Cision

JULY 27, 2017

But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Why Leaders & Execs Need to Know How Their Brand is Perceived. But understand: having a vision of your brand’s status that is misaligned with reality can cause you and your team to make poor business decisions.

Branding 231

Branding Brand Employee Data 231

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. It can support content creation, positioning, and customer relations.    Now we’ve cleared that up, let’s get into it.

Strategy 370

Strategy Communications Reputation Measurement 370

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

ImPRessions - Crenshaw Communications

JULY 14, 2021

Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand. Support employer branding. In many cases they support a path to a market leadership position. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Shift Communications

SEPTEMBER 26, 2014

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility.

Reputation 137

Reputation Branding Brand Customer Service 137

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Owned Media & Content Strategy. PR Reporting.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

MARCH 21, 2018

With social media, marketers have more (and cheaper) access to their communities and customers than ever, but it’s hard to keep up with the demand for quality content.

Storytelling 281

Storytelling Media Infographics Advertising 281

Remote PR Jobs

FEBRUARY 16, 2023

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. But the power of AI goes beyond content generation, and can assist PR teams with tasks like data analysis and customer service.

Technology 203

Technology Customer Service Software How To 203

Agility PR Solutions

SEPTEMBER 10, 2024

Brands and businesses are increasingly turning to AI-powered customer service to reduce costs and increase efficiency, but the majority of participants in a new survey from customer experience and business process outsourcing firm Acquire BPO have had plenty of time to make their AI-driven customer service functional and satisfactory, As companies, (..)

Customer Service 105

Customer Service Survey Consumer Company 105

Onclusive

AUGUST 30, 2023

But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation.

Branding 195

Branding Brand How To Reputation 195

Agility PR Solutions

MARCH 9, 2023

The firm’s new report, […] The post Customer service PR: Negative interactions motivate consumers to consider switching brands appeared first on Agility PR Solutions.

Customer Service 78

Customer Service Consumer Branding Brand 78

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation. Understand your audience. Act quickly and apologize if necessary.

Crisis 186

Crisis How To Branding Brand 186

PRSay

DECEMBER 27, 2022

From the obvious to the subtle, here are some trends for PR practitioners to watch in the months ahead. New revelations show that pre-Musk Twitter “shadow banned” conservatives by hiding their posts from other users and placed political and COVID dissenters on a “trends blacklist.” Reevaluating Twitter.

Trends 127

Trends Pitching Twitter Nonprofit 127

Prowly

DECEMBER 4, 2024

And, as a PR pro, your job is to track all mentions that matter to your brand and boil them down to crucial insights , like trending topics, customer sentiment, and competitive intelligence. Your brand is an athleticwear company called lululemon and you’ve launched sustainable clothing packaging. Who should you monitor?

Data 104

Data Media Product Launch Analysis 104

Agility PR Solutions

SEPTEMBER 26, 2023

Business leaders are scrambling to get AI into their operations to boost their company’s productivity and CX efforts, and of course that’s a good plan, but new research sheds light on what brands and businesses can also do to drive those initiatives more organically—pay more attention to strengthening company culture.

Customer Service 110

Customer Service Company Course Brand 110

5W PR

MARCH 13, 2025

Major brands like Johnson & Johnson, Pepsi, and Facebook have weathered significant PR storms, leaving behind valuable lessons for today’s business leaders. This response created a template for healthcare crisis management that balances public safety, regulatory compliance, and brand protection.

Crisis 78

Crisis Examples Industry Crisis Management 78

Agility PR Solutions

MARCH 16, 2023

An uncertain economic environment and changing consumer behavior is causing a major shift in the retail industry, now underpinned more by customer experience and engagement than more traditional measures such as quality and price (although those features remain key)—one in three shoppers will switch to a new brand after one bad experience, affirms (..)

Customer Service 86

Customer Service Retail Measurement Consumer 86

5W PR

SEPTEMBER 7, 2017

“Authenticity” has become marketers’ favorite buzzword, and brands are now expected to always be honest and transparent in their efforts to connect with consumers. Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. What does it even mean for a brand to be authentic?

Trends 108

Trends Airlines Social Media Crisis 108

The Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

Branding 130

Branding Brand Ethics Engineering 130

Agility PR Solutions

MARCH 28, 2023

Is today’s automation tech moving too fast, or are business and brand marketers becoming too quickly over-reliant without proper upskilling? Or do the tools themselves just fall short of expectations at their current stage of innovation and development?

