Onclusive

JUNE 21, 2017

But will an article in TechCrunch really contribute to the client’s goal of 100 demo sign-ups by the end of the quarter? The narrative is now primarily owned by the brand. Based on our data, some brands are starting to see more traction with their owned media than their earned media,” said Iliff. Don’t make them come to you.).

Storytelling 329

Storytelling SEO Community Insurance 329

Cision

OCTOBER 6, 2016

brand promise. What do you think are the biggest communication mistakes brands make? Also, it’s important to recognize that advertising and promotion are just the very tip of the iceberg when it comes to branding; the brand really comes to life every day with product design and delivery, quality, service delivery, customer outreach.

Storytelling 308

Storytelling Local Airlines Technology 308

Onclusive

OCTOBER 4, 2021

Onclusive’s new human-verified media database is a noteworthy addition to our powerful Author Intelligence tool for discovery of the most impactful journalists for your brand. Request Demo. Learn more about Onclusive’s media database or request a demo today. Highly Curated Author Profiles.

Industry 195

Industry Media Reputation Report 195

Onclusive

OCTOBER 7, 2021

While an accurate and comprehensive media database is the first cornerstone to growing your brand presence and reputation, you also need a robust relationship management platform to send targeted pitches, communicate with reporters and track your campaign effectiveness. Request Demo. Media Outreach Best Practices.

Media 195

Media Pitching Tools Resources 195

Critical Mention

JANUARY 29, 2021

But influencers, unlike celebrities, are valued for their expertise and it is for this reason that an influencer’s brand must match yours. It is important to go through and analyze an influencer’s content to know if it can be paired with your brand or product. An engaged audience helps increase brand awareness and potential sales.

Brand 135

Brand Branding How To Radio 135

Onclusive

OCTOBER 10, 2017

The New PR is about distributing content through a variety of earned and owned channels to generate brand awareness and drive business impact through continuous digital storytelling. For more information on AirPR Software’s AirPR Analyst platform and our new features, contact us or request a demo today. Workflow-driven Navigation.

Software 207

Software Analysis Comparison Trends 207

Critical Mention

MAY 12, 2021

With Critical Mention’s Licensed Content, you can easily track and access top paywalled content and avoid signing up for multiple subscriptions just to track your brand or your competitors. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Radio 174

Radio Sports Journalism Analytics 174

Critical Mention

FEBRUARY 25, 2022

Telling stories that provoke engagement and resonate with desired audiences is a surefire way to create a strong brand. No matter what type of brand you’re representing, it’s important to create compelling messages and content to hold your audience’s interest. Once you find something that truly works for your brand, stick to it.

Brand 126

Brand Branding Storytelling Analytics 126

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Nearly 90% of shoppers stay loyal to brands that share their values, too.

Writing 96

Writing How To Media Guidelines 96

Critical Mention

SEPTEMBER 27, 2019

If there’s one thing prosperous organizations have in common, it’s successful brand promotion. . With that in mind, we advise you to take a look at your brand’s promotional tactics. If you’re not sure which cracks to fill in when promoting your company, read on and see our top ways you can easily promote your brand.

Brand 100

Brand Branding Advertising Advertising 100

Prowly

APRIL 2, 2025

An example of an AI coverage summary from a monitoring digest created in Prowly You can add AI coverage summaries to your existing email notifications or create brand-new ones. REQUEST A PRINT AND BROADCAST DEMO All you have to do to set up your first-ever monitoring digest in Prowly is complete these two steps: 1. Proof of progress.

Examples 104

Examples Automotive Media Print 104

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. Edelman PR. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Contently - Strategy

DECEMBER 1, 2022

A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. I’d bet you’d be much more likely to purchase after learning the latter—a purchase that I’d attribute to effective brand messaging on my part.

Strategy 131

Strategy Brand Branding How To 131

Sword and the Script

JANUARY 9, 2024

Schedule a demo during lunch and invite the whole team to attend so you can double up as professional development. HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all. For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations.

Brand 172

Brand Branding Reddit Pitching 172

Cision

JULY 11, 2017

Your company or brand is a given, but what else? Compile a list of keywords, people, places and products that correlate to your organization’s milestones: Past: Did you recently have a big brand promotion, event, or another noteworthy news item? Present: Where is your brand now ? Planning for Media Coverage.

How To 265

How To Media Software Agriculture 265

Critical Mention

APRIL 17, 2019

Brand humanization. Marketers who want to strengthen relationships between brands and followers must humanize content to make it more appealing. For this reason, a lot of businesses started hiring professional writers or writing agencies to craft unique content strategies and deliver compelling social media posts.

Social Media 156

Social Media Trends Media Instagram 156

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. SCHEDULE A DEMO. The New Rules of Marketing & PR.

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

OCTOBER 25, 2021

He is left trying to write down individual tweets, which is both humorous and pathetic. Trying to track all the relevant media and public sentiment for a brand is impossible, as Greg demonstrated. SCHEDULE A DEMO. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Media 162

Media Fashion Television Radio 162

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Long-form content bolsters authority.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

AUGUST 4, 2020

The company says the product is a brand-new design and uses both automation and manual curation to build out and maintain accurate contacts. television networks, including Spanish-language networks and original programs from over-the-top streaming providers, and over 2,500 brands and theatrically released movies.”

