Cision

DECEMBER 4, 2017

As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours. In fact, you can turn a brand crisis into a PR success if you act fast swiftly.

Crisis 271

Crisis Brand Branding How To 271

ReimaginePR

SEPTEMBER 9, 2021

YouTube is not just a place to watch cute cat videos, it is (though less importantly) the world’s second-largest search engine, too. Users watch over 1 billion hours of video each day on YouTube. As a corporate brand, optimizing your YouTube content can directly improve your sales and customer engagement.

YouTube 156

YouTube Video Corporate How To 156

Prowly

FEBRUARY 3, 2025

This is the power of brand recognition. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics.

Brand 104

Brand Branding How To Measurement 104

Deirdre Breakenridge

OCTOBER 30, 2017

Jeff Bezos said that your brand is what people say about you when you’re not in the room. The first step in boosting your brand is understanding what’s currently out there. The first step in boosting your brand is understanding what’s currently out there. Your brand should be ever evolving. Perform a digital audit.

Brand 229

Brand Branding Pinterest Instagram 229

5W PR

JANUARY 16, 2025

beauty market is a behemoth, a fiercely competitive arena where countless brands battle for consumer attention. K-beauty brands are known for their visually captivating packaging, often featuring pastel colors, whimsical designs, and adorable mascots. Incentivizing user-generated content can generate excitement and expand brand reach.

Brand 78

Brand Branding Marketing How To 78

Agility PR Solutions

MARCH 20, 2022

In fact, 70 percent of YouTube viewers acknowledged making a purchase after being introduced to a brand on the platform. The post 4 ways that video marketing boosts your brand appeared first on Agility PR Solutions. Consumers are more easily influenced by video than any other marketing method.

Video 168

Video Brand Branding Marketing 168

Agility PR Solutions

AUGUST 15, 2024

YouTube is one of the most powerful marketing channels to reach a global audience. These users spend about 19 minutes a day on YouTube. To leverage this popularity, you […] The post 9 of the best YouTube tools for marketers and brands appeared first on Agility PR Solutions. The platform has over 2.5 Of this, 2.07

YouTube 103

YouTube Tools Brand Branding 103

Agility PR Solutions

DECEMBER 22, 2020

Since its creation in 2005, YouTube has done nothing but grow exponentially. And yet, there are still brands missing out on the many advantages of this famous platform! The post How to get your business on YouTube (and why you should) appeared first on Agility PR Solutions. You see, getting your business on […].

YouTube 168

YouTube How To Video Brand 168

HMA Public Relations

MARCH 22, 2023

Find out the keys to YouTube for your brand and discover new content ideas in this blog post from Rayna Burgett. Videos can capture our attention better than just text and images and create entire storylines.

YouTube 97

YouTube Brand Branding Video 97

Melissa Agnes

OCTOBER 2, 2018

How compassionately conscious is your brand? You can also listen to this episode on iTunes , Spotify , and Stitcher , and YouTube. The concept of compassionate business – and how it lends immeasurably to your brand’s invincibility. Check out his incredible music on YouTube. Connect on Twitter: @DaveCarroll.

Brand 157

Brand Branding Crisis Management Customer Service 157

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Because of this new reality, brands can no longer afford to just monitor text mentions – they also want to know what happens in all of these images and videos.

Training 399

Training Video Analysis Data 399

Contently - Strategy

JANUARY 16, 2020

Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. YouTube is the second-largest search engine in the world, one spot behind its parent company, Google.

YouTube 142

YouTube SEO How To Video 142

Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. The post How To Get Ahead Of A Crisis When You’re Already Behind – Invincible Brand Podcast appeared first on Melissa Agnes - Crisis Management Keynote Speaker.

Crisis 176

Crisis Viral Brand Branding 176

NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instead, bite-sized, short-form videos are where brands will see the most engagement. We took a look at a few brands who have been paving the way.

Video 148

Video Brand Branding Instagram 148

Onclusive

SEPTEMBER 27, 2021

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers. Discover and Optimize Your Influencer Partnerships. Want to improve your influencer engagement?

Social Media 369

Social Media Media Enterprise Viral 369

Onclusive

DECEMBER 6, 2021

Capturing every relevant piece of earned, owned and social media coverage around your brand, industry and important keywords can make all the difference if you want to break away from the competition or avert a full-blown crisis. Just having media monitoring in place is no longer sufficient for PR and communications success.

Media 370

Media Comparison Software Enterprise 370

Communications Conversations

MARCH 15, 2022

But, they’re reflective of the majority of what brands are doing with these posts. Another wrinkle: I think it’s interesting that most brands are sharing their statements on one of two channels: LinkedIn and Twitter. Not if they’re not making them on TikTok, and Insta, or even YouTube and Snapchat.

Brand 173

Brand Branding LinkedIn YouTube 173

Stephen Waddington

MAY 9, 2020

It’s led to a saturation and brands struggling to cut through. Information trickles down an organisation and is broadcast via increasing numbers of branded owned and shared channels. You can publish beautiful branded content via Instagram and Facebook. Most outdoor, experiential, events, meetings and print simply don’t work.

Brand 157

Brand Branding Travel Crisis 157

PR for Anyone

NOVEMBER 18, 2021

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. There is no easier way to build a brand than with social media. It’s an amazing tool to use to grow your brand. It’s an amazing tool to use to grow your brand. confident?