Customer Service 78

Customer Service Brand Branding Tools 78

5W PR

MARCH 7, 2025

Artificial intelligence has become a defining force in wellness and fitness marketing, fundamentally changing how brands connect with health-conscious consumers. Marketing teams now use AI to process vast amounts of customer data, creating highly targeted campaigns that speak directly to individual fitness goals and wellness aspirations.

Marketing 78

Marketing System Data Analytics 78

Agility PR Solutions

FEBRUARY 8, 2022

New research from unified CX platform Emplifi takes a deep dive into what consumers are looking for in their brand experiences in 2022, looking at everything from expected customer service response times and preferred communication channels to just how integral CX is to brand loyalty.

Consumer 148

Consumer Crisis Report Branding 148

Stern + Associates

JANUARY 17, 2025

Tom Davenport , an MIT Initiative on the Digital Economy fellow and a pioneering authority on AI strategies, delivers pragmatic guidance on discerning the promises of agentic AI from media-driven hype in Five Trends in AI and Data Science for 2025 , his fascinating look ahead in the MIT Sloan Management Review.

Meeting 110

Meeting Technology Groups Ethics 110

Communications Conversations

OCTOBER 4, 2018

We’ve been hearing about this whole “dark social” trend for quite a while now. But, recent statistics and trend lines have me thinking 2019 may be the year we start to see “dark social” truly start to impact social media marketing plans. How to I better automate customer service via social media?

Trends 109

Trends Marketing Instagram Social Media 109

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

” “We offer great customer service/value/reliability.” It made the brand more interesting, and best of all, media loved it. Develop key customer personas. Analyze trends and note how the business conforms to them. ” Here are some classic responses: “Our people set us apart.

How To 310

How To Transportation Software Employee 310

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

Smart public relations can help put a new brand on the map or burnish the image of an older one. This year, businesses face perennial questions like how to maintain customer loyalty, and fresh challenges like changes in federal regulation laws and the tax code. Brands to watch in 2018. Tapping into the zeitgeist much?

Branding 136

Branding Brand Retail Comparison 136

Presspage

DECEMBER 20, 2024

By keeping an eye on trends and identifying issues early, you can take control of the narrativewhether that means pivoting your approach or addressing incidents head-on with confidence. By keeping tabs on both internal and external developments, youll gain a clear picture of which trends or potential issues could impact your organization.

Reputation 78

Reputation Crisis Trends Customer Service 78

Agility PR Solutions

JANUARY 25, 2022

Although a majority of businesses agree there is a direct link between customer service and business performance, new research from CX and service firm Zendesk shows that many consumers (54 percent) feel customer service is an afterthought for businesses—indicating a gap between consumer expectation and company actions.

Consumer 148

Consumer Crisis Customer Service Trends 148

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2017

Today’s divided political climate has affected PR strategy for many companies and brands, including those who like to stay far away from partisan issues. Though it may be an opportune time for some brands to take a stand on relevant issues, many choose to remain neutral on hot-button topics, and understandably so.

Branding 136

Branding Brand Advertising Advertising 136

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

JULY 6, 2016

Here are the top “new rules” resulting from trends that affect PR professionals in the digital age. Top Trends Affecting Today’s PR Professionals. Today’s PR programs are less about selling and more about telling… stories that engage prospective customers or partners. PR today is about SEO.

SEO 204

SEO Analytics B2B Measurement 204

Remote PR Jobs

FEBRUARY 15, 2023

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. But the power of AI goes beyond content generation, and can assist PR teams with tasks like data analysis and customer service.

Technology 130

Technology Customer Service Software How To 130

Cision

NOVEMBER 11, 2016

At Crenshaw, you work with a variety of brands and businesses. With the ability to engage with companies and brands, purchase products and services and consume all or nearly all media online constantly, your communications strategies need to allow for both “big tent” ideas and targeted approaches. How can brands keep up?

Communications 253

Communications Data Local Survey 253

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

Internal comms drives good customer service. As most business people know, it costs five times as much to capture a new customer than it takes to keep an existing one. A company that boasts stellar internal customer service are leading by example, inspiring (and teaching) employees to provide great external customer service.

International 136

International Internal Communications Employee 136

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 179

Media Relations Media Print Software 179