Cision

MARCH 22, 2016

Brand crises take many forms. And while no crisis is enviable, brand trolls can be some of the most annoying and damaging for your brand. So how can you protect your brand’s image? To prevent a crisis from taking off, take a look at the following infographic. Eighty-eight percent of trolls prefer Twitter.

Infographics 120

Infographics Crisis Communications Crisis Reputation 120

Cision

MARCH 3, 2016

The infographic, inspired by the results, shows some of the highlights of the report, including the top trends in journalism, a look at how reporters use social and what skills communicators need to improve. The Associated Press forming a “Branded Content” department. Periscope launching to join the ranks of Meerkat and Stream.

Infographics 120

Infographics Media Journalism Survey 120

Cision

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Without free press, there will be no avenue for brands to tell their story.

Branding 253

Branding Brand Government Ethics 253

The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want.

Digital PR 264

Digital PR Marketing Infographics Video 264

Communications Conversations

NOVEMBER 24, 2014

Last week, I gave a presentation to 300-plus folks on a Cision/Vocus webinar around content strategy. As part of that presentation, I had a section dubbed “Content Cornerstones”, where I suggested 9 tips to consider when creating online content on behalf of your brand or client. Extremely helpful for the DIY coffee geek.

Case Study 166

Case Study Strategy Study Hotels 166

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Infographics. I love infographics. Infographics absolutely do the trick. more views.

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Infographics Case Study Content Marketing Video 235

Cision

APRIL 28, 2017

It’s a hellava smart and simple marketing tool that combines superb, reliable content with a professional presentation of your financial brand. Since the day I marketed my first IR website in 2000, I’ve been a staunch evangelist for the product. It’s your transparency library. . But I am a tad bias. Question #2 coming soon.

Infographics 174

Infographics Comparison Construction Study 174

Onclusive

MARCH 21, 2018

Creating content involves everything from traditional marketing content like white papers, collateral and ads, to earned media placements, to owned media content like blog posts, infographics and videos. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.

Storytelling 281

Storytelling Media Infographics Advertising 281

Cision

JANUARY 9, 2018

Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. Infographics. Informative, aesthetic infographics drive immense engagement. Content, content and more content. How to do it? How to do it?

Case Study 210

Case Study How To Infographics SEO 210

PRSay

JUNE 28, 2023

But in today’s increasingly competitive media environment, are press releases still an effective tool for amplifying a brand’s message and generating earned media? Getting what you give A reporter’s introduction to your brand’s story often occurs when your press release lands in their inbox. Absolutely.

Branding 145

Branding Brand Infographics How To 145

Cision

NOVEMBER 20, 2017

In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. But the problem is the days of “if you build an infographic, people will – of course – read it and love it” are OVER. Not only does he discuss pitfalls to avoid, but he also offers solutions to improve your outreach.

Marketing 255

Marketing Infographics Video Content Marketing 255

Cision

JANUARY 11, 2017

When planning your content strategy, it is important to consider the content types you will be creating. The Buzzsumo study that I referenced earlier shows that the infographic is the most shared piece of content — outperforming the next most shared content type by thousands of shares on average. List posts. What posts.

Strategy 120

Strategy Infographics Content Marketing Study 120

Cision

MAY 29, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Almost every brand is creating content to offer value for their audiences, which means it’s even more difficult for people to find the information they are looking for. Focus on Multi-Channel Strategies. Let us take a look.

How To 129

How To Content Marketing Engineering Advertising 129

Cision

DECEMBER 28, 2017

But a better strategy is to plan out your content several weeks or months — even quarters — ahead. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. August: Tell Your Brand’s Story. Your brand’s story should be woven into all the content you create.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Infographic from a 2017 article in MarTech Advisor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Onclusive

SEPTEMBER 13, 2017

What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. PR is the guardian of your brand equity and reputation. PR is a powerful driver of top of funnel sales leads.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

5W PR

OCTOBER 18, 2024

In today’s digital age, effective brand communication is essential for success. Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. Another strategy is to utilize social media.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Solution: To organize resources to execute on a content strategy, marketers must learn how to prioritize and maintain focus.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Contently - Strategy

JANUARY 29, 2019

Sometimes a product gets so popular that the brand name becomes synonymous with whatever it’s selling. This is brand awareness in action. Brand awareness can seem like a vague force that’s hard to measure. Building your brand through top-of-funnel content establishes a connection with a new audience.

Branding 111

Branding Brand How To SEO 111

Cision

APRIL 13, 2017

And that’s exactly where the goals of journalists and brand communicators intersect. Armed with this insight, it’s in the best interest of brand communicators to ensure their news release helps journalists do their job, in the face of limited time and resources. Companies have a story to tell, and the media needs to tell a story.

