Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. This episode explores: How a Crisis Ready organizational mindset prepared MVPD for this moment before it happened. About this episode.

Crisis 176

Crisis Viral Brand Branding 176

5W PR

FEBRUARY 11, 2025

For brands, the stakes couldn’t be higher consumer trust , once lost to viral falsehoods, proves difficult to rebuild. The Modern Misinformation Landscape The threat matrix facing brands has expanded dramatically. Building a Proactive Defense Strategy Smart brands don’t wait for crises to hit.

Brand 78

Brand Branding Viral Training 78

PR Fuel

MARCH 25, 2025

Your brand’s reputation is one of its most valuable assets, but it can crumble in an instant. One negative news cycle, a viral social media backlash, or a product failure can undo years of hard-earned trust. appeared first on eReleases.

Crisis 52

Crisis Brand Branding Viral 52

ImPRessions - Crenshaw Communications

APRIL 14, 2020

It has also brought out the best in some companies and brands, with accompanying positive PR. Here are my picks for best brand moves so far during the COVID-19 pandemic. It delivered 150 cans of Coors Light, and, of course, the social media coverage went viral. But still others have stepped up. I hope she shared.

Hotels 282

Hotels Brand Branding Guidelines 282

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Brand purpose has real purpose. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Look for brand values to be a core message for most organizations. Branded content is king. Employees are in charge.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. We encourage brands to take a stand on relevant matters, especially those aligned with the values of their customers. Be careful with humor.

Construction 385

Construction Social Media Crisis Reputation 385

Melissa Agnes

NOVEMBER 10, 2014

Don’t think your crisis plan has blind spots? Let me throw three common crisis scenarios at you and you can reflect on whether or not your team is prepared for each of them – and don’t assume you know the answer, actually go and find out! Crisis Preparedness' Don’t think this applies to you? Operations.

Crisis 203

Crisis How To Exercises System 203

Melissa Agnes

MARCH 6, 2018

Becoming crisis ready is a process. Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready.

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Crisis Crisis Management Handbook Viral 172

Agility PR Solutions

MARCH 30, 2020

Brands and businesses are scrambling to stay afloat during the COVID-19 pandemic, but they’d better also watch the way they conduct their crisis business management—because once the viral dust settles, consumers plan to hold them accountable.

Crisis 136

Crisis Consumer Viral Brand 136

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. But with social listening you can get a true, real-time view of brand perception.

Strategy 370

Strategy Communications Reputation Measurement 370

Prowly

APRIL 10, 2025

Managing your social media reputation is all about keeping an eye on how people see your brand, handling issues with care, and rebuilding trust when it matters most. So what should you do to take care of the social media reputation management aspect of your brand? You can try it for free right away or read this guide first.

Social Media 104

Social Media Reputation How To Media 104

Melissa Agnes

JULY 3, 2018

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. Crisis management advisors and consultants are not supposed to be the risk. What makes me say this? Olivia Pope’s life is glamorous.

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Crisis Management Crisis Viral Media Training 166

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A strategic public relations campaign can build significant corporate and product brand value, especially over time. A sudden market shift or crisis.

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Marketing Product Launch Corporate Viral 310

Melissa Agnes

OCTOBER 2, 2018

How compassionately conscious is your brand? The concept of compassionate business – and how it lends immeasurably to your brand’s invincibility. The post Building Brand Invincibility Requires Conscious Compassion appeared first on Melissa Agnes - Crisis Management Keynote Speaker. Connect on LinkedIn.

Brand 157

Brand Branding Crisis Management Customer Service 157

Melissa Agnes

FEBRUARY 6, 2018

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! When I set out to write Crisis Ready , the last thing I wanted was to write yet another (boring) book on crisis management.

Crisis 133

Crisis Brand Branding Crisis Management 133

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? It seems almost quaint now, given the explosion of reputation-killing headlines that have followed the brand “scandal.”

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Onclusive

MARCH 24, 2022

Understanding your audience and their journey so that you have clarity around who to target now and in the future, what to say and when to say it — helping you to ensure your stories resonate and contribute to improved brand reputation.

Measurement 396

Measurement Data Hotels Viral 396

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering. When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video.

Brand 160

Brand Branding Viral Crisis Management 160

Melissa Agnes

MARCH 1, 2016

Your corporate culture directly impacts your organization’s crisis management. Successful crisis management has a lot to do with an organization’s corporate culture and the mindset it instils in its team members. Embedding the right corporate culture for successful crisis management. Simple next steps to take.

Crisis Management 154

Crisis Management Corporate Crisis Training 154

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Five crisis PR first responses. Facebook dodges blame.

