Cision

AUGUST 5, 2016

Does your brand analyze what’s being said? Most brands divide audiences by the sales journey: prospects, customers and the rest of the world. Louis Cardinals fans, one might consider launching an event that offers the fans’ preferred beer or partnering with a local radio station during promotional events.

Brand 120

Brand Branding Sports Radio 120

PRSay

MARCH 18, 2020

Whether you’re a health-care organization wondering about messaging or a brand trying to find a home for an unrelated story during this time, here are some tips for PR pros to successfully navigate this current news cycle: Know that this isn’t pitching as usual. Another said coronavirus stories are all she is working on.

Resources 214

Resources Pitching Television Radio 214

Prowly

DECEMBER 11, 2024

With tools like Prowly, you can do your competitive tracking faster and cheaper than ever , making competitive analysis and monitoring necessary for any brand in 2025. The fun begins with social media monitoring tools , such as Prowly, which allow you to track specific keywords, campaigns, and brand names. Does it sound familiar?

Print 104

Print Analysis SEO Tools 104

Cision

JUNE 22, 2017

In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts. You may also develop audio versions for local and national radio. All of these identifiers can help determine how PSA content is distributed and placed in order to reach a targeted audience.

Publicity 224

Publicity Real Estate Nonprofit Television 224

Cision

JULY 11, 2017

Your company or brand is a given, but what else? Compile a list of keywords, people, places and products that correlate to your organization’s milestones: Past: Did you recently have a big brand promotion, event, or another noteworthy news item? Present: Where is your brand now ? Planning for Media Coverage.

How To 265

How To Media Software Agriculture 265

Solo PR Pro

FEBRUARY 1, 2022

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I When he graduated from the University of Florida, Stu was in the market for a full-time position in radio.

Meeting 131

Meeting Radio Sports Telecommunications 131

Prowly

JANUARY 29, 2025

Whether you're a one-person PR team or managing global brand reputation, we'll help you: pick the right tool without getting overwhelmed by features you'll never use use the free trials to their fullest understand what to look for in a tool and why PREVENT CRISES & SLEEP TIGHT What is a crisis management tool?

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. He began as a radio reporter before transitioning to PR in 1999. What do you think is the biggest PR challenge facing brands today? How can brands keep up?

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning.

Hotels 198

Hotels Mobile Travel Technology 198

Communications Conversations

JANUARY 20, 2022

It’s a brand new format and brands just haven’t jumped in–which is not new at all. So, some solid reasons why brands haven’t been more involved so far. However, I see audio as a HUGE area of opportunity for brands in 2022 (and beyond). These are your brand ambassadors. Here’s why.

Brand 113

Brand Branding Twitter LinkedIn 113

5W PR

SEPTEMBER 3, 2024

Faced with a limited budget, there is an effective way for a brand to effectively increase awareness without overspending, and that’s to work with a media planning agency. Whether it’s increasing website traffic, generating leads, or boosting brand recall, goals will dictate media choices.

Brand 78

Brand Branding Media Print 78

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. As the brand or PR agency behind the media tour, you will be driving the action. Your Pitch Team.

Media 120

Media Television Pharmaceuticals Radio 120

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customers filter contacts by location, topic data, job title and other characteristics.

Media 108

Media Radio Television Engineering 108

Flack's Revenge

JUNE 25, 2014

Product features and brand reputation can be likened to the profiles and images of the candidates. He proved that all politics really are local. Brat found an answer to this question – he tapped the power of talk radio. But tech consumers do vote for products – with their wallets. It seems like a contradiction.

Radio 120

Radio How To Analysis Local 120

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. News organizations are endlessly working to deliver COVID-19 updates from a global, national and local perspective. Resources: [link] [link] [link] [link].

Media 113

Media Radio Television Sports 113

Flack's Revenge

DECEMBER 5, 2018

What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. First, social media will be around for many years to come, just like TV, outdoor, radio and even print.

Social Media 149

Social Media Marketing Media B2B 149

Axia PR

DECEMBER 24, 2023

Gaining free media exposure through coverage by local newspapers, TV, radio, and online outlets can massively pay off for plumbing companies. Earned media hits raise brand credibility, expand public awareness, and often drive lead generation more effectively than paid ads alone.

Brand 62

Brand Branding Radio How To 62

Bianchi Biz Blog

JUNE 27, 2024

Furthermore, the country’s diverse regions sometimes necessitate a hyper-local communications approach, sensitive to each region’s languages and ethnic requirements. This transformative phase calls for a blend of localized insights and global thinking, reshaping brand perception within India and across borders.

Meeting 90

Meeting Print Marketing Local 90

Cision

JANUARY 13, 2017

If used consistently, and over a long period of time, these tools are the best way to enhance brands in the marketplace. Advocacy for diversity and inclusion is an important tool to change this, as we begin to communicate this issue on a local and national level. How can brands keep up? How can PR professionals keep up?

