Sword and the Script

FEBRUARY 25, 2025

We wont give customers a price range unless they agree to a demo with a sales rep and answer an uncomfortable number of penetrating discovery questions first; this demands trust before we’ve earned it. We dont want to admit mistakes, or defeats, or failures because we are afraid of what people will think.

B2B 141

B2B Marketing Content Marketing Storytelling 141

Sword and the Script

DECEMBER 31, 2024

These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. Goodbye, HARO Cision shuttered the HARO brand this year a huge miscalculation in my opinion. was changing my profession.

B2B 150

B2B Marketing Leadership Study 150

Prowly

JANUARY 29, 2025

Whether you're a one-person PR team or managing global brand reputation, we'll help you: pick the right tool without getting overwhelmed by features you'll never use use the free trials to their fullest understand what to look for in a tool and why PREVENT CRISES & SLEEP TIGHT What is a crisis management tool?

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Prowly

DECEMBER 17, 2024

It's difficult to know which platform can truly meet your needs without days of research, comparisons, and tons of demo calls. Great for brands and agencies who need to meticulously monitor the entire social landscape. Established brands and agencies looking for enterprise-level solutions. What features does it offer?

Comparison 104

Comparison Software Tools Analytics 104

5W PR

AUGUST 7, 2020

Whether the audience is customers, potential partners, or even investors, exposure is one of the key things for a business to grow from a startup into a brand. When it comes to businesses that are looking to pitch and demo their business to the tech industry, look no further than Silicon Valley.

B2C 88

B2C B2B Pitching Conference 88

5W PR

JANUARY 2, 2025

By aligning your event with a clear purpose, you can strengthen your brands presence and resonate with your audience. Company News: Milestones like retail expansions or brand ambassador announcements provide opportunities to celebrate and share your brands journey while building excitement for the future.

Product Launch 78

Product Launch Strategy Publicity Retail 78

Onclusive

JUNE 9, 2021

It’s also useful to find out which reporters write for your competitors but not for your brand. . You can also include extra resources, such as customer reviews and testimonials, additional data and insights that only your brand can provide, exclusive photos or “sneak peaks” and other items of interest. What should you start doing?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. PR is the guardian of your brand equity and reputation. Social media is a game changer, and it starts with PR and communications.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. If you’re interested in learning more, seeing a demo or giving Onclusive a try, get in touch with us!

Measurement 370

Measurement How To Analysis Hotels 370

NewsWhip

AUGUST 4, 2022

And as the digital world changes, so does brand strategy. These short-form videos can help propel brands forward and garner huge engagement with their accounts. . Social media has become about connection, and there’s no better way to connect with your audience than by creating an authentic brand voice in a video.

Instagram 146

Instagram Branding Brand Hotels 146

Onclusive

APRIL 9, 2019

Measuring Reader Engagement and Brand Impact. The addition of Ozmotik will provide communications teams with two important new metrics: Reader Engagement which measures if earned media is actually being read and how much of the content is being consumed; and Brand Impact which measures the influence that content is having on its readers.

Analytics 284

Analytics Content Marketing Corporate Company 284

Onclusive

JUNE 21, 2017

But will an article in TechCrunch really contribute to the client’s goal of 100 demo sign-ups by the end of the quarter? The narrative is now primarily owned by the brand. Based on our data, some brands are starting to see more traction with their owned media than their earned media,” said Iliff. Don’t make them come to you.).

Storytelling 329

Storytelling SEO Community Insurance 329

Contently - Strategy

SEPTEMBER 19, 2024

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Exercises 52

Exercises Branding Brand Airlines 52

Cision

OCTOBER 3, 2016

Do a brand vs. brand analysis of Share of Voice month over month to show progress towards mindshare or continued dominance. Analyze the conversations your competitor is leading that differ from what your brand has been doing, and identify ways to improve. For example – say you’re a luxury cosmetics brand.

Software 0

Software Comparison Media System 0

Critical Mention

JANUARY 29, 2021

But influencers, unlike celebrities, are valued for their expertise and it is for this reason that an influencer’s brand must match yours. It is important to go through and analyze an influencer’s content to know if it can be paired with your brand or product. An engaged audience helps increase brand awareness and potential sales.

Branding 135

Branding Brand How To Radio 135

Prowly

MARCH 12, 2025

Can't miss out on print coverage if you want to build a high brand reputation and credibility. REQUEST A PRINT MONITORING DEMO What is print media monitoring in 2025? Print media monitoring is the process of tracking and analyzing mentions of your brand, your clients, or relevant industry topics in printed publications.

Print 104

Print Strategy How To Newspapers 104

Onclusive

NOVEMBER 16, 2017

Connecting the dots between key brand messages, PR and marketing activities that drive those messages, and the ultimate impact they have on business and revenue indicators is paramount to the future success of the practice of PR. Interested in an AirPR demo ? Email us: Demo@AirPR.com.

Media 186

Media Measurement Software Engineering 186

ImPRessions - Crenshaw Communications

MARCH 28, 2019

Bring your best demo. After B2B tech companies offer up an overview of their platform, it’s important to walk through and demo it. Again, this demo differs from a media demo, which is generally very top-level, if provided at all. The demo should be the centerpiece of the briefing and take up the majority of the time.

Meeting 168

Meeting B2B Technology Resources 168

Onclusive

OCTOBER 7, 2021

While an accurate and comprehensive media database is the first cornerstone to growing your brand presence and reputation, you also need a robust relationship management platform to send targeted pitches, communicate with reporters and track your campaign effectiveness. Request Demo. Media Outreach Best Practices.

