Ronn Torossian

SEPTEMBER 21, 2020

Business owners, as well as marketers, are constantly looking for ways to improve and are always prioritizing the newest trends to promote brands and corporations. The post Growing a Business With 2020 Marketing Trends appeared first on.

Trends 395

Trends Marketing Corporate Industry 395

The Proactive Report

DECEMBER 11, 2024

As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling. By embracing these trends, PR experts can create more meaningful, impactful, and measurable communication strategies. Precision Audience Research Gone are the days of broad-stroke messaging.

Trends 130

Trends Communications Storytelling Analytics 130

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. These are the ones that get my vote for the strongest and most relevant trends that will carry over into 2022. These are the ones that get my vote for the strongest and most relevant trends that will carry over into 2022.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up new ones for professional communicators. This is particularly true for marketing, and the same applies to brand and corporate communications. Work will be fully digital.

Trends 407

Trends Communications Employee Corporate 407

Prowly

JANUARY 29, 2025

But here comes brand tracking. By systematically measuring key brand health metrics, you can uncover vital insights into consumer awareness and sentiment, allowing your brand to adapt and flourish. Get to know all the key indicators you should follow to measure brand health effectively and (almost) effortlessly.

Measurement 104

Measurement Branding Brand Analytics 104

Contently - Strategy

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. But what does LinkedIn think of the brands using its platform? What brands are leveraging LinkedIn’s audience-specific insights?

LinkedIn 98

LinkedIn Examples Branding Brand 98

Contently - Strategy

SEPTEMBER 30, 2024

These evolving regulations and landmark court cases have not only impacted how platforms operate but also reshaped the strategies of brands and marketers navigating this complex landscape. The consequences of these legal battles are tangible, affecting how brands operate and manage their public image.

Social Media 107

Social Media Privacy Branding Brand 107

Agility PR Solutions

MARCH 19, 2025

This growing trend highlights the increasing need for proactive crisis communication to navigate unexpected challenges effectively. In the past year, 65% of organizations have activated their crisis communication plans at least once, up from 60% in 2023.

Crisis Communications 105

Crisis Communications Crisis Reputation Communications 105

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights. Swift reactions are key, given the speed of the news cycle.

Branding 323

Branding Brand eBook Advertising 323

Agility PR Solutions

DECEMBER 2, 2024

Public relations plays a pivotal role in shaping brand perception and driving user engagement. As we head into 2025, understanding the latest PR trends in app marketing is essential for brands looking to capture consumer attention and foster loyalty.

Trends 105

Trends Marketing Mobile Technology 105

5W PR

JANUARY 24, 2025

Social media has fundamentally changed how brands connect with their audiences, shifting public relations from traditional press releases to real-time, multi-platform engagement. Tools like Brandwatch and BuzzSumo help PR teams track mentions, analyze sentiment, and identify trending topics across platforms.

Social Media 109

Social Media Branding Brand Crisis Management 109

Remote PR Jobs

MARCH 11, 2025

Whether you're tracking press mentions, measuring brand awareness, or analyzing competitor activity, a well-structured report provides valuable insights that help shape future strategies. Corporate Social Responsibility (CSR) Initiatives: Measuring audience response to a brands social impact efforts.

Writing 230

Writing Report How To Analysis 230

Agility PR Solutions

MARCH 26, 2025

The field of public relations (PR) has always been dynamic, but recent shifts in technology, consumer behavior, and media consumption patterns are transforming the way brands engage with their audiences.

Consumer 105

Consumer Trends Publicity Reputation 105

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

PR teams need to note what’s driving trends in content consumption – whether it be convenience, price point, overall user experience, or anything else. Only then can we understand where brand conversations and messages make sense. For an imaginative PR team, this opens up new avenues presented by current media consumption trends.

Trends 320

Trends Mobile Twitter Consumer 320

Contently - Strategy

OCTOBER 29, 2024

Client testimonials are a fantastic way to make use of UGC for B2B brands, especially when they can be framed in a solutions-oriented light. And there is arguably no better resource for encouraging customer-brand engagement than internal help hubs. What tools can brands use to source user-generated content effectively?

B2B 99

B2B Branding Brand Case Study 99

Agility PR Solutions

NOVEMBER 14, 2024

No longer just about managing a brand’s image, consumer PR today is deeply intertwined with social media, data analytics, and an ever-evolving understanding of consumer psychology.

Consumer 105

Consumer Trends Analytics Technology 105

Cision

APRIL 7, 2020

The Cision Insights Team breaks down COVID-19 media trends and more in week three of our webinar series Best Practices for Brand Communications in Times of Uncertainty.

Trends 329

Trends Media Branding Brand 329

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

What are the PR industry trends for the new year? The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. In another high-stakes election year, battling misinformation will emerge as a top PR industry trend.

Trends 333

Trends Industry Government Data 333

Agility PR Solutions

MARCH 9, 2025

The digital landscape is constantly evolving, and with every new year comes new opportunities and trends for businesses to utilize to better connect with their audiences across social media.

