, are valued for their expertise and it is for this reason that an influencer’s brand must match yours. It is important to go through and analyze an influencer’s content to know if it can be paired with your brand or product. An engaged audience helps increase brand awareness and potential sales.

Brand 135

Brand Branding How To Radio 135

Bianchi Biz Blog

DECEMBER 5, 2024

The Irish media landscape is dominated by the state broadcaster, RTE, whose reach extends to TV, radio, online, mobile and social media. Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day.

Radio 83

Radio Sports Marketing Local 83

Cision

AUGUST 5, 2016

Does your brand analyze what’s being said? Most brands divide audiences by the sales journey: prospects, customers and the rest of the world. Louis Cardinals fans, one might consider launching an event that offers the fans’ preferred beer or partnering with a local radio station during promotional events.

Brand 120

Brand Branding Sports Radio 120

Cision

FEBRUARY 8, 2016

Using Cision Global Insights, we tracked the brands with the greatest share of voice across six product categories. Do you know where your brand stands against the competition? Cision provides the insights that will keep your brand ahead of the game. Top #SB50 Influencers. Podcaster, Humorist, Observationist. Rich Cimini.

Infographics 120

Infographics Brand Branding Sports 120

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. Both the PR consultant and client should be able to describe the company, brand or product in 30-45 seconds.

Interviews 284

Interviews Radio Small Business Pitching 284

Critical Mention

FEBRUARY 20, 2020

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Leverage Your Media Coverage and Grow Your Brand.

Reputation 105

Reputation Brand Branding Analytics 105

5W PR

NOVEMBER 29, 2024

Alcohol advertising, while a lucrative avenue for many brands, is a heavily regulated industry. By understanding the regulatory landscape, focusing on responsible consumption, and leveraging creative strategies, brands can create impactful campaigns that resonate with their target audience while adhering to legal requirements.

Advertising 78

Advertising Advertising Guidelines Television 78

Cision

JUNE 12, 2017

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. Broadcasters incentivized brands to sponsor daytime programming which targeted this audience by halving rates for advertisements during those hours. million albums.

Advertising 190

Advertising Advertising Radio Television 190

Remote PR Jobs

SEPTEMBER 27, 2024

Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release. Broadcast Segments: TV and radio programs may feature your news in their segments if relevant to their content. Online Platforms: News portals and industry-specific websites publish your press release.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Critical Mention

SEPTEMBER 27, 2019

If there’s one thing prosperous organizations have in common, it’s successful brand promotion. . With that in mind, we advise you to take a look at your brand’s promotional tactics. If you’re not sure which cracks to fill in when promoting your company, read on and see our top ways you can easily promote your brand.

Brand 100

Brand Branding Advertising Advertising 100

Prowly

DECEMBER 11, 2024

With tools like Prowly, you can do your competitive tracking faster and cheaper than ever , making competitive analysis and monitoring necessary for any brand in 2025. The fun begins with social media monitoring tools , such as Prowly, which allow you to track specific keywords, campaigns, and brand names. Does it sound familiar?

Print 104

Print Analysis SEO Tools 104

Communications Conversations

JANUARY 20, 2022

It’s a brand new format and brands just haven’t jumped in–which is not new at all. So, some solid reasons why brands haven’t been more involved so far. However, I see audio as a HUGE area of opportunity for brands in 2022 (and beyond). These are your brand ambassadors. Here’s why.

Brand 113

Brand Branding Twitter LinkedIn 113

Prowly

DECEMBER 6, 2024

Each of them plays a different role in media strategy: Earned impressions come from organic mentions Paid impressions originate form advertising Owned impressions come from brand-generated content Media impressions vs. reach One basic difference between impressions and reach is the number of users which viewed the content.

Media 104

Media Measurement SEO Instagram 104

Cision

NOVEMBER 14, 2017

What Matters to Our Brand? Before you can decide what to measure, and how to measure it, you need to identify the important benchmarks for your brand. That might be how you stack up against the competition, the effect a recent crisis has had on the brand, or how your messages are performing with your demographic.

Measurement 166

Measurement Strategy Media Analytics 166

Cision

JANUARY 11, 2018

Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. Radio Stations. If you have an event or celebrity to promote in a major media market radio may be the way to go. Top 10 U.S.

Communications 225

Communications Marketing Radio Airlines 225

Agility PR Solutions

AUGUST 19, 2019

2019 marks the first year that digital marketing spend will outpace spend across traditional channels like TV, radio, and newspapers—which gives digitally native brands the opportunity to effectively compete with legacy companies on their own digital turf.