Social Media 130

Social Media How To Brand Branding 130

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 Whether a brand’s focus is fitness, fashion, food, or anything else, TikTok can connect it to a highly desirable and sometimes elusive audience. . TikTok is a powerful brand marketing platform. Branded hashtags drive discovery. Why TikTok? .

B2B 310

B2B Video Social Media Creativity 310

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is particularly true for marketing, and the same applies to brand and corporate communications. Of course it’s not new, but all evidence points to continued pressure on brands to align their marketing and communications with corporate values even beyond diversity, equity and inclusion.

Trends 407

Trends Communications Employee Corporate 407

Agility PR Solutions

MARCH 2, 2020

In the fast-paced internet age, social media trends and site status rise and fall quickly—traditionally, OG sites like Facebook and YouTube maintain relevance with the older set (i.e., The post Social platforms to watch in 2020—which ones should today’s brands be on without fail? appeared first on Agility PR Solutions.

Brand 145

Brand Branding YouTube Social Media 145

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. And based on personal experience, the platform’s algorithm has gotten very good at recommending related content on the “For You” page—including posts that come from brands. It depends. I love the moon.

B2B 138

B2B Brand Branding B2C 138

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. The main goal of social media marketing is to generate a dedicated audience for your brand. billion, Facebook is still one of the best platforms for building brand awareness. A stodgy or stiff brand voice.

Social Media 323

Social Media B2B Media Video 323

ImPRessions - Crenshaw Communications

MARCH 16, 2021

For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Looking to build brand awareness? With the right audience data, Facebook advertising can get your brand in front of your targets. Yet it may be a mistake to overlook Facebook.

B2B 344

B2B Facebook LinkedIn Small Business 344

Agility PR Solutions

SEPTEMBER 7, 2022

Over the past decade, YouTube has grown into a powerful marketing tool for brands across all niches for plenty of good reasons. It lets you connect with potential customers and nurture your brand in ways no other platform can.

YouTube 108

YouTube Video Tools Brand 108

Cision

NOVEMBER 13, 2015

Chances are you know who Kim Kardashian is and you may be thinking her widespread influence could launch your brand to the masses. Maybe you haven’t heard of Michelle Phan, a YouTube personality known for her unique makeup tutorials, but her over 8 million followers shouldn’t be overlooked. Low Cost for a High Return.

Social Media 120

Social Media Brand Branding Media 120

Onclusive

SEPTEMBER 14, 2021

The addition of social listening capabilities enables communications teams to monitor across the most important social platforms, including Twitter, Facebook, Instagram, YouTube, and TikTok.

Media 369

Media Software Pitching YouTube 369

The Proactive Report

SEPTEMBER 3, 2024

Search Box Optimization is a relatively new technique that inserts your brand or business name with a highly targeted keyword. With Search Box Optimization (SBO), your business or brand is the first thing a person sees before they even click the search button or hit enter. SBO also works for YouTube.

SEO 246

SEO Engineering Google YouTube 246

Flack's Revenge

DECEMBER 12, 2018

The timing was great, as Neal told me he had just returned from a trip around the world in which some of these very same topics came up in discussions with major brands. Not to say that there’s no role for brands on social media. But I think it is getting more and more intrusive for brands to try to take part in the conversation.

Instagram 214

Instagram B2C YouTube Facebook 214

Prowly

DECEMBER 10, 2024

The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media. No, it doesn't happen each time you launch a creative campaign, of course, but it remains that your brand's reputation is hugely dependent on what's being said about you and where.

Twitter 104

Twitter Software Tools Social Media 104

Contently - Strategy

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. And companies that are able to gain the trust of their customers outsell their competitors by up to “400% in terms of total market value” and customers are 88% more likely to buy again if they trust the brand.

Storytelling 85

Storytelling Marketing Travel Case Study 85

Buzzstream

MARCH 26, 2025

If You Don’t Have Value, Expect to Pay When youre just starting and have no brand, no content, no audience money often fills the gap. But one of the things that kind of just stood out to me was a recent email that you had sent through and as part of your newsletter, and it was really about building link to a brand new site.

Brand 62

Brand Branding SEO Data 62

Cision

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand. Share videos from YouTube to Facebook or Twitter.

Writing 310

Writing How To Infographics Pinterest 310

Cision

APRIL 21, 2015

It’s a transition to a new way of life, and brands hoping to succeed through content creation need to adapt. Branded video views increased 73 percent from Q3 of 2013 to Q3 of 2014. To what do you attribute the tremendous growth in branded video? Product/plant demonstrations are very popular, particularly among B2B brands.

Video 120

Video Brand Branding Trends 120

Cision

AUGUST 25, 2015

million live streams on Meerkat and Periscope since March, it’s clear that these apps are finding serious success among audiences and brands. The first question you need to ask yourself is “which live streaming app will work best for my brand?” You can also save streams to your Periscope or YouTube channel. With more than 1.5

Brand 120

Brand Branding YouTube Video 120

Agility PR Solutions

FEBRUARY 4, 2024

Steve, a social media manager for a Martech company, handles three different platforms for his company: LinkedIn, X, and YouTube. The result is a disconnected audience, […] The post Tapping integrated communications for brand purpose: 6 strategies for authentic messaging appeared first on Agility PR Solutions.

Strategy 108

Strategy Communications Brand Branding 108