Agility PR Solutions

DECEMBER 1, 2024

Reputational risks can surface overnight, putting any brand in the spotlight for the wrong reasons. Without a solid crisis communication plan, a minor issue can quickly spiral out of control.

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Agility PR Solutions

MARCH 19, 2025

In the past year, 65% of organizations have activated their crisis communication plans at least once, up from 60% in 2023. This growing trend highlights the increasing need for proactive crisis communication to navigate unexpected challenges effectively.

Crisis Communications 101

Crisis Communications Crisis Reputation Communications 101

Agility PR Solutions

DECEMBER 4, 2024

Whether a firm is dealing with a crisis, releasing a new product, or seeking to improve […] The post Effective public relations strategies for building a strong brand reputation appeared first on Agility PR Solutions.

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Reputation Strategy Publicity Branding 163

5W PR

FEBRUARY 17, 2025

Rebuilding trust after a crisis is one of the most challenging tasks a business can face. Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. Ignoring or downplaying a crisis can worsen public perception and erode trust further.

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Crisis Branding Brand Case Study 78

Onclusive

APRIL 29, 2021

Before, during and after a PR crisis, information and communication are key. There are very few crisis situations where less communication is better. That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. DON’T avoid a crisis.

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Crisis How To Crisis Communications Reputation 367

Agility PR Solutions

JANUARY 6, 2025

Communication becomes especially indispensable during crisis. The central element of any business brand is HR. HR teams act as a bridge for mitigating communication gaps.

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Crisis Communications Crisis Tools Communications 96

5W PR

JANUARY 18, 2025

A public relations crisis can strike any organization at any time, threatening to erode hard-earned trust, damage its brand reputation, and even jeopardize its very existence. However, a crisis doesn’t have to be a death knell. Learn and Adapt A crisis should be viewed as a learning opportunity.

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Crisis Branding Brand How To 78

Business Wire

SEPTEMBER 8, 2023

Crises happen when they are least expected, which is why every organization should have a crisis communication plan in place. The intent is to mitigate negativity, ensure all employees and stakeholders are in the know, and maintain control over public brand perception.

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Crisis Communications Crisis Communications Employee 343

Onclusive

SEPTEMBER 27, 2017

Social media has fundamentally changed how people communicate in times of crisis. This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis. Here are 10 steps for building an effective crisis communications plan: Watch & Listen to Trends. Acknowledge the Situation.

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Remote PR Jobs

OCTOBER 21, 2024

For example, when working with a new client outside your field, it’s important to ask them the right questions about their brand and to listen to them carefully. This helps everyone stay on the same page, so the services you provide fit their brand image. It lets brands connect with their audience directly and instantly.

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Writing Publicity How To Examples 243

Remote PR Jobs

MARCH 11, 2025

Whether you're tracking press mentions, measuring brand awareness, or analyzing competitor activity, a well-structured report provides valuable insights that help shape future strategies. Corporate Social Responsibility (CSR) Initiatives: Measuring audience response to a brands social impact efforts.

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Writing Report How To Analysis 230

Ronn Torossian

DECEMBER 12, 2024

By responding to a crisis with authenticity and action, companies can not only recover from short-term damage but create long-term value that benefits both the business and its customers. The post From Crisis to Opportunity: How Brands Can Leverage a Crisis for Long-Term Growth appeared first on.

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5W PR

MARCH 13, 2025

Major brands like Johnson & Johnson, Pepsi, and Facebook have weathered significant PR storms, leaving behind valuable lessons for today’s business leaders. Johnson & Johnson’s handling of the 1982 Tylenol crisis remains a masterclass in crisis management. ” Chipotle’s 2015 E.

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Crisis Examples Industry Crisis Management 78

Agility PR Solutions

OCTOBER 21, 2024

One minute, your client’s brand is thriving. But here’s the thing … Crises don’t have to break your client’s brand. Chaos hits when you least expect it. And the next, a social media storm or event puts everything at risk.

Crisis 101

Crisis Strategy Social Media Branding 101

Ronn Torossian

JUNE 17, 2022

A PR crisis impacts the reputation of a brand. How the brand responds also determines the impact of the crisis. Crisis can be of many types, but what is common is that it poses a threat to the positive reputation of a brand. Crisis PR insulates a brand from negative consequences.

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Reputation Crisis Branding Brand 195

Prowly

JANUARY 29, 2025

If you're reading this, you've probably either just dodged a PR crisis or you're trying to prevent the next one from coming. Here's the thing: in today's world, where a single tweet can turn into tomorrow's headline, having the right crisis management software isn't just nice to have it's essential. What will you find in this article?

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Crisis Management Comparison Software Crisis 104

5W PR

APRIL 3, 2025

Public relations crises can destroy decades of brand equity in mere hours. Studies show that 63% of consumers will stop buying from brands they don’t trust. Ethical practices serve as the foundation for effective crisis prevention and management. Organizations must adapt ethical frameworks for these emerging technologies.

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Ethics Leadership Crisis Training 78

Agility PR Solutions

AUGUST 22, 2024

Fashion’s elite brands, which have a sense of mystery, specialization, authenticity and perfect quality, represent refinement in the world market. However, even the best luxury brands know that no business is without its disasters, which can harm the company’s reputation.

