Agility PR Solutions

JANUARY 28, 2025

In today’s fast-paced and fiercely competitive marketplace, capturing the attention of consumers amidst the noise of countless brands vying for their attention has become an increasingly daunting challenge.

Brand 101

Brand Branding Marketing Creativity 101

Agility PR Solutions

DECEMBER 8, 2024

Competition in the luxury brand market has always been fierce. Chanel, Gucci, Louis Vuitton, and other big-name players are always innovating and expanding their products and pushing boundaries to attract high-end consumers.

Fashion 91

Fashion Publicity Brand Branding 91

5W PR

FEBRUARY 7, 2025

The social media landscape has fundamentally shifted how brands connect with their audiences, and TikTok stands at the forefront of this change. PR professionals who master TikTok’s unique blend of authenticity, creativity, and rapid content creation gain direct access to journalists, influencers, and consumers alike.

Viral 78

Viral Brand Branding Airlines 78

Agility PR Solutions

APRIL 7, 2022

With a surprising new brand mandate, a growing number of Americans are pushing back against being labeled “consumers”—and instead will reward brands that communicate with them on a personal level, according to a new survey by Boston creative communications agency CTP.

Consumer 153

Consumer Survey Creativity Agency 153

5W PR

FEBRUARY 20, 2025

The toy industry faces unique challenges and opportunities when it comes to brand loyalty, as companies must appeal to multiple generations while maintaining the highest standards of quality and safety. The campaign centered on how LEGO has been a constant source of creative expression across generations.

Company 78

Company Brand Branding Crisis Management 78

5W PR

DECEMBER 18, 2024

In today’s competitive marketplace, brands are constantly seeking innovative ways to connect with their target audience and foster long-lasting loyalty. Highlight real-life stories and experiences that align with the brand’s values. Use animation to bring the story to life in a creative and engaging way.

Storytelling 78

Storytelling Brand Branding How To 78

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape.

Creativity 156

Creativity Meeting Advertising Advertising 156

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Agility PR Solutions

MARCH 15, 2022

With consumer prices and inflation impacting almost every aspect of small businesses around the country, resources and budgets have never been tighter. The post Creative strategies on a shoestring budget—without damaging your digital footprint appeared first on Agility PR Solutions.

Creativity 161

Creativity Strategy Small Business Travel 161

5W PR

FEBRUARY 16, 2025

Social media influencers have become central figures in modern marketing strategies , but brands are moving away from short-term, transactional relationships in favor of sustained partnerships. This shift reflects a deeper understanding of how authentic connections drive consumer trust and brand loyalty.

Brand 78

Brand Branding Marketing Guidelines 78

Deirdre Breakenridge

JANUARY 20, 2015

Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. Creatives are trained in how to look at problems from many different angles to find a solution that is unique and unexpected. Creative Guest Post PR 2.0

Creativity 150

Creativity Healthcare Fashion Travel 150

Deirdre Breakenridge

APRIL 9, 2019

There are opportunities that exist for consumer brands to market within the purview of a government agency. ET, special guest and co-host, Tyler Madison, Program Manager at Kentucky Proud, will lead a #PRStudChat discussion on “Marketing Consumer-Based Products With a Government Agency.” Why or why not? If so, how?

Government 35

Government Agency Consumer Agriculture 35

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Brand purpose has real purpose. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Look for brand values to be a core message for most organizations. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

5W PR

JANUARY 3, 2025

Inclusive beauty marketing and beauty marketing agencies , a movement that champions diversity, equity, and accessibility, are reshaping the way brands connect with consumers. Brands must continue to challenge the status quo, push boundaries, and create a more equitable and inclusive future for all.

Marketing 78

Marketing Consumer Storytelling Advertising 78

Contently - Strategy

SEPTEMBER 19, 2024

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Exercises 52

Exercises Brand Branding Airlines 52

Cision

JULY 29, 2015

While users may rejoice over the new update, brands need to adjust their social strategy to adapt to the change. Getting your followers to prioritize your page may be a challenge, but once they do, your brand will benefit from getting content in front of those who want it. Want tips on using Instagram to boost your brand?

Consumer 120

Consumer Brand Branding Facebook 120

Konnect Agency

FEBRUARY 27, 2025

The best ideas dont always emerge from marketing textbooks or industry case studiestheyre found in real-life events, cultural shifts, and the unique ways brands connect with their audiences. When you step back and take a wider view, youll notice opportunities for creativity everywhere you look. So, whats your next big idea?

Creativity 52

Creativity Agriculture Viral Mobile 52

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Calls to Action. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

Whether a brand’s focus is fitness, fashion, food, or anything else, TikTok can connect it to a highly desirable and sometimes elusive audience. . New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. Creativity is the only rule.

