ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. First, align the expertise of brand executives in attendance with the news beats and interests of your media targets. Consider The Impact on Local Communities.

Media 294

Media Trade Shows Travel Interviews 294

5W PR

NOVEMBER 27, 2024

Building a Compelling Brand Identity A strong brand identity is essential for attracting visitors. This narrative should be reflected in all branding, from the logo and color palette to the marketing materials and customer interactions. That USP should be the core message that resonates with the target audience.

How To 78

How To Marketing Hotels Local 78

5W PR

DECEMBER 13, 2024

Boutique hotels, with their unique charm, personalized service, and intimate atmosphere, have carved a special niche in the hospitality industry. To truly stand out in a crowded market, these hotels must employ innovative marketing strategies that resonate with discerning travelers. Their website is more than just a booking engine.

Hotels 78

Hotels Travel Local Marketing 78

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. Advanced Machine Learning.

Hotels 198

Hotels Mobile Travel Technology 198

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes! Leverage the local angle. Smart PR lessons from the solar eclipse.

Hotels 200

Hotels Local Interviews Viral 200

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

But no stunt is worth the effort and resources if it doesn’t advance brand messages in a positive way. Even seemingly stale “World’s Largest [insert brand name]” can pack a strategic punch — if well executed. Creating a brand PR stunt that really works. million to local customers.

Brand 136

Brand Branding Local Hotels 136

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . One of my clients was a hotel located near an amusement park. Your product or service brand name (if different). Your competitor’s product or service brand name (if different). These include: Your company name.

How To 198

How To Instagram Social Media LinkedIn 198

5W PR

APRIL 4, 2017

Whether a hotel is small, inexpensive, luxury, a resort, near a national park, or something else, PR should be a primary concern for any destination. For all types of hotels and whether or not a PR professional is in their budget, it’s still important to get the word out and keep getting it out. Find What’s Unique. PR Benefits.

Hotels 74

Hotels Local Travel Social Media 74

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

5W PR

JUNE 27, 2023

When it comes to choosing a hotel group for travel accommodations , there are two options to consider. Those two are mass-market hotel groups and boutique hotel groups. Mass-Market Hotel Groups Mass-market hotel groups are known for their extensive global presence.

Hotels 78

Hotels Groups Travel Marketing 78

Contently - Strategy

AUGUST 28, 2019

Let’s say you have a locale in mind—maybe a faraway destination you’ve always wanted to see—but you don’t know where to begin researching hotels, car rentals, excursion packages, and restaurants. You want to discover this place like a local would, right? Diamond Resorts “Stay Vacationed” blog.

Travel 91

Travel Content Marketing Examples Airlines 91

The Hoyt Organization

OCTOBER 30, 2023

When a development company decided to expand into the hotel market, they turned to THO to help spread the word. The Challenge Presidio Hotel Group was in the process of acquiring under-performing hotel properties up and down California, then rebranding the sites under specific flagship names such as Hilton Garden Inn, Marriott and others.

Hotels 52

Hotels Industry Real Estate Case Study 52

Stephen Waddington

JUNE 30, 2021

Poulter draws parallels with the early days of search engines and social media to show the opportunity available to brands that utilise this technology effectively, regardless of industry. Users need more support from brands and creators, with the majority (76% in the UK) relying on trial and error to find experiences. vci-2021.

Hotels 138

Hotels Travel Engineering Privacy 138

Communications Conversations

JULY 11, 2017

And, I see no end in sight as brands find new and interesting ways to partner and work with influencers ( including agencies using influencers as creatives ). Have a “personality fit” with your brand (i.e., Create content that excites your brand, and your customers. Influencer marketing. So hot right now. Tom Horgen.

Instagram 122

Instagram Brand Branding Local 122

Communications Conversations

NOVEMBER 24, 2014

As part of that presentation, I had a section dubbed “Content Cornerstones”, where I suggested 9 tips to consider when creating online content on behalf of your brand or client. 1: Instead: Stay true to your mission, values and brand voice. Sleep Number (client) stays on brand with most of its posts. ” Really?

Case Study 166

Case Study Strategy Study Hotels 166

5W PR

OCTOBER 10, 2024

A well-executed PR strategy can elevate a brand from obscurity to a sought-after destination. Brand Storytelling Storytelling remains one of PR’s most powerful tools. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level.

Consumer 78

Consumer Brand Branding Crisis Management 78

NewsWhip

MAY 25, 2021

Aynat has a number of priorities in her role: from leveraging data to develop real-time insights that impact the customer experience to managing and protecting the Marriott brand and identifying the technology partners that will bolster M Live’s strategy. . Brett : How about those travelers that are looking for something local? .

Travel 109

Travel Data Industry Hotels 109

Cision

JANUARY 21, 2016

Social media can quickly turn local events into breaking national news which means every season is crisis season. They turned to their crisis communication plan and Cision Global Insights At the recent “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C. During the webinar, Scott and K.C.