Media Relations 179

Media Relations Media Print Software 179

Deirdre Breakenridge

SEPTEMBER 25, 2017

Recess Fellows are provided a structured work day, demo days, collaboration sessions, and a strong culture that supports the curiosity and experimentation of its members to build their passion project, even if it isn’t a venture-backed startup. As a digital nomad, I often find myself in a brand new city. I write more about that here.

Writing 171

Writing Journalism Travel Meeting 171

Critical Mention

MARCH 16, 2020

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Such high viewership numbers are a proxy for her popularity, which is what makes Grande a perfect influencer for brand exposure. Her fame has made her a high commodity in brand representation.

Brand 87

Brand Branding Instagram YouTube 87

Critical Mention

MARCH 17, 2022

The key to influencer marketing is to find influencers that align with your brand and its message. This will set your brand up for reaping the benefits of collaborating with social influencers. Build Brand Credibility. SCHEDULE A DEMO. Improve Target-Audience Reach. Increase Sales. Priscilla Osorio.

Social Media 144

Social Media Media SEO Instagram 144

Critical Mention

NOVEMBER 2, 2021

Negative comments or reviews can feel be discouraging for any brand, however, they provide companies with opportunities to showcase their responsiveness and customer appreciation. If not addressed, your brand may come off as one that isn’t open to listening and learning how to make customer experiences better.

Sports 141

Sports Facebook Writing Brand 141

Critical Mention

OCTOBER 11, 2019

Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. The more positively covered your brand is – and the more you share and distribute that coverage – the better your organization’s public perception will be.

Brand 81

Brand Branding Media Case Study 81

Critical Mention

DECEMBER 20, 2019

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand.

How To 79

How To Brand Branding Media 79

Cision

APRIL 25, 2015

Your brand or a client has a great new product that your audience will want to know about, and you want to make sure they do. You can, and should, write a press release and send it to your targeted media group to drum up publicity. How many people heard the CTA during and asked for a demo? How many people downloaded the podcast?

Film 120

Film Content Marketing Analytics Twitter 120

Cision

OCTOBER 26, 2015

Recent upgrades make it easier for brands to identify and engage with influencers and media professionals. Influencer Streams: Your brand may be on influencers’ radar, but if you don’t cultivate those relationships, your engagement efforts won’t result in strong enough connections. Take a demo today!

Print 120

Print Mobile Software Writing 120

Cision

SEPTEMBER 9, 2016

When writing your press release, make sure you include all the necessary information and answer who, what, where, when and why. Use language your audience will clearly understand and ensure your voice is consistent with your brand and industry. Also, be sure your headline is a good representation of what your press release is about.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Critical Mention

MAY 7, 2020

These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth. Adapt to new media practices and ensure that your brand is always on top of trends with real-time media monitoring. SCHEDULE A DEMO.

Media 113

Media Radio Television Sports 113

Critical Mention

APRIL 24, 2020

Do… Maintain Consistent Branding. Brand Consistency Breeds Sustained Awareness. Keep this in mind to make sure you’re properly representing your brand in an unobtrusive way. Let your content design consume the page and overpower the message your brand is trying to convey. SCHEDULE A DEMO. Share Tweet Share.

Infographics 103

Infographics Radio Instagram Sports 103

Critical Mention

JUNE 26, 2020

While the old saying is that “there is no such thing as bad publicity,” brands and PR professionals understand that negative coverage can hurt businesses. It’s easy to get caught up in the moment and write an immediate response, especially on social media. It’s easy to feel defensive when someone publicly criticizes your brand.

Publicity 105

Publicity Radio Sports Small Business 105

Flack's Revenge

APRIL 27, 2021

And, guess what: aligning with the hot topics and pain points of end users can be key to journalist buy-in, because ideally you are targetting those who write for these audiences. Take in demos, attend conferences. If the news and content we promote does not resonate, our PR efforts will fall on deaf ears. Why a Challenge ?

Storytelling 177

Storytelling Pitching Interviews Agency 177

ImPRessions - Crenshaw Communications

JULY 10, 2017

Reporters do not appreciate wasting their time demo-ing a product or service that doesn’t fit in with their editorial mandate. Take the time to read what a publication covers and who writes about what. A frivolous or irrelevant product. It’s pretty simple to avoid pitching irrelevant products or services to media.

Pitching 170

Pitching Media Product Launch Agency 170

NewsWhip

SEPTEMBER 14, 2023

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.

Brand 78

Brand Branding Viral Apparel 78

Sword and the Script

OCTOBER 15, 2024

The process included primary and secondary research, including vendor briefings, demos, some hands-on practice, and a survey, “targeting key persona segments, gathering insights into the market perception of the top vendors.” The authors write that the team evaluated five different aspects to decide which tools to include in the report.

Report 142

Report Marketing Analysis Tools 142

Critical Mention

AUGUST 29, 2019

Public relations is a great way to help build your brand. If your organization already has an established brand, consider yourself lucky, as you don’t have to build it from scratch. . At the same time, managing PR can be tricky, even for established brands. Who you know can play a big role in building your brand.

Company 81

Company Brand Branding B2C 81