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Crisis Communications Crisis Strategy Communications 174

Agility PR Solutions

FEBRUARY 3, 2025

While this can happen with any brand, such thoughts or reviews affect law firms most severely. If a lawyer is representing a controversial client, the company may experience a PR crisis at some point during the lawsuit. A […] The post 6 ways to protect your law firm from a PR crisis first appeared on Agility PR Solutions.

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Crisis Consumer Company Branding 107

5W PR

APRIL 5, 2025

Public relations crises can strike any organization without warning, making crisis PR an essential skill for communications professionals and business leaders. Crisis PR involves managing communications during challenging situations that threaten an organization’s reputation, operations, or relationships with stakeholders.

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Crisis Communications Crisis Communications Crisis Management 78

Cision

APRIL 20, 2020

This is a sensitive time for brand communications, so it is especially important to emerge from this crisis with prepared messaging that will resonate with your audience.

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Crisis Communications Branding Brand 303

Prowly

SEPTEMBER 23, 2020

A whopping 88% of brand executives view reputation risk as a top strategic business concern, according to a survey by Deloitte. When a reputation crisis hits your company, you must take action to rebuild your public image. Otherwise, your brand might end up losing market value and plunging into a financial deep hole.

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Reputation Crisis Branding Brand 210

PRSay

OCTOBER 3, 2024

Every brand, no matter how revered or popular, will face a moment of truth — a crisis that tests its reputation and the loyalty of its audience. The key to surviving such a crisis starts with solidifying support for your brand before the crisis hits. Consider the brands that you trust most.

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5W PR

JANUARY 24, 2025

Social media has fundamentally changed how brands connect with their audiences, shifting public relations from traditional press releases to real-time, multi-platform engagement. PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn.

Social Media 109

Social Media Branding Brand Crisis Management 109

Ronn Torossian

MARCH 9, 2020

In today’s social-media-powered communication, brands constantly face challenges associated with negative publicity. With stories gaining traction rapidly, brands have found themselves dealing with widespread backlash due to failing to deliver on their promises, mistreating employees or delivering a faulty product to the market.

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Crisis Management Crisis Employee Social Media 248

5W PR

NOVEMBER 14, 2024

In today’s fast-paced digital age, even a single misstep can have far-reaching consequences for a brand’s reputation. A crisis—whether it’s a product recall, data breach, or public relations disaster—can erode trust, damage sales, and potentially lead to business failure.

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Crisis Management Reputation Crisis Guidelines 78

Agility PR Solutions

DECEMBER 18, 2024

In the age of social media, 24/7 news cycles, and global interconnectedness, the ability to effectively manage a crisis has never been more crucial for companies. A single misstepwhether its a product failure, corporate scandal, or poor public responsecan quickly escalate into a full-blown disaster.

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Crisis Company Publicity Corporate 91

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. How to set earned media objectives that are right for your brand.

Branding 370

Branding Brand Media Measurement 370

Prowly

JANUARY 29, 2025

But here comes brand tracking. By systematically measuring key brand health metrics, you can uncover vital insights into consumer awareness and sentiment, allowing your brand to adapt and flourish. Get to know all the key indicators you should follow to measure brand health effectively and (almost) effortlessly.

Measurement 104

Measurement Branding Brand Analytics 104

5W PR

FEBRUARY 3, 2025

Social media has fundamentally changed how brands face public scrutiny and criticism. What starts as a single tweet can snowball into a full-blown crisis within hours, putting organizations at risk of significant reputational damage. Research shows that 63% of a company’s market value is attributed to its reputation.

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Reputation Branding Brand Crisis 78

Onclusive

MARCH 8, 2024

Use this sentiment analysis tool to improve crisis management and protect brand health. Get real-time alerts and track long-term changes.

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Analysis Crisis Crisis Management Branding 195

5W PR

NOVEMBER 25, 2024

Transparency and Open Communication One of the most crucial steps in navigating a crisis is to be transparent and open with the customers. Clearly communicate the nature of the crisis and its potential impact on the hotel’s services. Emphasize the unique features and benefits of the hotel that remain unaffected by the crisis.

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Hotels Crisis Marketing Policies 78

Ronn Torossian

SEPTEMBER 19, 2024

In a crisis, communication can define a brand’s trajectory, which is why PR crisis management is important. Effective communication strategies are crucial for navigating challenging times and safeguarding a brand’s reputation.

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Crisis Communications Crisis Strategy Communications 195

The Proactive Report

MARCH 27, 2020

Consumers need to see consistency in brand messaging in times of uncertainty. And, as history has shown, brands that remain in-market with consistent messaging come out of a crisis ahead of their competitors. This is the time to show what you’re doing in this time of crisis. Plan Ahead. Provide factual updates.

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Crisis How To Small Business Social Media 225

5W PR

OCTOBER 21, 2024

Public relations remains a cornerstone of the hospitality industry, crucial in shaping a hotel or resort’s reputation, fostering guest satisfaction, and driving brand loyalty. By effectively managing public perception, PR transforms satisfied guests into enthusiastic brand advocates.

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Hotels Branding Brand Crisis Management 88

PR Fuel

MARCH 25, 2025

Your brand’s reputation is one of its most valuable assets, but it can crumble in an instant. Without a crisis PR strategy in place, your business could face lasting reputational and fi… Read more The post When Does Your Brand Need Crisis PR? appeared first on eReleases.

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Crisis Branding Brand Viral 52