Prowly

SEPTEMBER 21, 2020

Slander against brands and bad press isn’t rare. Remember the moral protests that tarnished the reputation of the Beverly Hills Hotel? The post 3 Proactive Ways to Protect Your Brand Image and Reputation appeared first on Prowly Magazine. Each year has its fair share of PR faux pas, leading businesses into choppy waters.

Reputation 197

Reputation Hotels Branding Brand 197

5W PR

FEBRUARY 2, 2025

Major brands from Marriott to The North Face now use these technologies to build deeper connections with their audiences through immersive storytelling. The Evolution of Brand Storytelling Through VR and AR Traditional brand storytelling relied heavily on one-way communication through text, images, and video.

Storytelling 78

Storytelling Branding Brand Transportation 78

Agility PR Solutions

FEBRUARY 25, 2025

Digital marketing has revolutionized the way hospitality brands engage with consumers. From luxury hotels and boutique chains to smaller bed-and-breakfasts and online booking platforms, the hospitality industry has embraced technology to enhance the guest experience and capture the attention of travelers.

Hotels 105

Hotels Marketing Travel Technology 105

Agility PR Solutions

JULY 15, 2024

In fact the latest data from the Global Hotel Decarbonisation Report reveals that by 2050 it’s necessary for a 90 percent reduction in emissions to be achieved, or else the consequences for the climate […] The post 3 eco-friendly practices for hotels that impress guests and encourage brand loyalty appeared first on Agility PR Solutions.

Hotels 94

Hotels Branding Brand Data 94

The Hoyt Organization

AUGUST 23, 2024

The hotel industry is experiencing a significant transformation driven by the growing importance of sustainability. As environmental consciousness becomes a priority for both businesses and consumers, hotels are re-evaluating their conservation practices to align with these new expectations. A good starting point is water conservation.

Hotels 95

Hotels Industry Energy Local 95

5W PR

NOVEMBER 19, 2022

Influencer marketing may not be just a passing trend for hotels. Hotels should take advantage of such trends so that they can remain relevant. Given below are some creative ways by which influencer marketing can be utilized to promote hotels. For hotels, an influencer who can take great photos will be a great choice.

Hotels 88

Hotels Marketing Travel Creativity 88

5W PR

DECEMBER 28, 2024

By offering attractive commission structures, casinos can incentivize affiliates to promote their brand and drive traffic to their website. These materials can be distributed in strategic locations, such as hotels, restaurants, and airports. By offering personalized rewards, casinos can foster loyalty and encourage repeat visits.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

Onclusive

MARCH 24, 2022

Understanding your audience and their journey so that you have clarity around who to target now and in the future, what to say and when to say it — helping you to ensure your stories resonate and contribute to improved brand reputation.

Measurement 396

Measurement Data Hotels Viral 396

5W PR

DECEMBER 13, 2024

Boutique hotels, with their unique charm, personalized service, and intimate atmosphere, have carved a special niche in the hospitality industry. To truly stand out in a crowded market, these hotels must employ innovative marketing strategies that resonate with discerning travelers. Their website is more than just a booking engine.

Hotels 78

Hotels Travel Local Marketing 78

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. Advanced Machine Learning.

Hotels 198

Hotels Mobile Travel Technology 198

5W PR

MARCH 29, 2025

The Borgata Hotel Casino & Spa in Atlantic City partners with wellness influencers to showcase their 54,000-square-foot spa facility. The Hard Rock Hotel & Casino Atlantic City exemplified this approach with their “Live Like a Rock Star” campaign. Luxury spa facilities present another compelling PR angle.

Hotels 78

Hotels How To Instagram Measurement 78

5W PR

JUNE 27, 2023

When it comes to choosing a hotel group for travel accommodations , there are two options to consider. Those two are mass-market hotel groups and boutique hotel groups. Mass-Market Hotel Groups Mass-market hotel groups are known for their extensive global presence.

Hotels 78

Hotels Groups Travel Marketing 78

Cision

MARCH 31, 2016

For many, the name MGM Resorts International conjures up images of the big green hotel on the Las Vegas strip, aka the MGM Grand. But MGM Resorts International is actually the brand behind more than a dozen hotels in Las Vegas, including the iconic Bellagio, Circus Circus and Luxor, as well as properties around the U.S.

Social Media 120

Social Media Hotels Branding Brand 120

5W PR

APRIL 4, 2017

Whether a hotel is small, inexpensive, luxury, a resort, near a national park, or something else, PR should be a primary concern for any destination. For all types of hotels and whether or not a PR professional is in their budget, it’s still important to get the word out and keep getting it out. Find What’s Unique. PR Benefits.

Hotels 74

Hotels Local Travel Social Media 74

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 370

Measurement How To Analysis Hotels 370

NewsWhip

AUGUST 4, 2022

And as the digital world changes, so does brand strategy. These short-form videos can help propel brands forward and garner huge engagement with their accounts. . Social media has become about connection, and there’s no better way to connect with your audience than by creating an authentic brand voice in a video.

Instagram 146

Instagram Branding Brand Hotels 146

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Branding 149

Branding Brand Storytelling B2B 149

Agility PR Solutions

OCTOBER 23, 2020

Whether someone is traveling for business or leisure purposes, choosing which hotel to stay in is top of the priority list. They will consider several factors when making their decision including the price and the location, but another key point of comparison is the branding. Guests may not realize that they let a feature as […].

Branding 112

Branding Brand Comparison Hotels 112

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. First, align the expertise of brand executives in attendance with the news beats and interests of your media targets. The bread and butter of B2B PR ?