Crisis 120

Crisis Tourism Hotels Crisis Communications 120

Communications Conversations

FEBRUARY 21, 2020

hotel stays) in the city. I work with the wonderful Kellie Weiland on Sleep Number’s Employer Brand work. Follow-up with the 30+ folks in the local mastermind group I manage with a note about our meeting tomorrow. Draft social content for my Visit Richfield client. Fun creative challenge each month! 11: 44 a.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

5W PR

JULY 22, 2024

Building brand awareness and a stellar reputation Imagine a scenario where potential guests are unaware of a charming bed and breakfast or an exquisite fine-dining restaurant. A well-crafted PR campaign amplifies a brand’s voice, increasing awareness among the target audience.

Publicity 78

Publicity Hotels Travel Crisis 78

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Travel media reported on hotels decorated in the style of Barbie.

Film 130

Film Marketing Sports Hotels 130

5W PR

MARCH 4, 2024

But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice. To win their hearts and bookings, brands need to shift gears. Let real travelers share their stories, and share the brand’s too.

Travel 78

Travel Consumer Strategy Tourism 78

Contently - Strategy

AUGUST 17, 2020

These virtual interactions have the potential to keep a brand image from fading, Anita Loomba, the director of marketing for the travel assistant app App in the Air , told me. The company The Tour Guy has also made the switch to virtual tours hosted by local guides. Others have found success through access to bucket-list destinations.

Travel 145

Travel Video Industry Tourism 145

Burrelles Fresh Ideas

MARCH 19, 2024

Enjoying the local experience: Modern travelers seek more than just an escape from routine; they crave authenticity. In 2024, travelers desire a genuine connection with the places they visit, seeking locally sourced food, drinks, products, and experiences to truly immerse themselves in a destination’s essence. since last year.

Travel 92

Travel Trends Tourism Transportation 92

Bianchi Biz Blog

FEBRUARY 1, 2024

Local economy is not as bad as it may look based on just the indicators. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries. We support hotels from very early stage of pre-opening, which requires high level of knowledge and experiences.

Marketing 107

Marketing Newspapers Print Corporate 107

Contently - Strategy

JULY 22, 2021

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. But in travel?

Travel 76

Travel Hotels Storytelling Content Marketing 76

5W PR

AUGUST 20, 2024

In the competitive realm of hospitality , positive media coverage serves as a golden key to unlocking brand awareness, guest acquisition, and overall success. A well-organized press trip provides a unique opportunity to immerse journalists in the core of a hospitality brand’s experience. This goes beyond a press release.

Transportation 78

Transportation Hotels Travel Groups 78

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. The hotels there literally depended on this market. Host: "Social Network" continues. Sinemorets is also another such example.

Tourism 52

Tourism Hotels Brand Branding 52

Cision

JANUARY 14, 2016

Or, you may just be looking to create brand awareness. Want to learn how listening to customers on social can benefit your brand? Suitable for businesses that can benefit from the geo-tagging feature, such as hotels or resorts. WhatsApp is being used by thousands of local small businesses in other parts of the world.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Buzzstream

AUGUST 28, 2019

When working with data to create content for your brand, it can feel like every time you come across a relevant data set, it’s already been covered extensively. . Data-based projects also give your brand some credibility; you’re using trusted, relevant data to tell a story. Then, the thought hits you: “Why not just survey people?”.

Survey 98

Survey Comparison Data Analysis 98

Barokas

FEBRUARY 3, 2020

These annual occasions give companies the opportunity to reinforce key brand attributes, show their personality, create viral buzz—and hopefully have a little fun along the way. There are countless ways brands can integrate holidays and themes into their communications programs. Check out this nugget: “Ready for the holidays?

Viral 78

Viral Transportation Hotels Travel 78

Landis PR

JULY 29, 2024

That influx feeds local tourism in San Francisco, Carmel and the Wine Country. Northern California is a foodie destination, with visitors enjoying local specialties such as sourdough bread and local wines. All three national networks have local affiliates in the area, in addition to a few independents.

Communications 59

Communications Healthcare Biotechnology Tourism 59

Communications Conversations

SEPTEMBER 22, 2017

I see friends hitting cool parties at SXSW, learning about innovative technologies in digital marketing and seeing first-hand some pretty interesting brand executions in Austin each year. You’re staying in a hotel room eating crappy take-out or Applebee’s. I stay, and focus on, the local scene.

Conference 60

Conference Industry Hotels Local 60

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. He described breaking a story about a pornographic video pirating ring.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Landis PR

MAY 16, 2022

At Nike, I was on the team that introduced Tiger Woods as a brand ambassador. If you weren’t working at Landis, you would be… A hotel concierge providing information on fun things to do and where to eat. I reside in North Beach in San Francisco, so keeping up with our local food and wine scene is my hobby!

Sports 52

Sports Hotels Newspapers Corporate 52

Beyond PR

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . One of my clients was a hotel located near an amusement park. Your product or service brand name (if different). Your competitor’s product or service brand name (if different). These include: Your company name.

How To 57

How To Instagram Social Media LinkedIn 57

PR 20/20

OCTOBER 30, 2018

Early adopters can and will make AI their competitive advantage; time is of the essence for professionals and brands to adopt AI and accelerate change. The Humanization of Artificially Intelligent Brands. On Tuesday, July 16, we will host the Opening Night Meetup at a local restaurant between 6:30 and 8:30 p.m. Are you ready?

Conference 45

Conference Marketing Case Study Hotels 45