Buzzstream

NOVEMBER 19, 2024

Because of this, most brands are adopting the digital PR playbook to help boost their online presence, rankings, and overall brand awareness. Yet digital PRs can learn plenty from traditional PR. What is Digital PR? A big brand couldn’t expect to move the needle with a smaller budget.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Doctor Spin

OCTOBER 16, 2023

Digital PR is not link-building for SEO. The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach.

Digital PR 83

Digital PR SEO Engineering eBook 83

Buzzstream

DECEMBER 4, 2024

She’s been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear. With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digital PR campaigns from an in-house. I started digital PR back in 2018.

Digital PR 71

Digital PR SEO Agency Pitching 71

Buzzstream

NOVEMBER 6, 2024

Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digital PR” approach. You can check out their original conversation about product-led digital PR on their blog. It’s truly good content, digital PR.

Digital PR 83

Digital PR SEO Data Report 83

Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced. We are, mate.

Digital PR 98

Digital PR SEO Google Travel 98

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? If properly executed, it’s a knock-out punch.

Digital PR 71

Digital PR Construction Case Study SEO 71

Rock the Status Quo

OCTOBER 6, 2015

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? After decades of media relations and pitching, everything is suddenly changing. It’s also coming from those without a lick of public relations experience who are suddenly writing content and pitching bloggers.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Remote PR Jobs

SEPTEMBER 25, 2023

Additionally, some journalists report that they reject up to 95 percent of the pitches they receive on a weekly basis. With odds like these, it’s important to measure your pitching efforts and other online work to make sure everything is working properly. Here are 10 metrics every PR pro should measure: 1.

Measurement 100

Measurement Pitching Analytics Content Marketing 100

OnePitch

OCTOBER 19, 2022

On this week’s Pitches That Placed, we’re highlighting a pitch from Eleanor Printy , Digital PR Strategist at Journey Further , that landed coverage in Travel + Leisure for a hotel package with an immersive spa experience. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: .

Travel 78

Travel Pitching Hotels How To 78

Waxing UnLyrical

DECEMBER 11, 2013

With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore. What are your thoughts on the Indian PR digital evolution?

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Buzzstream

SEPTEMBER 23, 2024

Digital PR is certainly not new, but it’s consistently proven to be the most effective way to gain the links that Google values. It protects you from algorithm penalties while raising brand awareness and rankings in a way that other link-building efforts can’t match. How is Digital PR Used for Link Building?

Digital PR 62

Digital PR Google SEO Pitching 62

The Proactive Report

FEBRUARY 7, 2018

Then you send them just one link to that content with your pitch. My choice is Sendible – it has everything you could possibly need: Monitoring online conversations for brand mentions and industry keywords. Get the Digital PR Tips Newsletter. A social media management dashboard. Follow me on Twitter. Connect on LinkedIn.

Tools 207

Tools Analytics Google Measurement 207

Rock the Status Quo

SEPTEMBER 22, 2014

Hubspot – 19 Reasons You Should Include Visual Content In Your Marketing Wishpond – 10 Reasons Visual Content Will Dominate 2014 Short but sweet Google+ Post by Randy Milanovic Heidi Cohen – Five Facts Prove Visual Content is a Guaranteed Winner Similar Posts You Might Like: Is Pinterest Right For Your Brand?

Pinterest 202

Pinterest Content Marketing Resources Software 202

Cision

SEPTEMBER 5, 2017

People are not interested in hearing how great your brand is. The global brand asked influencers to share their personal holiday traditions, creating tailored content for the holiday season. As a result, the campaign increased brand awareness and sales during the season. This is why it’s important to define your audience.

Strategy 244

Strategy How To Media Measurement 244

Buzzstream

JUNE 14, 2024

Digital PR can help rankings, organic traffic and more. The term digital PR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digital PR with Rise at Seven’s Will Hobson on our podcast. How Does Digital PR Help SEO? More on that later.)

Digital PR 62

Digital PR SEO Pitching Google 62

The Proactive Report

JANUARY 2, 2017

How Does Fake News Affect PR? As Robin’s definition states: Fake news hurts PR by lessening trust in all media. One of the core activities of PR is to get coverage for our brands or clients in the media. Pitch your stories to media outlets and reporters that have a reputation for excellent news reporting.

Government 214

Government Digital PR Report LinkedIn 214

Stern + Associates

JULY 21, 2023

This scenario exemplifies the core essence of digital PR, a proactive approach to disseminating brand stories and fostering meaningful interactions within the interconnected digital sphere. It goes beyond the brand visibility aspect of SEO, which primarily focuses on improving a brand’s visibility in search results.

Digital PR 62

Digital PR SEO Engineering Social Media 62

Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns.