Media 195

Media Pitching Tools Resources 195

Onclusive

OCTOBER 4, 2021

Onclusive’s new human-verified media database is a noteworthy addition to our powerful Author Intelligence tool for discovery of the most impactful journalists for your brand. Request Demo. Learn more about Onclusive’s media database or request a demo today. Highly Curated Author Profiles.

Industry 195

Industry Media Reputation Report 195

Onclusive

MARCH 21, 2019

Counting the number of articles that mention your brand and your competitors’ brands is not a reliable indication of the quality of your communications or its impact on your business. No other metric can show a brand’s authority, beyond share of voice, against competitors in one simple chart. Power of Voice 2.0

Big Data 225

Big Data Data Meeting Measurement 225

Critical Mention

OCTOBER 15, 2020

Not only will a podcast give you the opportunity to put a solid voice to your business, but you can also build brand credibility in your industry. . Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Focus on Client Communication.

Tourism 186

Tourism Radio Travel Social Media 186

Critical Mention

FEBRUARY 25, 2022

Telling stories that provoke engagement and resonate with desired audiences is a surefire way to create a strong brand. No matter what type of brand you’re representing, it’s important to create compelling messages and content to hold your audience’s interest. Once you find something that truly works for your brand, stick to it.

Branding 126

Branding Brand Storytelling Analytics 126

Onclusive

SEPTEMBER 27, 2017

For brands, however, this rapid-response, multi-channel crisis storm can produce scary challenges: a situation that once took weeks to unfold can now grow into a crisis in a matter of hours. This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Onclusive

MARCH 29, 2018

Use topic segmentation and co-mentions to determine which topics to align your brand with. Topic segmentation allows you to figure out if posts that mention a specific topic—in tandem with mentions of your brand or company—perform better than when your brand is mentioned in focused focused on different topics.

Software 207

Software Analytics Trends Measurement 207

Critical Mention

SEPTEMBER 27, 2019

If there’s one thing prosperous organizations have in common, it’s successful brand promotion. . With that in mind, we advise you to take a look at your brand’s promotional tactics. If you’re not sure which cracks to fill in when promoting your company, read on and see our top ways you can easily promote your brand.

Branding 100

Branding Brand Advertising Advertising 100

Onclusive

FEBRUARY 17, 2021

To hone in on the scope and budget that’s optimal for your brand, review your communications goals, priorities and needs, and be ready to discuss where the agency can most help you move the needle given their particular expertise and resources. Measuring and reporting on metrics that matter. Will there be weekly check-ins?

Agency 51

Agency Measurement Resources Report 51

Critical Mention

MAY 12, 2021

With Critical Mention’s Licensed Content, you can easily track and access top paywalled content and avoid signing up for multiple subscriptions just to track your brand or your competitors. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Radio 174

Radio Sports Journalism Analytics 174

Critical Mention

NOVEMBER 20, 2020

Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. By working with influencers who are relevant to your brand, you can extend the reach of your brand voice online and on social media. Trust in your Brand. SCHEDULE A DEMO. for every dollar invested.

Tourism 157

Tourism YouTube Radio Social Media 157

Communications Conversations

APRIL 23, 2021

I recommend taking a peek at the whole report since it outlines many demos around who’s using which platforms. And I wanted to highlight those and discuss the implications for brands. #1 And, they can follow their favorite sports teams, brands and celebs there, too. #2 But, for brands, this opens up new thinking.

Social Media 218

Social Media Report Pinterest Media 218

Sword and the Script

JANUARY 9, 2024

Schedule a demo during lunch and invite the whole team to attend so you can double up as professional development. HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all. This will give you time to evaluate what the company intends to do – and more importantly – if they can deliver on the promise.

Branding 172

Branding Brand Reddit Pitching 172

Onclusive

OCTOBER 10, 2017

The New PR is about distributing content through a variety of earned and owned channels to generate brand awareness and drive business impact through continuous digital storytelling. For more information on AirPR Software’s AirPR Analyst platform and our new features, contact us or request a demo today. Workflow-driven Navigation.

Software 207

Software Analysis Comparison Trends 207

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. Edelman PR. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Flack's Revenge

OCTOBER 11, 2017

I am very much looking forward to Social Tools Summit (#SocialTools17) in Boston next Wednesday, where I will be moderating a panel on branding and thought leadership. The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels. It looks like it will be another great event.

Tools 149

Tools Leadership Technology Social Media 149

Flack's Revenge

JUNE 1, 2017

” Also, there were two great vendor demos at the meetup: Kustomer and Vendorful. Kustomer was demo’d by their COO Rob Bailey. Winning in marketing is about conducting “air wars and ground wars,” she said. “Great press casts that big shadow; in the ground war you try to reach every persona.”

Enterprise 166

Enterprise Software Technology Marketing 166

Prowly

APRIL 2, 2025

An example of an AI coverage summary from a monitoring digest created in Prowly You can add AI coverage summaries to your existing email notifications or create brand-new ones. REQUEST A PRINT AND BROADCAST DEMO All you have to do to set up your first-ever monitoring digest in Prowly is complete these two steps: 1.

Examples 104

Examples Automotive Media Print 104

Onclusive

DECEMBER 16, 2020

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever. Request a demo of Onclusive’s industry-leading PR analytics platform today!

Industry 221

Industry Content Marketing Corporate Analytics 221