Consumer 94

Consumer Brand Branding Radio 94

Prowly

FEBRUARY 28, 2025

Your brand could be making waves online right nowand you wouldnt even know it. Below you can find a short description of unlinked brand mentions and how to find unlinked mentions of your brand across the web. All of these are chances you miss to bring people to your brand. or keep reading to learn more first.

SEO 104

SEO Print Social Media Tools 104

Cision

JUNE 7, 2017

How to Earn Brand Recognition. Christina has appeared in over 250 media outlets including TODAY, Steve Harvey, local affiliates of ABC, NBC, CBS, and FOX, The Washington Post, Forbes, Success Magazine, Sirius XM Radio, and more. This allows you to use their success and following and expose yourself to a much larger audience.

Google 319

Google Reputation How To Television 319

Prowly

FEBRUARY 18, 2025

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. 3 Craft compelling messages and choose the right channels The messages you send out should be clear, timely, relevant and aligned with your brand's voice.

Examples 104

Examples How To Product Launch Print 104

Bianchi Biz Blog

SEPTEMBER 23, 2024

I am the managing editor of Automoblog and the host and producer of the AutoVision News Radio podcast. It’s also vital that AutoVision News Radio serves as a platform to amplify the work women are doing in the automotive industry. As host of AutoVision News Radio, I’m grateful when someone takes the time to sit with me.

Radio 97

Radio Automotive Meeting Interviews 97

Onclusive

DECEMBER 7, 2023

Is it still vital to have a broadcast monitoring tool to view brand mentioned and earned media coverage? Our broadcast monitoring service covers not only TV but Radio and podcasts as well. Our General Manager, North America – Zack Jenkins – takes us through: How broadcasting has changed over the last decade?

Radio 195

Radio Video Internal International 195

Onclusive

DECEMBER 7, 2023

Is it still vital to have a broadcast monitoring tool to view brand mentioned and earned media coverage? Our broadcast monitoring service covers not only TV but Radio and podcasts as well. Our General Manager, North America – Zack Jenkins – takes us through: How broadcasting has changed over the last decade?

Radio 195

Radio Video Internal International 195

Buzzstream

NOVEMBER 19, 2024

Because of this, most brands are adopting the digital PR playbook to help boost their online presence, rankings, and overall brand awareness. Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. A big brand couldn’t expect to move the needle with a smaller budget.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Polaris

DECEMBER 5, 2014

Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute’s 2014 Content Marketing Awards. billion company that manages several retail brands, including Musician’s Friend and Guitar Center.

Content Marketing 242

Content Marketing Storytelling Marketing YouTube 242

The Proactive Report

DECEMBER 24, 2014

iPhone users prefer spending time consuming media, with news apps, radio, photos, social networking, and weather as the highest-ranking categories, while Android users spent more time in search (Google) and email (Gmail). Many mobile brand experiences are lagging far behind. Many mobile brand experiences are lagging far behind.

Mobile 201

Mobile Strategy Web Consumer 201

Ronn Torossian

MARCH 9, 2015

In the 1920s, headlines for press releases were in the style of radio broadcasts. Brand PR Ronn Torossian 5WPR CEO PR Agency' Press Releases Then and Now Here’s a headline from October 1929 from a Brooklyn Daily Eagle NY newspaper: “Wall Street In Panic [.].

Radio 150

Radio Newspapers Agency Blogging 150

Cision

JULY 11, 2017

Your company or brand is a given, but what else? Compile a list of keywords, people, places and products that correlate to your organization’s milestones: Past: Did you recently have a big brand promotion, event, or another noteworthy news item? Present: Where is your brand now ? Planning for Media Coverage.

How To 265

How To Media Software Agriculture 265

Critical Mention

MARCH 16, 2020

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Such high viewership numbers are a proxy for her popularity, which is what makes Grande a perfect influencer for brand exposure. Her fame has made her a high commodity in brand representation.

Brand 87

Brand Branding Instagram YouTube 87

The Proactive Report

FEBRUARY 24, 2017

Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. One aspect of Twitter that’s not well-known and often not considered by brands is that journalists and news organizations are the largest and most active verified group of Twitter users. This was way below Wall Street’s expectations. Gini Dietrcih.

Twitter 235

Twitter Customer Service Web Facebook 235

Onclusive

NOVEMBER 17, 2021

Sentiment monitoring helps companies measure brand health by tracking key stakeholder perceptions of their own brands, products and spokespeople, as well as competitors. As such, it is a comprehensive metric of how all of the PESTLE factors come together to shape stakeholder views of your brand. Sentiment monitoring.

Analysis 195

Analysis Media Reputation Trends 195

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio.

Technology 266

Technology Television Web Social Media 266

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

Radio 75

Radio Television Media Local 75