Digital PR 83

Digital PR Data Survey Construction 83

Sword and the Script

DECEMBER 3, 2024

Ayelet Noff , who owns SlicedBrand and is the Co-Founder and CEO of Dazzle, summarizes the catalyst for the business idea as taking the “growing grunt work” out of PR. The company is also thinking about reducing off-topic PR pitches, which is a good thing because many PR software companies do not mention this when launching new products.

Software 155

Software Measurement B2B Training 155

The Proactive Report

OCTOBER 21, 2020

And gaining attention, affinity, and trust is the goal of PR. A lot has been said and written about how technology has changed the practice of PR. For a while, we were making a distinction between traditional PR and digital PR. But, if you are doing PR right, there is no difference.

Leadership 162

Leadership Pitching Social Media YouTube 162

Rock the Status Quo

JANUARY 1, 2015

It might even transform those product review queens into unshakable, unstoppable brand ambassadors. Beauty brands have such an incredible opportunity to engage, and it’s shocking how few actually do it. Five Product Review Brand Ambassador Do’s & Don’ts 1. Digital PR' Don’t offer money.

Branding 100

Branding Brand YouTube Social Media 100

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. Some journalists love to get pitched great stories. But they are so bombarded with irrelevant stories and weak pitches that they don’t put their email addresses front and center. Others rely on bloggers. So we can add him to the list.

Digital PR 62

Digital PR Report How To Pitching 62

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. In March 2020, digital newsroom designer pr.co

How To 176

How To Media Guidelines Pitching 176

The Proactive Report

OCTOBER 30, 2023

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems?

Trends 182

Trends Marketing Wikipedia Reddit 182

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 5, 2019

Success in link building and digital PR comes from personalization. . When pitching a top publication, it’s important to remember that there’s a person on the other side of the screen. The key is finding the perfect fit: the ideal connection between a journalist and the content you’re pitching.

Pitching 87

Pitching Examples Social Media Trends 87

Buzzstream

DECEMBER 6, 2024

PRs and link builders of any size. When it comes to pitching, founderPeter has this advice for pitching: The people who do the following when using SOS almost always have successful pitches. Having a pitch written for the perfect match is definitely better than writing on the fly. Who is it best for?

Case Study 116

Case Study Pitching B2B Tools 116

The Proactive Report

APRIL 6, 2021

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Buzzstream

NOVEMBER 9, 2020

Can AI write a subject line – a good one at that – and follow with a solid pitch? . To determine the quality of writing produced by AI, BuzzStream and Fractl asked 500 public relations specialists, journalists, and other media professionals to rate a series of subject lines and pitches generated using OpenAI’s GPT-3 text generator.

Writing 62

Writing Pitching Survey Digital PR 62

Buzzstream

APRIL 4, 2024

But don’t worry; the steps below will also capture domain and brand mentions. Search for the Post Title If you have a post, start with a search of the post title + the brand name. Search For the Brand For Homebuyer.com, we’d search for “Homebuyer.com” and adjust the date to 24 hours, then Past Week, and so on.

Digital PR 62

Digital PR How To Media Google 62

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 173

Reddit Software B2B Technology 173

Buzzstream

AUGUST 12, 2020

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . With 100 pitches you’re competing against, how do you make sure that your email doesn’t get deleted or worse, marked as spam? PR professionals must keep researching. . Does this person write on the topic you’re pitching? .

Digital PR 62

Digital PR Pitching Interviews Writing 62

The Proactive Report

JUNE 12, 2017

Most brands approach influencer marketing as either earned or paid media. The PR department is pitching influencers along with reporters and hoping for coverage on the strength of the content. Turn them into a true Brand Ambassador. That made her a lifelong fan of the brand. That’s because they see results.

Marketing 138

Marketing Social Media LinkedIn Interviews 138

Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digital PR campaigns and earning links internationally. Is it changing digital PR? That makes sense.

Internal 62

Internal International Digital PR Course 62

Buzzstream

JULY 16, 2024

But, city studies have other higher-level goals, from SEO to brand awareness. Why These Work for Digital PR City studies have proven to be a tried-and-true digital PR strategy because they make great news stories. SEO Rankings Digital PR and SEO work well together. Let’s start with ideation.

Study 62

Study Pitching How To Data 62

Buzzstream

SEPTEMBER 30, 2021

But by the end of the summer, we’d onboarded a number of household name brands and were hiring again. We thought we’d come out the other side of things as we headed into a New Year but there was something else at play that was affecting our efforts as a PR and creative team. 1 – Relevancy. Now, think again.

Digital PR 71

Digital PR How To Reddit Engineering 71

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach.

Social Media 83

Social Media Pitching Media LinkedIn 83