Social Media 105

Social Media Trends Marketing Media 105

5W PR

FEBRUARY 7, 2025

The social media landscape has fundamentally shifted how brands connect with their audiences, and TikTok stands at the forefront of this change. For example, Duolingo’s TikTok account gained massive popularity by personifying its mascot and creating humorous content that plays off current trends while staying true to its brand identity.

Viral 78

Viral Branding Brand Airlines 78

5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Research shows that content shared by employees receives 8 times more engagement than content shared through brand channels.

Employee 88

Employee Social Media Reputation Guidelines 88

Ronn Torossian

MARCH 4, 2025

Learn how multicultural marketing is reshaping brand strategies in 2025, with insights on authentic representation, cultural sensitivity & digital engagement for diverse audiences The post The Rising Power of Multicultural Marketing in 2025: A Critical Trend for Brands in a Diverse World appeared first on.

Trends 195

Trends Branding Brand Marketing 195

Prowly

FEBRUARY 13, 2025

What do people really think when they hear your brands name? Its time to find outmeasure your brand awareness and see where you really stand. In this guide, well show you exactly how to track and understand your brands presence and visibility. A recognizable brand builds trust, and that's a fact.

Measurement 104

Measurement Tools Branding Brand 104

Prowly

FEBRUARY 28, 2025

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. They promote the brand voluntarily. FIND BRAND ADVOCACY OPPORTUNITIES WITH PROWLY What is brand advocacy?

Branding 104

Branding Brand Employee Case Study 104

Prowly

JANUARY 31, 2025

Need to strengthen your brand strategy but not sure where to start? A comprehensive brand analysis provides the insights you need. This guide shows you exactly how to analyze a brand and transform raw data into actionable insights for your PR efforts. How does brand analysis differ from a brand audit?

Analysis 104

Analysis Branding Brand How To 104

5W PR

FEBRUARY 3, 2025

Social media has fundamentally changed how brands face public scrutiny and criticism. PR professionals now operate in an environment where public opinion shifts rapidly, and social movements can mobilize massive audiences against brands perceived to have crossed ethical lines.

Reputation 78

Reputation Branding Brand Crisis 78

5W PR

DECEMBER 18, 2024

In today’s competitive marketplace, brands are constantly seeking innovative ways to connect with their target audience and foster long-lasting loyalty. Highlight real-life stories and experiences that align with the brand’s values. Understand the target audience’s needs, preferences, and pain points.

Storytelling 78

Storytelling Branding Brand How To 78

Contently - Strategy

SEPTEMBER 10, 2024

Remember when every brand seemed to be having a “ brat summer ?” But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Below is an example of how heritage skincare brand CeraVe did just that.

Content Marketing 95

Content Marketing Trends How To Travel 95

NewsWhip

NOVEMBER 5, 2024

Brands today need to understand which topics are gaining traction and how those discussions could impact them, their competitors, or their industry. In a landscape where every topic competes for attention, brands need to stay ahead of narratives that may not directly involve them but which could shape perceptions and drive future decisions.

Branding 78

Branding Brand Comparison Automotive 78

Agility PR Solutions

MARCH 22, 2025

Many wholesale brands rely only on word-of-mouth or direct sales. Today your brand reputation and visibility matters a lot, even more than your product. But just selling products is not enough to win the market in 2025.

B2B 100

B2B Branding Brand Reputation 100

5W PR

NOVEMBER 20, 2024

As K-beauty continues its rise in popularity worldwide, more Korean beauty brands are expanding into the U.S., Partnering with a PR agency like 5WPR can be pivotal for K-beauty brands looking to stand out. Here’s why a PR strategy matters and how it can help brands flourish stateside. million weekly views—a 622.9% through 2028.

Branding 78

Branding Brand Communications Marketing 78

5W PR

NOVEMBER 12, 2024

TikTok, the short-form video-sharing platform, has rapidly become a hub for beauty trends and inspiration. With its vast user base and engaging format, TikTok has revolutionized how beauty brands connect with beauty marketing agencies and consumers. The Rise of DIY and Hacks TikTok has also fueled a resurgence of DIY beauty trends.

Trends 78

Trends Consumer Marketing Viral 78

Prowly

FEBRUARY 3, 2025

This is the power of brand recognition. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics.

Branding 104

Branding Brand How To Measurement 104

Agility PR Solutions

MARCH 17, 2025

Affiliate marketing is a valuable tool for businesses of all sizes, offering a performance-based model where brands pay affiliates for the traffic or sales they generate.

Branding 100

Branding Brand Marketing Consumer 100

5W PR

JANUARY 28, 2025

Personal branding stands as one of the most significant factors in executive success today. While companies invest millions in corporate branding, many overlook the immense value of their leadership’s personal brands. His personal brand helps position Microsoft as an AI leader and attracts both customers and talent.

Branding 78

Branding Brand Leadership Corporate 78