Local 120

Local Radio Community Tools 120

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. Americans continue to hold local news in higher regard than national news across a variety of metrics regardless of political party affiliations, a 2022 poll from Gallup and the Knight Foundation shows.

Media 103

Media Radio Print Newspapers 103

Critical Mention

AUGUST 6, 2020

Local & International Contacts. With that said, choose a media database that lets you search for both local and international contacts. The more contacts you have, the more brand visibility your business gets. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Media 104

Media Radio Local Tools 104

Bianchi Biz Blog

JULY 22, 2024

Media publications cater to a wide range of demographic segments, and both government-owned (Radio Television Malaysia) and private broadcasters like Astro and Media Prima operate numerous TV and radio channels. Highlight cultural authenticity and respect local customs. Utilize social media channels to connect with consumers.

Marketing 101

Marketing Tourism Local Government 101

MaccaPR

FEBRUARY 19, 2018

The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). Facebook page ) and.

Instagram 98

Instagram Crisis Local Privacy 98

Buzzstream

SEPTEMBER 27, 2024

Tactic 1: Connect Your Brand to the Election “What I would recommend is where possible, to try to have some quiet time from large campaign launches and where it suits the brands you’re working with lean into the election. Brainstorm Connections to Your Brand AI is my favorite brainstorming buddy.

Digital PR 118

Digital PR Pitching Radio Google 118

Waxing UnLyrical

MAY 27, 2011

I have a client – a gourmet dessert brand – that considers me its Director of Marketing. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. If you are not local, tell me how you think we can work together? Is location important?

Brand 76

Brand Branding Local Interviews 76

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . Why Your Brand Needs Earned Media Monitoring. Share Tweet Share.

Radio 80

Radio Media Newspapers Sports 80

The Hoyt Organization

SEPTEMBER 21, 2024

The speed at which these technologies become available, can lead to missed opportunities to connect with existing and potential clients, drive awareness and adoption of the services, and build and maintain brand presence and reputation. The way that customers engage with brands has evolved, and so healthcare PR strategies must evolve too.

Healthcare 90

Healthcare Industry Strategy Case Study 90

PR Fuel

JANUARY 17, 2022

Press releases lend authenticity to your brand, helping you build a loyal customer following over time. Where your target audience is local, find a PR distribution service that targets distribution by location to local TV, radio, and print media houses. But for this to happen, you need a working PR distribution strategy.

Radio 105

Radio Writing Local Newspapers 105

Critical Mention

JUNE 26, 2020

In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review. It’s easy to feel defensive when someone publicly criticizes your brand. Always Listen. SCHEDULE A DEMO.

Publicity 105

Publicity Radio Sports Small Business 105

Bianchi Biz Blog

SEPTEMBER 5, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1.

Marketing 100

Marketing Radio Automotive Television 100

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Above all, through speeches, radio addresses, and his writings, Churchill presaged the modern business or political leader bent on making his mark through strategic thought leadership. As a PR practitioner, I couldn’t help but think about the times a client has sought to reinvent a personal or corporate brand. Phantom Thread.

Film 136

Film Local Leadership Radio 136

PRSay

MAY 23, 2018

Explain to your client that with a major national outlet, you may get your message out to 20 million people who aren’t particularly interested in the brand or product, but with a trade outlet, your client’s message will reach 20,000 readers who are passionate, motivated and more likely to take action after reading. Mention depth of content.

Media Relations 136

Media Relations Publicity Media Blogging 136

Prowly

FEBRUARY 20, 2025

Word Limit 700 1,000 2,500 Country Targets 1 2 2 Industry Targets 1 5 5 Embedded Images 1 3 5 Embedded Videos 1 1 1 Additional Features AP News, search engines, TV/radio, EIN site, reports, AI generator All features in Basic, plus expanded reach with additional country and industry targets, more embedded images, and higher word limit.

Analytics 104

Analytics SEO Engineering Financial 104

NewsWhip

JUNE 2, 2020

How Bauer Media uses NewsWhip to unify content strategy across all of their brands. CHALLENGE: How can media conglomerates unify content strategy across all of their brands to better engage audiences? When we talked more about what the local and national audiences were talking about, we got a really strong response.”

Case Study 78

Case Study Study Radio Analytics 78

Beyond PR

JUNE 30, 2016

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. The university radio or TV station. Broadcast: Increased Collaboration Between Campus and Local Media. The college newspaper.

Radio 69

Radio Newspapers Print Media 69

Bianchi Biz Blog

APRIL 29, 2024

Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese. This includes print newspapers, digital news sites, television, and radio stations. Stay Informed and Agile: 1.

Marketing 92

Marketing Local Crisis Management Internal 92