Crisis 136

Crisis Privacy Airlines Facebook 136

Cision

JUNE 3, 2015

Is prevention of a crisis possible? It’s unlikely that you can do anything to avoid the instant virality of anything remotely salacious or damning to a company, its executives or its brand. Yet, the difficulty most brands face is finding a way to interact with you which builds your loyalty over time.

Crisis 120

Crisis Construction Viral Reputation 120

Cision

NOVEMBER 19, 2015

When a tweet catches smoke and spreads misunderstanding about your brand, how do you respond? Without a plan to turn to, your brand and all those associated in the matter look like headless chickens. Crises, both internal and external, hit brands every day. Struggling to build out your crisis communication plan?

Crisis 120

Crisis Crisis Communications Viral Social Media 120

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

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Nonprofit Crisis Viral Groups 227

Prowly

DECEMBER 4, 2024

By how many times you had to act on a PR crisis after it had already gained traction. And, as a PR pro, your job is to track all mentions that matter to your brand and boil them down to crucial insights , like trending topics, customer sentiment, and competitive intelligence. You’ve created a basic brand query, “lululemon”.

Data 104

Data Media Product Launch Analysis 104

PRSay

APRIL 6, 2018

Viral videos. Brand misjudgments. From a crisis management point of view, 2017 had it all! Why new rules are needed for crisis management. As creators of the award-winning digital crisis management platform, “In Case of Crisis,” we talk regularly to crisis management practitioners. United Airlines.

Crisis Management 125

Crisis Management Crisis Airlines Viral 125

Melissa Agnes

JUNE 3, 2014

Identifying the trigger points that indicate that an issue needs to be escalated to the crisis team. An issue is an issue and a crisis is a crisis. Today’s reality is that no matter where an issue – but especially a crisis – originates, it will develop an online presence. It doesn’t.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

NewsWhip

DECEMBER 2, 2024

Whether navigating a crisis or identifying the next big story, Timeline ensures you have the tools to respond effectively and with precision. This kind of insight is invaluable for brands, publishers, and communication professionals looking to understand how narratives are shaped in today’s fast-paced media landscape.

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Reddit Viral Travel Analysis 78

Prowly

FEBRUARY 18, 2025

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. 3 Craft compelling messages and choose the right channels The messages you send out should be clear, timely, relevant and aligned with your brand's voice.

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Examples How To Product Launch Print 104

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Melissa Agnes

JUNE 5, 2018

Not to mention that, due to their emotional relatability, they present a high-risk for fast escalation and virality. The crisis ready formula for effective management. Fortunately, there is a 4-step Crisis Ready formula for effectively managing the majority of controversial issues. Crisis Ready. By Melissa Agnes.

How To 150

How To Crisis Crisis Management Viral 150

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” So we may be in “crisis” far more often than we are in crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

ImPRessions - Crenshaw Communications

JUNE 26, 2019

But most chief executives aren’t rockstars, and they don’t necessarily embrace a role as brand spokesperson. To show leadership during a serious crisis situation. It’s not always about crisis management. Check out Brunswick’s list of the most connected CEOs , topped by Wal-Mart’s Doug McMillon.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

Cision

MARCH 24, 2016

When events occur or trending topics arise, your brand needs to act quickly. But in real time, there are so many voices joining the conversation, it’s easy for your brand’s to get drowned out. Influencers can advocate for your brand and gain your audience’s trust on your behalf. Audiences don’t always believe what brands say.

Brand 120

Brand Branding Viral Trends 120

Agility PR Solutions

MARCH 2, 2020

New research from 5W Public Relations showcases how brands can go the wrong kind of viral. As fear of the coronavirus sweeps the nation, one similarly-named beer brand is suffering from sheer name association. The post Viral by association—some beer-drinkers won’t buy Corona now appeared first on Agility PR Solutions.

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Viral Survey Brand Branding 78

Shift Communications

APRIL 11, 2018

Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. Your brand might be under scrutiny for something said or done from a product recall to a bad tweet. In most cases when a company is faced with a crisis they often mess up the initial response.

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Crisis Communications Facebook Crisis Communications 95

Agility PR Solutions

SEPTEMBER 15, 2024

In today’s hyper-connected digital world, public relations crises can escalate within minutes, causing significant damage to a brand’s reputation. With the rise of social media, real-time news, and constant online scrutiny, brands are more vulnerable than ever to crises that can go viral in seconds.

Viral 110

Viral Brand Branding Reputation 110

Melissa Agnes

NOVEMBER 10, 2014

Don’t think your crisis plan has blind spots? Let me throw three common crisis scenarios at you and you can reflect on whether or not your team is prepared for each of them – and don’t assume you know the answer, actually go and find out! Don’t think this applies to you? Who should be involved in this exercise?

Crisis 100

Crisis How To Crisis Management Exercises 100