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

But no stunt is worth the effort and resources if it doesn’t advance brand messages in a positive way. Even seemingly stale “World’s Largest [insert brand name]” can pack a strategic punch — if well executed. Creating a brand PR stunt that really works. Hotel Chain Drinks From the Fountain of Youth.

Branding 136

Branding Brand Local Hotels 136

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . One of my clients was a hotel located near an amusement park. Your product or service brand name (if different). Your competitor’s product or service brand name (if different). These include: Your company name.

How To 198

How To Instagram Social Media LinkedIn 198

5W PR

NOVEMBER 27, 2024

Building a Compelling Brand Identity A strong brand identity is essential for attracting visitors. This narrative should be reflected in all branding, from the logo and color palette to the marketing materials and customer interactions. That USP should be the core message that resonates with the target audience.

How To 78

How To Marketing Hotels Local 78

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes! Smart PR lessons from the solar eclipse. There are also some subtler connections worth exploring.

Hotels 200

Hotels Local Interviews Viral 200

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

Video 283

Video Facebook Social Media Creativity 283

Ronn Torossian

JULY 19, 2017

Even if you only have one location – restaurant, bar, hotel and the like, public relations should be part and parcel of every day. Good customer service builds brand loyalty, but great customer service lets … READ MORE ». Customer Service.

Hotels 150

Hotels Customer Service Blogging Branding 150

NewsWhip

MAY 8, 2020

This mental health crisis was approached in different ways, from the government, to brands and celebrities offering support, to publishers promoting exercise and tying physical health to mental health. For brands and celebrities, COVID-19 was the catalyst that caused them to step up the most on the subject. .

Branding 142

Branding Brand Exercises Healthcare 142

Cision

AUGUST 3, 2017

We just finished celebrating our 150th anniversary (and brand launch , and IPO !) Cision VP, Marketing Communications Nick Bell accepted the award for “Best Business Information Solution” on behalf of the company on July 25 th at the Intercontinental Hotel in San Francisco. The party never stops at Cision.

Industry 0

Industry Communications Software Hotels 0

The Hoyt Organization

OCTOBER 30, 2023

When a development company decided to expand into the hotel market, they turned to THO to help spread the word. The Challenge Presidio Hotel Group was in the process of acquiring under-performing hotel properties up and down California, then rebranding the sites under specific flagship names such as Hilton Garden Inn, Marriott and others.

Hotels 52

Hotels Industry Real Estate Case Study 52

PRSay

APRIL 28, 2021

She had a surgical focus for managing a wide array of client needs, from launching a new brand to strategically navigating a client through crisis communications. The exam started early, so I decided to book a hotel room the night before, not wanting to botch my chances with any delays on the road. She was never “winging it.”

Hotels 209

Hotels Study Crisis Crisis Communications 209

Stephen Waddington

OCTOBER 9, 2018

The Future Laboratory hosted a discussion with Sean Pillot de Chenecey at the Corinthia Hotel London tonight to mark the launch of his book The Post-Truth Business. However a lack of trust defines much of modern life including our relationships with brands, media, organisations and governments.

Branding 109

Branding Brand Privacy Hotels 109

Onclusive

MARCH 28, 2022

Your stakeholders can see the continuity in the data and results year over year, which builds their confidence in the impact of communications on your brand. Instead of guessing, you can use concrete and consistent data over time to improve your performance. To learn more, join us for the Demystifying PR Measurement webinar on March 30th.

Measurement 195

Measurement Strategy Hotels Data 195

Onclusive

MARCH 28, 2022

Your stakeholders can see the continuity in the data and results year over year, which builds their confidence in the impact of communications on your brand. Instead of guessing, you can use concrete and consistent data over time to improve your performance. . To learn more, join us for the Demystifying PR Measurement webinar on March 30th.

Measurement 195

Measurement Strategy Hotels Data 195

Cision

AUGUST 12, 2015

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. With Disney’s success, more travel brands will follow their lead. While many airlines and hotels have created booking apps, those apps have not caught on. Some Apps Miss the Target.

Travel 120

Travel Technology Consumer Hotels 120

Cision

MAY 4, 2017

It’s not always easy to break out of the mold and get approval to experiment and try new things or A/B test, but done right, these learning experiences can garner valuable takeaways for brands and inform future strategy. 4) Brands shouldn’t leave experiences to chance – experiences should be designed. 5) Be truthful.

Communications 209

Communications Hotels Technology Tools 209

Contently - Strategy

AUGUST 28, 2019

Let’s say you have a locale in mind—maybe a faraway destination you’ve always wanted to see—but you don’t know where to begin researching hotels, car rentals, excursion packages, and restaurants. A well-designed piece of branded print media is even more rare. You want to discover this place like a local would, right?

Travel 91

Travel Content Marketing Examples Airlines 91

PRSay

APRIL 16, 2020

With the country under lockdown, this is a difficult time “to remind people that your property, airline or brand exists, without being tone-deaf to people who’ve lost their jobs,” she said. And Hana Alberts , New York Post travel editor and one of the three journalists on the panel, agreed. Travel content that tells readers, “Go here.

Travel 208

Travel Pitching Airlines Media 208

Stephen Waddington

JUNE 30, 2021

Poulter draws parallels with the early days of search engines and social media to show the opportunity available to brands that utilise this technology effectively, regardless of industry. Users need more support from brands and creators, with the majority (76% in the UK) relying on trial and error to find experiences. vci-2021.

Hotels 138

Hotels Travel Engineering Privacy 138