5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations.

B2B 78

B2B Creativity Case Study B2C 78

Agility PR Solutions

MARCH 15, 2022

With consumer prices and inflation impacting almost every aspect of small businesses around the country, resources and budgets have never been tighter. The post Creative strategies on a shoestring budget—without damaging your digital footprint appeared first on Agility PR Solutions.

Creativity 162

Creativity Strategy Small Business Travel 162

Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. So how can a brand create engaging and lasting content to stand out in today’s crowded landscape?

Creativity 52

Creativity Agency Branding Brand 52

Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. So how can a brand create engaging and lasting content to stand out in today’s crowded landscape?

Creativity 52

Creativity Agency Branding Brand 52

5W PR

MAY 30, 2023

Hair product companies are constantly looking for new and creative ways to convey the results of their products to consumers. By showing the transformation of a customer’s hair after using a product, brands can provide a visual representation of the results and build trust with potential customers.

Creativity 88

Creativity Video Social Media Education 88

Landis PR

SEPTEMBER 19, 2022

Public relations requires a variety of skills: strategy, communication, analytics and creativity. Those who excel in the strategic and analytical side may not have the same natural aptitude when it comes to creativity, and even the best strategy cannot save a bad idea. Creativity rarely strikes when conditions remain static.

Creativity 98

Creativity Publicity How To Policies 98

Cision

OCTOBER 23, 2017

What’s missing is the why behind consumers interacting with a piece of content. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. And that emotional response is what gets consumers to take action. And that emotional response is what gets consumers to take action.

Creativity 149

Creativity Marketing Media Analytics 149

NewsWhip

JULY 15, 2021

Recently, we sat down with PepsiCo’s Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. Every successful modern creative campaign is powered by insight and data. This keeps the topics they explore relevant, specific, and consumer-centric. .

Creativity 78

Creativity Data Trends Analytics 78

5W PR

JANUARY 15, 2024

As the world inches closer to 2024, the echoes of pandemic-driven shi͏fts and emerging economic realities continue to shape consumer behavior. While some consumer trends may fade, others are poised to solidify and transform the way people shop, inter͏act with brand͏s, and prioritize their well-being.

Consumer 78

Consumer Ethics Trends Mobile 78

5W PR

OCTOBER 9, 2024

With its rich heritage of artisan craftsmanship and cutting-edge product development, Italian beauty brands are rapidly capturing the attention of American consumers. Through strategic PR efforts, Italian brands can craft compelling stories that resonate deeply with U.S. To thrive in the increasingly competitive U.S.

Branding 78

Branding Brand Consumer Agency 78

5W PR

AUGUST 2, 2024

Consumers are increasingly skeptical of traditional advertising, seeking authenticity and real-world recommendations. Enter influencer marketing agencies , that are able to develop powerful collaborations between brands and influential figures commanding specific audiences. The marketing landscape has evolved dramatically.

Branding 78

Branding Brand Advertising Advertising 78

Agility PR Solutions

JULY 2, 2019

Only a third of consumers (34 percent) trust most of the brands they buy or use, reveals a new Trust Barometer Special Report from comms giant Edelman. The study, In Brands We Trust?, The post New Edelman report finds only 1/3 of consumers trust most of the brands they buy appeared first on Agility PR Solutions.

Consumer 139

Consumer Report Branding Brand 139

PRSay

AUGUST 30, 2023

Consumers were amused by promotions such as Burger King’s Barbie burger with pink sauce, and the Barbies and Kens who started popping up on the Bumble dating app. The success of “Barbenheimer” can inspire communicators to find new and creative approaches to brand partnerships and cross-promotions.

Branding 131

Branding Brand Film Insurance 131

Mindful Marketing

APRIL 1, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For companies thirsting for earnings, new product lines and brand extensions are often great sources of cash flow. billion make it the best-selling non-private-label brand water in the nation.

Branding 85

Branding Brand Sports Chemicals 85

Prohibition

SEPTEMBER 26, 2024

Influencer marketing is one of the most powerful channels for brands to reach their target audiences, with influencer partnerships becoming a cornerstone of brand strategies for brands looking beyond standard marketing channels to maximise reach. Enter AI (Artificial Intelligence).

Branding 62

Branding Brand Marketing Ethics 62

Prohibition

MAY 22, 2023

Social media adverts come in all shapes and sizes, and understanding which type of creative works best for your campaign is important for you to achieve the best results possible. What are the different types of ad creative? Static ads are great for showcasing a singular product, or a designed piece of creative.

Creativity 62

Creativity Social Media Advertising Advertising 62

Agility PR Solutions

NOVEMBER 3, 2021

The past 18 months have necessitated some serious pivoting, agility and other forms of on-the-fly innovation from brands and businesses as consumer engagement, business models and the world in general were turned on their heads. But it may now be paying off for the most creative leaders and communicators.

Branding 154

Branding Brand Creativity Consumer 154

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Look better.