B2B 310

B2B Video Social Media Creativity 310

Cision

MARCH 14, 2017

Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space. To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging. Creative Strategies. Design an emotional roller coaster.

Creativity 208

Creativity Comparison Construction Retail 208

Ronn Torossian

SEPTEMBER 16, 2019

It’s always fascinating to take a look at how a brand is marketing to us as consumers. For marketing pros, looking at advertisements or seeing branded content may be more detailed than the average consumer. The post Lessons to Learn from Spotify’s Marketing Strategy appeared first on.

Strategy 210

Strategy Marketing Advertising Advertising 210

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is particularly true for marketing, and the same applies to brand and corporate communications. corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. With remote work and fully digital programming becoming commonplace.

Trends 407

Trends Communications Employee Corporate 407

5W PR

DECEMBER 6, 2024

While these restrictions aim to protect public health and promote responsible consumption, they can also pose significant challenges for brands seeking to create impactful campaigns. Brands must carefully consider their target audience and ensure that their advertising efforts align with ethical and legal guidelines.

Advertising 78

Advertising Advertising Ethics Local 78

Prowly

FEBRUARY 3, 2025

This is the power of brand recognition. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics.

Brand 104

Brand Branding How To Measurement 104

ImPRessions - Crenshaw Communications

JUNE 2, 2020

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

Agility PR Solutions

NOVEMBER 3, 2021

The past 18 months have necessitated some serious pivoting, agility and other forms of on-the-fly innovation from brands and businesses as consumer engagement, business models and the world in general were turned on their heads. But it may now be paying off for the most creative leaders and communicators.

Brand 153

Brand Branding Creativity Consumer 153

ImPRessions - Crenshaw Communications

JULY 18, 2023

Holidays can bring a powerful opportunity for PR teams to elevate the brands they represent and engage with key audiences. By recognizing potential pitfalls and using a strategic approach, any PR team can elevate their campaigns, amplify brand visibility, and generate tangible earned media results throughout the calendar year.

Examples 293

Examples Consumer Software Storytelling 293

5W PR

MARCH 27, 2025

Marketing technology and user-generated content now form the backbone of successful PR campaigns, fundamentally changing how brands connect with their audiences. Social proof through authentic customer voices carries more weight than traditional advertising, with 92% of consumers trusting peer recommendations over brand messaging.

System 99

System Tools Policies Measurement 99

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

That’s because social media plays a large role in most consumer and B2B PR programs. Organic content uses free social media tools to share posts, photos, videos, and stories with the people who already follow a given brand or individual. Builds brand awareness. There is no cost to use it. Its benefits are obvious.

Social Media 344

Social Media Media B2B Leadership 344

5W PR

APRIL 2, 2025

Social media influencers now play a central role in helping fintech brands build credibility and connect with younger audiences who might otherwise tune out financial services messaging. Review their past branded content to assess how naturally they integrate sponsorships.

Marketing 78

Marketing Financial Case Study Education 78

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible.

Marketing 306

Marketing Advertising Advertising Industry 306

5W PR

NOVEMBER 29, 2024

Alcohol advertising, while a lucrative avenue for many brands, is a heavily regulated industry. By understanding the regulatory landscape, focusing on responsible consumption, and leveraging creative strategies, brands can create impactful campaigns that resonate with their target audience while adhering to legal requirements.

Advertising 78

Advertising Advertising Guidelines Television 78

ImPRessions - Crenshaw Communications

JUNE 22, 2021

That means there’s greater potential for B2B brands to reach an engaged audience of business users. Instagram Reels can be used to promote brand awareness and even recruitment. The feature offers a fun, creative way to display your brand’s product releases, how-to’s, and even its workplace culture.

B2B 405

B2B Social Media Media Twitter 405

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary.

SEO 333

SEO Analysis Meeting Travel 333

5W PR

JANUARY 15, 2025

Unleashing Creativity The fear that AI will replace human creativity is largely unfounded. Writers and creatives often face the dreaded “blank page” syndrome. AI tools can help overcome these creative blocks by generating a range of ideas, suggesting different story angles, and even drafting initial outlines.

Storytelling 78

Storytelling Creativity Data Trends 78

ImPRessions - Crenshaw Communications

MAY 1, 2019

Sometimes PR objectives are described in vague terms, like “increased visibility” or “greater brand recognition.” But the best campaigns are fueled by creativity, yet informed by research. But there are also initiatives that simply come too early in the life of a brand or company. Muddling the message.

How To 257

How To Interviews Measurement Storytelling 257

Ronn Torossian

FEBRUARY 14, 2022

One trait expected of all marketers is creativity because marketers always have to think of brand new ways to generate leads, convert them, and keep all prospects engaged. Creativity is the best way to make consumers think of a particular company when they’re ready to make a purchase.

Marketing 195

Marketing Creativity Consumer Strategy 195