Media 210

Media Automotive Resources Product Launch 210

Contently - Strategy

NOVEMBER 12, 2018

For those us who don’t have endless resources, we can still aspire to be like prolific brands—as long as we have a realistic content marketing strategy. Successful content marketing doesn’t necessarily mean you have a gargantuan editorial empire in the middle of your brand. Primary goal(s): Brand awareness.

Content Marketing 110

Content Marketing Company Strategy How To 110

Cision

APRIL 23, 2015

.” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. It means brands will have to invest in content creation. Others may want visual content, such as video and infographics.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Cision

MARCH 29, 2017

Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and success rates with influencers as well as their earned media opportunities. That concept actually guides much of our strategy at Cision.

Branding 120

Branding Brand Media Infographics 120

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. Content strategy boils down to figuring out what content will help your target audience and inspire them to take actions that boost your business. The goals and metrics will follow. ” 4.

Strategy 111

Strategy How To Content Marketing Analysis 111

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

5W PR

OCTOBER 15, 2024

Launching a new consumer packaged goods (CPG) product in today’s competitive market requires a well-crafted marketing strategy. Creating a Strong Brand Identity A strong brand identity is essential for differentiating a CPG product from its competitors.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

The Proactive Report

JULY 31, 2017

Every person that has an interaction with your brand – whether it’s good, bad or indifferent – forms a perception about your brand. Every person in your company is a representative of the brand and now that we’re all online, that’s truer than ever. Often that search is not a brand search, but a generic phrase.

Engineering 188

Engineering Interviews Infographics Social Media 188

Cision

MAY 26, 2016

Consumers aren’t listening to your brand messages. Alexa Miller, senior account executive at Flackable, recommends reaching out to industry influencers to establish credibility and get your brand noticed. What are some of the biggest communication challenges facing financial brands today?

Financial 168

Financial Infographics Pitching Consumer 168

ReimaginePR

AUGUST 1, 2016

Let’s discuss the best strategies to get noticed by the right audience for your brand. We’ll show you some of the best practices for getting your brand noticed in this extra resource. Be known as a brand that takes care of their customers. A lot of brands try to do too much. Click Here. You Should.

Branding 120

Branding Brand Marketing How To 120

5W PR

AUGUST 12, 2020

With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. The following are some notable strategies that organizations can adopt. 4 internal communications strategies for healthcare PR. #1.

Healthcare 88

Healthcare Strategy Communications Policies 88

The Proactive Report

APRIL 6, 2021

Let’s assume that you’ve decided you need a new site, whether it’s to refurbish your old one, or to build a brand new one. Your digital assets are all those things that make up your brand image. Your digital assets are all those things that make up your brand image. Brand bible. Brand Bible. Logo files. Logo Files.

Web 182

Web Guidelines Infographics Brand 182

5W PR

MAY 17, 2022

Fortunately, with the right strategies , companies can more effectively generate leads and convert them into paying customers. With this strategy companies can capture the attention of both the content and PR markets with similar pieces of content that aren’t a carbon copy of each other. Established relationships.

Strategy 88

Strategy Content Marketing Employee Google 88

Contently - Strategy

AUGUST 15, 2024

In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy. In the same way, you wouldn’t wade into the deep waters of the branded content without knowing where you were headed. So, how do you put one together? First of all, what’s your mission?

Content Marketing 65

Content Marketing Strategy How To Marketing 65

5W PR

MARCH 27, 2024

They work together to create a compelling brand story in today’s digital age. The main goal of doing so is to effectively reach the audience, cultivate brand loyalty, and ultimately nail the business objectives. Brands should know what captures their attention, what challenges they face, and what kind of content they engage with.

Publicity 78

Publicity Strategy How To Marketing 78

Contently - Strategy

AUGUST 23, 2024

You’ve also got to have the right framework in place, otherwise known as a content strategy. A thorough content strategy template can bring everything all in one place to help ensure you’re on track to meet your goals. Read on for how to set up a content strategy template. What is a content strategy template?

Strategy 59

Strategy SEO Infographics Meeting 59

Presspage

FEBRUARY 26, 2024

By weaving your company's strategy into a compelling narrative, you can forge a stronger connection with investors, ensuring your vision is relatable and memorable. Achieving Consistency Across Channels Consistency in investor relations is another important ingredient when establishing a strong, trustworthy brand identity.

Corporate 78

Corporate Strategy Communications Storytelling 78