Creativity 80

Creativity Communications Branding Brand 80

Onclusive

OCTOBER 3, 2017

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more.

Branding 246

Branding Brand eBook Leadership 246

5W PR

MARCH 21, 2022

A number of brands, such as Duracell, Pizza Hut, and Bombay Sapphire, have already joined the Metaverse. Many of those brands are working with the creative agency Hogarth Worldwide, which has managed to create The Metaverse Foundry. Different brands are at different stages of joining the Metaverse. Decentraland.

Branding 88

Branding Brand Apparel Fashion 88

Contently - Strategy

SEPTEMBER 19, 2024

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Exercises 52

Exercises Branding Brand Airlines 52

MaccaPR

JULY 31, 2024

Influencer and brand partnerships are nothing new — witness such recent high-profile influencer and brand partnerships from Ben Affleck, Matt Damon and Tom Brady partnering with Dunkin Donuts for a Super Bowl ad to model/social media personality Sophia Richie Grainge’s partnership with jeweler David Yurman. billion!).

Trends 62

Trends Branding Brand Marketing 62

ImPRessions - Crenshaw Communications

JUNE 2, 2020

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Branding Brand B2C 170

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Understanding the audience Before starting to brainstorm ideas, brands need a clear understanding of the target audience.

Branding 78

Branding Brand How To Advertising 78

5W PR

MARCH 24, 2022

There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing. By creating authentic stories that consumers believe in, companies can humanize themselves in the eyes of consumers.

Storytelling 88

Storytelling B2B Branding Brand 88

Agility PR Solutions

JULY 15, 2020

Consumers tend to prefer user-generated content (UGC) on Instagram over other social media platforms, according to a new survey from creative hiring guide Visual Objects. The post User-generated content on Instagram influences consumers most appeared first on Agility PR Solutions.

Instagram 85

Instagram Consumer Survey Creativity 85

Cision

JULY 29, 2015

While users may rejoice over the new update, brands need to adjust their social strategy to adapt to the change. Getting your followers to prioritize your page may be a challenge, but once they do, your brand will benefit from getting content in front of those who want it. Want tips on using Instagram to boost your brand?

Consumer 120

Consumer Branding Brand Facebook 120

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Search dominates.

Creativity 120

Creativity SEO Mobile Journalism 120

Ronn Torossian

FEBRUARY 14, 2022

One trait expected of all marketers is creativity because marketers always have to think of brand new ways to generate leads, convert them, and keep all prospects engaged. Creativity is the best way to make consumers think of a particular company when they’re ready to make a purchase.

Marketing 195

Marketing Creativity Consumer Strategy 195

Agility PR Solutions

APRIL 23, 2019

New research from Origin, the independent research arm of creative marketing firm Hill Holliday, finds consumers grappling with the future of cash, cards, mobile, and everything in between. The post Future of cashless commerce—consumers & brands still aren’t there appeared first on Agility PR Solutions.

Consumer 60

Consumer Branding Brand Mobile 60

Konnect Agency

SEPTEMBER 25, 2023

Brand partnerships represent a strategic collaboration between two brands where one’s success benefits the other. These partnerships present a strong strategy for business growth, raising brand awareness, and entering new markets. The two collaborated to create Crumbl Pink, a pink shade unique to the Crumbl brand.

Branding 52

Branding Brand Fashion Creativity 52

PRSay

NOVEMBER 1, 2021

Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. It’s a means for consumers to touch and feel the brand. We always have brand ambassadors that will educate the consumer.

Wireless 78

Wireless Consumer Creativity Marketing 78

Konnect Agency

AUGUST 17, 2023

Whether owning a small business or launching a large venture, valuable branding insights can be drawn from successful global corporations that can help shape impactful marketing initiatives. Below, we’ve shared insights gathered from several iconic brands and what can be gained by analyzing their effective branding strategies.

Branding 52

Branding Brand Automotive Retail 52

5W PR

APRIL 22, 2019

Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Depending on a brand’s goals and target demographic, one of these groups of consumers may not apply. Let’s break down ways to optimize consumer communications for both marketing approaches.

Consumer 60

Consumer B2C Branding Brand 60

Cision

APRIL 5, 2017

Emotion and reason are the two key forces that wrestle in every executive, politician and consumer’s mind as they make decisions every day. Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. A second example of powerhouse emotional branding and messaging is Duracell.

Branding 252

Branding Brand YouTube Social Media 252

Deirdre Breakenridge

JANUARY 20, 2015

Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. Creatives are trained in how to look at problems from many different angles to find a solution that is unique and unexpected. Creative Guest Post PR 2.0

Creativity 150

Creativity Healthcare Fashion Travel 150

5W PR

JULY 25, 2023

Engaging food influencers has become a powerful strategy for snack brands looking to enhance their public relations efforts and reach a wider audience. By sending snack products to food influencers, snack brands can generate buzz and excitement around their offerings. Alternatively, they can establish brand ambassadorships.

Branding 78

Branding Brand Creativity Storytelling 78